Tanamedrove sazogadoeba - Center for Social Sciences
Tanamedrove sazogadoeba - Center for Social Sciences
Tanamedrove sazogadoeba - Center for Social Sciences
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miuxedavad sosuris mier SemoTavazebuli modelis popularobisa,<br />
mogvianebiT mividnen im daskvnamde, rom enis Seswavla mecnieruli sizustiT<br />
SeuZlebelia. ena wesebs eqvemdebareba, magram is ar aris daxuruli sistema,<br />
romelic daiyvaneba <strong>for</strong>malur elementebze. ena gamudmebul cvalebadobas<br />
eqvemdebareba, is Riaa cvalebadobis mimarT — gamoCndnen mecnierebi, romlebmac<br />
sosuris modeli gaafarToves da SeimuSaves poststruqturalisturi midgoma<br />
enobrivi sistemebis mimarT.<br />
sosuris naazrevs misma studentebma Tavi mouyares naSromSi “kursi zogad<br />
lingvistikaSi (1960), sadac is ambobs, rom sasurvelia gaCndes mecniereba,<br />
romelic Seiswavlida niSnebs <strong>sazogadoeba</strong>Si — "me davarqmevdi mas semiologias,<br />
berZnuli sityva semion “niSnebi”, ganacxada sosurma. am zogad midgomas niSnebis<br />
kvlevisadmi kulturaSi ewodeba semiotika. semiotikis amosavali wertilia is,<br />
rom yvela kulturuli obieqti mniSvnelobis matarebelia da yvela kulturuli<br />
praqtika damokidebulia mniSvnelobaze. isini iyeneben niSnebs, amitom niSnebi<br />
iseve funqcionirebs rogorc ena da eqvemdebareba imave analizs, rogorsac<br />
sosoris mier SemoTavazebuli lingvisturi cnebebi (aRmniSvneli/aRsaniSni,<br />
ena/parole, kodebi da struqturebi da niSnis TviTneburi xasiaTi).<br />
frangi socialuri kritikosi roland barti Tavis wignSi "miTologiebi"<br />
(1972) ganixilavs Widaobis fenomens, greta garbos saxes, sarecxis fxvnilebs da<br />
sapons. man miuyena semiotikuri analizi sazogadoebis yoveldRiur movlenebs da<br />
garkveulli aqtivobebi da sagnebi aRiqva rogorc niSnebi, romlebic enis<br />
saSualebiT garkveuli mniSvnelobis komunikacias cdiloben. semiotur<br />
midgomaSi, ara mxolod sityvebsa da gamosaxulebebs eniWebaT niSnis mniSvneloba,<br />
aramed Tavad sagnebic funqcionireben rogorc aRmniSvnelebi da warmoqmnian<br />
raRac garkveul mniSvnelobas. magaliTad, tansacmeli ara mxolod sxeulis<br />
dasafaravad gamoiyeneba, aramed garkveuli in<strong>for</strong>maciis matarebelia — anu<br />
niSania. saRamos kaba SeiZleba niSnavdes "eleganturobas", jinsi ara<strong>for</strong>malur<br />
Cacmulobas, a.S.<br />
sosuris viwro lingvisturi midgomidan gadavdivarT ufro farTo<br />
kulturul midgomaze. eseSi “miTi dRes” barti gvaCvenebs, Tu rogor muSaobs<br />
reprezentacia ufro farTo kulturul doneze. franguli Jurnali pari matCis<br />
garekanze warmodgenilia axalgazrda Savkanianis foto, romelic frangul<br />
samxedro <strong>for</strong>maSi miesalmeba safrangeTis droSas. misi Tvalebi zeviT aris<br />
mimarTuli da, albaT, droSas uyurebs (1972). analizis pirvel doneze, Cven unda<br />
gavSifroT aRmniSnvelebi: mag., jariskaci, uni<strong>for</strong>ma, mklavi da Tvalebi aweuli,<br />
safrangeTis droSa. niSnebis es erToblioba gvauwyebs, rom Savkaniani miesalmeba<br />
safrangeTis droSas. aq barti ambobs, rom am fotos ufro farTo kulturuli<br />
mniSneloba aqvs da is ris komunikaciasac aRniSnuli foto cdilobs SeiZleba<br />
iyos Semdegi: rom safrangeTi didi da Zlieri imperiaa, rom yvela misi Svili,<br />
miuxedavad kanis ferisa, erTgulad msaxurobs misi droSis qveS, rac warmoadgens<br />
saukeTeso pasuxs imaTTvis, vinc bralad debs safrangeTs kolonializmSi;<br />
Savkaniani biWi erTgulad emsaxureba mis e. w. mCagvrelebs”<br />
barti aq ambobs, rom reprezentacias adgili aqvs ori sxvadasva, magram<br />
erTmaneTTan dakavSirebuli procesiT. pirvel procesSi, aRmniSnvelebi<br />
(gamosaxulebis elementebi) da aRniSnulebi (cnebebi —jariskaci, droSa)<br />
erTiandebian imisaTvis, rom Seqmnas raRac niSani martivi mesijiT: Savkaniani<br />
jariskaci miesalmeba safrangeTis droSas. meore doneze ki aRsaniSnavebis<br />
erToblioba dakavSirebulia franguli kolonializmis idologiur TemasTan.<br />
analizis swored es meore done warmoadgens miTis Seqmnis done, rasac barti<br />
uwodebs idologiurad Seqmnil mesijebsa Tu mniSnvelobas. amgvari wakiTxvis<br />
dros, safrangeTis imperializmi aris miTis mamoZravebeli. am cnebis saSualebiT<br />
mTeli axali istoria gadmocemuli miTis saxiT — safrangeTis kolonializmis<br />
istoria, awmyoSi arsebuli problemebi.<br />
rogorc davinaxeT, bartis naazrevSi sosuris lingvisturma modelma ufro<br />
farTo gamoyeneba pova da Seexo niSnebisa da reprezentaciebis ufro farTo<br />
sferos (reklama, fotografia, popularuli kultura, mogzauroba, moda)<br />
semiotur midgomaSi, repezentacia gaigeboda imis safuZvelze, Tu rogor<br />
funqcionirebdnen sityvebi rogorc niSnebi enaSi. maSin rodesac kulturaSi<br />
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