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Tanamedrove sazogadoeba - Center for Social Sciences

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maTTvis garkveuli gzamkvlevis rols asrulebs genderis gansazRvris procesSi.<br />

amave dros, teleserialis naratiuli Taviseburebebi mniSvnelovania, iseve<br />

rogorc teleserialis serialuri <strong>for</strong>ma. Tematika, Txrobis mravali xazi da<br />

gadauWreli narativebi gavlenas axdens qali personaJebis tipebze.<br />

produqtis Seqmnis procesSi, prodiuserebi iTvaliswineben im faqtors, Tu<br />

ra tipis momxmarebelzea maTi produqti orientirebuli da Sesabamisad,<br />

produqts (am SemTxvevaSi teleserials) garkveuli <strong>for</strong>ma eZleva.<br />

teleserialis ganmsazRvreli Taviseburebaa - laparaki/dialogi. laparaki<br />

kulturis CarCoebSi moiazreba rogorc feminuri da moicavs im unarebisa da<br />

gagebis wesebis gamoyenebas, romelic rogorc wesi qalebs axasiaTebT konkretul<br />

socialur da istoriul viTarebaSi. aqedan gamomdinare, dialogs teleserialSi<br />

centraluri roli eniWeba. teleserialis ganuwyveteli seriebi mayurebels<br />

aiZulebs mudmivad adevnos Tvali am seriebs, anu damokidebuli gaxados am<br />

seriebze. es ki reklamis mimcemebis, investorebisa da dominanti ideologiis<br />

interesebSi Sedis. teleseriali gadaiqceva samezoblo samyarod, misi gmirebi<br />

cocxldebian da mezoblebis statuss iZenen.<br />

tradiciulad, swored qalebi qmnidnen da amyarebdnen samezoblos da Temis<br />

socialur qselebs: maRaziebsa da supermarketebSi, klinikebsa da skolebSi.<br />

diasaxlisi Cveulebisamebr, socialurobis moTxovnilebis dakmayofilebas<br />

mezoblebisgan iRebda. teleserialis qali mayurebeli amgvarad erTveba sxva<br />

TemSi, fiqciurSi marTalia, magram iseT paralelur samyaroSi, romelic<br />

xasiaTdeba realobis msgavsi problemebiTa da dilemebiT, isini drois<br />

zemoqmedebas ganicdian iseve rogorc mayurebeli, cxovrebis msgavs etapebs<br />

gadian: Relaven, warmatebas aRweven, imedi ucruvdebaT da a.S.<br />

am wesiT, teleseriali ukavSirdeba qalebis auditorias, ramdenadac rogorc<br />

ukve aRiniSna, Txrobis gamoyenebuli <strong>for</strong>mebi qalebis kulturasTan asocirdeba.<br />

sainteresoa, Tu ra xdeba mas Semdeg rac auditoria miiRebs mowvevas, rom<br />

Seabijos teleserialis samyaroSi.<br />

feministuri analizis mixedviT, mayurebeli uyurebs kameras, romelic<br />

uyurebs gmirs, romelic uyurebs qals; fsiqoanalitikur Teoriaze dayrdnobiT,<br />

holivudis filmebis TxrobiTi <strong>for</strong>ma da vizualuri <strong>for</strong>ma Camoyalibda<br />

oidiposis fantaziebisa da mamakacebis aracnobieri tendenciebis zegavleniT.<br />

mzerasa da mzeris mimarTulebas kinoSi, rogorc malvei da sxvani weren,<br />

maskulinuri buneba axasiaTebs, anu subieqti, romelic iqmneba warmoadgens<br />

maskulinuri mzeris Sedegs.<br />

qalis gamosaxulebiT tkboba xdeba mamakacis poziciidan, vizualur<br />

kontrols mamakacis personaJi axorcielebs. xSirad, qali kadris centrSia<br />

moTavsebuli da statikuria, maSin rodesac mamakaci personaJi Tavisuflad<br />

moZraobs rogorc kadrSi, aseve kadrs miRmac. aseTi tipis xedvas didi gavlena<br />

hqonda genderisa da seqsualuri identobebis Camoyalibebaze.<br />

teqstisa da auditoriis urTierTobas gansazRvravs wakiTxvadobis<br />

kompetencia, rac warmoadgens semiotur cnebas. es cneba exeba ganaTlebis gziT<br />

mopovebul interpretaciul CarCoebs da kiTxvis unars, romelic sxvadasxva<br />

socialuri jgufebis mier gamoiyeneba, rata moaxdinon niSnebisa da<br />

reprezentaciebis dekodireba.<br />

kompetenturoba aq ar niSnavs koreqtulobasa da efeqturobas, aramed yofiT<br />

codnasa da perspeqtivebs, romelic gaziarebulia konkretuli wamkiTxvelebis<br />

mier. mocemul socialur jgufebs gansakuTrebuli kulturuli kompetenciebis<br />

floba axasiaTebT; verbaluri an vizualuri enis niSnebi xSirad iReben iseT<br />

mniSvnelobas, rac gasagebia erTi jgufisTvis, xolo gaugebari meoreTaTvis.<br />

gamomdinare iqidan, Tu romel klass, eTnikur an sqesobriv jgufs<br />

miekuTvneba, Tu ra ganaTleba an samuSao gamocdileba aqvs mas miRebuli, adamians<br />

Sesabamisad uyalibdeba garkveuli kulturuli kompetenciebi.<br />

frangma kulturis sociologma pier burdiem ganaviTara kulturis<br />

kapitalis cneba, romelic finansuri kapitalis analogiurad socialuri<br />

diferenciaciis wyaroa. finansuri kapitali adamians aZlevs ekonomikuri<br />

usafrTxoebisa da statusis SegrZnebas. finansuri kapitalis msgavsad,<br />

kulturul kapitals Cven imisTvis viyenebT, rom garkveuli codna miviRoT<br />

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