Tanamedrove sazogadoeba - Center for Social Sciences
Tanamedrove sazogadoeba - Center for Social Sciences
Tanamedrove sazogadoeba - Center for Social Sciences
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artis mier am lingvistikuri meTodis gamoyenebam enis gareT arsebuli sxva<br />
diskursiuli sistemebis mimarT (moda, kino, saWmeli) axali SesaZleblobebi<br />
ganaviTara <strong>Tanamedrove</strong> kulturul kvlevebis sferoSi. gaCnda imedi, rom<br />
semiotikuri analizis saSualebiT SesaZlebeli gaxdeboda enas, gamocdilebasa<br />
da realobas Soris SeumCnveveli zRvari dafiqsirebuliyo da gaanalizebuliyo;<br />
rom zRvari gaucxoebul inteleqtualsa da “namdvil” samyaros Soris<br />
mniSvneladi gaxdariyo da amave dros gamqraliyo. semiologiuri analizi<br />
saSualebas iZleoda momxdariyo kulturis ori dapirispirebuli gansazRvrebis<br />
Serigeba — moraluri Sexedulebebisa (am SemTxvevaSi bartis marqsistuli<br />
Sexedulebebi) da popularuli Temebis : sazogadoebis cxovrebis wesis Seswavla.<br />
amisaTvis saWiro iyo axali analitikuri midgomebis SemuSaveba. am<br />
Teoretizaciis procesSi cnebam “ideologia” farTo mniSvneloba miiRo. bartma<br />
dainaxa, rom “anonimuri ideologia” ganmsWvalavda socialuri cxovrebis yovel<br />
SesaZlo dones, da vlindeboda yvelaze yofiT ritualSic ki da sazRvravda<br />
yvelaze ara<strong>for</strong>malur socialur Sexvedrebs. magram rogor SeiZleba ideologia<br />
iyos anonimuri? da rogor SeiZleba mas mieniWos farTo mniSvneloba?<br />
ideologia<br />
“germanul ideologiaSi” marqsi aCvenebs, rom kapitalisturi ekonomikuri<br />
struqturis safuZveli dafarulia warmoebis subieqtebis cnobierebisgan.<br />
ideologiis axali gagebis mixedviT, moCvenebiTis miRma namdvili urTierTobebis<br />
danaxvis warumatebloba ar aris gamowveuli imiT, rom TiTqos SeniRbvis mizniT<br />
xdeba garkveuli operaciebi, romlebic tardeba individebis, socialuri<br />
jgufebis an institutebis mier. amis sawinaaRmdegod, ideologia warmoadgens<br />
cnobierebis miRma arsebul fenomens. “normaluri xedvis” doneze, ideologiuri<br />
CarCoebi yvelaze mtkiced kristaldeba da yvelaze efeqturic aris, radganac<br />
maTi ideologiuri xasiaTi yvelaze ufro kargad ifareba swored am doneze.<br />
rogorc stuart holi ambobs, ideologiis gamWvirvaloba, bunebrioba,<br />
uaryofa imisa, rom moxdes im winapirobebis gadasinjva, romelsac ideologia<br />
efuZneba, misi winaaRmdegoba cvlilebis an koreqciis mimarT, misi pirdapir<br />
cnobadobis efeqti da Caketili wre, romelSic is moZraobs, "Cveulebriv aRqmas"<br />
aniWebs rogorc “spontanur”, aseve ideologiur da aracnobier xasiaTs. Tqven ar<br />
SegiZliaT, Cveulebrivi gziT, gaigoT sinamdvileSi ras warmoadgenen sagnebi:<br />
Tqven mxolod gaarkvevT, sad unda iyvnen isini sagnebis raRac erTobliobis<br />
farglebSi. am gziT xdeba status quo -s dakanoneba da ideologiis mediumad<br />
gadaqceva, sadac winapirobebi moCvenebiTi gamWvirvalobis miRma SeumCneveli<br />
xdeba. (holi, 1977)<br />
imdenad ramdenadac ideologia ganmsWvalavs yoveldRiurobis diskurss<br />
“Cveulebrivi, saRi azris” <strong>for</strong>miT, misi gamijvna yoveldRiurobisgan rTuli<br />
xdeba; is warmoadgens TviTkmari “politikuri mosazrebebis” an “mikerZoebuli<br />
Sexedulebebis” erTobliobas. misi arc msoflmxedvelobebis abstraqtul<br />
ganzomilebebamde dayvana SeiZleba da arc marqsistuli perspeqtividan<br />
gamomdinare “yalb cnobierebad” monaTvla. aramed rogorc lui alTuzerma<br />
miuTiTa:<br />
“ideologias bevri araferi akavSirebs “cnobierebasTan”. is siRrmiseulad<br />
aracnobieri fenomenia. ideologia warmoadgens reprezentaciis sistemas, magram<br />
umeteswilad es reprezentaciebi “cnobierebasTan” kavSirSi ar imyofeba, aramed<br />
isini warmoadgenen gagebul-miRebul-gancdil kulturul obieqtebs, romlebic<br />
funqciurad moqmedeben adamianebze raRac procesis saSualebiT, romelsac<br />
adamianebi ver acnobiereben” da Sesabamisad eqcevian garkveul struqturebSi<br />
TavianTi “cnobierebisgan” damoukideblad. (alTuzeri, 1969).<br />
miuxedavad imisa, rom aq alTuzeri saubrobs im struqturebze, rogoric aris<br />
mag., ojaxi, kulturuli da politikuri institutebi, a.S. Cven aseve SeiZleba<br />
moviyvanoT fizikuri struqturis magaliTi. ganaTlebis yvelaze <strong>Tanamedrove</strong><br />
institutebi, maTi moCvenebiTi neitralurobis miuxedavad, implicituri<br />
idologiuri Sexedulebebis matarebelni arian, romlebic Semdeg myari<br />
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