MENU n.100 - Gennaio/Marzo 2017

menùestero
1992-2017
100 issues of Menù magazine
The Export Office has always played an important role
for Menù company and therefore also for the magazine,
whereall the initiatives performed by the company abroad
found immediate hospitality.
As a matter of fact, since the very beginning, with “Casa
Modena” experience during 1992 Winter Olympics in
Albertville, the company presentation to the Japanese
importer, the first demos in Germany, the American market
start up, the visits of Dubai customers and the initial
exhibitions in Spain, Menù’s magazine has always hosted
the foreign markets growth. Over the mentioned 25 years,
the Exports turnover has increased from 1.5 million to
22.5 million Euro. In 1992, the Export turnover was 1.5
million euro (well, actually, it was still the time of the Lira
currency!) and counted for the 6% of the company total.
Menù was present in one of the most satisfactory markets
since ever: Japan. In addition, Menù was distributed in
England, Germany, France and Australia. In 2004, when
the company magazine reached no. 50, Menù’s foreign
sales had grown to 6.5 million Euro, representing the 11%
of the total turnover. During the early 2000s, the American
market opened much to the company’s satisfaction. It
was also the period during which Menù began having an
ever more consolidated presence abroad by the constant
opening of new opportunities. The entries of Menù within
Israeli and Russian markets date back to that period. It
was a continuous succession of trade fair attendances
where Menù’s chefs backed up importers through demos
and recipes.
Today, January 2017
Menù’s Export turnover has reached 22.5 million Euro,
representing the 28% of the overall. We are present in
70 countries all over the world and in the latest years
Menù has undertaken a great business challenge: the
catering Europe. Nowadays Menù is a reality within the
international markets: present in all important countries,
Menù gives support to its importers with investments and
other resources to grow together. The latest magazine
issue have reported the market openings in Korea,
Canada, Baltics, New Zealand and finally China. Today,
Menù is facing the international markets dare by relying
on a modern and lead production plant and on a catalog
able to satisfy even the most demanding customer.
Menù’s target today is the same as 1992 one: to supply
with quality Italian food specialties the culinary world so
that abroad foodservice professionals can have the same
quality as that might have in Italy.
84