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IPO<br />
THE TRUTH ABOUT PASTA: ONE FOOD, ONE LOVE<br />
sahipleri, sağlık uzmanları ve<br />
kanaat önderleri dahil olmak<br />
üzere ilgili taraflara elektronik<br />
olarak gönderilmektedir.<br />
Bültenin İtalyanca, İspanyolca,<br />
Brezilya dilinde ve Portekizce<br />
versiyonları da kullanıma açık<br />
olup, talep olması halinde diğer<br />
dillerde de hazırlanabilir. Tabii<br />
ki Türkiye <strong>Makarna</strong> Sanayicileri<br />
Derneği’nin de dağıtımını<br />
teşvik etmek üzere yardım<br />
etmesiyle Türkçe versiyonu<br />
da hazırlanabilir. Bültenin<br />
sirkülasyonunu artırmak<br />
amacıyla IPO üyeleri, makarna<br />
şirketleri ve diğerleriyle<br />
çalışmaktayız.<br />
<strong>Makarna</strong> Hakkındaki<br />
Gerçek Ted-Ed Dersleri<br />
2016 yılında Ted-Ed derslerimizi<br />
uygulamaya soktuk. Her bir<br />
video dersi, yeni ve değişik bir<br />
konuyu ele almaktadır.<br />
Halihazırda ‘makarna<br />
şişmanlatmaz’, ‘makarna sizi<br />
daha uzun süre tok tutacak bir<br />
enerjidir’, ‘makarna sizin <strong>iç</strong>in<br />
yararlıdır’ ve ‘makarna çevreye<br />
yararlıdır’ başlıklı 4 video dersi<br />
yayınladık ve bu derslere IPO<br />
Youtube kanalından ulaşılabilir.<br />
<strong>Makarna</strong> Hakkındaki<br />
Gerçek Araç Seti<br />
Bu araç seti, sürekli mesajlaşma<br />
imkanı sunmak üzere hizmet<br />
görmektedir ve muhabirlere<br />
malzeme sağlamanın yanı<br />
sıra, hikaye fikirleri de<br />
sunmaktadır. Mvcut durumda,<br />
materyaller www.pastaforall.<br />
info internet adresinde İngilizce<br />
ve İspanyolca olarak kullanıma<br />
hazır bulunmaktadır. Bu set<br />
sürekli olarak gelişmekte olan<br />
ve yıl <strong>iç</strong>erisinde sürekli yeni<br />
şeylerin eklendiği bir araç<br />
promotion activities carried out or<br />
planned at the national level.<br />
First of all, we agreed on our key<br />
messages:<br />
5 Good Reasons to Love Pasta<br />
Pasta Is Good For You And Good For The<br />
Planet<br />
Pasta Is The Pillar Of The<br />
Mediterranean Diet<br />
Pasta Helps Keep You Full<br />
Pasta Does Not Make You Fat<br />
Pasta Is Tasty And Brings People<br />
Together<br />
Then we started developing The Truth<br />
About Pasta umbrella campaign to<br />
provide inspiration, contents, tools<br />
and solid scientific opinions to support<br />
communication efforts of IPO members.<br />
The Truth About Pasta<br />
Newsletter<br />
As part of the program, IPO publishes<br />
a monthly IPO Newsletter called The<br />
Truth About Pasta.<br />
It includes scientific updates, links to<br />
interviews and presentations, videos,<br />
media updates, information in line<br />
with the key messages of the PR<br />
Campaign. The newsletter is distributed<br />
all around the world electronically<br />
to stakeholders including members,<br />
suppliers, journalists, bloggers,<br />
health professionals and key opinion<br />
leaders. Italian, Spanish and Brazilian<br />
Portuguese editions are also available<br />
and more languages can be added<br />
upon request. Of course are available<br />
to prepare a Turkish version with the<br />
help of TMSD, in order to encourage its<br />
dissemination. We are working with IPO<br />
members, pasta companies and others<br />
to increase its circulation.<br />
The Truth About Pasta<br />
Ted-Ed Lessons<br />
In 2016 we introduced our TED-Ed<br />
Lessons. Each video lesson features a<br />
new and different topic.<br />
We have already published four videos,<br />
available on IPO YouTube channel:<br />
Pasta does not make you fat, Pasta is<br />
energy that keeps you fuller longer,<br />
Pasta is good for you and Pasta is good<br />
for the environment.<br />
The Truth About Pasta Tool<br />
Kit<br />
This Tool Kit serves to provide consistent<br />
messaging and offers story ideas<br />
and support materials to reporters.<br />
Materials are currently available<br />
online in English and Spanish at www.<br />
pastaforall.info. It is an evolving kit<br />
and new elements are being added<br />
constantly during the year. Associations<br />
and Companies are welcome to<br />
use these tools in their PR and<br />
Communication Programs and Media<br />
Relations. Members are encouraged<br />
to adapt and translate them for<br />
specific community or country, share<br />
them with media contacts as a way<br />
to interest reporters in stories about<br />
pasta, incorporate language from these<br />
documents into internal or external<br />
presentations, letters, marketing<br />
materials, post them as resources on<br />
companies web sites or pull out key<br />
facts to use via social media (Facebook,<br />
Twitter, Pinterest, Instagram).<br />
The Healthy Pasta Meal<br />
Scientific Consensus<br />
Statement<br />
Within the framework of the 5th<br />
World Pasta Congress, held in October<br />
2015 in Milan, during Expo 2015, IPO<br />
and Oldways organized a Scientific<br />
Conference to update the Scientific<br />
Consensus Statement on Pasta approved<br />
in Rio de Janeiro.<br />
The conference was organized to<br />
address confusion about pasta, carbs,<br />
health and weight loss and provide<br />
evidence that carbohydrates are not<br />
responsible for obesity, confirm the<br />
importance of total diet in promoting<br />
better health and highlight that pasta<br />
is a sustainable food. The Conference<br />
featured more than twenty leading<br />
scientific experts and scientists on<br />
carbohydrates, obesity, health and<br />
Ocak-Şubat-Mart / January-February-March 2017<br />
21
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