You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
12 28 OÎÙˆ‚Ú›Ô˘ 2010 TÔ £¤Ì·
YMBOY§O EIXEIPHEøN
ÚfiÙ·ÛË ÂÍfi‰Ô˘ ·applefi
∆ËÓ appleÚfiÙ·ÛË ÙÔ˘ ∞Ó·appleÏËÚˆÙ‹ ∫·ıËÁËÙ‹ Î·È ÚÔ¤‰ÚÔ˘
ÙÔ˘ ∆Ì‹Ì·ÙÔ˜ √ÈÎÔÓÔÌÈÎÒÓ ∂appleÈÛÙËÌÒÓ ÙÔ˘ ·ÓÂappleÈÛÙËÌ›Ô˘
·ÙÚÒÓ, Î. ∫ÒÛÙ· ∆ÛÂÎÔ‡Ú·, ÁÈ· ÙËÓ ·ÓÙÈÌÂÙÒappleÈÛË
Ù˘ ÎÚ›Û˘ ¯Ú¤Ô˘˜ Ù˘ ∂ÏÏ¿‰·˜, apple·ÚÔ˘ÛÈ¿˙ÂÈ
ÛÙÔ ÛËÌÂÚÈÓfi ÙÔ˘ ʇÏÏÔ Ô «.∂.», ¤ÙÛÈ fiappleˆ˜ ‰È·Ù˘appleÒıËÎÂ
ÛÙÔ Forum ∞Ó¿appleÙ˘Í˘ 2010 Î·È ÛÙËÓ ÂΉ‹ÏˆÛË
appleÔ˘ ‰ÈÔÚÁ¿ÓˆÛ·Ó Ô ∂ÌappleÔÚÈÎfi˜ ‡ÏÏÔÁÔ˜ ¿ÙÚ·˜
Î·È Ô ‡Ó‰ÂÛÌÔ˜ ∂ÌappleÔÚÈÎÒÓ ∞ÓÙÈappleÚÔÛÒappleˆÓ Ì ı¤Ì·
«√ ÚfiÏÔ˜ Ù˘ ªÈÎÚÔÌÂÛ·›·˜ ∂appleȯ›ÚËÛ˘
ÛÙÔ ÛËÌÂÚÈÓfi √ÈÎÔÓÔÌÈÎfi ÂÚÈ‚¿ÏÏÔÓ» (ʈÙfi).
ÙËÓ ›‰È· ÂΉ‹ÏˆÛË, ÙÔ ‚›ÓÙÂÔ Ù˘ ÔappleÔ›·˜ ¤¯ÂÈ ·Ó·ÚÙËı›
ÛÙÔ site ÙÔ˘ Forum AÓ¿appleÙ˘Í˘ www.forumanaptixis.gr,
Ì›ÏËÛ·Ó ·ÎfiÌ· Ô Î. AÓ‰Ú¤·˜ AÓ‰ÚÈ·ÓfiappleÔ˘ÏÔ˜ appleÚ. ˘appleÔ˘ÚÁfi˜
Î·È Ô Iˆ¿ÓÓ˘ ¢Ú·Á·Û¿Î˘ appleÚ. ‚Ô˘ÏÂ˘Ù‹˜ ÙÔ˘ YPIZA
̤ÏÔ˜ ÙÔ˘ OAE Î·È ÙÔ˘ ˘Ì‚Ô˘Ï›Ô˘ Ù˘ E˘ÚÒapple˘.
To ¢ËÌfiÛÈÔ XÚ¤Ô˜, ÔÈ Ï‡ÛÂȘ ÙÔ˘ Î·È ÔÈ ÂappleÈappleÙÒÛÂȘ ÙÔ˘˜
ÈÛÙ‹ ÂÊ·ÚÌÔÁ‹
ÙÔ˘ ÌÓËÌÔÓ›Ô˘
ÙÒ¯Â˘ÛË
ŒÍÔ‰Ô˜ ·applefi E˘Úˆ˙ÒÓË
˘ÓÂÚÁ·Û›· PIGS(I)
ÁÈ· «ÎÔ‡ÚÂÌ·» ¯Ú¤Ô˘˜
¤Ú¢ӷ
√ ∞Ó·appleÏËÚˆÙ‹˜ ∫·ıËÁËÙ‹˜ Î·È ÚfiÂ-
‰ÚÔ˜ ÙÔ˘ ∆Ì‹Ì·ÙÔ˜ √ÈÎÔÓÔÌÈÎÒÓ ∂appleÈ-
ÛÙËÌÒÓ ÙÔ˘ ·ÓÂappleÈÛÙËÌ›Ô˘ ·ÙÚÒÓ Î.
∫ÒÛÙ·˜ ∆ÛÂÎÔ‡Ú·˜ apple·ÚÔ˘ÛÈ¿˙ÔÓÙ·˜ ÙÔ
‰ÈÂıÓ¤˜ ÔÈÎÔÓÔÌÈÎfi appleÂÚÈ‚¿ÏÏÔÓ Ù˘ ÙÂ-
ÏÂ˘Ù·›·˜ 20ÂÙ›·˜, ·Ó¤ÊÂÚ fiÙÈ ·˘Ùfi ‰È·-
ÌÔÚÊÒıËΠ̠¤ÓÙÔÓ· ¯·Ú·ÎÙËÚÈÛÙÈο
‰˘˚ÛÌÔ‡, ·applefi ÙËÓ ÌÈ· appleÏÂ˘Ú¿ Ì ¯Ò-
Ú˜ appleÔ˘ ›¯·Ó ˘„ËÏ¿ ÂÏÏ›ÌÌ·Ù· Î·È ·applefi
ÙËÓ ¿ÏÏË appleÏÂ˘Ú¿ Ì ¯ÒÚ˜ appleÔ˘ ›¯·Ó
˘„ËÏ¿ appleÏÂÔÓ¿ÛÌ·Ù·.
 ∂˘Úˆapple·˚Îfi Âapple›apple‰Ô, ÔÈ appleÚÒÙ˜ ¯Ò-
Ú˜, appleÔ˘ appleÂÚÈÏ·Ì‚¿ÓÔ˘Ó Î·È ÙËÓ ∂ÏÏ¿-
‰·, Û˘ÁÎÚÔÙÔ‡Ó ÙËÓ ÔÌ¿‰· «Ù˘ ÊÔ‡-
Ûη˜ ÙÔ˘ ¢ËÌfiÛÈÔ˘ ¯Ú¤Ô˘˜ Î·È ÙˆÓ ¢Ë-
ÌÔÛÈÔÓÔÌÈÎÒÓ ÂÏÏÂÈÌÌ¿ÙˆÓ», ‰ËÏ. ÙȘ
ÏÂÁfiÌÂÓ˜ Î·È ˆ˜ PIGS(I).
·Ú¿ÏÏËÏ·, fiÏ· ·˘Ù¿ Ù· ¯ÚfiÓÈ· apple·Ú·-
ÙËÚ‹ıËΠÌÈ· ÌÂÙ·ÙfiappleÈÛË ÙˆÓ apple·Ú·Áˆ-
ÁÈÎÒÓ ‰Ú·ÛÙËÚÈÔÙ‹ÙˆÓ ·applefi ÙË µ. ∞ÌÂ-
ÚÈ΋ Î·È ÙËÓ ∂˘ÚÒappleË appleÚÔ˜ Ù· ·Ó·ÙÔÏÈ-
ο Î·È ·ÏÏÔ‡, ·appleÔÚÚ‡ıÌÈÛË ·ÁÔÚÒÓ,
¤ÓÙÔÓ· ·‡ÍÔ˘Û˜ ÔÈÎÔÓƠ̂˜ Îϛ̷η˜
Î·È ÏfiÁˆ Ù˘ Ù¯ÓÔÏÔÁÈ΋˜ appleÚÔfi‰Ô˘,
Û˘ÁΤÓÙÚˆÛË, ÏÂÈÙÔ˘ÚÁ›· ÙÔ˘ ¯ÚËÌ·ÙÔappleÈÛÙˆÙÈÎÔ‡
Û˘ÛÙ‹Ì·ÙÔ˜ Ì ¤ÓÙÔÓ˜ ·Û‡Ì-
ÌÂÙÚ˜ appleÏËÚÔÊÔڛ˜ Î·È ËıÈÎfi ΛӉ˘ÓÔ
Ì ÙÂÚ¿ÛÙÈ· Î¤Ú‰Ë (efficient markets
theorem), apple·Ú·apple¤Ú· ‰È‡ڢÓÛË ÙÔ˘ ‰Ë-
ÌÔÛ›Ô˘ ¯Ú¤Ô˘˜ ·applefi Ù· appleÚÔÁÚ¿ÌÌ·Ù·
‰È¿ÛˆÛ˘ (bailout) ÙÚ·appleÂ˙ÒÓ, ¤ÓÙÔÓÔ˜
«ÊÈÏÂÏ¢ıÂÚÈÛÌfi˜» ÛÙÔ˘˜ Ì˯·ÓÈÛÌÔ‡˜
ÙÔ˘ ¢ÈÂıÓÔ‡˜ ∂ÌappleÔÚ›Ô˘ Î·È ·ÁÎÔ-
ÛÌÈÔappleÔ›ËÛË.
‡Ìʈӷ Ì ÙÔÓ Î. ∆ÛÂÎÔ‡Ú· ÙÔ ·appleÔ-
Ù¤ÏÂÛÌ· Ù˘ apple·ÁÎfiÛÌÈ·˜ ÔÈÎÔÓÔÌÈ΋˜
ÎÚ›Û˘ ·appleÔÙ¤ÏÂÛ ÌÈ· ‹ÙÙ· Ù˘ ۯ‰ȷ-
Ṳ̂Ó˘ ÔÈÎÔÓÔÌ›·˜ Î·È ÙÔ˘ Keynesian
ÌÔÓÙ¤ÏÔ˘ ('70s Î·È '80s), ‹ÙÙ· Î·È ÙÔ˘
¡ÂÔÊÈÏÂÏ¢ıÂÚÈÛÌÔ‡ (2007-) appleÔ˘ Û˘-
Óԉ‡ÙËΠ·applefi ·ÓÂapple¿ÚÎÂÈ· ÙˆÓ appleÔÏÈÙÈ-
ÎÒÓ/ÔÈÎÔÓÔÌÈÎÒÓ Ì˯·ÓÈÛÌÒÓ Ù˘ ∂˘-
Úˆapple·˚΋˜ ŒÓˆÛ˘ Î·È ·applefi ÌÈ· ÂÌÌÔÓ‹
ñ ˘ÚÚ›ÎÓˆÛË apple·Ú·ÁˆÁÈ΋˜ ‚¿Û˘
ñ Èı·ÓfiÙËÙ· Ó¤Ô˘ ·‰ÈÂÍfi‰Ô˘
ñ M¤ÙÚ· ÛÂ ‚¿ÚÔ˜ ÙˆÓ ·ÛıÂÓ¤ÛÙÂÚˆÓ
ñ ¢È·ÚıÚˆÙÈΤ˜ ·ÏÏ·Á¤˜
Ù˘ ∂˘Úˆapple·˚΋˜ ∫ÂÓÙÚÈ΋˜ ∆Ú¿appleÂ˙·˜ ÛÂ
appleÔÏÈÙÈΤ˜ «ÛÙ·ıÂÚÔappleÔ›ËÛ˘» appleÔ˘ ÙÂÏÈ-
ο ·appleԉ›¯ıËÎ·Ó ·appleÔÛÙ·ıÂÚÔappleÔÈËÙÈ-
Τ˜.
√ Úfi‰ÚÔ˜ ÙÔ˘ ∆Ì‹Ì·ÙÔ˜ √ÈÎÔÓÔÌÈ-
ÎÒÓ ∂appleÈÛÙËÌÒÓ ÙÔ˘ ·ÓÂappleÈÛÙËÌ›Ô˘ ·-
ÙÚÒÓ, ÙfiÓÈÛÂ fiÙÈ ·˘Ùfi appleÔ˘ ·ÓÙÈÌÂÙˆapple›-
˙Ô˘Ì ̤۷ ·applefi ÙËÓ ÔÈÎÔÓÔÌÈ΋ ÎÚ›ÛË
Â›Ó·È ÌÈ· Ù·¯‡Ù·ÙË ·ÏÏ·Á‹ ÙÔ˘ ·ÁÎfi-
ÛÌÈÔ˘ √ÈÎÔÓÔÌÈÎÔ‡ ˘ÛÙ‹Ì·ÙÔ˜ ·ÏÏ¿
¯ˆÚ›˜ ηı·Úfi appleÚÔÛ·Ó·ÙÔÏÈÛÌfi, fiappleÔ˘
ÙÔ ÂÚÒÙËÌ· appleÔ˘ Ù›ıÂÙ·È Â›Ó·È Â¿Ó Ë ÎÔÈ-
ÓˆÓ›· ı· Û˘ÌÌÂÙ¤¯ÂÈ ‹ ı· Ì›ÓÂÈ apple·-
Ú·ÙËÚËÙ‹˜ Û ·˘Ù¤˜ ÙȘ ·Ó·Î·Ù·Ù¿ÍÂȘ.
ˆ˜ ÊÙ¿Û·Ì ÛÙÔ ·‰È¤ÍÔ‰Ô
ŸÛÔÓ ·ÊÔÚ¿ ÛÙ· ·ÚÈ· ¯·Ú·ÎÙËÚÈÛÙÈ-
ο Ù˘ ∂ÏÏËÓÈ΋˜ ÔÈÎÔÓÔÌ›·˜ ÙËÓ ÙÂ-
ÏÂ˘Ù·›· 20ÂÙÈ· appleÔ˘ Ô‰‹ÁËÛ·Ó ÛÙË ÛË-
ÌÂÚÈÓ‹ ηٿÛÙ·ÛË, Ô Î. ∆ÛÂÎÔ‡Ú·˜ ·Ó¤-
ÊÂÚ fiÙÈ ˘apple‹ÚÍ ¤ÓÙÔÓË apple·Ú·ÁˆÁÈ΋
˘ÛÙ¤ÚËÛË Î·È ·‡ÍËÛË ÙÔ˘ ‰·ÓÂÈÛÌÔ‡,
Ì apple·Ú¿ÏÏËÏË ·‡ÍËÛË Ù˘ ηٷӿψ-
Û˘, Û ‚¿ÚÔ˜ fï˜ ÙˆÓ ÂappleÂÓ‰‡ÛˆÓ.
√È ¢ËÌfiÛȘ ÂappleÂÓ‰‡ÛÂȘ ηÙ¢ı‡ÓıË-
Î·Ó Û ÂappleÂÓ‰˘ÙÈο Û¯¤‰È· Ì ¯·ÌËÏfi
apple·Ú·ÁˆÁÈÎfi ·appleÔÙ¤ÏÂÛÌ· (√Ï˘ÌappleÈ·ÎÔ›
∞ÁÒÓ˜, ÂÍÔappleÏÈÛÙÈο appleÚÔÁÚ¿ÌÌ·Ù·, ‰È¿-
ÛˆÛË ¢∂∫√, «ÂappleȉÔÙ‹ÛÂȘ ÙˆÓ ÙÚ·-
ÎÙ¤Ú»), ÂÓÒ ·Ó·appleÙ‡¯ıËÎ·Ó ·ÁÔÚ¤˜ ÌÂ
˘„ËÏfi ‚·ıÌfi ÂÎÌÂÙ¿ÏÏ¢Û˘ ÙˆÓ appleÏÂ-
ÔÓ·ÛÌ¿ÙˆÓ ÙˆÓ Î·Ù·Ó·ÏˆÙÒÓ, Ì ÂÌapplefi-
‰È· ÂÈÛfi‰Ô˘ Î·È Ù˘appleÈ΋ apple·ÚÔ˘Û›· Ù˘
∂appleÈÙÚÔapple‹˜ ∞ÓÙ·ÁˆÓÈÛÌÔ‡.
·Ú¿ÏÏËÏ· Ë ∂ÏÏ¿‰· ‰È·ÎÚ›ıËΠÁÈ·
¯·ÌËÏ‹ ·ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ·, ηÈÓÔÙÔÌÈ-
΋ ˘ÛÙ¤ÚËÛË Î·È Î·Î‹ ‰È·¯Â›ÚÈÛË (apple·-
ñ ŒÏÏÂÈÌÌ· 110 ‰ÈÛ. Û ‰‡Ô ¯ÚfiÓÈ·
ñ AappleÔÎÏÂÈÛÌfi˜ ·applefi ‰ÈÂıÓ›˜ ·ÁÔÚ¤˜
ñ K·Ù¿ÚÚ¢ÛË ÙÚ·appleÂ˙ÒÓ
ñ ˘ÚÚ›ÎÓˆÛË apple·Ú·ÁˆÁ‹˜
ñ ¢ÈÂıÓ›˜ ÎÏ˘‰ˆÓÈÛÌÔ›
ñ Aapple·ÈÙ‹ÛÂȘ Û EıÓÈ΋ appleÂÚÈÔ˘Û›·
Ú·ÁˆÁ‹ & ‰È¿¯˘ÛË) Ù˘ ÁÓÒÛ˘.
∞applefi ÙËÓ ¿ÏÏË appleÏÂ˘Ú¿, Ù· ¯·ÌËÏ¿ ÂappleÈ-
ÙfiÎÈ· ÙÔ˘ ∂˘ÚÒ, Û˘Ó¤‚·ÏÏ·Ó ÛÙËÓ ˘„Ë-
Ï‹ ηٷӿψÛË Ì ‰·ÓÂÈÛÌfi, ÛÙË ÌË ÂÎ-
ÌÂÙ¿ÏÏÂ˘Û‹ ÙÔ˘˜ ÁÈ· ÂappleÂÓ‰‡ÛÂȘ ‰È‡-
Ú˘ÓÛ˘ Î·È ÂÎÛ˘Á¯ÚÔÓÈÛÌÔ‡ Ù˘ apple·Ú·-
ÁˆÁÈ΋˜ ‚¿Û˘, appleÔ˘ ÂappleȉÂÈÓÒıËΠ·applefi
ÙËÓ «·appleÒÏÂÈ·» ÙÔ˘ Ì˯·ÓÈÛÌÔ‡ ÙˆÓ Û˘-
Ó·ÏÏ·ÁÌ·ÙÈÎÒÓ ÈÛÔÙÈÌÈÒÓ Î·È Â›¯Â ˆ˜
·appleÔÙ¤ÏÂÛÌ· ÙË ‰Ú·Ì·ÙÈ΋ Âappleȉ›ӈÛË
ÙÔ˘ ÈÛÔ˙˘Á›Ô˘ appleÏËÚˆÌÒÓ.
 fiÏ· Ù· apple·Ú·apple¿Óˆ, Ô Î. ∆ÛÂÎÔ‡Ú·˜
appleÚfiÛıÂÛ ÙÔ ÛÙÚ‚Ïfi appleÔÏÈÙÈÎfi Û‡ÛÙË-
Ì· (∫ÂÓÙÚÈÎfi, ÂÚÈÊÂÚÂÈ·Îfi, ∆ÔappleÈÎfi,
˘Ó‰ÈηÏÈÛÙÈÎfi) ÛÙËÚÈÁ̤ÓÔ Û appleÂÏ·-
ÙÂȷΤ˜ Û¯¤ÛÂȘ Ì ·ÓÙ·Ó·ÎÏ¿ÛÂȘ ÛÂ:
- ∞ÓÙÈapple·Ú·ÁˆÁÈÎfi, ÁÚ·ÊÂÈÔÎÚ·ÙÈÎfi ηÈ
‰ÈÂÊı·Ṳ́ÓÔ ¢ËÌfiÛÈÔ ∆Ô̤·
- ∫Ú·ÙÈÎÔ‰›·ÈÙË ÂappleȯÂÈÚËÌ·ÙÈÎfiÙËÙ· ÌÂ
¯·Ú·ÎÙËÚÈÛÙÈο apple·Ú·ÛÈÙÈÛÌÔ‡
- ∫ÔÈÓˆÓÈΤ˜ ÏÂÈÙÔ˘ÚÁ›Â˜ ÛÙË ‚¿ÛË ÙÔ˘
«ÙÛ·ÌappleÔ˘Î¿» Î·È Ù˘ «Û˘Ó·ÏÏ·Á‹˜»
- ∞apple·Í›ˆÛË Ù˘ ÂappleȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ Ù˘
ÂÎapple·›‰Â˘Û˘ Î·È Ù˘ ηÈÓÔÙÔÌ›·˜
- ∂appleÈÎÚ¿ÙËÛË ÙˆÓ ÌÂÙÚ›ˆÓ / ÂÍÔ‚ÂÏÈÛÌfi
Ù˘ ·ÍÈÔÏfiÁËÛ˘
- ∞apple·Í›ˆÛË ÙˆÓ Û˘ÏÏÔÁÈÎÒÓ ‰È·‰Èη-
ÛÈÒÓ Î·È ÙˆÓ ¢ËÌÔÛ›ˆÓ ∞Á·ıÒÓ
ŒÙÛÈ, ÙËÓ ÙÂÏÂ˘Ù·›· 20ÂÙÈ·, ÊÙ¿Û·Ì ÛÙÔ
ÛËÌ›Ô, Ë ∂ÏÏ¿‰· Ó· ¤¯ÂÈ ÌÈ· ˘appleÂÚ-Ú˘ı-
ÌÈṲ̂ÓË ÔÈÎÔÓÔÌ›·, Ì ÛÔ‚·Ú‹ ‰˘-
ÛÏÂÈÙÔ˘ÚÁ›· ÙˆÓ ‰ËÌfiÛÈˆÓ Î·È ·ÓÂÍ¿Ú-
ÙËÙˆÓ ıÂÛÌÒÓ, Û Âapple›appleÂ‰Ô apple·Ú·ÎÔ-
ÏÔ‡ıËÛ˘ (monitoring), ÂϤÁ¯Ô˘ (audit)
Î·È Ú‡ıÌÈÛ˘/apple·Ú¤Ì‚·Û˘ (regulation).
√È Ì˯·ÓÈÛÌÔ› ·Ó·‰È·ÓÔÌ‹˜ Î·È ÎÔÈ-
ÓˆÓÈ΋˜ ·ÏÏËÏÂÁÁ‡Ë˜ η٤ÏËÍ·Ó Ó· ›-
ñ M›ˆÛË Î·Ù·Ó¿ÏˆÛ˘
ñ A‡ÍËÛË ·appleÔÙ·Ì›Â˘Û˘
ñ EÓ›Û¯˘ÛË apple·Ú·ÁˆÁÈ΋˜ ‚¿Û˘
ñ AÍÈÔÏfiÁËÛË ·applefi ÙËÓ EKT
Ó·È ·‰‡Ó·ÌÔÈ ¤ˆ˜ ·Ó‡apple·ÚÎÙÔÈ ‹ (·Îfi-
Ì· ¯ÂÈÚfiÙÂÚ·) appleÚfi¯ÂÈÚ· ۯ‰ȷṲ̂ÓÔÈ.
√È ¤ÌÌÂÛÔÈ Ì˯·ÓÈÛÌÔ› ·Ó·‰È·ÓÔÌ‹˜
fiappleˆ˜ Ë ÀÁ›· Î·È Ë ·È‰Â›· Ó· ‰È·ÎÚ›-
ÓÔÓÙ·È ·applefi η΋ ÏÂÈÙÔ˘ÚÁ›· Î·È Ë ÏÂÈ-
ÙÔ˘ÚÁ›· ÙˆÓ ¿ÌÂÛˆÓ ÂappleȉÔÌ¿ÙˆÓ ÛÙ‹-
ÚÈ͢ ÙÔ˘ ÂÈÛÔ‰‹Ì·ÙÔ˜, Ó· ¤¯ÂÈ ÙÚ·ÁÂ-
Ï·ÊÈο ¯·Ú·ÎÙËÚÈÛÙÈο.
∂apple›Û˘ ‰È·ÌÔÚÊÒıËΠ¤Ó· ¯·ÌËÏfi Âapple›-
appleÂ‰Ô ÎÔÈÓˆÓÈÎÔ‡ ÎÂÊ·Ï·›Ô˘, Ì ¯·Ú·-
ÎÙËÚÈÛÙÈο ÙËÓ ¤ÏÏÂÈ„Ë ÂÌappleÈÛÙÔÛ‡Ó˘
ÛÙÔ˘˜ ¿ÏÏÔ˘˜ Î·È ÛÙÔ˘˜ ıÂÛÌÔ‡˜, ·appleÔ˘-
Û›· ·ÌÔÈ‚·ÈfiÙËÙ·˜ (reciprocity) Î·È ÎÔÈ-
ÓˆÓÈ΋˜ ·Ó·ÁÓÒÚÈÛ˘-ÂappleÈ‚Ú¿‚¢Û˘
(reward) appleÔ˘ ·appleÔı·ÚÚ‡ÓÂÈ ÙËÓ ·Ó¿-
ÏË„Ë ÎÔÈÓˆÓÈ΋˜ appleÚˆÙÔ‚Ô˘Ï›·˜ Î·È Û˘Ì-
ÌÂÙÔ¯‹˜.
∆· ¿Ù˘apple· ÎÔÈÓˆÓÈο ‰›ÎÙ˘· (social
networks) ·applefi Ì˯·ÓÈÛÌÔ› ˘appleÔÛÙ‹ÚÈ-
͢ Î·È ·ÏÏËÏÂÁÁ‡Ë˜ ¤¯Ô˘Ó ÂÎÊ˘ÏÈÛı›
Û Ì˯·ÓÈÛÌÔ‡˜ «‰È¢ÎfiÏ˘ÓÛ˘» ηÈ
«‰ÈÂÎappleÂÚ·›ˆÛ˘».
∂Ó ∫·Ù·ÎÏ›‰È:
1. ∏ ˘appleÂÚ‚ÔÏÈ΋ ‰ÈfiÁΈÛË ÙÔ˘ ∂ÏÏË-
ÓÈÎÔ‡ ¢ËÌfiÛÈÔ˘ ÃÚ¤Ô˘˜ Â›Ó·È ·appleÔÙ¤-
ÏÂÛÌ· Ù˘ Û˘ÚÚ›ÎÓˆÛ˘ Î·È Ù˘ Ù¯ÓÔ-
ÏÔÁÈ΋˜ ÔappleÈÛıÔ‰ÚfiÌËÛ˘ Ù˘ ·Ú·-
ÁˆÁÈ΋˜ µ¿Û˘ Ù˘ ¯ÒÚ·˜.
2. ∏ Û˘ÚÚ›ÎÓˆÛË Î·È Ë ∆¯ÓÔÏÔÁÈ΋
√appleÈÛıÔ‰ÚfiÌËÛË ÛÙËÚ›˙ÔÓÙ·È ÛÂ ÔÏÈ-
ÙÈΤ˜ §ÂÈÙÔ˘ÚÁ›Â˜ appleÔ˘ ÙÚÔÊÔ‰ÔÙÔ‡ÓÙ·È
Î·È ÙÚÔÊÔ‰ÔÙÔ‡Ó ·ÓÙ›ÛÙÔȯ˜ ÎÔÈÓˆÓÈ-
Τ˜ «‰˘ÛappleϷۛ˜».
3. ∆Ô Úfi‚ÏËÌ· ÙÔ˘ ¢ËÌÔÛ›Ô˘ ÃÚ¤Ô˘˜
Â›Ó·È ‚Ú·¯˘-ÌÂÛÔappleÚfiıÂÛÌÔ.
4. ∆Ô Úfi‚ÏËÌ· Ù˘ ·Ú·ÁˆÁÈ΋˜ µ¿-
Û˘ Â›Ó·È ‚Ú·¯˘-ÌÂÛÔ-Ì·ÎÚÔappleÚfiıÂÛÌÔ.