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YMBOY§O EIXEIPHEøN Forum AÓ¿appleÙ˘Í˘ 2013
29 ¡ÔÂÌ‚Ú›Ô˘ 2013 13
ÔÈ ÂÍ·ÁˆÁ¤˜
˙ÂȘ ÌÈ· ÂÎappleÔÌapple‹ Ì·ÁÂÈÚÈ-
΋˜ Î·È Ì¤Ûˆ ·˘Ù‹˜ Ó· appleÚÔ-
‚¿ÏÂȘ appleÚÔ˚fiÓÙ· Î·È appleÂÚÈÔ-
¯‹˜, fiappleˆ˜ οÓÔ˘Ó ÔÈ πÛapple·-
ÓÔ›. √ Î. ª¿ÚÎÔ˜ Âapple¤ÌÂÈÓÂ
fiÙÈ ÙÔ ÙÚ›appleÙ˘¯Ô ∆Ô˘ÚÈÛÌfi˜ -
°·ÛÙÚÔÓÔÌ›·-∂Á¯ÒÚÈ· appleÚÔ˚fiÓÙ·
Â›Ó·È Ô Û˘Ó‰˘·ÛÌfi˜
appleÔ˘ ı· ÌappleÔÚÔ‡ÛÂ Ó· ‚ÔËı‹ÛÂÈ
ÛËÌ·ÓÙÈο ÙȘ ÂÏÏË-
ÓÈΤ˜ ÂÍ·ÁˆÁ¤˜. √ ›‰ÈÔ˜ ·Ó·-
ʤÚıËÎÂ Î·È ÛÙȘ ‰˘ÛÎÔϛ˜
appleÔ˘ ˘apple¿Ú¯Ô˘Ó ÁÈ· Ó· ÂÍ·-
¯ıÔ‡Ó ÂÏÏËÓÈο appleÚÔ˚fiÓÙ·
ÛÙË ƒˆÛ›·: «∫·Ù·ÎÂÚÌ·ÙÈ-
ÛÌfi˜ ÂappleȯÂÈÚËÌ·ÙÈÎÒÓ ‰˘-
ӿ̈Ó, ˘„ËÏfi ÎfiÛÙÔ˜ ÌÂ-
Ù·ÊÔÚÒÓ, ÌË ·ÓÙ·ÁˆÓÈÛÙÈΤ˜
ÙÈ̤˜» Â›Ó·È ÔÚÈṲ̂ӷ ·applefi Ù·
appleÚÔ‚Ï‹Ì·Ù· appleÔ˘ ·ÓÙÈÌÂÙˆapple›˙Ô˘Ó
ÔÈ ÂÏÏËÓÈΤ˜ ÂappleȯÂÈ-
Ú‹ÛÂȘ Î·È Û ·˘Ù¤˜ appleÚÔÛÙ›-
ıÂÓÙ·È Ù· «‰ÈηÈÒÌ·Ù· ÂÈÛfi-
‰Ô˘» appleÔ˘ ˘appleÔ¯ÚÂÔ‡ÓÙ·È Ó·
ηٷ‚¿ÏÏÔ˘Ó ÁÈ· Ó· ÌappleÔ˘Ó
ÛÙÔ Ú¿ÊÈ ÙˆÓ Ô‡appleÂÚ ª¿Ú-
ÎÂÙ ÛÙȘ ÌÂÁ¿Ï˜ ·Ï˘Û›‰Â˜, ÔÈ
Ôappleԛ˜ ¤¯Ô˘Ó ÂÁηٷÛÙ·ı›
ÛÙȘ ÎÂÓÙÚÈΤ˜ ·ÁÔÚ¤˜.
π‰È·›ÙÂÚË ·Ó·ÊÔÚ¿
ÛÙËÓ ∫›Ó·
∏ ∞ÚÂÙ‹ ηÊȉ¿ÎË, ÁÚ·Ì-
Ì·Ù¤·˜ √∂À ∞', ·Ó·Ê¤ÚıËÎÂ
«ÛÙËÓ ·ÁÔÚ¿ ÙˆÓ appleÚÔÎÏ‹ÛÂ-
ˆÓ», fiappleˆ˜ ¯·Ú·ÎÙ‹ÚÈÛ ÙËÓ
∫›Ó·. «√È ∫ÈÓ¤˙ÔÈ Á›ÓÔÓÙ·È Î·-
ٷӷψ٤˜, ‰›ÓÔ˘Ó appleÈ· ¤ÌÊ·-
ÛË ÛÙËÓ Î·Ù·Ó¿ÏˆÛË» ›apple ηÈ
ÂÍ‹ÁËÛ appleˆ˜ ‰ËÌÈÔ˘ÚÁ›ٷÈ
ÌÈ· ·ÓÒÙÂÚË Ù¿ÍË appleÔ˘ ˘ÈÔıÂÙ›
‰˘ÙÈο appleÚfiÙ˘apple·. ∂Ó-
‰È·Ê¤ÚÔÓÙ·È ÁÈ· appleÚ¿ÛÈÓË ‚ÈÔ-
Ì˯·Ó›·, Ê·Ú̷΢ÙÈο appleÚÔ˚fiÓÙ·,
ηÏÏ˘ÓÙÈο, ‰ÔÌÈο ˘ÏÈ-
ο, ˘„ËÏ‹ Ù¯ÓÔÏÔÁ›·, ˘appleË-
ÚÂۛ˜ ˘Á›·˜, È·ÙÚÈΤ˜ ˘appleË-
ÚÂۛ˜, ÙÔ˘ÚÈÛÌfi Î·È ‰›ÓÔ˘Ó
¤ÌÊ·ÛË ÛÙ· ÙÚfiÊÈÌ·-appleÔÙ¿, ÌÂ
ÂÍ·ÛÊ·ÏÈṲ̂ÓË appleÔÈfiÙËÙ· ÎÈ
·˘Ùfi ÁÈ·Ù›, ÔÈ ∫ÈÓ¤˙ÔÈ Â›Ó·È
ȉȷÈÙ¤Úˆ˜ ¢·›ÛıËÙÔÈ ÛÙ·
‰È·ÙÚÔÊÈο ÛοӉ·Ï·. ∆Ô
ÂÏ·ÈfiÏ·‰Ô ÁÈ· ÙÔ˘˜ ∫ÈÓ¤˙Ô˘˜
Â›Ó·È Ô ÂÏÏËÓÈÎfi˜ ¯Ú˘Ûfi˜ ηÈ
›Ûˆ˜ ·appleÔÙÂϤÛÂÈ ÙÔÓ ¢Ô‡ÚÂÈÔ
ÿappleappleÔ ÁÈ· Ó· ÂÍ¿ÁÔ˘ÌÂ Î·È ¿Ï-
Ï· appleÚÔ˚fiÓÙ·» ÙfiÓÈÛÂ Ë Î· η-
Êȉ¿ÎË. ˘Ó¤ÛÙËÛ ÛÙÔ˘˜ ÂappleÈ-
¯ÂÈÚË̷ٛ˜ appleÔ˘ ÂӉȷʤÚÔ-
ÓÙ·È Ó· Û˘Ó‰ÂıÔ‡Ó Ì ÙËÓ ÎÈ-
ÓÂ˙È΋ ·ÁÔÚ¿, Ó· ¤¯Ô˘Ó η-
Ïfi business plan, Ó· ¯Ù›ÛÔ˘Ó
¤Ó· ̇ıÔ Á‡ÚÔ ·applefi ÙÔ appleÚÔ˚fiÓ
ÙÔ˘˜ Î·È Ó· ¤¯Ô˘Ó ˘appleÔÌÔ-
Ó‹ Î·È ÂappleÈÌÔÓ‹ ̤¯ÚÈ Ó· η-
Ù·Ï‹ÍÔ˘Ó ÛÂ Û˘Ìʈӛ·.
√ ¢ËÌ‹ÙÚ˘ ÂÙÚfiappleÔ˘ÏÔ˜,
ÁÚ·ÌÌ·Ù¤·˜ √∂À ∞', ·Ó·-
ʤÚıËΠÛÙË ‰˘Ó·ÌÈ΋ ·ÁÔ-
Ú¿ Ù˘ °ÂÚÌ·Ó›·˜, ÂΛ fiappleÔ˘
ÙÔ 1/3 ÙˆÓ ÂÏÏËÓÈÎÒÓ ÂÍ·Áˆ-
ÁÒÓ, ·ÊÔÚÔ‡Ó ÙËÓ Î·ÙËÁÔÚ›·
ÙÚfiÊÈÌ·-appleÔÙ¿, οÙÈ appleÔ˘ ·appleÔ-
‰›‰ÂÙ·È ÛÙȘ ‰È·ÙÚÔÊÈΤ˜ Û˘-
Ó‹ıÂȘ ÙˆÓ °ÂÚÌ·ÓÒÓ. Ù·-
‰È·Î¿ fï˜, fiappleˆ˜ ›appleÂ Ô Î.Â-
ÙÚfiappleÔ˘ÏÔ˜, ÎÂÚ‰›˙Ô˘Ó ¤‰·-
ÊÔ˜ Ù· ÂÏÏËÓÈο Ê¿Ú̷η, ÁÈ·
Ù· ÔappleÔ›· ÔÈ °ÂÚÌ·ÓÔ› ‰Â›-
¯ÓÔ˘Ó ÂӉȷʤÚÔÓ. ŒÓ· appleÚÔ˚fiÓ
appleÔ˘ apple·ÚÔ˘ÛÈ¿˙ÂÈ ÂÍ·ÈÚÂ-
ÙÈ΋ ˙‹ÙËÛË Â›Ó·È Ù· Ûapple·-
Ú¿ÁÁÈ·. ∞Ó·ÏÔÁÔ‡Ó 1,8 ÎÈÏ¿
·Ó¿ °ÂÚÌ·Ófi ÙËÓ appleÂÚ›Ô‰Ô
ÕÓÔÈÍË - ∫·ÏÔη›ÚÈ. Ù·‰È·-
ο, fiappleˆ˜ ›appleÂ Ô Î. ÂÙÚfiappleÔ˘ÏÔ˜,
ÎÂÚ‰›˙Ô˘Ó ¤‰·ÊÔ˜ Ù·
ÂÏÏËÓÈο Ê¿Ú̷η, ÁÈ· Ù·
ÔappleÔ›· ÔÈ °ÂÚÌ·ÓÔ› ‰Â›¯ÓÔ˘Ó
ÂӉȷʤÚÔÓ.  Âapple›appleÂ‰Ô Û¯¤-
˘ÏÔappleÔÈ› ÙÔ EappleÈÌÂÏËÙ‹ÚÈÔ
appleÚÔÎÂÈ̤ÓÔ˘ «Ó· ‰Ô‡Ì appleÔÈÔ˜
Î·È ÙÈ apple·Ú¿ÁÂÈ ÛÙËÓ appleÂÚÈÔ¯‹
Ì·˜» fiappleˆ˜ ÙfiÓÈÛÂ.  Âapple›apple‰Ô
‰ÈÔÈÎËÙÈ΋˜ ‰È¿ÚıÚˆÛ˘, Ô ÊÔ-
Ú¤·˜ appleÚÔ¯ˆÚ¿ ÙËÓ ∞Ó·appleÙ˘ÍÈ·-
΋ Ì ÙËÓ ÂappleÈÏÔÁ‹ manager ÌÂ
ÁÓÒÛÂȘ ÛÙÔÓ ÎÏ¿‰Ô ÙˆÓ ÂÍ·-
ÁˆÁÒÓ ÂÓÒ Û Âapple›appleÂ‰Ô ·ÓıÚÒappleÈÓÔ˘
‰˘Ó·ÌÈÎÔ‡, ̤ۈ ÙÔ˘
∆√∞, appleÔ˘ ˘ÏÔappleÔÈ› ÙÔ ∂appleÈ-
ÌÂÏËÙ‹ÚÈÔ ∞¯·˝·˜, ı· ηٷÚ-
ÙÈÛÙÔ‡Ó 70 ¿ÓÂÚÁÔÈ ÛÙÔ export
management Î·È ÛÙË Û˘Ó¤¯ÂÈ·
ı· Á›ÓÂÈ Ë ÂappleÈÏÔÁ‹ ̤۷ ·applefi
·˘ÙÔ‡˜, ÙÔ˘ appleÚÔÛˆappleÈÎÔ‡ Ù˘.
«ªÂ ‚¿ÛË ÙÔ appleÏ¿ÓÔ Ì ÙÔ
ÔappleÔ›Ô ı· ÎÈÓËı› Ô Ó¤Ô˜ ÊÔ-
Ú¤·˜, appleÚÒÙ· ı· ÂÓÙÔapple›ÛÔ˘ÌÂ
ÙÔappleÈο appleÚÔ˚fiÓÙ· appleÔ˘ ‰‡Ó·ÓÙ·È
Ó· ÂÍ·¯ıÔ‡Ó Î·È ÛÙË Û˘Ó¤¯ÂÈ·
ı· appleÚÔÛapple·ı‹ÛÔ˘Ì ӷ ÂÓÙÔapple›ÛÔ˘ÌÂ
ÌÈÎÚ¤˜ ÙÔappleÈΤ˜ ÂÍ·-
ÁÒÁÈ̘ apple·Ú·ÁˆÁ¤˜ Î·È Ó· ÂappleÈ-
‰ÈÒÍÔ˘Ì ӷ ÙÔ˘˜ ‰ÒÛÔ˘Ì ¤Ó·
brand name appleÔ˘ ı· Â›Ó·È ÙÔ
‰È·‚·Ù‹ÚÈÔ ÁÈ· ÙËÓ ÂÍ·ÁˆÁ‹ ÙÔ˘
appleÚÔ˚fiÓÙÔ˜ ÛÙÔ Â͈ÙÂÚÈÎfi» Ùfi-
ÓÈÛÂ Ô Î. ª·ÚϷʤη˜.
ÚÔÛÎÂÎÏË̤ÓÔ˜ ÙÔ˘ ∂appleÈÌÂ-
ÏËÙËÚ›Ô˘ ∞¯·˝·˜, Ô ¢ËÌÔÛı¤-
Ó˘ ªappleÚÔ‡Û·Ï˘, °ÂÓÈÎfi˜ ¢È-
¢ı˘ÓÙ‹˜ DASC Branding ηÈ
̤ÏÔ˜ Ù˘ ÔÌ¿‰·˜ ICON4, Ì›-
ÏËÛ ÁÈ· ÙË Û˘ÓÔÏÈ΋ apple·ÚÔ˘-
Û›· appleÔ˘ ¤¯Ô˘Ó Ù· ÂÏÏËÓÈο appleÚÔ˚fiÓÙ·
Û‹ÌÂÚ·, ÂÓÙÔapple›˙ÔÓÙ·˜ appleÏ‹-
ıÔ˜ appleÚÔ‚ÏËÌ¿ÙˆÓ appleÔ˘ ÂÌappleÔ-
‰›˙Ô˘Ó ÙË ‰È¿‰ÔÛË Î·È ‰È¿ıÂ-
ÛË ÙÔ˘˜, apple·ÚfiÙÈ Â›Ó·È È‰È·›ÙÂÚ·
·ÓÙ·ÁˆÓÈÛÙÈο, ÛÙÔ Â͈ÙÂÚÈÎfi.
«∂Ì›˜ ÔÈ ŒÏÏËÓ˜, apple·Ú¿ÁÔ˘ÌÂ
ÌÔÓ·‰Èο appleÚÔ˚fiÓÙ·, ›‰Ë ÎÔ-
Ú˘Ê·›·˜ appleÔÈfiÙËÙ·˜ Ì ÌÂÁ¿Ï˜
‰˘Ó·ÙfiÙËÙ˜ ÂÌappleÔÚÈ΋˜ ÂappleÈÙ˘-
¯›·˜. ŸÌˆ˜, Ûapple¿ÓÈ· Ù· appleÚÔ˚fi-
ÓÙ· Ì·˜ ¤¯Ô˘Ó ÙË ı¤ÛË appleÔ˘ ·Í›-
˙Ô˘Ó ‹ appleÏËÚÒÓÔÓÙ·È ÛÙËÓ ÙÈ-
Ì‹ appleÔ˘ appleÚ¤appleÂÈ, Î·È ‰‡ÛÎÔÏ·
appleÚÔ¯ˆÚÔ‡Ó ÛÙËÓ ÂÁ¯ÒÚÈ· ηÈ
ÙË ‰ÈÂıÓ‹ ·ÁÔÚ¿. ∆· appleÚÔ˚fiÓÙ·
Ì·˜ ‰ÂÓ ¤¯Ô˘Ó Ù·˘ÙfiÙËÙ·, ‰ÂÓ
˘appleÔÛÙËÚ›˙ÔÓÙ·È ·applefi Ì¿ÚÎÂÙÈÓ-
ÁÎ Î·È ‰ÂÓ ¤¯Ô˘Ó ÙËÓ ÂÈÎfiÓ·
appleÔ˘ appleÚ¤appleÂÈ ÁÈ· Ó· ͯˆÚ›ÛÔ˘Ó
Î·È Ó· appleÚÔÙÈÌËıÔ‡Ó» ÙfiÓÈÛÂ.
«Ú¤appleÂÈ Ó· ηٷÓÔ‹ÛÔ˘Ì fiÙÈ
Ô ·ÓÙ·ÁˆÓÈÛÌfi˜ Â›Ó·È ÈÛ¯˘Úfi˜,
¤Ó· appleÚÔ˚fiÓ ÁÈ· Ó· ηٷÎÙ‹ÛÂÈ
ÌÈ· ·ÁÔÚ¿ appleÚ¤appleÂÈ Ó· ÂÎÙÔapple›-
ÛÂÈ Î¿appleÔÈÔ ¿ÏÏÔ. Ú¤appleÂÈ Ó· ‰Ò-
ÛˆÓ, Ô ›‰ÈÔ˜ Û¯ÔÏ›·ÛÂ, fiÙÈ
·ÓÂÍ¿ÚÙËÙ· ·apple' fiÙÈ Û˘Ì‚·›ÓÂÈ
ÛÙËÓ ÎÂÓÙÚÈ΋ appleÔÏÈÙÈ΋ ÛÎË-
Ó‹, «ÔÈ °ÂÚÌ·ÓÔ› ·Á·appleÔ‡Ó ÙÔÓ
ÂÏÏËÓÈÎfi ÙÚfiappleÔ ˙ˆ‹˜». ∂Í‹-
ÁËÛ apple¿ÓÙˆ˜ fiÙÈ Ë Û˘ÓÂÚÁ·-
Û›· Ì ÙË ÁÂÚÌ·ÓÈ΋ ·ÁÔÚ¿
Â›Ó·È ‰‡ÛÎÔÏË, «·Ó fï˜ ·appleÔ-
ÎÙ‹ÛÂÈ Î¿appleÔÈÔ˜ Âapple·ÁÁÂÏÌ·ÙÈ-
΋ Û¯¤ÛË Ì ¤Ó·Ó °ÂÚÌ·Ófi,
·˘Ù‹ Ë Û¯¤ÛË Á›ÓÂÙ·È appleÔχ
‰˘Ó·Ù‹» η٤ÏËÍÂ Ô ›‰ÈÔ˜.
∆ËÓ Û˘˙‹ÙËÛË Û˘ÓÙfiÓÈÛ Ô
¡›ÎÔ˜ ∫ÔÙÛÒÓ˘, ‰È¢ı˘ÓÙ‹˜
ÙÔ˘ ˘Ó‰¤ÛÌÔ˘ BÈÔÌ˯·ÓÈÒÓ
ÂÏÔappleÔÓÓ‹ÛÔ˘ & ¢˘ÙÈ΋˜ ∂Ï-
Ï¿‰Ô˜, ͯˆÚ›˙ÔÓÙ·˜ ȉȷ›ÙÂ-
Ú· ÙËÓ ÂÓ›Û¯˘ÛË Ù˘ ÂÍ·Áˆ-
ÁÈ΋˜ ‰Ú·ÛÙËÚÈfiÙËÙ·˜, ·ÏÏ¿
η Ù· ıÂÙÈο ÌËӇ̷ٷ appleÔ˘
appleÚԤ΢„·Ó ·applefi ÙȘ ͤÓ˜ ·ÁÔ-
Ú¤˜, ÔÈ Ôappleԛ˜ Â›Ó·È ·ÓÔÈÎÙ¤˜
ÁÈ· ÙÔ˘˜ ¤ÏÏËÓ˜ ÂappleȯÂÈÚË-
̷ٛ˜.
ÛÔ˘Ì ‚¿ÛË ÛÙ· ÙÔappleÈο appleÚÔ˚fiÓÙ·,
ÙÔ brand name ÙˆÓ ÙÔappleÈ-
ÎÒÓ appleÚÔ˚fiÓÙˆÓ Ó· appleÂÚÓ¿ apple·-
ÓÙÔ‡, ÛÙÔÓ ÙÔ˘ÚÈÛÌfi Ì·˜, ÛÙËÓ
ηٷӿψÛË, ÛÙËÓ ÂappleÈÎÔÈÓˆÓ›·,
Ó· Á›ÓÂÈ ÈÛ¯˘Úfi apple·ÓÙÔ‡ appleÚÒÙ·
·applefi ÂÌ¿˜ Î·È ÌÂÙ¿ ÁÈ· ÂÌ¿˜ ·apple
fiÏÔ ÙÔÓ ÎfiÛÌÔ» ÂappleÂÛ‹Ì·ÓÂ. ÙË
Û˘Ó¤¯ÂÈ· Ô ¢ËÌ‹ÙÚ˘ ∫·Ú·-
ÁÈ¿ÓÓ˘, ÂÚÈÊÂÚÂÈ·Îfi˜ ¢È-
¢ı˘ÓÙ‹˜ Ù˘ DATA RC, apple·-
ÚÔ˘Û›·ÛÂ ÙÔ °·ÛÙÚÔÓÔÌÈÎfi ∆Ô˘-
ÚÈÛÌfi ˆ˜ ‚·ÛÈÎfi ÂÚÁ·ÏÂ›Ô ·Ó¿-
appleÙ˘Í˘ Î·È Â͈ÛÙÚ¤ÊÂÈ·˜ ÙÔÓ›-
˙ÔÓÙ·˜ fiÙÈ Ë ‰È·Û‡Ó‰ÂÛË ÙÔ˘
·ÁÚÔÙÈÎÔ‡ ÙÔ̤· Ì ·˘ÙÔ‡ ÙÔ˘
›‰Ô˘˜ ÙÔÓ ÙÔ˘ÚÈÛÌfi, ı· ·appleÔ-
ÙÂÏÔ‡Û ÙÔ ‚¤ÏÙÈÛÙÔ ‚‹Ì· ÁÈ·
ÙËÓ ·Ó¿appleÙ˘ÍË Ù˘ ÙÔappleÈ΋˜ apple·-
Ú·ÁˆÁ‹˜.
AÓ‰Ú¤·˜ K·ÙÛ·ÓÈÒÙ˘
H Ó¤· ÂÈÎfiÓ· Ù˘
¯ÒÚ·˜ ÛÙÔ Â͈ÙÂÚÈÎfi
O ∞Ó‰Ú¤·˜ ∫·ÙÛ·ÓÈÒÙ˘, °ÂÓ. °Ú·ÌÌ·Ù¤·˜ ∂ÓË̤ڈÛ˘
Î·È ∂appleÈÎÔÈÓˆÓ›·˜, apple·ÚÔ˘Û›·Û ÛÙËÓ ÂΉ‹ÏˆÛË ÙÔ˘ EappleÈ-
ÌÂÏËÙËÚ›Ô˘ A¯·˝·˜ ÙȘ Ӥ˜ ‰Ô̤˜ ÛÙ‹ÚÈ͢ ÙˆÓ ÂÍ·-
ÁˆÁÒÓ.
ªÂÁ¿ÏÔ Ì¤ÚÔ˜ Ù˘ ÔÌÈÏ›·˜ ÙÔ˘ Î.∫·ÙÛ·ÓÈÒÙË ·Ó·ÏÒıËÎÂ
Û ¤Ó· ı¤Ì· appleÔ˘ ¤¯ÂÈ appleÏ‹ÍÂÈ ‚·ÚÈ¿ ÙË ¯ÒÚ· ηÈ
ÙȘ ÂappleȯÂÈÚ‹ÛÂȘ, ÙËÓ ÙÂÚ¿ÛÙÈ· ·ÚÓËÙÈ΋ ‰ËÌÔÛÈfiÙËÙ·
ÁÈ· ÙËÓ ∂ÏÏ¿‰· Ù˘ Û˘Ó¯ԇ˜ appleÚÔ‚ÔÏ‹˜ ÛÙ· ÌÂÁ¿Ï· ‰ÈÂıÓ‹
̤۷ ÂÓË̤ڈÛ˘ ÙˆÓ ·ÓÙȉڿÛÂˆÓ Î·È ÙˆÓ ÎÔÈ-
ÓˆÓÈÎÒÓ ÂappleÈappleÙÒÛÂˆÓ appleÔ˘ ¤¯ÂÈ Ë ·applefiÙÔÌË ‰ËÌÔÛÈÔÓÔ-
ÌÈ΋ appleÚÔÛ·ÚÌÔÁ‹.
«∞ÏÏ¿˙Ô˘ÌÂ Â‰Ò Î·È 18 Ì‹Ó˜ ÙËÓ ·ÚÓËÙÈ΋ ÂÈÎfiÓ· appleÔ˘
apple·ÚÔ˘Û›·ÛÂ Ë ¯ÒÚ· Ì ÛÙÔ¯Â˘Ì¤Ó˜ ÎÈÓ‹ÛÂȘ appleÚÔ˜ Ù·
ͤӷ ̤۷ appleÔ˘ appleÂÚÈÏ·Ì‚¿ÓÔ˘Ó appleÚÒÙ· ·apple fiÏ· ÙËÓ ·Ï-
Ï·Á‹ ÙˆÓ appleÏ¿ÓˆÓ ÛÙ· Ù·Í›‰È· ÙÔ˘ appleÚˆı˘appleÔ˘ÚÁÔ‡ ÛÙÔ
Â͈ÙÂÚÈÎfi. ϤÔÓ Ô ¤ÏÏËÓ·˜ appleÚˆı˘appleÔ˘ÚÁfi˜ ¤¯ÂÈ, ÂÎÙfi˜
ÙˆÓ ¿ÏÏˆÓ Âapple·ÊÒÓ Ì ͤÓÔ˘˜ ËÁ¤Ù˜, apple·ÚÔ˘Û›· Û ÂappleÈ-
ÏÂÁ̤ӷ ‰ÈÂıÓ‹ ·Ó·appleÙ˘Íȷο ÊfiÚ· apple·ÚÔ˘ÛÈ¿˙ÔÓÙ·˜ ÙȘ
ÂappleÂÓ‰˘ÙÈΤ˜ ¢ηÈڛ˜ Î·È ÙËÓ ¿ÏÏË ÂÈÎfiÓ· Ù˘ ¯ÒÚ·˜.
ŒÙÛÈ ·ÏÏ¿Í·Ì ÙËÓ ·Ù˙¤ÓÙ·, appleÚÔÛapple·ı‹Û·Ì fiÏ· ·˘Ù¿
Ù· ·ÚÓËÙÈο ‰ËÌÔÛȇ̷ٷ appleÔ˘ η٤ÎÏ˘˙·Ó Ù· ‰ÈÂıÓ‹
̤۷, ̤ۈ Ù˘ ÂappleÈÎÔÈÓˆÓ›·˜, Ó· ÛÙ·Ì·Ù‹ÛÔ˘Ó Î·È Ó·
ÌÂÙ·ÙÚ¤„Ô˘Ì ÙËÓ ÎÚ›ÛË Û ÌÈ· ¢ηÈÚ›· appleÚÔÎÂÈ̤ÓÔ˘
Ó· appleÈÂÛÙ› Û˘ÓÔÏÈο Ë ∂˘ÚÒappleË Ó· ·ÏÏ¿ÍÂÈ ÛÙÚ·ÙËÁÈ΋
ÛÙËÓ ·Ó¿appleÙ˘ÍË» ÙfiÓÈÛÂ.
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√∂ apple·ÚÔ˘Û›·Û χÛÂȘ appleÚÔÎÂÈ̤ÓÔ˘ Ó· ÂÓÈÛ¯˘ı› ÙÔ
brand name Ù˘ ¯ÒÚ·˜ ÛÙÔ Â͈ÙÂÚÈÎfi. «∆Ô ÎÚ¿ÙÔ˜ ‰ÂÓ
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ˆıËÙÈÎÒÓ ÂÚÁ·Ï›ˆÓ Û ÂȉÈο ÛÂÌÈÓ¿ÚÈ·» ÂappleÂÛ‹Ì·ÓÂ,
ηٷϋÁÔÓÙ·˜ «ÙÔ Â͈ÙÂÚÈÎfi ÂÌapplefiÚÈÔ ‰ÂÓ appleÚÔÛʤÚÂÙ·È
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Ï›· Ì·˜ Î·È Ó· ÂÎapple·È‰Â‡ÛÔ˘Ì ٷ ÛÙÂϤ¯Ë Ì·˜ Û ·˘-
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