pdf 2007-2021

14
27 NÔÂÌ‚Ú›Ô˘ 2009
Marketing
YMBOY§O EIXEIPHEøN
µÚ·‚Â›Ô ∞Ó¿appleÙ˘Í˘
Î·È ∫·ÈÓÔÙÔÌ›·˜ ÛÙË §√À•
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ÚËÌ·ÙÈÎfiÙËÙ·˜ ÙÈÌ‹ıËÎÂ Ë ÂÙ·ÈÚ›· §√À• ª∞ƒ§∞º∂∫∞
∞µ∂∂ ÁÈ· ÙËÓ Ú·Á‰·›· ·Ó¿appleÙ˘ÍË Ù˘ Î·È ÙËÓ Î·ÈÓÔÙÔÌ›· Ù˘.
∏ ‚Ú¿‚¢ÛË ·˘Ù‹ ·appleÔÙÂÏ› ÛËÌ·ÓÙÈ΋ ·Ó·ÁÓÒÚÈÛË ÙˆÓ ÂappleÈ-
¯ÂÈÚËÌ·ÙÈÎÒÓ appleÚ·ÎÙÈÎÒÓ Ì ÛÙfi¯Ô ÙËÓ ÂappleÈÙ˘¯‹ & ‰˘Ó·ÌÈ΋
apple·ÚÔ˘Û›· ÛÙËÓ ·ÁÔÚ¿.
«∂›Ó·È ÁÈ· ÂÌ¿˜ ÌÈ· ÛËÌ·ÓÙÈ΋ ÂappleÈ‚Ú¿‚¢ÛË ÁÈ· Ù· ÂÍ‹ÓÙ·
¯ÚfiÓÈ· Ìfi¯ıÔ˘ Î·È ÛÎÏËÚ‹˜ appleÚÔÛapple¿ıÂÈ·˜ appleÔ˘ ¤¯Ô˘Ì η-
Ù·‚¿ÏÂÈ Ì¤Û· Û’ ¤Ó· appleÂÚÈ‚¿ÏÏÔÓ ¿ÎÚˆ˜ ·ÓÙ·ÁˆÓÈÛÙÈÎfi, ·ÓÙÈ-
ÌÂÙˆapple›˙ÔÓÙ·˜ apple·Ú¿ÏÏËÏ· ·ı¤ÌÈÙ˜ appleÚ·ÎÙÈΤ˜ ·applefi ÙȘ appleÔ-
Ï˘ÂıÓÈΤ˜ ÂÙ·ÈÚ›˜. ·Ú¿ Ù·‡Ù·, Û ·˘Ù‹Ó ÙËÓ appleÔχ¯ÚÔ-
ÓË ‰È·‰ÚÔÌ‹ Ì·˜ ηٷʤڷÌ ӷ ÂappleÈÙ‡¯Ô˘Ì ˘„ËÏfiÙ·ÙÔ˘˜
Ú˘ıÌÔ‡˜ appleÚ·ÁÌ·ÙÈ΋˜ Î·È ˘ÁÈÔ‡˜ ·Ó¿appleÙ˘Í˘, ¤¯ÔÓÙ·˜ apple¿-
ÓÙ· Û·Ó ¿ÍÔÓ· ÂappleÈÙ˘¯›·˜, ÂÎÙfi˜ ÙˆÓ ¿ÏÏˆÓ ÌÂıfi‰ˆÓ Î·È ÙȘ
ηÈÓÔÙfi̘ ‰Ú¿ÛÂȘ» ‰‹ÏˆÛÂ Ô ÎÔ˜ πˆ¿ÓÓ˘ ª·ÚϷʤη˜,
appleÚfi‰ÚÔ˜ Ù˘ ÂÙ·ÈÚ›·˜ apple·Ú·Ï·Ì‚¿ÓÔÓÙ·˜ ÙÔ ‚Ú·‚Â›Ô ·applefi
ÙËÓ ˘appleÔ˘ÚÁfi √ÈÎÔÓÔÌ›·˜, ∞ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ·˜ Î·È ¡·˘ÙÈ-
Ï›·˜ η ∫·ÙÛ¤ÏË.
¡¤Â˜ ÂappleȯÂÈÚ‹ÛÂȘ: ŒÏÏÂÈÌ·
Û Marketing Î·È Design
√È Ó¤Â˜ Î·È ÔÈ ÌÂÛ·›Â˜ ·ÓÂÚ¯fiÌÂÓ˜ ÂappleȯÂÈÚ‹ÛÂȘ Ù˘ ¯ÒÚ·˜
apple·ÚÔ˘ÛÈ¿˙Ô˘Ó ¤ÏÏÂÈÌÌ· ÛÙÔ˘˜ ÙÔÌ›˜ ÙÔ˘ Marketing ηÈ
ÙÔ˘ Design. ∞˘Ùfi ‹Ù·Ó ¤Ó· ·applefi Ù· ‚·ÛÈο Û˘ÌappleÂÚ¿ÛÌ·Ù·
ÙÔ˘ 1Ô˘ SmartBusiness Forum, ÙÔ ÔappleÔ›Ô ‰ÈÔÚÁ·ÓÒıËΠ·applefi
ÙÔ √ÈÎÔÓÔÌÈÎfi ·ÓÂappleÈÛÙ‹ÌÈÔ ∞ıËÓÒÓ (√∞) Î·È ÙÔ
www.knowhow.gr Ì ÙËÓ ˘appleÔÛÙ‹ÚÈÍË Ù˘ Communication
Effect, Ë ÔappleÔ›· η٤ÁÚ·„Â Î·È Ù· appleÔÚ›ÛÌ·Ù· Ù˘ ÂΉ‹Ïˆ-
Û˘. √ÚÈṲ̂ӷ ·applefi Ù· ·ÈÙ‹Ì·Ù· ÙˆÓ ·ÓÂÚ¯fiÌÂÓˆÓ ÂappleȯÂÈ-
Ú‹ÛÂˆÓ ÛÙÔÓ ÙÔ̤· ÙÔ˘ Marketing Â›Ó·È : Ë Û˘ÓÂÚÁ·Û›· ÌÂ
·Î·‰ËÌ·˚ÎÔ‡˜ ÊÔÚ›˜, Ë ·ÍÈÔappleÔ›ËÛË ‰˘Ó·ÙÔÙ‹ÙˆÓ ÊÔÚ¤ˆÓ
fiappleˆ˜ ÙÔ πÓÛÙÈÙÔ‡ÙÔ ∂appleÈÎÔÈÓˆÓ›·˜ Î·È Ë ·Ó·‚¿ıÌÈÛË ÊÔÚ¤-
ˆÓ Î·È appleÚˆÙÔ‚Ô˘ÏÈÒÓ appleÔ˘ ·Ó·‰ÂÈÎÓ‡Ô˘Ó ÙÔ design ˆ˜ ÛË-
Ì·ÓÙÈÎfi ÛÙÔÈ¯Â›Ô Ù˘ ·Ó¿appleÙ˘Í˘ ÙˆÓ appleÚÔ˚fiÓÙˆÓ. ∆Ô 1Ô
SmartBusiness Forum apple·ÚÔ˘Û›·Û ÂÈÛËÁ‹ÛÂȘ ÁÈ· ÙËÓ Î·È-
ÓÔÙÔÌ›· Î·È case studies UpStream, Days4u, PositiveEnergy,
Doppler.
·ÓfiÚ·Ì· Design 2009
12-13 ¢ÂÎÂÌ‚Ú›Ô˘ ÛÙËÓ ∞ı‹Ó·
ªÂ appleÔÏÏ¿ ÂӉȷʤÚÔÓÙ· project appleÔ˘ apple·ÚÔ˘ÛÈ¿˙Ô˘Ó ÙÔ apple·-
ÚfiÓ ·ÏÏ¿ Î·È ÙÔ Ì¤ÏÏÔÓ ÙÔ˘ ¯ÒÚÔ˘ Ù˘ ÔappleÙÈ΋˜ ÂappleÈÎÔÈÓˆ-
Ó›·˜ ÛÙËÓ ∂ÏÏ¿‰·, appleÚ·ÁÌ·ÙÔappleÔÈÂ›Ù·È ÁÈ· ¤ÎÙË ¯ÚÔÓÈ¿ ÙÔ ·-
ÓfiÚ·Ì· Design 2009 ÛÙȘ 12 Î·È 13 ¢ÂÎÂÌ‚Ú›Ô˘ ÛÙÔ ∫¤ÓÙÚÔ
∆¯ÓÒÓ ÛÙÔ ACS. ∏ ‰ÈÔÚÁ¿ÓˆÛË ·Ó‹ÎÂÈ ÛÙÔ appleÂÚÈÔ‰ÈÎfi +design
Î·È ÔÈ apple·ÚÔ˘ÛÈ¿ÛÂȘ ηχappleÙÔ˘Ó ÙÔ˘˜ ÙÔÌ›˜ branding, Û˘-
Û΢·Û›·˜, ‰È·Ê‹ÌÈÛ˘, ÂΉfiÛÂȘ, animation, web, ÎÏapple. ÙË
ÊÂÙÈÓ‹ ‰ÈÔÚÁ¿ÓˆÛË appleÚÔÛÎÂÎÏË̤ÓÔÈ Â›Ó·È Ô µÚÂÙ·Ófi˜ Û¯Â-
‰È·ÛÙ‹˜ Î·È ÂÈÎÔÓÔÁÚ¿ÊÔ˜ Si Scott Î·È Ô πÚ·Ófi ıÚ‡ÏÔ˜ Ù˘
Ù¤¯Ó˘ Ù˘ ·Ê›Û·˜, Reza Abedini.
√ ¤ÙÚÔ˜ æˆÌ¿˜ Â›Ó·È Managing Partner Ù˘ Prime Marketing,
ÂÙ·ÈÚ›·˜ Û˘Ì‚Ô‡ÏˆÓ marketing, Ì ¤‰Ú· ÙËÓ ¿ÙÚ·
> MÈ· ÂӉȷʤÚÔ˘Û· Û˘˙‹ÙËÛË ÛÙÔ Forum ∞Ó¿appleÙ˘Í˘
Marketing News To ÂÚÁ·ÏÂ›Ô ÙÔ˘ marketing
ÛÙËÓ ÔÈÎÔÓÔÌÈ΋ ÎÚ›ÛË
«∞applefi ÙËÓ ÛËÌÂÚÈÓ‹ ÔÈÎÔÓÔÌÈ΋ ÎÚ›ÛË
ÂÏapple›˙Ô˘Ì ‚¿ÛÈÌ· fiÙÈ ı· ‚Áԇ̠·ÎfiÌË appleÈÔ
‰˘Ó·ÙÔ›, ·Ó Û˘Ó¯›ÛÔ˘Ì ӷ ÂappleÂÓ‰‡Ô˘Ì ÛÙÔ
ÂÚÁ·ÏÂ›Ô ÙÔ˘ Ì¿ÚÎÂÙÈÓÁλ ‰‹ÏˆÛ·Ó ÔÈ apple·ÙÚÈÓÔ›
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appleÔ˘ ÔÚÁ¿ÓˆÛÂ Ë «PRIME MARKETING» ÙÔ
appleÂÚ·Ṳ̂ÓÔ ¿‚‚·ÙÔ ÙÔ ·applefiÁÂ˘Ì· ÛÙÔ appleÏ·›ÛÈÔ
ÙÔ˘ Forum ∞Ó¿appleÙ˘Í˘ 2009 / 12Ô Money
Show ¿ÙÚ·˜, ÛÙÔ ÍÂÓÔ‰Ô¯Â›Ô «∞ÛÙ‹Ú»
Î·È ÛÙËÓ ÔappleÔ›· ‹Û·Ó Î·È Î‡ÚÈÔÈ ÔÌÈÏËÙ¤˜.
√È apple·Ú·apple¿Óˆ ÂappleȯÂÈÚ‹ÛÂȘ
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appleÂÚÈÁÚ·ÊÈÎÒ˜ ηٿ ÙËÓ ‰È¿Ú-
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‰¿ÛηÏÔÈ Î‡ÚÈÔÈ
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apple‡ÚÔ˜ °Ô‡Ó·Ú˘ – ·Ó·appleÏË-
ÚˆÙ‹˜ ηıËÁËÙ‹˜ ÙÌ‹Ì·ÙÔ˜
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Prime Marketing
√È apple·Ú·apple¿Óˆ ÂappleȯÂÈÚË̷ٛ˜ Û˘-
ÓÂÚÁ¿˙ÔÓÙ·È ÌÂ ÙËÓ «PRIME MAR-
KETING», ÂÙ·ÈÚ›· ÔÏÔÎÏËڈ̤ӈÓ
·ÁÔÚÒÓ, appleÔ˘ ‰Ú‡ÂÈ ÛÙËÓ ¿ÙÚ· ηÈ
ÏÂÈÙÔ˘ÚÁ› ΢ڛˆ˜ ˆ˜ Â͈ÙÂÚÈÎfi ÙÌ‹-
Ì· marketing ÂappleȯÂÈÚ‹ÛˆÓ, Î·È Ë
ÔappleÔ›·, fiappleˆ˜ appleÚԤ΢„ ·applefi ÙȘ ÂÈÛË-
Á‹ÛÂȘ ÙˆÓ ÂappleȯÂÈÚËÌ·ÙÈÒÓ, Ô‰ËÁ›
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‚ÔÏ‹ Î·È Â˘Ú‡ ÎÔÈÓˆÓÈÎfi ¤ÚÁÔ.
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ÙËÓ ·ÓÙÈÌÂÙÒappleÈÛË Ù˘ ÔÈÎÔÓÔÌÈ΋˜
ÎÚ›Û˘ Ô Î. ¢Ô‡ÚÔ˜ ÙfiÓÈÛ fiÙÈ «‰ÂÓ
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‰ËÏÒÓÔÓÙ·˜ ·appleÂÚ›ÊÚ·ÛÙ· fiÙÈ
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fiappleˆ˜ Î·È ÙÔ˘ ηڷÁÎÈÔ˙Ôapple·›¯ÙË ∫Ò-
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