pdf 2007-2021

14
5 ¢ÂÎÂÌ‚Ú›Ô˘ 2008 EappleȯÂÈÚ‹ÛÂȘ
YMBOY§O EIXEIPHEøN
> √ ‡ÏÏÔÁÔ˜ °˘ÌÓ·ÛÙËÚ›ˆÓ Û˘˙‹ÙËÛ ÙÔ apple·ÚfiÓ Î·È ÙÔ Ì¤ÏÏÔÓ ÙÔ˘ ÎÏ¿‰Ô˘
ÚfiÙ·ÛË ÁÈ· Super Gym
∆ËÓ ∫˘Úȷ΋ 23 √ÎÙˆ‚Ú›Ô˘ Û ÌÈ· ·applefi ÙȘ ·›ıÔ˘Û˜
ÙÔ˘ ÍÂÓÔ‰Ô¯Â›Ô «∞ÛÙ‹Ú» Î·È ÛÙÔ appleÏ·›ÛÈÔ
ÙˆÓ ÂΉËÏÒÛÂˆÓ ÙÔ˘ Forum ∞Ó¿appleÙ˘Í˘ 2008, ¤Ï·‚Â
¯ÒÚ· Û˘Ó¿ÓÙËÛË - ·ÓÔȯً Û˘Ó‰ڛ·ÛË
ÙÔ˘ ˘ÏÏfiÁÔ˘ π‰ÈÔÎÙËÙÒÓ °˘ÌÓ·ÛÙËÚ›ˆÓ ¡ÔÌÔ‡ ∞¯·˝·˜.
ÚÂappleÔÚÙ¿˙
√ appleÚÔ‚ÏËÌ·ÙÈÛÌfi˜, ÁÈ· ÙËÓ ÛË-
ÌÂÚÈÓ‹ ÏÂÈÙÔ˘ÚÁ›· ÙˆÓ Á˘ÌÓ·-
ÛÙËÚ›ˆÓ Î·È Î˘Ú›ˆ˜ ÁÈ· ÙËÓ ÌÂÏ-
ÏÔÓÙÈ΋ ÙÔ˘˜ appleÔÚ›· ΢ÚÈ¿Ú-
¯ËÛÂ. ∏ Û˘˙‹ÙËÛË ÂÛÙÈ¿ÛıË-
ΠÛÙËÓ ÛËÌÂÚÈÓ‹ ηٿÛÙ·ÛË
ÂÓ Ì¤Ûˆ Ù˘ apple·ÁÎfiÛÌÈ·˜ ÔÈÎÔ-
ÓÔÌÈ΋˜ ÎÚ›Û˘ Î·È ÁÈ· ÙȘ ÙÔappleÈΤ˜
ÂappleÈappleÙÒÛÂȘ Ù˘.
ÙÔ apple¿ÓÂÏ appleÔ˘ Û˘ÁÎÚÔÙ‹ıË-
Π·applefi ÙÔ appleÚÔ‰ÚÂ›Ô ÙÔ˘ ˘Ï-
ÏfiÁÔ˘ °˘ÌÓ·ÛÙËÚÈÔ‡¯ˆÓ, Û˘Ì-
ÌÂÙ›¯·Ó Ô appleÚfi‰ÚÔ˜ ÙÔ˘ Û˘Ï-
ÏfiÁÔ˘ ∫ˆÓ/ÓÔ˜ ‡ÚÚÔ˜, Ô Ù·-
Ì›·˜ ∆¿Î˘ µÚÂÙÙ¿ÎÔ˜, Ô ·ÓÙÈappleÚfi‰ÚÔ˜
£¿ÓÔ˜ ∫ÔÓ‰‡Ï˘,
ÂÓÒ ÂÎÏ‹ıË Î·È ¤Ï·‚ ̤ÚÔ˜
Ô ÔÈÎÔÓÔÌÔÏfiÁÔ˜ πˆ¿ÓÓ˘
ÎÏ·‚ÂÓ›Ù˘, Ô ÔappleÔ›Ô˜ ·Ó¤-
Ï˘Û Û ۇÓÙÔÌË Î·È appleÂÚÈÂ-
ÎÙÈ΋ ÂÈÛ‹ÁËÛË ÙËÓ ÔÈÎÔÓÔ-
ÌÈ΋ appleÏÂ˘Ú¿ ÙÔ˘ ˙ËÙ‹Ì·ÙÔ˜,
ÙȘ ˘apple¿Ú¯Ô˘Û˜ Ù¿ÛÂȘ Î·È ÙȘ
‰˘Ó·ÙfiÙËÙ˜ apple·ÚÔ¯‹˜ ηχ-
ÙÂÚˆÓ appleÚÔ˚fiÓÙˆÓ Î·È ˘appleËÚÂ-
ÛÈÒÓ, ÁÂÁÔÓfi˜ appleÔ˘ ı· Âapple¤-
ÙÚÂapple ÙËÓ ÌÂÁ¤ı˘ÓÛË Ù˘ ·ÁÔ-
Ú¿˜ ÙˆÓ Á˘ÌÓ·ÛÙËÚ›ˆÓ ÛÙËÓ
appleÂÚÈÔ¯‹.
Ï‹ıÔ˜ ÂappleȯÂÈÚËÌ·ÙÈÒÓ ·ÏÏ¿ Î·È Ó¤ˆÓ
·ÓıÚÒappleˆÓ appleÔ˘ ÂӉȷʤÚÔÓÙ·È ÁÈ· ÙËÓ
‰ËÌÈÔ˘ÚÁ›· ÂappleȯÂÈÚ‹ÛˆÓ, η٤ÎÏÈÛ·Ó
ÙÔÓ Û˘Ó‰ÚÈ·Îfi ¯ÒÚÔ ÙÔ˘ ∂appleÈÌÂÏËÙË-
Ú›Ô˘ ∞ÈÙˆÏԷηÚÓ·Ó›·˜ ÙËÓ ∆ÂÙ¿ÚÙË 26
¡ÔÂÌ‚Ú›Ô˘.
∆Ô ∂appleÈÌÂÏËÙ‹ÚÈÔ ∞ÈÙˆÏԷηÚÓ·Ó›·˜ Ì·-
˙› Ì ÙËÓ Ì ÙËÓ ∂ȉÈ΋ °Ú·ÌÌ·Ù›· ∞ÓÙ·-
¢È·ÎÚ›ÓÔÓÙ·È ·applefi ·ÚÈÛÙÂÚ¿ ÔÈ: £¿ÓÔ˜ KÔÓ‰‡Ï˘, T¿Î˘ BÚÂÙÙ¿ÎÔ˜, KˆÓÛÙ·ÓÙ›ÓÔ˜ ‡ÚÚÔ˜ Î·È Iˆ¿Ó-
Ó˘ ÎÏ·‚ÂÓ›Ù˘
∏ ÛÙ·ÙÈÛÙÈ΋ ÁÈ· ÙËÓ ∞¯·˝· ηÈ
ÙËÓ ¿ÙÚ· ΢ڛˆ˜ ‰Â›¯ÓÂÈ fiÙÈ
apple¤Ú· ·applefi ÙÔÓ ÌÂÁ¿ÏÔ ·ÚÈıÌfi
Á˘ÌÓ·ÛÙËÚ›ˆÓ (Û¯ÂÙÈο) Ë ¿-
ÙÚ· ˘appleÔÏ›appleÂÙ·È Û Á˘ÌÓ·ÛÙÈ-
΋ Û˘Ó›‰ËÛË ¤Ó·ÓÙÈ ÙÔ˘ ̤-
ÛÔ˘ fiÚÔ˘ apple·ÓÂÏÏËÓ›ˆ˜.
√È appleÚÔÙ¿ÛÂȘ appleÔ˘ ‚Á‹Î·Ó ·applefi
ÙËÓ apple·Ú·apple¿Óˆ ÂÈÛ‹ÁËÛË ·Ï-
Ï¿ Î·È ÔÈ ·applefi„ÂȘ Î·È Ô ÁÂÓÈ-
ÎfiÙÂÚÔ˜ appleÚÔ‚ÏËÌ·ÙÈÛÌfi˜ appleÔ˘
‰È·Ù˘appleÒıËΠ·applefi ÙËÓ Û˘˙‹-
ÙËÛË appleÔ˘ ·ÎÔÏÔ‡ıËÛÂ, ı·
ÌappleÔÚÔ‡Û·Ó Ó· Û˘ÓÔ„ÈÛÙÔ‡Ó
ˆ˜ ÂÍ‹˜:
- ∏ ÎÔÈÓˆÓÈ΋ ÛËÌ·Û›· ÙÔ˘
Á˘ÌÓ·ÛÙËÚ›Ô˘ appleÚ¤appleÂÈ Ó· ÂappleÈ-
ÛËÌ·Óı› fiappleˆ˜ Âapple›Û˘ Î·È Ë
ÁˆÓÈÛÙÈÎfiÙËÙ·˜ ÙÔ˘ ÀappleÔ˘ÚÁ›Ԣ ∞Ó¿-
appleÙ˘Í˘ Î·È ÙËÓ ∂ÏÏËÓÈ΋ ∂Ù·ÈÚ›· ¢È-
Ô›ÎËÛ˘ ∂appleȯÂÈÚ‹ÛÂˆÓ (∂∂¢∂) appleÚ·Á-
Ì·ÙÔappleÔ›ËÛ·Ó Ì›· appleÔχ ÛËÌ·ÓÙÈ΋ ËÌÂ-
Ú›‰· Ì ‰ÈappleÏfi ÛÙfi¯Ô: ∞applefi ÙËÓ ÌÈ· ÙËÓ
apple·ÚÔ˘Û›·ÛË ÙˆÓ ‰Ú¿ÛÂˆÓ Î·È ÙˆÓ ∞appleÔ-
ÙÂÏÂÛÌ¿ÙˆÓ ∂Ó›Û¯˘Û˘ ∞ÓıÚÒappleÈÓÔ˘ ¢˘-
Ó·ÌÈÎÔ‡ Î·È ·appleÔÏÔÁÈÛÌfi ÙˆÓ ‰Ú¿ÛˆÓ
·Ó¿ÁÎË Û˘ÌÌÂÙÔ¯‹˜ fiÏˆÓ ÙˆÓ
ËÏÈÎÈ·ÎÒÓ ÔÌ¿‰ˆÓ Ì ‰ËÌÈ-
Ô˘ÚÁ›· ·ÓÙÈÛÙÔ›¯ˆÓ appleÚÔ-
ÁÚ·ÌÌ¿ÙˆÓ.
- ∆Ô marketing, ÙÔ ÎÔÌÌ¿ÙÈ appleÔ˘
·ÊÔÚ¿ ÛÙËÓ appleÚÔ‚ÔÏ‹, ÛÙËÓ
‰È·Ê‹ÌÈÛË Î·È ÛÙËÓ Â˘¤ÏÈÎÙË
ÙÈÌÔÏÔÁȷ΋ appleÔÏÈÙÈ΋ Â›Ó·È Âapple›-
Û˘ appleÔχ ÛËÌ·ÓÙÈÎfi.
- ∆Ô Á˘ÌÓ·ÛÙ‹ÚÈÔ ÎÔÈÓˆÓÈ΋˜
Âapple·Ê‹˜ Î·È ·Ó¿appleÙ˘Í˘ apple·Ú¿Ï-
ÏËÏ· ÌÂ ÙËÓ ÏÂÈÙÔ˘ÚÁ›· ÙÔ˘
Á˘ÌÓ·ÛÙËÚ›Ô˘ ·˘ÙÔ‡ ηı·˘-
ÙÔ‡, ÙËÓ ·Ó¿appleÙ˘ÍË apple·Ú¿ÏÏË-
ÏˆÓ ÏÂÈÙÔ˘ÚÁÈÒÓ, fiappleˆ˜ ηʤ,
ηٷÛÙ‹Ì·Ù· Ì ›‰Ë appleÒÏËÛ˘
Á˘ÌÓ·ÛÙÈ΋˜.
- ÙÔ Ù¤ÏÔ˜ ÂappleÈÛËÌ¿ÓıËÎÂ Ë ÚË-
ÍÈΤÏ¢ıË appleÚfiÙ·ÛË appleÔ˘ ·Ó·-
appleÙ‡¯ıËΠ·applefi ÙÔÓ ÂÈÛËÁËÙ‹
°È¿ÓÓË ÎÏ·‚ÂÓ›ÙË -Ë ÔappleÔ›·
˘ÈÔıÂÙ‹ıËΠ¿ÌÂÛ· ·applefi ÙÔ
appleÚÔ‰ÚÂ›Ô ÙÔ˘ ˘ÏÏfiÁÔ˘ ηÈ
·ÊÔÚ¿ ÛÙËÓ ÌÂÁ¤ı˘ÓÛË appleÔ˘
ÌappleÔÚ› Ó· appleÚÔ·„ÂÈ ·applefi ÙËÓ
ÂÙ·ÈÚÈ΋ Û˘Ó¤ÓˆÛË ÙˆÓ Á˘-
ÌÓ·ÛÙËÚ›ˆÓ.
Ÿappleˆ˜ ÂappleÈÛËÌ¿ÓıËÎÂ, Ù· Ôʤ-
ÏË appleÔ˘ ı· appleÚÔ·„Ô˘Ó ·applefi ÌÈ·
Ù¤ÙÔÈ· ÂıÂÏÔÓÙÈ΋ Î·È appleÚÔ-
ÁÚ·ÌÌ·ÙÈṲ̂ÓË Û˘Ó¤ÓˆÛË Â›-
Ó·È ÙÂÚ¿ÛÙÈ·.
∏ ‰ËÌÈÔ˘ÚÁ›· ÙÔ˘ Super Gym
Â›Ó·È Ë ÌÂÏÏÔÓÙÈ΋ ·apple¿ÓÙËÛË
ÁÈ· ÙËÓ ‰È·Ù‹ÚËÛË Î·È Â˘‰fi-
ÎÈÌË ‡apple·ÚÍË Ù˘ ÛËÌ·ÓÙÈ΋˜
> ÂÙ˘¯Ë̤ÓË ÂΉ‹ÏˆÛË ·applefi ÙÔ ∂appleÈÌÂÏËÙ‹ÚÈÔ ∞ÈÙˆÏԷηÚÓ·Ó›·˜
∂appleȯÂÈÚÒÓÙ·˜ ÙÔ Ì¤ÏÏÔÓ
ÙÔ˘ ∂appleȯÂÈÚËÛÈ·ÎÔ‡ ÚÔÁÚ¿ÌÌ·ÙÔ˜
∞ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ· (∂∞¡ π) 2000-
2006 Î·È ·applefi ÙËÓ ¿ÏÏË ÙȘ Ӥ˜ ¢ηÈ-
ڛ˜ appleÔ˘ ‰ËÌÈÔ˘ÚÁÔ‡ÓÙ·È ·applefi ÙÔ ∂appleÈ-
¯ÂÈÚËÛÈ·Îfi ÚfiÁÚ·ÌÌ· ∞ÓÙ·ÁˆÓÈÛÙÈ-
ÎfiÙËÙ· Î·È ∂appleȯÂÈÚËÌ·ÙÈÎfiÙËÙ· (∂∞¡
ππ) ÙÔ˘ ∂∞ 2007-2013.
∂ȉÈο ÛÙË ‰Â‡ÙÂÚË ÂÓfiÙËÙ· ˘apple‹ÚÍ appleÔ-
χ ¤ÓÙÔÓÔ ÙÔ ÂӉȷʤÚÔÓ ÙÔ˘ ÎÔÈÓÔ‡ ÁÈ·
ÙȘ Ӥ˜ ÂappleȯÂÈÚËÌ·ÙÈΤ˜ ¢ηÈڛ˜ ηÈ
appleÚÔÔappleÙÈΤ˜ appleÔ˘ ˘apple¿Ú¯Ô˘Ó ·applefi ÙÔ Û˘-
ÁÎÂÎÚÈ̤ÓÔ appleÚfiÁÚ·ÌÌ· ̤ۈ ÙÔ˘ ∂∞
2007-2013 ηıÒ˜ appleÔχ Â›Ó·È ÔÈ Ó¤ÔÈ
ÂappleȯÂÈÚË̷ٛ˜ appleÔ˘ ¯ÚÂÈ¿˙ÔÓÙ·È Î·ıÔ-
‰‹ÁËÛË Î·È ‚Ô‹ıÂÈ· ÛÙÔ ‰‡ÛÎÔÏÔ appleÂ-
ÚÈ‚¿ÏÏÔÓ appleÔ˘ ¤¯ÂÈ ‰È·ÌÔÚʈı› ÁÈ· ÙÔ
ÂappleȯÂÈÚÂ›Ó Û‹ÌÂÚ·.
√ ∂ȉÈÎfi˜ °Ú·ÌÌ·Ù¤·˜ ∞ÓÙ·ÁˆÓÈÛÙÈÎfi-
ÙËÙ·˜ ÙÔ˘ ÀappleÔ˘ÚÁ›Ԣ ∞Ó¿appleÙ˘Í˘ ∂Ï¢ı¤ÚÈÔ˜
Ù·˘ÚfiappleÔ˘ÏÔ˜ apple·ÚÔ˘Û›·Û ÙÔ
Ó¤Ô ∂appleȯÂÈÚËÛÈ·Îfi ÚfiÁÚ·ÌÌ· «∞ÓÙ·-
ÁˆÓÈÛÙÈÎfiÙËÙ· Î·È ∂appleȯÂÈÚËÌ·ÙÈÎfiÙËÙ·»
∂∞¡ ππ ÛÙ· appleÏ·›ÛÈ· ÙÔ˘ ∂∞ 2007-
2013. ÙÔ appleÏ·›ÛÈÔ Ù˘ ÔÌÈÏ›· ÙÔ˘, Ì¿-
·˘Ù‹˜ ÎÔÈÓˆÓÈ΋˜ Î·È ÔÈÎÔÓÔ-
ÌÈ΋˜ ÏÂÈÙÔ˘ÚÁ›·˜.
∏ ·Ó¿Ï˘ÛË ·applefi ÙÔÓ ÂÈÛËÁËÙ‹
Î·È ÙËÓ Û˘˙‹ÙËÛË appleÔ˘ ·ÎÔ-
ÏÔ‡ıËÛÂ, ¤ÁÈÓ ۷ʤ˜ fiÙÈ ·˘-
Ùfi ÙÔ ÌÂÏÂÙÒÌÂÓÔ Î·È ÌÂÏÏÔ-
ÓÙÈÎfi ÂÁ¯Â›ÚËÌ· ·appleÔÙÂÏ› apple·-
ÓÂÏÏ‹ÓÈ· appleÚˆÙÔappleÔÚ›· ÛÙÔ Û˘-
ÁÎÂÎÚÈ̤ÓÔ ·ÓÙÈΛÌÂÓÔ. ÚÔ-
ηÏ› ÌÂÁ¿Ï˜ ÔÈÎÔÓƠ̂˜ ÎÏ›-
̷η˜, Ì›ˆÛË Î·Ù¿ 5% - 90%
ÙÔ˘ ÛÙ·ıÂÚÔ‡ ÎfiÛÙÔ˘˜ Î·È ·‡-
ÍËÛË ÙˆÓ ÂÛfi‰ˆÓ, appleÚ¿ÁÌ· appleÔ˘
ı· ÂappleÈÙÚ¤appleÂÈ ÙËÓ ‰È·ÌfiÚʈÛË
ÙÈÌÔÏÔÁÈ·ÎÒÓ ÂappleÈapple¤‰ˆÓ Ù·
ÔappleÔ›· fiappleˆ˜ ·ÓÙÈÏ·Ì‚¿ÓÂÙ·È Î·-
Ó›˜, ı· appleÚÔÛ‰ÒÛÔ˘Ó Ó¤· ÔÈ-
ÎÔÓÔÌÈο appleÂÚÈıÒÚÈ· ·Ó¿appleÙ˘-
͢ ÛÙÔÓ ÎÏ¿‰Ô.
°È· fiÏ· Ù· apple·Ú·apple¿Óˆ Î·È È‰È-
·›ÙÂÚ· ÁÈ· ÙËÓ ÂÓÔappleÔÈËÙÈ΋ ‰È·-
‰Èηۛ· ·apple·ÈÙÂ›Ù·È appleÂÚÈÛÛfiÙÂ-
ÚË ÂÓË̤ڈÛË ÁÈ· ÙËÓ Âapple›Ù¢-
ÍË Û˘Ìʈӛ·˜, ÔÈÎÔÓÔÌÔÙÂ-
¯ÓÈ΋ ÌÂϤÙË, Û˘Ó·‰ÂÏÊÈ΋ ·Ï-
ÏËÏÂÁÁ‡Ë Î·È Î·ıȤڈÛË ÌÈ·˜
Ù·ÎÙÈ΋˜ ÁÓˆÛÙÔappleÔ›ËÛ˘ ηÈ
apple·Ú·ÎÔÏÔ‡ıËÛ˘ Ù˘ ‰È·‰È-
ηۛ·˜ ̤¯ÚÈ ÙËÓ Âapple›Ù¢ÍË ÙÔ˘
ÛÙfi¯Ô˘ ÙÔ˘ Super Gym.
∆¤ÏÔ˜, Û˘ÌʈӋıËΠӷ Á›ÓÔ-
ÓÙ·È appleÈÔ Û˘¯Ó¤˜ Û˘Ó·ÓÙ‹ÛÂȘ
– Û˘Ó‰ÚÈ¿ÛÂȘ ÙÔ˘ ˘ÏÏfiÁÔ˘
ÁÈ· ÙËÓ apple·Ú·ÎÔÏÔ‡ıËÛË Ù˘
appleÔÚ›·˜ ÙÔ˘ ı¤Ì·ÙÔ˜ Ì ·ÓÙ›-
ÛÙÔȯ˜ ·ÓÙ·ÏÏ·Á¤˜ ·applefi„ˆÓ
Î·È ÂÌappleÂÈÚÈÒÓ.
ÏÈÛÙ· ÂÍ‹Ú ÙȘ ‰Ú¿ÛÂȘ Î·È ÂÓ¤ÚÁÂȘ
ÙÔ˘ ∂appleÈÌÂÏËÙËÚ›Ô˘ ∞ÈÙˆÏԷηÚÓ·Ó›·˜
appleÔ˘ ¤¯Ô˘Ó Û¯¤ÛË Ì ¤ÚÁ· appleÔ˘ ¤¯Ô˘Ó
˘ÏÔappleÔÈËı›, fiappleˆ˜ Â›Ó·È ÙÔ ˘appleÂÚÛ‡Á-
¯ÚÔÓÔ Û˘Ó‰ÚÈ·Îfi ΤÓÙÚÔ Î·È Ô ÌfiÓÈ-
ÌÔ˜ ÂÎıÂÛÈ·Îfi˜ ¯ÒÚÔ ÙÔ˘, appleÔ˘ ·appleÔÙÂ-
ÏÔ‡Ó fiappleˆ˜ ›apple appleÚfiÙ˘appleÔ fi¯È ÌfiÓÔ ÁÈ·
Ù· ∂ÏÏËÓÈο ·ÏÏ¿ Î·È Ù· ∂˘Úˆapple·˚ο
‰Â‰Ô̤ӷ.
√ Úfi‰ÚÔ˜ ÙÔ˘ ∂appleÈÌÂÏËÙËÚ›Ô˘ ∞ÈÙˆ-
ÏԷηÚÓ·Ó›·˜ ·Ó·ÁÈÒÙ˘ ∆ÛȯÚÈÙ˙‹˜
¯·ÈÚ¤ÙÈÛ ÙËÓ appleÔχ ÛËÌ·ÓÙÈ΋ appleÚˆÙÔ-
‚Ô˘Ï›· Ù˘ ∂ȉÈ΋˜ °Ú·ÌÌ·Ù›·˜ ∞ÓÙ·-
ÁˆÓÈÛÙÈÎfiÙËÙ·˜ ·ÏÏ¿ Î·È Ù˘ ∂∂¢∂, Âͤ-
ÊÚ·Û ÙËÓ ÈηÓÔappleÔ›ËÛË ÙÔ˘ ÁÈ· ÙËÓ appleÔ-
χ ÌÂÁ¿ÏË Û˘ÌÌÂÙÔ¯‹ ÙÔ˘ ∂appleȯÂÈÚËÌ·-
ÙÈÎÔ‡ ÎfiÛÌÔ˘ Ù˘ appleÂÚÈÔ¯‹˜. ·Ú¿ÏÏË-
Ï· ˙‹ÙËÛ ÙËÓ Î·Ù·ÛÎÂ˘Ë BÈÔÙ¯ÓÈÎÔ‡
EappleȯÂÈÚËÌ·ÙÈÎÔ‡ ¿ÚÎÔ˘ ÛÙÔ NÔÌfi,
fiappleˆ˜ ÂappleÈÛ˘ ˘Ó‰ÚÈ·Îfi Î·È ∂ÎıÂÛÈ·-
Îfi ∫¤ÓÙÚÔ Î·È ÔÏ˘¯ÒÚÔ ÔÏÈÙÈÛÌÔ‡
ÛÙȘ appleÚÒËÓ ·appleÔı‹Î˜ ÙÔ˘ ∂ıÓÈÎÔ‡ √Ú-
Á·ÓÈÛÌÔ‡ ∫·appleÓÔ‡ appleÔ˘ apple·Ú·¯ˆÚ‹ıË-
Î·Ó ÛÙÔ ∂appleÈÌÂÏËÙ‹ÚÈÔ.