pdf 2007-2021

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28 ¡ÔÂÌ‚Ú›Ô˘ 2014 Forum AÓ¿appleÙ˘Í˘ 2014
YMBOY§O EIXEIPHEøN
ˆÏ‹ÛÂȘ ÌÂ Û˘ÓÔÏÈÎfi Ù˙›ÚÔ 178 ‰ÈÛ.
‰ÔÏ¿ÚÈ· Î·È 8,1% ·Ó¿appleÙ˘ÍË
∆· Î¤Ú‰Ë ·applefi
ÙÔ ‰ÈÎÙ˘·Îfi Ì¿ÚÎÂÙÈÓÁÎ
√È Â˘Î·Èڛ˜ appleÔ˘ appleÚÔÛʤÚÂÈ ÙÔ ‰ÈÎÙ˘·Îfi Ì¿ÚÎÂÙÈÓÁÎ apple·-
ÚÔ˘ÛÈ¿ÛÙËÎ·Ó ÛÙË ‰È¿ÚÎÂÈ· ÂΉ‹ÏˆÛ˘ Ì ı¤Ì· «¢ÈÎÙ˘·Îfi
ª¿ÚÎÂÙÈÓÁÎ & ∂appleȯÂÈÚËÌ·ÙÈÎfiÙËÙ·» appleÔ˘ ‰ÈÔÚÁ·ÓÒıËÎÂ
·applefi ÙÔ Money For You, ÛÙÔ appleÏ·›ÛÈÔ ÙÔ˘ Forum AÓ¿appleÙ˘Í˘
2014/17Ô Money Show ¿ÙÚ·˜.
Ÿappleˆ˜ ÙfiÓÈÛÂ Ô ¢ÈÎÙ˘ˆÙ‹˜ ∫ˆÓÛÙ·ÓÙ›ÓÔ˜ ¡Ù¿Ûη˜, ÙÔ ‰È-
ÎÙ˘·Îfi marketing Â›Ó·È ¤Ó·˜ ¯ÒÚÔ˜ «ÂÍÂȉÈÎÂ˘Ì¤ÓÔ˘
franchising ÛÙÔ ÔappleÔ›Ô Û˘ÌÌÂÙ¤¯Ô˘Ó Û˘ÓËıÈṲ̂ÓÔÈ ¿ÓıÚˆappleÔÈ
appleÔ˘ ÎÂÚ‰›˙Ô˘Ó ·Û˘Ó‹ıÈÛÙ· ¯Ú‹Ì·Ù·».
ÚfiÎÂÈÙ·È ÁÈ· ÙË ‰ËÌÈÔ˘ÚÁ›· Î·È Âapple¤ÎÙ·ÛË ÂÓfi˜ ‰ÈÎÙ‡Ô˘
appleˆÏ‹ÛÂˆÓ Ì appleÚÔÛı‹ÎË Û˘ÓÂÚÁ·ÙÒÓ appleÔ˘ ¤¯ÂÈ ÛÙfi¯Ô ÙËÓ
appleÚÔÒıËÛË appleÚÔ˚fiÓÙˆÓ.
«¢ÂÓ ÂÎapple·È‰Â‡ÂȘ ·ÓÙ·ÁˆÓÈÛÙ¤˜, ÂÎapple·È‰Â‡ÂȘ ¿ÏÏÔ˘˜ ÁÈ· Ó·
ˆı‹ÛÂȘ ÙÔÓ Â·˘Ùfi ÛÔ˘ Î·È Ó· ηٷʤÚÂȘ appleÂÚÈÛÛfiÙÂÚ·.
¢ÂÓ appleÏËÚÒÓÂÛ·È ÁÈ· Ó· ‚ÚÂȘ ηÈÓÔ‡ÚÁÈÔ˘˜ Û˘ÓÂÚÁ¿Ù˜, ı·
appleÏËÚˆı›˜ appleÔÛÔÛÙfi % Âapple› ÙˆÓ appleˆÏ‹ÛˆÓ, ηıÒ˜ Î·È Ù· ‰È-
ο ÛÔ˘. ¢ÂÓ ·Ó‚·›ÓÂȘ apple·Ú¿ ÌfiÓÔ ·Ó ‚ÔËı‹ÛÂȘ Î·È ¿Ï-
ÏÔ˘˜ Ó· ·Ó¤‚Ô˘Ó. ÕÏÏÔÈ ÌappleÔÚ› Ó· ÎÂÚ‰›ÛÔ˘Ó appleÂÚÈÛÛfiÙÂÚ·
Î·È Ó· ÊÙ¿ÛÔ˘Ó Û ˘„ËÏfiÙÂÚ· Âapple›apple‰· ·applefi Û¤Ó· ·Ó ‰Ô˘Ï¤-
„Ô˘Ó appleÂÚÈÛÛfiÙÂÚÔ ·applefi Û¤Ó·», ÂappleÈÛ‹Ì·ÓÂ Ô Î. ¡Ù¿Ûη˜.
ÙË Û˘Ó¤¯ÂÈ· apple·ÚÔ˘Û›·Û ·Ó·Ï˘ÙÈο ÙË ÏÂÈÙÔ˘ÚÁ›· ÙÔ˘
‰ÈÎÙ‡Ô˘. ∆fiÓÈÛ appleˆ˜ Ô ¿ÓıÚˆappleÔ˜ ‰ÂÓ Â›Ó·È Â‡ÎÔÏÔ Ó· ÍÂ-
ʇÁÂÈ ·applefi ÙËÓ ˘apple·ÏÏËÏÈ΋ ÓÔÔÙÚÔapple›· Î·È ˘appleÔÁÚ¿ÌÌÈÛÂ
appleˆ˜ ‰›ÓÂÙ·È Ë Â˘Î·ÈÚ›· Û ¿ÙÔÌ· Ó· ·Ó·Î·Ï‡„Ô˘Ó ÙÔ ‰È-
ÎÙ˘·Îfi Ì·ÚÎÂÙÈÓÁÎ appleÔ˘ ÏÂÈÙÔ˘ÚÁ› ¤Í˘appleÓ· ÛÙËÓ apple·ÁÎfiÛÌÈ·
·ÁÔÚ¿ ÌÂ Û˘ÓÂÚÁ¿Ù˜ ÔÈ ÔappleÔ›ÔÈ ÎÂÚ‰›˙Ô˘Ó appleÔÛÔÛÙ¿ ·applefi
ÙÔÓ Ù˙›ÚÔ, ‰ËÌÈÔ˘ÚÁÒÓÙ·˜ ÙÂÏÈο ÙË ‰È΋ ÙÔ˘˜ Âappleȯ›ÚËÛË.
‡Ìʈӷ Ì ٷ Â˘Úˆapple·˚ο ÛÙ·ÙÈÛÙÈο appleÔ˘ apple·ÚÔ˘Û›·Û Ô
Î. ¡Ù¿Ûη˜:
ñ To 80% Â›Ó·È ÈηÓÔappleÔÈË̤ÓÔ ·applefi ÙȘ ·apple¢ı›·˜ appleˆÏ‹-
ÛÂȘ
ñ ∆Ô 94% ÙˆÓ ÂÚˆÙËı¤ÓÙˆÓ ·appleÔÏ·Ì‚¿ÓÂÈ ‰›Î·ÈË ÌÂÙ·¯Â›-
ÚÈÛË ·applefi ÙËÓ ÂÙ·ÈÚ›· ·apple¢ı›·˜ appleˆÏ‹ÛÂˆÓ fiappleÔ˘ ÂÚÁ¿˙Â-
Ù·È
ñ ∆Ô 80% ·appleÔÏ·Ì‚¿ÓÂÈ Ó· Â›Ó·È ·ÊÂÓÙÈÎfi ÙÔ˘ ·˘ÙÔ‡ ÙÔ˘
ñ ∆Ô 95% Û˘ÌʈÓ› fiÙÈ ÔÈ ·apple¢ı›·˜ appleˆÏ‹ÛÂȘ Â›Ó·È Ô
ȉ·ÓÈÎfi˜ ÙÚfiappleÔ˜ ÁÈ· ÙËÓ ·applefiÎÙËÛË ÂappleÈappleϤÔÓ ÂÈÛÔ‰‹Ì·ÙÔ˜.
∞appleÔ Ù· ›‰È· ÛÙ·ÙÈÛÙÈο ÛÙÔȯ›· appleÚÔ·appleÙÂÈ appleˆ˜:
ñ To 29% ÙˆÓ ¿ÌÂÛˆÓ appleˆÏËÙÒÓ Â›Ó·È ¿Óˆ ÙˆÓ 50 ÂÙÒÓ
ñ ∆Ô 18% ‰È·ı¤ÙÂÈ ·ÓÒÙÂÚË ÂÎapple·›‰Â˘ÛË
ñ ∆Ô 28% ¤¯ÂÈ appleÙ˘¯›Ô ·ÓÂappleÈÛÙËÌ›Ô˘.
∆¤ÏÔ˜ ÙÔ 73% ‰‹ÏˆÛ appleˆ˜ ‚ÂÏÙÈÒıËÎÂ Ë appleÔÈfiÙËÙ· Ù˘ ÔÈ-
ÎÔÁÂÓÂȷ΋˜ ˙ˆ‹˜.
√ ÔÌÈÏËÙ‹˜ ·Ó·Ê¤ÚıËΠ‰ÈÂÍÔ‰Èο ÛÙËÓ ÂͤÏÈÍË ·Ófi‰Ô˘
fiÛˆÓ Û˘ÌÌÂÙ¤¯Ô˘Ó ÛÙÔ ‰ÈÎÙ˘·Îfi Ì·ÚÎÂÙÈÓÁÎ appleÚÔÛı¤ÙÔÓÙ·˜
Û˘ÓÂÚÁ¿Ù˜, ÂÓÒ apple·Ú¿ÏÏËÏ· ˘appleÔÁÚ¿ÌÌÈÛ appleˆ˜ ÛÙËÓ apple·-
ÁÎfiÛÌÈ· ·ÁÔÚ¿ ÙÔ 2013 Ô Û˘ÓÔÏÈÎfi˜ Ù˙›ÚÔ˜ ·Ó‹ÏıÂ ÛÂ
178 ‰ÈÛ. ‰ÔÏÏ¿ÚÈ· ÛÙȘ ‰ÈÎÙ˘·Î¤˜ appleˆÏ‹ÛÂȘ Ì 8,1% appleÔ-
ÛÔÛÙfi ·Ó¿appleÙ˘Í˘. ∆ËÓ ›‰È· ¯ÚÔÓÈ¿ ÛÙËÓ ∂˘ÚÒappleË Ô Ù˙›ÚÔ˜
·applefi ÙȘ ‰ÈÎÙ˘·Î¤˜ appleˆÏ‹ÛÂȘ ·Ó‹Ïı Û 23 ‰È˜ ¢ÚÒ Ì 12
ÂηÙ. ÂÓÂÚÁÔ‡˜ Û˘ÓÂÚÁ¿Ù˜.
«∂›Ó·È ¤Ó·˜ ¯ÒÚÔ˜ appleÔ˘ ·Ó·appleÙ‡ÛÛÂÙ·È ·˘Ù‹Ó ÙË ÛÙÈÁÌ‹
ÛÙËÓ ∂ÏÏ¿‰· fiappleÔ˘ ÌappleÔÚ› Ó· ÂÚÁ·ÛÙ› Î·È Ó· ‰ËÌÈÔ˘ÚÁ‹-
ÛÂÈ Î¿ı ӤԘ ¿ÓıÚˆappleÔ˜ ¯ˆÚ›˜ Ó· ·apple·ÈÙÂ›Ù·È ÎÂÊ¿Ï·ÈÔ. ∆Ô
ÌfiÓÔ appleÔ˘ ¯ÚÂÈ¿˙ÂÙ·È Â›Ó·È ‰È¿ıÂÛË ÁÈ· ÛÎÏËÚ‹ ‰Ô˘ÏÂÈ¿»,
›appleÂ Ô Î. ¡Ù¿Ûη˜ ÔÏÔÎÏËÚÒÓÔÓÙ·˜ ÙËÓ apple·ÚÔ˘Û›·ÛË.
> ªapple›Ú·, ·ÏfiË Î·È ·Ó·Î‡ÎψÛË ÛÙ‹ÓÔ˘Ó ÂappleȯÂÈÚ‹ÛÂȘ
∏ ÎÚ›ÛË «Î·Ù‚¿˙ÂÈ» ȉ¤Â˜
∂appleÈÙ˘¯Ë̤Ó˜ ÂappleȯÂÈÚËÌ·ÙÈΤ˜ appleÚÔ-
Ûapple¿ıÂȘ ÂÓ Ì¤Ûˆ ÎÚ›Û˘ apple·ÚÔ˘ÛÈ¿-
ÛÙËÎ·Ó ÛÂ Û˘Ó‰Úȷ΋ ÂΉ‹ÏˆÛË appleÔ˘
appleÚ·ÁÌ·ÙÔappleÔÈ‹ıËÎÂ ÛÙÔ appleÏ·›ÛÈÔ ÙÔ˘
Forum ∞Ó¿appleÙ˘Í˘.
∏ ȉ¤· ÙˆÓ ·‰ÂÚÊÒÓ °ÈÒÚÁÔ˘ Î·È ∫ˆÓ-
ÛÙ·ÓÙ›ÓÔ˘ ∞ÓÙˆÓ·ÎfiappleÔ˘ÏÔ˘ Ó· ‰ËÌÈ-
Ô˘ÚÁ‹ÛÔ˘Ó ÌÈ· ÌÈÎÚÔ˙˘ıÔappleÔÈ›· appleÔ˘ ı·
οÓÂÈ ÙËÓ ‰È·ÊÔÚ¿ ·applefi ÙȘ ˘applefiÏÔÈapple˜
ÂÁ¯ÒÚȘ, ¤ÁÈÓ appleÚ¿ÍË Ì ÙËÓ ·ÙÚ·˚-
΋ ∑˘ıÔappleÔÈ›·. H ˙˘ıÔappleÔÈ›· ÙˆÓ ·‰ÂÚ-
ÊÒÓ ∞ÓÙˆÓ·ÎfiappleÔ˘ÏˆÓ ‚Ú›ÛÎÂÙ·È ÛÙ·
µÚ·¯Ó¤Èη ÎÈ ¤¯ÂÈ ËÌÂÚ‹ÛÈ· ‰˘Ó·ÌÈ-
ÎfiÙËÙ· apple·Ú·ÁˆÁ‹˜ Ù· 20 ÂηÙfiÏÈÙÚ·.
«∂›Ó·È ÌÈ· ÊÚ¤ÛÎÈ·, ·apple·ÛÙÂÚ›ˆÙË, Ì·-
ÎÚ¿˜ ˆÚ›Ì·ÓÛ˘ Ìapple‡Ú· pilsner Î·È ÁÈ·
ÙËÓ apple·Ú·ÁˆÁ‹ Ù˘ ¯ÚËÛÈÌÔappleÔÈÔ‡ÓÙ·È
Ù¤ÛÛÂÚ· ›‰Ë ‚‡Ó˘ Î·È ÙÚ›· ›‰Ë Ï˘Î›-
ÛΈӻ ·Ó¤ÊÂÚÂ Ô ∫ÒÛÙ·˜ ∞ÓÙˆÓ·ÎfiappleÔ˘ÏÔ˜
ÎÈ ÂÍ‹ÁËÛ fiÙÈ ·ÎÔÏÔ˘ıÂ›Ù·È ÌÈ·
ÂȉÈ΋ ‰ÈÂÚÁ·Û›· appleÔÏÙÔappleÔ›ËÛ˘, Ë ÔappleÔ›·
Á›ÓÂÙ·È ÂÓ Ì¤ÚÂÈ ¯ÂÈÚˆÓ·ÎÙÈο, Ë appleÚÔ-
Ûı‹ÎË Ê˘ÛÈÎÔ‡ Ï˘Î›ÛÎÔ˘, Ë ·ÚÁ‹ ˙‡-
̈ÛË Î·È Ë Ì·ÎÚ¿˜ ‰È¿ÚÎÂÈ·˜ ˆÚ›Ì·Ó-
ÛË Û ¯·ÌËϤ˜ ıÂÚÌÔÎڷۛ˜, ÂÍ·ÛÊ·-
Ï›˙Ô˘Ó ÙËÓ ¿ÚÈÛÙË appleÔÈfiÙËÙ· Ù˘ Ìapple‡Ú·˜
¢ÈÒÓË. «ŸÙ·Ó Ë apple·Ú·ÁˆÁ‹ Â›Ó·È Ì·˙È-
΋, ‰ÂÓ ‰›ÓÂÙ·È ·˘Ùfi˜ Ô ¯ÚfiÓÔ˜ ÛÙÔ appleÚÔ˚fiÓ»
appleÚfiÛıÂÛÂ Ô ›‰ÈÔ˜.
ªÂÙ¿ ·applefi 2 ¯ÚfiÓÈ· ÛÙËÓ EÏ‚ÂÙ›·, Ô ˆ-
Ù‹Ú˘ ª·Ó›Î·˜ Âapple¤ÛÙÚ„ ÛÙËÓ apple·ÙÚ›-
‰· ÙÔ˘ Î·È ·appleÔÊ¿ÛÈÛ ӷ ·Û¯ÔÏËı› ÌÂ
ÙËÓ Î·ÏÏȤÚÁÂÈ· ∞Ïfi˘, appleÈÛÙ‡ÔÓÙ·˜ fiÙÈ
·˘Ù‹ Â›Ó·È Ë Î·ÏÏȤÚÁÂÈ· ÙÔ˘ ̤ÏÏÔÓÙÔ˜
ÁÈ· ÙËÓ appleÂÚÈÔ¯‹. √È appleÈÔ Î·Ù¿ÏÏËϘ appleÂ-
ÚÈÔ¯¤˜ ÁÈ· ÙËÓ Î·ÏÏȤÚÁÂÈ· Ù˘ ·Ïfi˘ ›-
Ó·È ÔÈ appleÂÚÈÔ¯¤˜ Ì ıÂÚÌfi Îϛ̷ Î·È ÌÂ
·ÚÎÂÙfi ÓÂÚfi. ∏ ÌÂÁ·Ï‡ÙÂÚË Î·ÏÏȤÚÁÂÈ·
‚Ú›ÛÎÂÙ·È ÛÙÔ ªÂÍÈÎfi Î·È Ë ÂappleÂÍÂÚÁ·-
Û›· Á›ÓÂÙ·È ÛÙËÓ °ÂÚÌ·Ó›·. «Ùfi¯Ô˜ Ì·˜
Â›Ó·È Ó· apple·Ú¿ÁÔ˘Ì ÂÏÏËÓÈÎfi appleÚÔ˚fiÓ ÙÔ
ÔappleÔ›Ô Î·È Ó· ÙÔ ‰È·ı¤ÛÔ˘Ì ÛÙËÓ ·ÁÔ-
Ú¿ Û appleÔχ ηϤ˜ ÙÈ̤˜» ÂÍ‹ÁËÛÂ Ô appleÚfi-
‰ÚÔ˜ ÙÔ˘ ˆÌ·Ù›Ԣ µÈÔηÏÏÈÂÚÁËÙÒÓ
∞Ïfi˘, Ô ÔappleÔ›Ô˜ ·Ó·appleÙ‡ÛÛÂÈ ÙËÓ ‰È΋
ÙÔ˘ ηÏÏȤÚÁÂÈ· Û appleÂÚÈÔ¯‹ ÎÔÓÙ¿ ÛÙË
µπ∂.
ªÈ· ¿ÏÏË ÌÔÚÊ‹ appleÔ˘ ·Ó·‰‡ıËΠ·applefi
ÙËÓ ÎÚ›ÛË Â›Ó·È Ë ∫ÔÈÓˆÓÈ΋ ˘ÓÂÙ·È-
ÚÈÛÙÈ΋ ∂appleȯ›ÚÈÛË (∫√π¡∂) Ì ÛÙfi-
¯Ô ÙËÓ ·Ó·Î‡ÎψÛË. «∂›Ó·È ¤Ó· ÂÓ·Ï-
Ï·ÎÙÈÎfi˜ ÙÚfiappleÔ˜ ÁÈ· Ó· ηٷappleÔÏÂÌ‹-
ÛÔ˘ÌÂ Î·È ÙËÓ ·ÓÂÚÁ›·» ·Ó¤ÊÂÚÂ Ô ∞Ϥ-
Í·Ó‰ÚÔ˜ µÚ·Î·ÙÛ¤Ï˘, ̤ÏÔ˜ Ù˘ ¢ÈÔÈ-
ÎÔ‡Û·˜ ∂appleÈÙÚÔapple‹˜. ∏ ‰È¿ıÂÛË ÙÔ˘ Ôʤ-
ÏÔ˘˜ appleÔ˘ appleÚÔ·appleÙÂÈ ÁÈ· ÙËÓ ∫√π¡∂
ηٷӤÌÂÙ·È: 5% ÁÈ· Âapple·ÓÂapple¤Ó‰˘ÛË,
35% ÁÈ· ÙÔ appleÚÔÛˆappleÈÎfi Î·È apple¿Óˆ ·applefi
ÙÔ 60% ÂappleÈÛÙÚ¤ÊÂÈ ÛÙËÓ ÎÔÈÓˆÓ›·.
«Ùfi¯Ô˜ Ì·˜ Â›Ó·È Ó· ÂappleÂÎÙ·ıԇ̠ηÈ
Û ¿ÏϘ ÁÂÈÙÔÓȤ˜ ÙÔ˘ ¢‹ÌÔ˘ ·ÙÚ¤ˆÓ»
appleÚfiÛıÂÛÂ Ô ›‰ÈÔ˜. ª¤¯ÚÈ Û‹ÌÂÚ·, ÛÙ·
appleÂÚÈÔÚÈṲ̂ӷ fiÚÈ· appleÔ˘ ÎÈÓ›ٷÈ, Ë
∫√π¡∂ ¤¯ÂÈ Û˘ÁÎÂÓÙÚÒÛÂÈ 150 Ùfi-
ÓÔ˘˜ ·Ó·Î˘ÎÏÒÛÈÌÔ ˘ÏÈÎfi ̤۷ Û ‰È¿-
ÛÙËÌ· ÂÓÓ¤· ÌËÓÒÓ.
∆ËÓ Û˘˙‹ÙËÛË Û˘ÓÙfiÓÈÛÂ Ô ÔÈÎÔÓÔÌÔ-
ÏfiÁÔ˜ ∆¿ÛÔ˜ ¡ÈÎÔÏ·‰¿Î˘, appleÚÔηÏÒÓÙ·˜
Û˘¯Ó¿ ˙ˆËÚfi ‰È¿ÏÔÁÔ Ì ÙÔ ÎÔÈÓfi.
> ÚˆÙÔÁÂÓ‹˜ ÙÔ̤·˜, ÂÓ¤ÚÁÂÈ·, ÂappleȯÂÈÚËÌ·ÙÈÎfiÙËÙ·
ÔχappleÏ¢ÚÔ ÌÔÓÙ¤ÏÔ ·Ó¿appleÙ˘Í˘
°È· appleÚÔÔappleÙÈΤ˜ appleÚ·ÁÌ·ÙÈ΋˜
·Ó¿appleÙ˘Í˘ Ù˘ ¢˘ÙÈ΋˜ ∂Ï-
Ï¿‰Ô˜, ̤ۈ ÙÔ˘ appleÚˆÙÔÁÂ-
ÓÔ‡˜ ÙÔ̤·, Ù˘ ÂÓ¤ÚÁÂÈ·˜,
ÙˆÓ ¤ÚÁˆÓ ˘appleÔ‰ÔÌ‹˜ Î·È Ù˘
ÂappleȯÂÈÚËÌ·ÙÈÎfiÙËÙ·˜ Û˘˙‹-
ÙËÛ·Ó ÔÈ ÂÈÛËÁËÙ¤˜ ÛÙËÓ ÂÎ-
‰‹ÏˆÛË appleÔ˘ ‰ÈÔÚÁ¿ÓˆÛ Ô
·ÓËappleÂÈÚˆÙÈÎfi˜ ‡ÏÏÔÁÔ˜
·ÙÚÒÓ, ÛÙÔ appleÏ·›ÛÈÔ ÙÔ˘
Forum ∞Ó¿appleÙ˘Í˘ 2014.
∆ËÓ ÂΉ‹ÏˆÛË Û˘ÓÙfiÓÈÛ Ô
∫ÒÛÙ·˜ ÷ÚÈÛÈ¿‰Ë˜, Ô ÔappleÔ›-
Ô˜ ·Ó¤ÊÂÚ appleˆ˜ Ë ¢˘ÙÈ΋ ∂Ï-
Ï¿‰· ‰È·ı¤ÙÂÈ Ù· Û˘ÁÎÚÈÙÈ-
ο appleÏÂÔÓÂÎÙ‹Ì·Ù· appleÔ˘ ı· Ù˘
appleÚÔÛ‰ÒÛÔ˘Ó appleÚ·ÁÌ·ÙÈ΋
·Ó¿appleÙ˘ÍË, fiappleˆ˜ Ù· ÏÈÌ¿ÓÈ·,
ÙÔ ∞ÂÚÔ‰ÚfiÌÈÔ ÙÔ˘ ∞Ú¿ÍÔ˘,
ÙÔ˘˜ ÔÚÂÈÓÔ‡˜ fiÁÎÔ˘˜, ÙȘ
˘ÁÂÈÔÓÔÌÈΤ˜ ˘appleÔ‰Ô̤˜, Ù·
ÂÎapple·È‰Â˘ÙÈο ȉڇ̷ٷ ηÈ
ÙÔ ·ÓıÚÒappleÈÓÔ ‰˘Ó·ÌÈÎfi.
O ηıËÁËÙ‹˜ √ÈÎÔÓÔÌÈÎÒÓ
ÙÔ˘ ·ÓÂappleÈÛÙËÌ›Ô˘ ·ÙÚÒÓ,
¢ËÌ‹ÙÚ˘ ÎÔ‡Ú·˜ apple·ÚÔ˘-
Û›·Û ÌÂϤÙË ÁÈ· ÙȘ ·Ó¿ÁΘ
ÙÔ˘ ·ÁÚÔÙÈÎÔ‡ ¯ÒÚÔ˘ ÛÙË ¢˘-
ÙÈ΋ ∂ÏÏ¿‰·, ÂÛÙÈ¿˙ÔÓÙ·˜ ÛÂ
¤ÍÈ ¿ÍÔÓ˜: ηÈÓÔÙÔÌ›·- ÁÓÒ-
ÛË, ·ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ·, ‰È·-
¯Â›ÚÈÛË ÎÈÓ‰‡ÓÔ˘, appleÂÚÈ‚¿Ï-
ÏÔÓ, ÎÏÈÌ·ÙÈ΋ ·ÏÏ·Á‹ Î·È ÙÔappleÈ΋
·Ó¿appleÙ˘ÍË- ÎÔÈÓˆÓÈ΋
¤ÓÙ·ÍË.
ÙȘ ·ÓÙÈÊ¿ÛÂȘ appleÔ˘ ı¤ÙÔ˘Ó
«ÂÌapplefi‰È·» ÛÙËÓ ·Ó¿appleÙ˘ÍË Ù˘
appleÂÚÈÔ¯‹˜ ·Ó·Ê¤ÚıËÎÂ Ô appleÚfi-
‰ÚÔ˜ ÙÔ˘ ∆∂∂ ¢˘ÙÈ΋˜ ∂Ï-
Ï¿‰Ô˜, ¢Ú £·Ó¿Û˘ °È·ÓÓ·-
‰¿Î˘, ÎÈ ÂÛÙ›·Û ÛÙËÓ ÂÏ¿-
¯ÈÛÙË ·ÍÈÔappleÔ›ËÛË ÙÔ˘ ·ÓıÚÒappleÈÓÔ˘
‰˘Ó·ÌÈÎÔ‡ ÛÙȘ ÙÂ-
¯ÓÔÏÔÁ›Â˜ ·È¯Ì‹˜. ∫Ï›ÓÔ-
ÓÙ·˜, ÙfiÓÈÛ appleˆ˜ ı· appleÚ¤appleÂÈ
Ó· ·appleÔ‰ÂÛÌ¢Ùԇ̠·applefi ÙÔ
¯ÚÂÔÎÔappleË̤ÓÔ ‰›appleÔÏÔ ·Ó¿-
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