Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
12
27 ¡ÔÂÌ‚Ú›Ô˘ 2015 Forum AÓ¿appleÙ˘Í˘ 2015
YMBOY§O EIXEIPHEøN
> √È appleÚÔ¸appleÔı¤ÛÂȘ Î·È Ù· appleÏÂÔÓÂÎÙ‹Ì·Ù· ÁÈ· ÙË ‰ÈÂıÓÔappleÔ›ËÛË
∞ÛÊ·Ï‹ Î·È appleÔÈÔÙÈο appleÚÔ˚fiÓÙ·,
Ô ‰È·ÙÚÔÊÈÎfi˜ Ì·˜ appleÔÏÈÙÈÛÌfi˜
«∂Í¿ÁÔ˘Ì ‰È·ÙÚÔÊÈÎfi appleÔÏÈÙÈÛÌfi». ∞˘Ùfi Â›Ó·È ÙÔ
ÛÙÔ›¯ËÌ· ÁÈ· ÙË ‰ÈÂıÓÔappleÔ›ËÛË Î·È Ù˘ ‰ÈÎÙ‡ˆÛË ÙˆÓ
ÂÏÏËÓÈÎÒÓ ·ÁÚÔÙÈÎÒÓ appleÚÔ˚fiÓÙˆÓ Ì ÙȘ ͤÓ˜ ·ÁÔÚ¤˜.
∏ appleÈÛÙÔappleÔÈË̤ÓË appleÔÈfiÙËÙ· ηÈ
·ÛÊ¿ÏÂÈ· ÛÙ· ÂÏÏËÓÈο ·ÁÚÔ-
ÙÈο appleÚÔ˚fiÓÙ· Â›Ó·È ÙÔ «fi¯Ë-
Ì·» ÁÈ· Ó· ‰ÈÎÙ˘ˆıÔ‡Ó Ì ͤ-
Ó˜ ·ÁÔÚ¤˜. ∞Ó Û ·˘Ùfi appleÚÔ-
ÛÙÂı› Î·È ÙÔ „ËÊÈ·Îfi Ì¿ÚÎÂ-
ÙÈÓÁÎ ÒÛÙÂ Ó· appleÚÔ‚ÏËıÔ‡Ó ÛÙÔ
‰ÈÂıÓ¤˜ appleÂÚÈ‚¿ÏÏÔÓ, ÙfiÙ ٷ
ÙÔappleÈο appleÚÔ˚fiÓÙ· ı· ¤¯Ô˘Ó ο-
ÓÂÈ ÛËÌ·ÓÙÈο ‚‹Ì·Ù· appleÚÔfi-
‰Ô˘ ÁÈ· Ó· ηٷÎÙ‹ÛÔ˘Ó Ó¤Ô˘˜
ÎfiÛÌÔ˘˜.
√È apple·Ú¿ÌÂÙÚÔÈ ·Ó·Ï‡ıËηÓ
ÛÂ Û˘Ó‰Úȷ΋ ÂΉ‹ÏˆÛË appleÔ˘
appleÚ·ÁÌ·ÙÔappleÔÈ‹ıËÎÂ ·applefi ÙÔ
∂appleÈÌÂÏËÙ‹ÚÈÔ ∞¯·˝·˜ Ì ÛÙfi-
¯Ô Ó· ‚ÚÔ˘Ó Ù· ·ÁÚÔÙÈο appleÚÔ˚fiÓÙ·
ÙÔ ‰ÚfiÌÔ Ù˘ appleÚÔfi‰Ô˘.
√ ¢ËÌ‹ÙÚ˘ ∫·Ú·ÁÈ¿ÓÓ˘
‰È¢ı‡ÓˆÓ Û‡Ì‚Ô˘ÏÔ˜
HARCOS E∂ - Û‡Ì‚Ô˘ÏÔ˜
ÂappleȯÂÈÚ‹ÛÂˆÓ ÂÛÙ›·Û˘ ηÈ
·Ó·„˘¯‹˜ ¤‰ˆÛ ȉȷ›ÙÂÚË ‚·-
Ú‡ÙËÙ· ÛÙËÓ ·ÛÊ¿ÏÂÈ·, ÙËÓ appleÔÈfiÙËÙ·
Î·È ÙË ‰È·ÙÚÔÊÈ΋ ·Í›·
ÙˆÓ ÂÏÏËÓÈÎÒÓ appleÚÔ˚fiÓÙˆÓ ÎÈ
Âapple¤ÌÂÈÓ appleˆ˜ Â›Ó·È Ù· ÈÛ¯˘Ú¿
appleÏÂÔÓÂÎÙ‹Ì·Ù· Ù· ÔappleÔ›· ı·
appleÚ¤appleÂÈ Î·È Ó· ‰È·ÛÊ·Ï›ÛÔ˘Ó
ÔÈ ¤ÏÏËÓ˜ apple·Ú·ÁˆÁÔ›.
ÚÔÛ‰ÈfiÚÈÛ ٷ ‰˘Ó·Ù¿ Î·È Ù·
·‰‡Ó·Ù· ÛËÌ›· Ù˘ ÂÏÏËÓÈ΋˜
·ÁÚÔÙÈ΋˜ apple·Ú·ÁˆÁ‹˜.
¢˘Ó·Ù¿ ÛËÌ›·
ñ ∫·Ù·ÏÏËÏfiÙËÙ· ÙˆÓ Â‰·ÊÒÓ
ñ ∫·Ù·ÏÏËÏfiÙËÙ· ÁËÁÂÓÒÓ ˙Ò-
ˆÓ Î·È Ê˘ÙÒÓ
ñ ◊appleȘ ÎÏÈÌ·ÙÈΤ˜/ÔÈÎÔÏÔÁÈ-
Τ˜ Û˘Óı‹Î˜
ñ ·Ú·‰ÔÛȷΤ˜ Ù¯ÓÈΤ˜ & ÙÂ-
¯ÓÔÙÚÔapple›Â˜
ñ ∂Í·ÈÚÂÙÈο ·ÁÚÔÙÈο appleÚÔ˚fi-
ÓÙ·
ñ ∞ÓÂapple¿ÚÎÂÈ· ÂÓË̤ڈÛ˘ ÙˆÓ
·ÁÚÔÙÒÓ (ηÏÏȤÚÁÂÈ·-Ù˘appleÔappleÔ›ËÛË-appleÚÔÒıËÛË)
∞‰‡Ó·Ù· ÛËÌ›·
ªÈÎÚfi˜ ÎÏ‹ÚÔ˜ - À„ËÏfi ÎfiÛÙÔ˜
apple·Ú·ÁˆÁ‹˜ ÙˆÓ appleÚÔ˚fiÓÙˆÓ
ñ ŒÏÏÂÈ„Ë ÂÊÔ‰›ˆÓ Î·È ÂÍÔappleÏÈÛÌÔ‡
ñ ªË Û‡Á¯ÚÔÓ˜ appleÚ·ÎÙÈΤ˜ &
Ù¯ÓÔÙÚÔapple›Â˜
ñ ŒÏÏÂÈ„Ë Û‡Ó‰ÂÛ˘ appleÚˆÙÔ-
ÁÂÓÔ‡˜ apple·Ú·ÁˆÁ‹˜ Î·È ‚ÈÔÌË-
¯·ÓÈÒÓ Ù˘appleÔappleÔ›ËÛ˘
ñ ∞ÓÂapple¿ÚÎÂÈ· appleÚÔÒıËÛË ÙˆÓ
appleÚÔ˚fiÓÙˆÓ Ì¤Ûˆ ηÈÓÔÙfïÓ
Û˘Û΢·ÛÈÒÓ, ·appleÔÙÂÏÂÛÌ·ÙÈ-
ÎÒÓ ‰ÈÎÙ‡ˆÓ
ñ ŒÏÏÂÈ„Ë ÂÎapple·›‰Â˘Û˘.
∂ÓÙfiappleÈÛ ‰‡Ô ‚·ÛÈο ÛËÌ›·
ˆÛÙfiÛÔ appleÔ˘ ˘ÛÙÂÚ› Ë ·ÁÚÔ-
ÙÈ΋ apple·Ú·ÁˆÁ‹. ∂›Ó·È Ë Ù˘appleÔappleÔ›ËÛË
Î·È ÙÔ Ì¿ÚÎÂÙÈÓÁÎ. ª¿-
ÏÈÛÙ· ÙfiÓÈÛ fiÙÈ fiÛÔ Î·Ïfi ÎÈ
·Ó Â›Ó·È ¤Ó· appleÚÔ˚fiÓ, ¯ˆÚ›˜ Ûˆ-
ÛÙfi Ì¿ÚÎÂÙÈÓÁÎ ‰ÂÓ ÌappleÔÚ› Ó·
ηٷÎÙ‹ÛÂÈ ÙȘ ·ÁÔÚ¤˜.
÷ڷÎÙËÚÈÛÙÈÎfi ‹Ù·Ó ÙÔ apple·-
Ú¿‰ÂÈÁÌ· ÙÔ˘ ÂÏ·ÈfiÏ·‰Ô˘ appleÔ˘
¤ÊÂÚÂ. ∞applefi ÙÔ ÂÏ·ÈfiÏ·‰Ô appleÔ˘
apple·Ú¿ÁÂÙ·È ÛÙËÓ ∂ÏÏ¿‰· ÙÔ 75-
80% Ù˘ apple·Ú·ÁˆÁ‹˜ Â›Ó·È ÂÍ·È-
ÚÂÙÈο apple·Úı¤ÓÔ. ∞applefi ·˘Ùfi ÙÔ
60-65% ÂÍ¿ÁÂÙ·È ¯‡Ì· ÛÙËÓ
πÙ·Ï›·, Ë ÔappleÔ›· ÛÙË Û˘Ó¤¯ÂÈ·
Ì ‰È¿ÊÔÚ˜ appleÚÔÛÌ›ÍÂȘ ÙÔ apple·-
ÚÔ˘ÛÈ¿˙ÂÈ ˆ˜ πÙ·ÏÈÎfi Î·È ÙÔ
ÂÍ¿ÁÂÈ, fiappleˆ˜ ÙÂÏÂ˘Ù·›· οÓÂÈ
Î·È Ë πÛapple·Ó›·. ªfiÏȘ ÙÔ 5%
ÙÔ˘ ÂÏÏËÓÈÎÔ‡ Ï·‰ÈÔ‡ ‰È·ÎÈ-
ÓÂ›Ù·È ÂÌÊȷψ̤ÓÔ.
·ÚÔ˘Û›·Û fï˜ Î·È ÂÏ·Èfi-
Ï·‰· ÂÌÊȷψ̤ӷ Ë ÙÈÌ‹ ÙˆÓ
ÔappleÔ›ˆÓ ÂÎÙÔÍ¢fiÙ·Ó ÛÙ· ‡„Ë.
 appleÔÏ˘ÙÂÏ‹ Û˘Û΢·Û›· ÌÂ
‰ÂÚÌ¿ÙÈÓÔ appleÂÚ›‚ÏËÌ· Ù· 500
ml apple·Úı¤ÓÔ˘ ÂÏ·ÈfiÏ·‰Ô˘ appleˆ-
ÏÔ‡ÓÙ·È appleÚÔ˜ 241 €. ∆fiÓÈÛÂ Ì¿-
ÏÈÛÙ· fiÙÈ Î·È ·˘Ù¿ Ù· appleÚÔ˚fiÓÙ·
¤¯Ô˘Ó ı¤ÛË ÛÙËÓ ·ÁÔÚ¿, ‰Â‰Ô-
̤ÓÔ˘ fiÙÈ apple¿ÓÙ· ı· ˘apple¿Ú¯ÂÈ ÎÔÈ-
ÓˆÓÈ΋ ‰È·ÛÙڈ̿وÛË.
˘Ó¤ÛÙËÛ ÌÂٷ͇ ¿ÏψÓ
«ÛÙÚÔÊ‹ ÛÙËÓ ·ÂÈÊfiÚÔ apple·Ú·-
ÁˆÁ‹, appleÈÛÙÔappleÔÈ‹ÛÂȘ, ·Ó·‚›ˆ-
ÛË apple·Ï·ÈÒÓ Û˘ÓÙ·ÁÒÓ Î·È Î·-
ı·Ú¿ appleÚÔ˚fiÓÙ·» ˆ˜ ÛÙÔȯ›·
ÛÙȘ Ôappleԛ˜ ÌappleÔÚÔ‡Ó Ó· ·Ó·-
‰ÂȯıÔ‡Ó Ì ÛÙfi¯Ô ÙË ‰ÈÂıÓÔappleÔ›ËÛË
ÙˆÓ ÂÏÏËÓÈÎÒÓ ·ÁÚÔ-
ÙÈÎÒÓ appleÚÔ˚fiÓÙˆÓ. «º·Î¤˜ ÌÂ
͇‰È, Û˘ÓÙ·Á‹ appleÔ˘ ¤Ú¯ÂÙ·È
·Ó·ÏÏÔ›ˆÙË Â‰Ò Î·È 3000 ¯Úfi-
ÓÈ·» ·Ó¤ÊÂÚÂ Ô Î. ∫·Ú·ÁÈ¿Ó-
Ó˘ Î·È appleÚfiÛıÂÛÂ: «¡· appleÔ‡ÌÂ
Âapple›Û˘ ÛÙÔÓ ÙÔ˘Ú›ÛÙ· ÁÈ· ÙË
Ê¿‚·, fiÙÈ Â›Ó·È ·˘Ùfi appleÔ˘ ¤ÙÚˆ-
ÁÂ Ô Ï¿ÙˆÓ».
∂apple¤ÌÂÈÓ ȉȷ›ÙÂÚ· ÛÙÔ Á·-
ÛÙÚÔÙÔ˘ÚÈÛÌfi, ÙÔÓ›˙ÔÓÙ·˜ fiÙÈ
> ∆Ô „ËÊÈ·Îfi Ì¿ÚÎÂÙÈÓÁÎ ‰›ÓÂÈ ÒıËÛË ÛÙȘ appleˆÏ‹ÛÂȘ Î·È ÙȘ ÂÍ·ÁˆÁ¤˜
∏ ·ÁÚÔÙÈ΋ apple·Ú·ÁˆÁ‹ ÛÙÔ ‰È·‰›ÎÙ˘Ô
∆Ș ‰˘Ó·ÙfiÙËÙ˜ appleÚÔ‚ÔÏ‹˜ ÙˆÓ ÙÔappleÈÎÒÓ
appleÚÔ˚fiÓÙˆÓ ÛÙȘ ‰ÈÂıÓ›˜ ·ÁÔ-
Ú¤˜ ̤ۈ ÙÔ˘ „ËÊÈ·ÎÔ‡ Ì¿ÚÎÂÙÈÓÁÎ
apple·ÚÔ˘Û›·ÛÂ Ë ¡ÙÔÌÈӛΠ·ÓÙÂÚ‹
digital marketing specialist. ∂appleÈ-
Û‹Ì·Ó fiÙÈ appleÚfiÎÂÈÙ·È ÁÈ· ¤Ó· ̤ÛÔ
appleÚÔ‚ÔÏ‹˜ appleÔ˘ ¤¯ÂÈ ÌÂÙÚ‹ÛÈÌ· ·appleÔ-
ÙÂϤÛÌ·Ù·, ·ÚΛ Ó· ÔÚÁ·Óˆı› Ûˆ-
ÛÙ¿ Î·È ÌÂٷ͇ ¿ÏÏˆÓ ·Ó·Ê¤ÚıËÎÂ
ÛÙȘ appleÚÔ¸appleÔı¤ÛÂȘ appleÔ˘ ı· appleÚ¤appleÂÈ Ó·
¤¯ÂÈ ÌÈ· ÈÛÙÔÛÂÏ›‰· ÁÈ· Ó· Â›Ó·È Â‡-
¯ÚËÛÙË Î·È ·ÍÈfiappleÈÛÙË ·apple¤Ó·ÓÙÈ ÛÙÔ˘˜
ηٷӷψ٤˜, fiappleÔ˘ ÎÈ ·Ó ·˘ÙÔ› ‚Ú›-
ÛÎÔÓÙ·È. «∞appleÏ‹ ÂÌÊ¿ÓÈÛË, ‰È·Ê¿ÓÂÈ·
Û ۯ¤ÛË Ì ÙÔÓ ÌÂÙ·appleˆÏËÙ‹, Ó· ›-
Ó·È Â‡ÎÔÏË ÛÙËÓ appleÏÔ‹ÁËÛË Î·È Ó· ‰›-
ÓÂÈ ÙË ‰˘Ó·ÙfiÙËÙ· ÂappleÈÎÔÈÓˆÓ›·˜».
∂ÛÙ›·Û ÛÙ· ÛfiÛÈ·Ï Ì›ÓÙÈ· ÎÈ ÂÍ‹ÁË-
Û appleˆ˜ ÏÂÈÙÔ˘ÚÁÔ‡Ó Û ۯ¤ÛË Ì ÙÔ
¯Ú‹ÛÙË Î·È ÙÈ ·apple‹¯ËÛË ¤¯ÂÈ Î·ı¤Ó·
·applefi ·˘Ù¿.
ÙÔ facebook apple·Ú¿ ÙÔ ÁÂÁÔÓfi˜ fiÙÈ ¤¯ÂÈ
ÙËÓ ˘„ËÏfiÙÂÚË ‰È›ۉ˘ÛË ÛÙËÓ ∂Ï-
Ï¿‰·, ÂÎÙ›ÌËÛ fiÙÈ ÙÔ 30-40% ›ӷÈ
‰ÈappleÏÔ› - „‡ÙÈÎÔÈ ÏÔÁ·ÚÈ·ÛÌÔ›, ¿Ú·
¤Ó·˜ Ú·ÏÈÛÙÈÎfi˜ ÛÙfi¯Ô˜ Â›Ó·È ÔÈ 2
ÂηÙ. ¯Ú‹ÛÙ˜. ∆Ô 85% οÓÂÈ Â‚‰Ô-
Ì·‰È·›· ¯Ú‹ÛË Î·È ÙÔ 65% Ìapple·›ÓÂÈ
·applefi 3 ¤ˆ˜ 7 ÊÔÚ¤˜ ÙËÓ Â‚‰ÔÌ¿‰·.
ÙÔ twitter ¤¯Ô˘Ó ·ÓÔȯÙ› ÛÙËÓ ∂Ï-
Ï¿‰· 2 Âη٠ÏÔÁ·ÚÈ·ÛÌÔ› Î·È Â›Ó·È
ÔÈ appleÈÛÙÔ› followers Î·È ÛÙÔ youtube
ηٷÁÚ¿ÊÔÓÙ·È 4 ÂÎ ¯Ú‹ÛÙ˜ ÙÔ Ì‹-
Ó· Î·È Ë ∂ÏÏ¿‰· ·appleÔÙÂÏ› ÌÂϤÙË appleÂ-
Ú›appleÙˆÛ˘ ÁÈ· fiÏË ÙËÓ ∂˘ÚÒappleË, ÛÂ
Û¯¤ÛË Ì ÙË Û˘¯ÓfiÙËÙ· Î·È Ù· ı¤Ì·-
Ù· appleÔ˘ ÂappleÈϤÁÔÓÙ·È.
∆Ô pinterest ıˆÚÂ›Ù·È ·Ó·appleÙ˘ÛÛfi-
ÌÂÓÔ Ì¤ÛÔ ÂappleÈÎÔÈÓˆÓ›·˜ ̤ۈ Ù˘ ÂÈ-
ÎfiÓ·˜! ˘ÛÙ‹ÓÂÙ·È Ë ‰ËÌÈÔ˘ÚÁ›· ÛÂ-
Ï›‰·˜ Î·È Ë Î·Ù¿ÚÙÈÛË appleÂÚȯÔ̤-
ÓÔ˘ ÌÂ Û˘¯Ó‹ ·Ó·Ó¤ˆÛË , ηϷ›-
ÛıËÙË Î·È appleÚˆÙfiÙ˘appleË ÂÈÎfiÓ·
∆Ô google + •ÂΛÓËÛ ˆ˜ Ô ·ÓÙ›appleÔ-
‰·˜ ÙÔ˘ Facebook. ∫·Ù·Ï‹ÁÂÈ ˆ˜ ·Ó·-
appleÙ˘ÛÛfiÌÂÓÔ˜ ·ÓÙ›appleÔ‰·˜ ÙÔ˘ Linked-
In. ÚÔÙ›ÓÂÙ·È Ë ‰ËÌÈÔ˘ÚÁ›· ÛÂÏ›-
‰·˜ Î·È appleÚˆÙfiÙ˘appleÔ˘ appleÂÚȯÔ̤ÓÔ˘
appleÔ˘ ı· appleÚÔÛÂÏ·ÛÂÈ
∆· blogs Â›Ó·È ÛÂÏ›‰Â˜ appleÚÔÛˆappleÈ΋˜
Î·È «·ÌÂÚfiÏËappleÙ˘» ÂappleÈÎÔÈÓˆÓ›·˜ ÌÂ
ÙÔ ÎÔÈÓfi ª›· ·applefi ÙȘ appleÈÔ ·appleÔÙÂÏÂ-
Ô ÙÔ˘Ú›ÛÙ·˜ appleÔ˘ ı· ‰ÔÎÈÌ¿ÛÂÈ
οÙÈ ÙÔ Î·ÏÔη›ÚÈ ÛÙËÓ ∂ÏÏ¿-
‰·, ı· Û˘ÓÂȉËÙÔappleÔÈ‹ÛÂÈ ÙË
‰È·ÊÔÚ¿ Î·È ı· ÙÔ ˙ËÙ‹ÛÂÈ ÛÙË
¯ÒÚ· ÙÔ˘. ∏ Âappleȯ›ÚËÛË ı·
ÙÔ ÂÍ·ÛÊ·Ï›ÛÂÈ ÎÈ ÂΛÓÔ˜ ı·
ÌappleÔÚ› Ó· ηٷӷÏÒÓÂÈ ÂÏÏË-
ÓÈο appleÚÔ˚fiÓÙ· ÛÙËÓ apple·ÙÚ›‰·
ÙÔ˘ fiÏÔ ÙÔ ¯ÚfiÓÔ, «ÛÂ appleÚÔÛÈ-
Ù¤˜ ÙÈ̤˜» ÂappleÈÛ‹Ì·ÓÂ.
∆fiÓÈÛ appleˆ˜ Ô Û‡Á¯ÚÔÓÔ˜ ∂˘-
Úˆapple·›Ô˜ ηٷӷψً˜ ÂӉȷ-
ʤÚÂÙ·È ÁÈ· Ù· ·Ê·Ó‹ (¿‰ËÏ·)
¯·Ú·ÎÙËÚÈÛÙÈο appleÔÈfiÙËÙ·˜ ÙˆÓ
ÙÚÔʛ̈Ó, fiappleˆ˜ ›ӷÈ:
1. Ë ‰È·ÙÚÔÊÈ΋ ·Í›·
2. Ë ˘ÁÈÂÈÓ‹
3. Ë ·ÛÊ¿ÏÂÈ·
4. ÔÈ appleÂÚÈ‚·ÏÏÔÓÙÈο ÊÈÏÈΤ˜
appleÚ·ÎÙÈΤ˜ apple·Ú·ÁˆÁ‹˜
∫·È ıÂÒÚËÛ ˆ˜ ¢ηÈڛ˜
ñ ÙÚÔÊ‹ ÙˆÓ Î·Ù·Ó·ÏˆÙÒÓ
appleÚÔ˜ Ê˘ÛÈο Î·È appleÈÔ ˘ÁÈÂÈÓ¿
appleÚÔ˚fiÓÙ·.
ñ ¡¤Â˜ ηÏÏȤÚÁÂȘ
ñ ÂÚÈıÒÚÈ· ·‡ÍËÛ˘ ÙˆÓ ÂÍ·-
ÁˆÁÒÓ
ñ ∫·ÏÏȤÚÁÂÈ· Î·È ‚ÈÔÌ˯·ÓÔappleÔ›ËÛË
Ì ‚¿ÛË Û˘ÁÎÂÎÚÈ̤-
Ó· appleÚfiÙ˘apple·
ñ ÂÚÈ‚·ÏÏÔÓÙÈΤ˜ ¢·ÈÛıË-
ۛ˜ ÙˆÓ ·Ó·appleÙ˘ÁÌ¤ÓˆÓ ÎÔÈ-
ÓˆÓÈÒÓ - ∞ÂÈÊfiÚÔ˜ ·Ó¿appleÙ˘ÍË
ñ ¢È·ÙÚÔÊÈο ÛοӉ·Ï·
ÃÚËÌ·ÙÔ‰ÔÙ‹ÛÂȘ.
ÛÌ·ÙÈΤ˜ «Stealth» ÌÂıfi‰Ô˘˜ appleÚÔ-
‚ÔÏ‹˜ , appleÚÔ¸appleÔı¤ÙÂÈ
ÃÙ›ÛÈÌÔ ‚¿Û˘ Ì ٷ emails ÙˆÓ ÂappleÈ-
ÛÎÂappleÙÒÓ
Ù‹ÛÈÌÔ appleÏ·ÙÊfiÚÌ·˜ ÂappleÈÎÔÈÓˆÓ›·˜
ŒÍ˘appleÓÔ, ÂÏ΢ÛÙÈÎfi, ¿ÌÂÛÔ Ì‹Ó˘Ì·
ÛÙÔÓ Ù›ÙÏÔ.
ÙÔ ÂÚÒÙËÌ· ÙÈ ·apple’ fiÏ· Â›Ó·È ·apple·-
Ú·›ÙËÙÔ, Ë Î. ·ÓÙÂÚ‹ ·apple¿ÓÙËÛÂ:
«√ÌÔÈÔÌÔÚÊ›· ÛÙËÓ ÂappleÈÎÔÈÓˆÓ›· apple·-
ÓÙÔ‡».
∆ËÓ ÂΉ‹ÏˆÛË appleÔ˘ Û˘ÓÙfiÓÈÛÂ Ô ∫ˆÓ-
ÛÙ·ÓÙ›ÓÔ˜ °ÈˆÙfiappleÔ˘ÏÔ˜, ÂappleÈÛÙË-
ÌÔÓÈÎfi˜ Û˘ÓÂÚÁ¿Ù˘ Ù˘ ∞Ó·appleÙ˘ÍÈ·-
΋˜ ÙÔ˘ ∂appleÈÌÂÏËÙËÚ›Ô˘ ∞¯·˝·˜, apple·-
Ú·ÎÔÏÔ‡ıËÛ·Ó ÛappleÔ˘‰·ÛÙÒÓ ÙÔ˘ ÙÌ‹-
Ì·ÙÔ˜ ·ÁÚÔÙÈ΋˜ apple·Ú·ÁˆÁ‹˜ ÙÔ˘ ∞∆∂π
¿ÙÚ·˜, ÔÈ ÔappleÔ›ÔÈ ÛÙË Û˘Ó¤¯ÂÈ· Û˘Ì-
ÌÂÙ›¯·Ó Û ıÂÌ·ÙÈο ÂÚÁ·ÛÙ‹ÚÈ· ÁÈ·
ÙËÓ appleÚÔÒıËÛË Î·È ‰ÈÂıÓÔappleÔ›ËÛË ÙˆÓ
ÙÔappleÈÎÒÓ appleÚÔ˚fiÓÙˆÓ.