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A º I E P ø M A
Forum AÓ¿appleÙ˘Í˘ 2013
6 ¢ÂÎÂÌ‚Ú›Ô˘ 2013 ñ YMBOY§O EIXEIPHEøN ñ EIME§EIA: ANA°IøTH AKE§§APOOY§O 11
> ∏ ÂappleÈ‚¿Ú˘ÓÛË Ù˘ ·Î›ÓËÙ˘ appleÂÚÈÔ˘Û›·˜ ÙËÓ 5ÂÙ›· Ù˘ ÎÚ›Û˘
∞‡ÍËÛË 808% Û ÊfiÚÔ˘˜!
∞˘ÍË̤Ó˜ ηٿ 808% Â›Ó·È ÔÈ ÂÈÛappleÚ¿ÍÂȘ
·applefi ÊfiÚÔ˘˜ ÛÙ· ·Î›ÓËÙ· appleÔ˘ ·Ó·Ì¤ÓÔÓÙ·È
‚¿ÛÂÈ ÙÔ˘ ÚÔ¸appleÔÏÔÁÈÛÌÔ‡ ÙÔ˘ 2014,
Û ۯ¤ÛË Ì ٷ ¤ÛÔ‰· ·applefi ÙËÓ ÊÔÚÔÏfiÁËÛË
·ÎÈÓ‹ÙˆÓ ÙÔ 2010, ÛÙÔ ÍÂΛÓËÌ· Ù˘ ÎÚ›Û˘.
∏ ÊÔÚÔÏÔÁ›· ‰ËÏ·‰‹ ·˘Í·-
ÓfiÙ·Ó Ì ÁˆÌÂÙÚÈ΋ appleÚfiÔ‰Ô
ÙËÓ appleÂÚ›Ô‰Ô appleÔ˘ Ù· ÂÈÛÔ‰‹Ì·-
Ù· Û˘ÚÚÈÎÓÒÓÔÓÙ·Ó ÛËÌ·ÓÙÈο,
Ô‰ËÁÒÓÙ·˜ Û ‰È·ÎÔapple‹ ‰Âο-
‰ˆÓ ¯ÈÏÈ¿‰ˆÓ ÌÈÛıÒÛÂˆÓ (η-
ÙÔÈÎÈÒÓ Î·È Âapple·ÁÁÂÏÌ·ÙÈÎÒÓ ¯Ò-
ÚˆÓ), appleÔ˘ ¤apple·„·Ó Ó· ·appleÔ‰›-
‰Ô˘Ó ¤ÛÔ‰· ÛÙÔ˘˜ ȉÈÔÎً٘
ÙÔ˘˜ ‹ Û ·Ó·appleÚÔÛ·ÚÌÔÁ‹ ÙˆÓ
ÌÈÛıˆÌ¿ÙˆÓ ÙÔ˘˜, Û appleÔχ ¯·-
ÌËÏfiÙÂÚ· Âapple›apple‰·.
‡Ìʈӷ Ì ٷ ÛÙÔȯ›· appleÔ˘
apple·ÚÔ˘Û›·ÛÂ ÛÙËÓ appleÚfiÛÊ·ÙË
∏ÌÂÚ›‰· Ù˘ ŒÓˆÛ˘ π‰ÈÔÎÙË-
ÙÒÓ ∞ÎÈÓ‹ÙˆÓ ∞¯·˝·˜ ÛÙÔ
Forum ∞Ó¿appleÙ˘Í˘ 2013 Ô Úfi-
‰ÚÔ˜ Ù˘ ·ÓÂÏÏ‹ÓÈ·˜ √ÌÔ-
ÛappleÔÓ‰›·˜ π‰ÈÔÎÙËÙÒÓ ∞ÎÈÓ‹ÙˆÓ
ÙÚ¿ÙÔ˜ ·Ú·‰È¿˜, ÔÈ ÂÈÛappleÚ¿-
ÍÂȘ ÙÔ˘ ÎÚ·ÙÈÎÔ‡ appleÚÔ¸appleÔÏÔ-
ÁÈÛÌÔ‡ ·applefi ÊfiÚÔ˘˜ ÛÙËÓ ·Î›-
ÓËÙË appleÂÚÈÔ˘Û›· ¿Ú¯ÈÛ·Ó Ó·
«ÙÚ·‚Ô‡Ó ÙËÓ ·ÓËÊfiÚ·» ·ÎÚÈ-
‚Ò˜ ÙËÓ appleÂÚ›Ô‰Ô appleÔ˘ Ë ÎÙËÌ·-
Ù·ÁÔÚ¿ «¤apple·ÈÚÓ ÙÔÓ Ì·ÎÚ‡ η-
Ù‹ÊÔÚÔ Ù˘ ·ÎÈÓËÛ›·˜».
«∏ ∂ÎÙfi˜ apple¿Û˘ ÏÔÁÈ΋˜ ÊÔ-
ÚÔÏÔÁÈ΋ ÂappleÈ‚¿Ú˘ÓÛË ÙˆÓ È‰ÈÔ-
ÎÙËÙÒÓ ·ÎÈÓ‹ÙˆÓ, ˘ÏÔappleÔÈ‹ıË-
ÎÂ ÛÂ appleÂÚ›Ô‰Ô appleÔ˘ Ë ÌÈÛıˆÙÈ-
΋ ·ÁÔÚ¿ ¤¯ÂÈ Î·Ù·ÚÚ‡ÛÂÈ, ¯È-
ÏÈ¿‰Â˜ ·Î›ÓËÙ· ·ÎfiÌË Î·È ÛÂ
ÂÌappleÔÚÈÎÔ‡˜ ‰ÚfiÌÔ˘˜ apple·Ú·Ì¤-
ÓÔ˘Ó ÍÂÓÔ›ÎÈ·ÛÙ·, Ù· ÂÓÔ›ÎÈ· ÌÂÈ-
ÒÓÔÓÙ·È ‰È·ÚÎÒ˜ (fiÙ·Ó ÂÈ-
ÛappleÚ¿ÙÙÔÓÙ·È), ÔÈ ·ÁÔÚ·appleˆÏË-
ۛ˜ ·ÎÈÓ‹ÙˆÓ ¤¯Ô˘Ó appleÚ·ÎÙÈο
·Ó·ÛÙ·Ï› Î·È ÔÈ È‰ÈÔÎً٘ ÛÙÂ-
ÚÔ‡ÓÙ·È Ù˘ ‰˘Ó·ÙfiÙËÙ·˜ Ó· ÂÎ-
¯ˆÚ‹ÛÔ˘Ó Ì¤ÚÔ˜ Ù˘ appleÂÚÈÔ˘-
Û›·˜ ÙÔ˘˜ ÛÙÔ ¢ËÌfiÛÈÔ» ÙfiÓÈÛÂ
ÛÙË ‰È¿ÚÎÂÈ· Ù˘ ÂΉ‹ÏˆÛ˘,
ÂappleÈÛËÌ·›ÓÔÓÙ·˜ fiÙÈ - apple¤Ú·Ó ÙÔ˘
«·Û‹ÎˆÙÔ˘ ÊÔÚÔ-ÏÔÁ·ÚÈ·ÛÌÔ‡»,
̤ۈ ÙÔ˘ «¯·Ú·ÙÛÈÔ‡», ÙÔ˘ º∞
Î·È ÙÔ˘ ∂ÓÈ·›Ô˘ ºfiÚÔ˘ ∞ÎÈÓ‹-
ÙˆÓ- ·applefi ÙËÓ ÚˆÙÔ¯ÚÔÓÈ¿ ÙÔ˘
2014 Ù›ıÂÙ·È ÛÂ ÂÊ·ÚÌÔÁ‹ ÛÂÈ-
Ú¿ «Âapple·¯ıÒÓ» ̤ÙÚˆÓ ÁÈ· ÙÔ˘˜
ȉÈÔÎً٘, ÙÔ˘˜ ·ÁÔÚ·ÛÙ¤˜ η
ÙÔ˘˜ appleˆÏËÙ¤˜ ·ÎÈÓ‹ÙˆÓ, fiappleˆ˜ Ë
ÂappleÈ‚ÔÏ‹ ÊfiÚÔ˘ ˘appleÂÚ·Í›·˜, Ë ˘È-
Ôı¤ÙËÛË «applefiıÂÓ ¤Û¯Â˜», ‚¿ÛÂÈ
ÙˆÓ Â͈appleÚ·ÁÌ·ÙÈÎÒÓ ·ÓÙÈÎÂÈ-
ÌÂÓÈÎÒÓ ·ÍÈÒÓ appleÔ˘ ÂÍ·ÎÔÏÔ˘ıÔ‡Ó
Ó· ÈÛ¯‡Ô˘Ó Î.·.
ÈÔ Û˘ÁÎÂÎÚÈ̤ӷ, Û‡Ìʈӷ
Ì ÙËÓ √ªπ¢∞, ÔÈ ·ÏÏ·Á¤˜
appleÔ˘ ·ÊÔÚÔ‡Ó ÙÔ˘˜ ·ÁÔÚ·ÛÙ¤˜
·ÎÈÓ‹ÙˆÓ ·applefi ÙÔ Ó¤Ô ¤ÙÔ˜ ›ӷÈ:
-∂appleÈ‚ÔÏ‹ «‰ÈappleÏÔ‡» ÂÙ‹ÛÈÔ˘
ÊfiÚÔ˘ ÛÙ· ·Î›ÓËÙ·, Ì appleÔÈÓÈ-
ÎÔappleÔÈË̤ÓË ÙËÓ ·‰˘Ó·Ì›· ÂÍfi-
ÊÏËÛ˘ ÙÔ˘,
-«fiıÂÓ ¤Û¯Â˜» Âapple› ÙˆÓ (ˆ˜
Î·È 40% ˘„ËÏfiÙÂÚˆÓ) ·ÓÙÈÎÂÈ-
ÌÂÓÈÎÒÓ ·ÍÈÒÓ ÎÈ fi¯È ÙˆÓ appleÚ·Á-
Ì·ÙÈÎÒÓ ÂÌappleÔÚÈÎÒÓ ÙÈÌÒÓ,
-∞Ó·ÁηÛÙÈ΋ ÊÔÚÔÏfiÁËÛË
ÙˆÓ ·Ó›ÛappleÚ·ÎÙˆÓ ÌÈÛıˆÌ¿-
ÙˆÓ, ÏfiÁˆ ηٿÚÁËÛ˘ (Ì ÙÔÓ
Ó¤Ô ∫º∂) Ù˘ ‰˘Ó·ÙfiÙËÙ·˜ ÂÎ-
¯ÒÚËÛ˘ ÙÔ˘˜ ÛÙÔ ¢ËÌfiÛÈÔ,
-∞˘ÙÔÙÂÏ‹˜ ÊÔÚÔÏfiÁËÛË ÂÓÔÈ-
ΛˆÓ (11% ˆ˜ ú12.000-33% ÁÈ·
ÙÔ ˘appleÂÚ‚¿ÏÏÔÓ appleÔÛfi).
√È ·ÏÏ·Á¤˜ appleÔ˘ ·ÊÔÚÔ‡Ó ÙÔ˘˜
appleˆÏËÙ¤˜ ·ÎÈÓ‹ÙˆÓ Â›Ó·È:
-∂appleÈ‚ÔÏ‹ ÊfiÚÔ˘ ˘appleÂÚ·Í›·˜
15%, appleÔ˘ ı· ÂappleÈ‚·Ú‡ÓÂÈ È‰È-
> HÌÂÚ›‰· ∞¢∂- ∞ÓÙȉËÌ·Ú¯›·˜ ÂÚÈ‚¿ÏÏÔÓÙÔ˜ - ¢∂À∞
Ô‰ËÏ·ÙÈΤ˜ ‰È·‰ÚÔ̤˜ ÛÙÔ ı·Ï¿ÛÛÈÔ Ì¤ÙˆappleÔ
ªÈ· ·ÎfiÌË appleÈÏÔÙÈ΋ ‰Ú¿ÛË
appleÔ˘ ÛÙfi¯Ô ¤¯ÂÈ Ó· ηٷÛÙ‹ÛÂÈ
ÙËÓ ¿ÙÚ· ÌÈ· applefiÏË appleÂÚÈapple¿-
ÙÔ˘ Î·È appleÔ‰ËÏ¿ÙÔ˘ ·Ó·ÎÔÈ-
ÓÒıËΠÛÙË ‰È¿ÚÎÂÈ· Ù˘ ÂÎ-
‰‹ÏˆÛ˘ appleÔ˘ ‰ÈÔÚÁ¿ÓˆÛ·Ó Ë
∞¢∂ ∞.∂., Ô ¢‹ÌÔ˜ ·ÙÚ¤-
ˆÓ, Ë ∞ÓÙȉËÌ·Ú¯›·˜ ÂÚÈ-
‚¿ÏÏÔÓÙÔ˜ Î·È Ë ¢∂À∞ ÛÙÔ
appleÏ·›ÛÈÔ ÙˆÓ ÂÚÁ·ÛÈÒÓ ÙÔ˘ ÊÂ-
ÙÈÓÔ‡ Forum AÓ¿appleÙ˘Í˘ 2013
Ì ı¤Ì·: «∞ÍÈÔappleÔ›ËÛË Ê˘ÛÈ-
ÎÒÓ applefiÚˆÓ Î·È ∆ÔappleÈ΋ ∞Ó¿-
appleÙ˘ÍË: ∞Ó·appleÙ˘ÍȷΤ˜ ¢Ú¿ÛÂȘ
ÁÈ· ÙË ‚ȈÛÈÌfiÙËÙ· ÛÙÔ ¢‹-
ÌÔ ·ÙÚ¤ˆÓ».
ÚfiÎÂÈÙ·È ÁÈ· ÌÈ· Ó¤· ‰Ú¿ÛË
appleÔ˘ ˘ÏÔappleÔÈÂ›Ù·È ÛÙ· appleÏ·›ÛÈ·
ÙÔ˘ ‰È·ÎÚ·ÙÈÎÔ‡-‰È·appleÂÚÈÊÂ-
ÚÂÈ·ÎÔ‡ appleÚÔÁÚ¿ÌÌ·ÙÔ˜ CIELO,
ÁÈ· ÙËÓ Î·Ù·Û΢‹ appleÔ‰ËÏ·ÙÔ-
‰ÚfiÌÔ˘ Î·È ÂÁηٿÛÙ·ÛË Û˘-
ÛÙ‹Ì·ÙÔ˜ ÎÔÈÓÔ¯Ú‹ÛÙˆÓ appleÔ-
‰ËÏ¿ÙˆÓ ÛÙÔ ı·Ï¿ÛÛÈÔ Ì¤ÙˆappleÔ
Ù˘ ¿ÙÚ·˜.
∆Ë ‰Ú¿ÛË ·Ó¤Ï˘ÛÂ Ë ÕÓÓ· °fi-
ÁÔÏ·, ÔÏÈÙÈÎfi˜ ªË¯·ÓÈÎfi˜.
∆Ô appleÚfiÁÚ·ÌÌ· ˘ÏÔappleÔÈ›ٷÈ
Ù·˘Ùfi¯ÚÔÓ· Û ¿ÙÚ· Î·È ∫¤Ú-
΢ڷ ·applefi ÙËÓ appleÏÂ˘Ú¿ ÙÔ˘ πÔ-
Ó›Ô˘ Î·È ªapple¿ÚÈ, ªappleÚ›ÓÙÈ˙È
Î·È ·ÊÔÚ¿ ÙËÓ appleÚÔÛ‚·ÛÈÌfi-
ÙËÙ· ÛÙ· ÏÈÌ¿ÓÈ· ÙÔ˘ πÔÓ›Ô˘
Î·È Ù˘ ∞‰ÚÈ·ÙÈ΋˜ ÁÈ· ÙÔ appleÔ-
‰‹Ï·ÙÔ.
ÚԂϤappleÂÈ ¤ÚÁ· ÁÈ· ÙË Û‡Ó-
‰ÂÛË Î·È ÙˆÓ ÙÂÛÛ¿ÚˆÓ ÌÂ-
Á¿ÏˆÓ ÏÈÌ·ÓÈÒÓ ÙÔ˘ πÔÓ›Ô˘
Î·È Ù˘ ∞‰ÚÈ·ÙÈ΋˜ Ì ÛÙÚ·-
ÙËÁÈο ÛËÌ›· ̤۷ ÛÙËÓ Î¿-
ıÂ applefiÏË (·ÍÈÔı¤·Ù·, ÏÈÌ¿ÓÈ·,
·ÂÚÔ‰ÚfiÌÈ·, ·˘ÙÔÎÈÓËÙfi‰ÚÔ-
ÌÔÈ, appleÂ˙fi‰ÚÔÌÔÈ).
ÂÚÈÏ·Ì‚¿ÓÂÈ appleÈÏÔÙÈΤ˜ ‰Ú¿-
ÛÂȘ ̤۷ ÛÙËÓ applefiÏË ÁÈ· ÙÔÓ
appleÂÚÈÔÚÈÛÌfi Ù˘ Ù·¯‡ÙËÙ·˜ ηÈ
appleÂÚÈÛÛfiÙÂÚË ·ÛÊ¿ÏÂÈ· ÁÈ· Ù·
appleÔ‰‹Ï·Ù·, Ì›ˆÛË ÙÔ˘ ıÔÚ‡-
‚Ô˘, ÙˆÓ ·¤ÚÈˆÓ Ú‡appleˆÓ ηÈ
‰ËÌÈÔ˘ÚÁ›· ˙ˆÓÒÓ ·ÛÊ·ÏÔ‡˜
Û˘Ó‡apple·Ú͢ ·˘ÙÔÎÈÓ‹ÙˆÓ Î·È
appleÔ‰ËÏ¿ÙˆÓ
ÙËÓ ¿ÙÚ· -ÌÂ ÙË ¯ÚËÌ·ÙÔ-
·›ÙÂÚ· fiÛÔ˘˜ ·apple¤ÎÙËÛ·Ó ÙÔ appleˆ-
ÏÔ‡ÌÂÓÔ ·Î›ÓËÙÔ appleÚÔ ÙÔ˘
2007, ·applefi ȉÈÔηٷÛ΢‹ ‹
·ÓÙÈapple·ÚÔ¯‹,
-ºÔÚÔÏÔÁÈ΋ ·ÓÙÈÌÂÙÒappleÈÛË ˆ˜
«Âapple·ÁÁÂÏÌ·Ù›·», fiappleÔÈÔ˘ appleˆÏË-
Ù‹ appleÚ·ÁÌ·ÙÔappleÔÈ› ÙÚÂȘ appleˆÏ‹-
ÛÂȘ ·ÎÈÓ‹ÙˆÓ ÂÓÙfi˜ ÌÈ·˜ ‰ÈÂÙ›·˜.
ÙÔÓ ·ÓÙ›appleÔ‰·, ıÂÙÈΤ˜, Û appleÂ-
Ú›appleÙˆÛË ˘ÈÔı¤ÙËÛ˘ ÙÔ˘˜, ÎÚ›-
ÓÔÓÙ·È ·applefi ÙËÓ √ªπ¢∞ ÙÚÂȘ
appleÚÔÙ¿ÛÂȘ appleÔ˘ ‚Ú›ÛÎÔÓÙ·È «ÛÙÔ
ÙÚ·apple¤˙È» Î·È ·ÊÔÚÔ‡Ó:
-ªÂ›ˆÛË Û 3% ÙÔ˘ ÊfiÚÔ˘
ÌÂÙ·‚›‚·Û˘ ·applefi 8%-10% Û‹-
ÌÂÚ·,
-∞appleÂÏ¢ı¤ÚˆÛË Ó¤ˆÓ ÂÌappleÔ-
ÚÈÎÒÓ ÌÈÛıÒÛˆÓ,
-ÃÔÚ‹ÁËÛË ¿‰ÂÈ·˜ apple·Ú·ÌÔ-
Ó‹˜, Ì ·ÁÔÚ¿ ·ÎÈÓ‹ÙÔ˘ ·Í›·˜
€ 250.000 Î·È ¿Óˆ.
√ ºÔÚÔÏÔÁÈÎfi˜ ‡Ì‚Ô˘ÏÔ˜
Ù˘ √ªπ¢∞ Î·È ÙÔ˘ ¢..∞. ‰È-
ÎËÁfiÚÔ˜ Î. ∂˘ÛÙ¿ıÈÔ˜ ªapple·Î¿-
Ï˘ ÂappleÂÛ‹Ì·Ó fiÙÈ ÔÈ ‰˘Ó·Ùfi-
ÙËÙ˜ ‰ÈηÛÙÈ΋˜ appleÚÔÛÙ·Û›·˜ ÙˆÓ
ȉÈÔÎÙËÙÒÓ appleÔ˘ ·‰˘Ó·ÙÔ‡Ó Ó·
ηχ„Ô˘Ó ÙȘ ÊÔÚÔÏÔÁÈΤ˜ ÙÔ˘˜
˘appleÔ¯ÚÂÒÛÂȘ Â›Ó·È appleÂÚÈÔÚÈṲ̂-
Ó˜, ÁÈ· ÛÂÈÚ¿ ÏfiÁˆÓ ÛÙÔ˘˜ ÔappleÔ›-
Ô˘˜ appleÂÚÈÏ·Ì‚¿ÓÂÙ·È Ë ·‰˘Ó·Ì›·
·ÌÊÈÛ‚‹ÙËÛ˘ ÙˆÓ ·ÓÙÈÎÂÈÌÂÓÈ-
ÎÒÓ ·ÍÈÒÓ ·ÊÔ‡ ‰ÂÓ ˘apple¿Ú¯Ô˘Ó
¿ÏÏ· ·appleÔ‰ÂÎÙ¿ Û˘ÁÎÚÈÙÈο ÛÙÔÈ-
¯Â›·, ÙÔ ÁÂÁÔÓfi˜ fiÙÈ Ë ‰ÈοÛÈÌÔ˜
ÛÙ· ÊÔÚÔÏÔÁÈο ‰ÈηÛÙ‹ÚÈ·
appleÚÔÛ‰ÈÔÚ›˙ÂÙ·È ÌÂÙ¿ ·applefi 5-7
¯ÚfiÓÈ·, ¯ˆÚ›˜ ÛÙÔ ÌÂٷ͇ Ó· ·Ó·-
ÛÙ¤ÏÏÂÙ·È Ë ˘appleÔ¯Ú¤ˆÛË appleÏËÚˆ-
Ì‹˜ ÙˆÓ ÊfiÚˆÓ, Î.¿.
‰fiÙËÛË ÙÔ˘ appleÚÔÁÚ¿ÌÌ·ÙÔ˜ı·
‰ËÌÈÔ˘ÚÁËı› ¤Ó·˜ Ó¤Ô˜
appleÔ‰ËÏ·Ùfi‰ÚÔÌÔ˜ Ì ̋ÎÔ˜
1,5 ¯ÈÏÈfiÌÂÙÚÔ appleÔ˘ ı· ‰È¤Ú-
¯ÂÙ·È Âapple› Ù˘ apple·Ú·Ïȷ΋˜, ÌÂ-
ٷ͇ ÙˆÓ ‰‡Ô apple¿ÚÎÈÓ °.∫·ÏÂ-
ÓÙ˙ÈÒÙË-∆ÂÚ„Èı¤·˜ Î·È ı· appleÚÔ-
‚ϤappleÂÈ Âapple›Û˘ ‰ËÌÈÔ˘ÚÁ›·
ÛÙ·ıÌÒÓ ÎÔÈÓfi¯ÚËÛÙˆÓ appleÔ-
‰ËÏ¿ÙˆÓ Û ‰È¿ÊÔÚ· ÛËÌ›·.
ÙË ‰È¿ÚÎÂÈ· Ù˘ ∏ÌÂÚ›‰·˜
¤ÁÈÓÂ Û˘˙‹ÙËÛË Î·È ÁÈ· ÙÔ ·-
Ó·¯·˚Îfi ŸÚÔ˜ Î·È ÙË ‚ÈÒÛÈÌË
·Ó¿appleÙ˘ÍË appleÂÚÈÔ¯ÒÓ ÙÔ˘, appleÚÔ˜
·ÍÈÔappleÔ›ËÛË.