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YMBOY§O EIXEIPHEøN Forum AÓ¿appleÙ˘Í˘ 2011
25 NÔÂÌ‚Ú›Ô˘ 2011 19
> AappleÔÎ·Ï˘appleÙÈ΋ Ë ÔÌÈÏ›· ÙÔ˘ ηıËÁËÙ‹ °. A˘ÏˆÓ›ÙË ÛÙËÓ ÂΉ‹ÏˆÛË ÙÔ˘ B&¢E
«º·ÛfiÓ Î·È ¯‡Ì·» ÙÔ appleÚfi‚ÏËÌ·
ÙÔ ÛËÌ·ÓÙÈÎfi ÚfiÏÔ appleÔ˘ ÌappleÔÚ› Ó· ‰È·‰Ú·Ì·Ù›ÛÂÈ
ÙÔ marketing ÛÙËÓ ·Ó·Û‡ÓÙ·ÍË Ù˘ ∂ÏÏËÓÈ΋˜ √ÈÎÔÓÔÌ›·˜,
Ì ÙËÓ ÂÊ·ÚÌÔÁ‹ Û˘ÁÎÂÎÚÈÌ¤ÓˆÓ ÛÙÚ·ÙËÁÈÎÒÓ ÁÈ· ÛÙ‹ÚÈÍË
ÂappleȯÂÈÚ‹ÛÂˆÓ Î·È Ó¤Â˜ ÂappleÂÓ‰‡ÛÂȘ Û appleÚÔ˚fiÓÙ·
·ÓÙ·ÁˆÓÈÛÙÈο Î·È ÂappleÒÓ˘Ì·, ÂappleÈÎÂÓÙÚÒıËÎÂ Ë ÂΉ‹ÏˆÛË
ÙÔ˘ ˘Ó‰¤ÛÌÔ˘ µÈÔÌ˯·ÓÈÒÓ ÂÏÔappleÔÓÓ‹ÛÔ˘ Î·È ¢˘ÙÈ΋˜
∂ÏÏ¿‰·˜, ÛÙ· appleÏ·›ÛÈ· ÙÔ˘ Forum ∞Ó¿appleÙ˘Í˘ 2011.
·ÊȤڈ̷
ÙËÓ ÂΉ‹ÏˆÛË ÙÔ˘ µ & ¢.∂. appleÔ˘
appleÚ·ÁÌ·ÙÔappleÔÈ‹ıËÎÂ ÙÔ ¿‚‚·ÙÔ 19 ¡Ô-
ÂÌ‚Ú›Ô˘ ÛÙÔ Û˘Ó‰ÚÈ·Îfi ¯ÒÚÔ ÙÔ˘ •Â-
ÓÔ‰Ô¯Â›Ô˘ ∞ÛÙ‹Ú Ì ı¤Ì· «ª¿ÚÎÂÙÈÓ-
ÁÎ Î·È ∞ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ·», Ì›ÏËÛ Ô
‰È·ÎÂÎÚÈ̤ÓÔ˜ ηıËÁËÙ‹˜ ÛÙÔ ∆Ì‹Ì·
ª¿ÚÎÂÙÈÓÁÎ Î·È ∂appleÈÎÔÈÓˆÓ›·˜ ÙÔ˘ √È-
ÎÔÓÔÌÈÎÔ‡ ·ÓÂappleÈÛÙËÌ›Ô˘ ∞ıËÓÒÓ,
°ÈÒÚÁÔ˜ ∞˘ÏˆÓ›Ù˘.
ªÈÏÒÓÙ·˜ ÂÓÒappleÈÔÓ ÙˆÓ ÌÂÏÒÓ ÙÔ˘ ˘Ó-
‰¤ÛÌÔ˘ ·ÏÏ¿ Î·È apple·ÚÔ˘Û›· appleÔÏÏÒÓ Âappleˆ-
Ó‡ÌˆÓ Î·È Ó¤ˆÓ ÂappleȯÂÈÚËÌ·ÙÈÒÓ, Ô Î.
∞˘ÏˆÓ›Ù˘ ÂappleÂÛ‹Ì·Ó ·Ú¯Èο fiÙÈ ÙÔ ‚·-
ÛÈÎfi appleÚfi‚ÏËÌ· Ù˘ ∂ÏÏ¿‰·˜ Û‹ÌÂÚ· –ÛÂ
Û¯¤ÛË Ì ÙËÓ ·ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ· ÙfiÛÔ
Ù˘ ÔÈÎÔÓÔÌ›·˜ Ù˘ fiÛÔ Î·È ÙˆÓ ÂappleȯÂÈ-
Ú‹ÛˆӖ Â›Ó·È fiÙÈ ‰ÂÓ apple·Ú¿ÁÂÈ Î·È ‰ÂÓ
Â›Ó·È Û ı¤ÛË Ó· ‰È·ı¤ÛÂÈ ÂÍ¿ÁÔÓÙ·˜,
ÂappleÒÓ˘Ì· appleÚÔ˚fiÓÙ·.
ÙË Û˘Ó¤¯ÂÈ· Ô Î. ∞˘ÏˆÓ›Ù˘ ¤Î·Ó ¢ı›·
Û‡Ó‰ÂÛË ÙÔ˘ ‚·ÛÈÎÔ‡ appleÚÔ‚Ï‹Ì·-
ÙÔ˜ Ù˘ ÔÈÎÔÓÔÌ›·˜, appleÔ˘ Â›Ó·È ÙÔ ˘apple¤-
ÚÔÁÎÔ Â͈ÙÂÚÈÎfi ¯Ú¤Ô˜, Ì ٷ appleÚÔ‚Ï‹-
Ì·Ù· ·ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ·˜ Î·È appleÚÔÒıË-
Û˘ ÙˆÓ ÂÏÏËÓÈÎÒÓ appleÚÔ˚fiÓÙˆÓ. Ù· appleÏ·›-
ÛÈ· ·˘Ù¿ ·Ó·Ê¤ÚıËΠ۠ÂÚÁ·Û›· appleÔ˘
∏ Û˘ÓÂȉËÙ‹ ·applefiÊ·ÛË Ó· ›-
Ó·È ‰ËÌfiÛÈ· Ë appleÚÒÙË ÙÔ˘˜ Û˘-
Ó¿ÓÙËÛË ‰ÈηÈÒıËÎÂ. √ ·ÓÔÈ-
¯Ùfi˜ ‰È¿ÏÔÁÔ˜ appleÔ˘ ·Ó·appleÙ‡-
¯ıËΠÌÂÙ¿ ÙȘ ·˘ÙÔapple·ÚÔ˘ÛÈ¿-
ÛÂȘ, Ô‰‹ÁËÛ ·‚›·ÛÙ· ÛÙËÓ
ÎÔÈÓ‹ ‰È·apple›ÛÙˆÛË Ù˘ Û˘Ó¤Ú-
ÁÂÈ·˜, ̤۷ ·applefi ·appleÙ¤˜ ÂÓ¤Ú-
ÁÂȘ ÁÈ· ÙȘ Ôappleԛ˜ Ù¤ıËηÓ
‹‰Ë ¯ÚÔÓԉȷÁÚ¿ÌÌ·Ù·. √ Ïfi-
ÁÔ˜ ÁÈ· ÙË Û˘Ó‡ÚÂÛË ÎÈÓ‹ÛÂ-
ˆÓ appleÔÏÈÙÒÓ appleÔ˘ ‰Ú·ÛÙËÚÈÔappleÔÈÔ‡ÓÙ·È
΢ڛˆ˜ (·ÏÏ¿ fi¯È Ìfi-
ÓÔ) ÛÙÔ˘˜ ÙÔÌ›˜ Ù˘ ÔÈÎÔÏÔ-
Á›·˜ Î·È ÙÔ˘ appleÔÏÈÙÈÛÌÔ‡ ÛÙËÓ
∞ÈÙˆÏԷηÚÓ·Ó›· Î·È ÙËÓ
∞¯·˝·, ÔÈ ÔappleÔ›ÔÈ ·ÓÙ·appleÔÎÚ›-
ıËÎ·Ó ÛÙÔ Î¿ÏÂÛÌ· Ù˘ °∂-
ºÀƒ∞ ∞.∂. ÁÈ· ηٿıÂÛË appleÚÔ-
Ù¿ÛÂˆÓ Î·È appleÚÔı¤ÛˆÓ, Û ̛·
ÂΉ‹ÏˆÛË ˘applefi ÙÔÓ Ù›ÙÏÔ «∂Ó
ŒÚÁˆ ∞Ó¿appleÙ˘ÍȘ» appleÔ˘ ‰ÈÔÚÁ·-
ÓÒıËÎÂ ÛÙÔ appleÏ·›ÛÈÔ ÙÔ˘ ÊÂÙÈ-
¤¯ÂÈ ‰ËÌÔÛȇÛÂÈ ·applefi ÙÔ 1995, Û‡Ì-
ʈӷ Ì ÙËÓ ÔappleÔ›·, ·applefi ÙËÓ ¤ÓÙ·ÍË Ù˘
¯ÒÚ·˜ ÛÙËÓ ∂√∫ ÙÔ 1981, ηÏÏÈÂÚÁ‹-
ıËÎ·Ó ˘„ËϤ˜ – ˘appleÂÚ·ÈÛÈfi‰Ô͘ - appleÚÔÛ-
‰Ô˘ ÁÈ· ÙË ‰È›ۉ˘ÛË ÙˆÓ ÂÏÏËÓÈÎÒÓ
appleÚÔ˚fiÓÙˆÓ ÛÙȘ ͤÓ˜ ·ÁÔÚ¤˜, ¯ˆÚ›˜ Ó·
ÏËÊı› ˘applefi„Ë fiÙÈ Ë ÂÁ¯ÒÚÈ· ‚ÈÔÌ˯·-
Ó›· Î·È apple·Ú·ÁˆÁ‹ «¤apple·Û¯Â» ·applefi ˘appleÂÚappleÚÔÛٷ٢ÙÈÛÌfi
Î·È ¯·ÌËÏ‹ ·ÓÙ·ÁˆÓÈ-
ÛÙÈÎfiÙËÙ·.
∞appleÔÙ¤ÏÂÛÌ· ‹Ù·Ó Âapple› ¯ÚfiÓÈ· Ó· apple·Ú·-
ÎÔÏÔ˘ıԇ̠¯ˆÚ›˜ Ô˘ÛÈ·ÛÙÈ΋ ·ÓÙ›-
‰Ú·ÛË, ÙË Ì›ˆÛË ÙÔ˘ ÈÛÔ˙˘Á›Ô˘ Â͈-
ÙÂÚÈÎÒÓ Û˘Ó·ÏÏ·ÁÒÓ, ‰ËÏ·‰‹ ÙË ÛÙ·-
‰È·Î‹ Ì›ˆÛË ÙˆÓ ÂÍ·ÁˆÁÒÓ appleÔ˘ Ô‰‹-
ÁËÛ ÙÔ ¯Ú¤Ô˜ Û ÌË ·ÓÂÎÙ¿ Âapple›apple‰·.
∞Ó·ÊÂÚfiÌÂÓÔ˜ ÛÙÔ apple·Ú¿‰ÂÈÁÌ· ÙÔ˘ Ï·-
‰ÈÔ‡, appleÔ˘ appleˆÏÂ›Ù·È ÛÙËÓ ·ÁÔÚ¿ Ì 2,5
¢ÚÒ ÙÔ ÎÈÏfi ¯‡Ì· ÂÓÒ ÛÙÔ Â͈ÙÂÚÈÎfi
ÙÔ Ù˘appleÔappleÔÈË̤ÓÔ ÂÏÏËÓÈÎfi Ï¿‰È ‰È·Ù›-
ÓÔ‡ Forum ∞Ó¿appleÙ˘Í˘ 2011,
ÙËÓ ∫˘Úȷ΋ 20 ¡ÔÂÌ‚Ú›Ô˘,
ÛÙËÓ ¿ÙÚ·.
ÙÔ apple¿ÓÂÏ appleÔ˘ Û˘ÓÙfiÓÈÛÂ Ô
∞Ó‰Ú¤·˜ ∆ÛÈϛڷ˜ (¢È¢ı˘-
ÓÙ‹˜ Ù˘ ÂÊËÌÂÚ›‰·˜ «∆¤Ù·Ú-
ÙÔ» - ¿ÙÚ·) Û˘ÌÌÂÙ›¯·Ó ÔÈ
¡›ÎÔ˜ ∫ÔÚ‰fiÛ˘ (ÔÏÈÙÈÛÙÈ-
Îfi ∫¤ÓÙÚÔ «¢È¤ÍÔ‰Ô˜» - ªÂ-
ÛÔÏfiÁÁÈ), ¡¤Ó· ª·˘ÚÔÌÌ¿-
ÙË (CultureNet - ¡·‡apple·ÎÙÔ˜),
∆¿ÛÔ˜ •‡‰Ë˜ (ª∫√ Ú¿ÛÈ-
ÓÔ-ªappleÏÂ - ¡·‡apple·ÎÙÔ˜), ÔÈ
˘apple‡ı˘ÓÔÈ ÙÔ˘ portal «¡·‡-
apple·ÙÚÔ˜» ∫ÒÛÙ·˜ ∫·ÎÔ‡Ú·˜ ηÈ
µ·Û›Ï˘ ∫·„·Ìapple¤Ï˘, ∞ÏÂÍ›·
·ÏËÔ‡ («ÔÏÈÙÈÛÙÈΤ˜ ¢È·-
‰ÚÔ̤˜» - ¡·‡apple·ÎÙÔ˜), °ÈÒÚ-
ÁÔ˜ ∫·Ó¤ÏÏ˘ (√ÈÎÔÏÔÁÈ΋ ∫›-
ÓËÛË ¿ÙÚ·˜ - √π∫π∞), µ·-
ıÂÙ·È Û ÙÈ̤˜ ·applefi 20 ¤ˆ˜ Î·È 100 ¢-
ÚÒ ÙÔ ÎÈÏfi, Ô Î. ∞˘ÏˆÓ›Ù˘ Û¯ÔÏ›·Û fiÙÈ
«ÙÔ Ê·ÛfiÓ Î·È ÙÔ ¯‡Ì· ¯·Ú·ÎÙËÚ›˙ÂÈ ÙËÓ
ÂÁ¯ÒÚÈ· apple·Ú·ÁˆÁ‹, Û ¢ı›· ·Óٛʷ-
ÛË Ì ÙȘ ·ÓÙ·ÁˆÓÈÛÙÈΤ˜ ÔÈÎÔÓƠ̂˜ appleÔ˘
ÛÙËÚ›˙ÔÓÙ·È ÛÙ· ÂappleÒÓ˘Ì· «brands».
∞ӷχÔÓÙ·˜ ÙÔ ÚfiÏÔ ÙÔ˘ Û‡Á¯ÚÔÓÔ˘
marketing ÛÙȘ ÂappleȯÂÈÚ‹ÛÂȘ, ÙfiÓÈÛ fiÙÈ
appleÚÔÛ·Ó·ÙÔÏÈÛÌfi˜ ÙÔ˘ appleÚ¤appleÂÈ Ó· ›ӷÈ
ÔÈ ·Ó¿ÁΘ Ù˘ ·ÁÔÚ¿˜ ÂÓ Ì¤Ûˆ ÎÚ›Û˘.
∂apple›Û˘ Ô ÚfiÏÔ˜ ÙÔ˘ marketing Â›Ó·È Î·È
Ë ÛÙ‹ÚÈÍË Ù˘ ηÈÓÔÙÔÌ›·˜, Ù˘ appleÚ¿ÛÈ-
Ó˘ ·Ó¿appleÙ˘Í˘ Î·È Ë ÂÓ›Û¯˘ÛË ÙˆÓ appleˆ-
Ï‹ÛÂˆÓ ÂappleÒÓ˘ÌˆÓ appleÚÔ˚fiÓÙˆÓ Î·È ˘appleË-
ÚÂÛÈÒÓ.
∫·Ù·ÁÚ¿ÊÔÓÙ·˜ Ô ‰È·ÎÂÎÚÈ̤ÓÔ˜ η-
ıËÁËÙ‹˜ ¤Ó· «‰ÂοÏÔÁÔ ÙÔ˘ marketing
Û appleÂÚ›Ô‰Ô ÎÚ›Û˘» ·Ó·Ê¤ÚıËΠ̛۠·
¤ÌÊ·ÛË appleÔ˘ appleÚ¤appleÂÈ Ó· ‰Ôı› ÛÙËÓ ¤Ú¢-
Ó· ·ÁÔÚ¿˜ ÙˆÓ appleÚÔ˚fiÓÙˆÓ apple¿Óˆ Û η-
Û›Ï˘ ¡Ù·Ïԇη˜ (Ôϛ٘ ÂÓ
¢Ú¿ÛÂÈ - ¿ÙÚ·) Î·È °ÈÒÚÁÔ˜
¿ÚÏ˘ (Patrinistas).
∫ÂÓÙÚÈÎfi ˙‹ÙËÌ· ˘apple‹ÚÍÂ Ë Û˘-
ÓÙÔÓÈṲ̂ÓË Û˘ÓÂÈÛÊÔÚ¿ ÎÈÓ‹-
ÛÂˆÓ appleÔÏÈÙÒÓ appleÔ˘ apple·Ú¿ÁÔ˘Ó
¤ÚÁÔ appleÔÈΛÏ˘ ʇÛ˘ Î·È ÎÏ›-
̷η˜, ÛÙËÓ Î·Ù‡ı˘ÓÛË Ù˘
·Ó¿appleÙ˘Í˘ Ù˘ ¢ڇÙÂÚ˘ appleÂ-
ÚÈÔ¯‹˜. √È apple·ÚÂÌ‚·›ÓÔÓÙ˜ Û˘-
Ó·appleÔ‰¤¯ÙËÎ·Ó fiÙÈ ÔÈ ¿ÍÔÓ˜
«appleÔÏÈÙÈÛÌfi˜ – ÔÈÎÔÏÔÁ›·» appleÔ˘
·appleÔÙÂÏÔ‡Ó ‚·ÛÈο ·ÓÙÈΛÌÂÓ·
ÙÔ˘ ¤ÚÁÔ˘ ÙÔ˘˜, Û˘Ó·ÓÙÒÓÙ·È
Ì ·Ó·appleÙ˘ÍÈ·ÎÔ‡˜ fiÚÔ˘˜ ÛÙÔ
apple‰›Ô ÙÔ˘ ÙÔ˘ÚÈÛÌÔ‡.
√ Àapple‡ı˘ÓÔ˜ ∂Ù·ÈÚÈ΋˜ ∂appleÈ-
ÎÔÈÓˆÓ›·˜ & ∞ÂÈÊfiÚÔ˘ ∞Ó¿-
appleÙ˘Í˘ Ù˘ °∂ºÀƒ∞ ∞.∂. Î.
°È¿ÓÓ˘ ºÚ¤Ú˘ ˘appleÔÁÚ¿ÌÌÈÛÂ
·applefi ÙÔ ‚‹Ì· Ù˘ ÂΉ‹ÏˆÛ˘
ÙËÓ ·ÓÙȉȷÛÙÔÏ‹ ·Ó¿ÌÂÛ· ÛÙËÓ
apple·Ú·ÁˆÁ‹ ¤ÚÁÔ˘ Ì ÎfiÛÙÔ˜ ηÈ
ٷӷψÙÈΤ˜ Û˘Ó‹ıÂȘ appleÔ˘ ·ÏÏ¿˙Ô˘Ó,
ÛÙË ‚ÂÏÙ›ˆÛË Ù˘ appleÔÈfiÙËÙ·˜ Â͢appleËÚ¤-
ÙËÛ˘, ÛÙËÓ ÛÙ‹ÚÈÍË ÙˆÓ ÛÙÔ¯Â˘Ì¤ÓˆÓ
appleˆÏ‹ÛÂˆÓ appleÚÔ˚fiÓÙˆÓ, ÛÙË ‰È·Ù‹ÚËÛË
ÙˆÓ ÂÙ·ÈÚÈÎÒÓ appleÚÔ¸appleÔÏÔÁÈÛÌÒÓ ÁÈ· ÂappleÈ-
ÎÔÈÓˆÓ›· Î·È appleÚÔÒıËÛË appleÚÔ˚fiÓÙˆÓ Î·È
ÛÙÔÓ ÂÍÔÚıÔÏÔÁÈÛÌfi ÙˆÓ ÙÈÌÒÓ ÌÂ ÌÂÈ-
ÒÛÂȘ appleÔ˘ ‰ÂÓ ÂappleÈ‚·Ú‡ÓÔ˘Ó fï˜ ÙÔ Îfi-
ÛÙÔ˜ Î·È ÙËÓ appleÔÈfiÙËÙ· apple·Ú·ÁˆÁ‹˜.
ÙËÓ ÙÂÏÂ˘Ù·›· ÂÓfiÙËÙ· Ù˘ apple·ÚÔ˘Û›·-
Û˘ Ô Î. ∞˘ÏˆÓ›Ù˘ ·Ó¤ÊÂÚ fiÙÈ, Û ÌÈ·
ÔÈÎÔÓÔÌ›· appleÔ˘ ¤¯ÂÈ ÛÙfi¯Ô˘˜ ÂıÓÈÎÔ‡˜,
Ô ÚfiÏÔ˜ ÙÔ˘ marketing ı· appleÚ¤appleÂÈ Ó· ›-
Ó·È ·˘ÍË̤ÓÔ˜ ÛÙËÓ appleÚÔÒıËÛË ÙˆÓ Ó¤-
ˆÓ ÂappleÂÓ‰‡ÛˆÓ.
O appleÚÔ¤‰ÚÔ˜ Ù˘ ∂.∂. ÙÔ˘ B &¢.∂.
º·›‰ˆÓ·˜ ∫Ô˘ÓÈÓÈÒÙ˘ appleÂÚȤÁÚ·„ ÙÔ
¿Á¯Ô˜ Î·È ÙËÓ ·Ó·ÛÊ¿ÏÂÈ· ÙˆÓ ÂappleȯÂÈ-
Ú‹ÛÂˆÓ ÛÙËÓ appleÚÔÛapple¿ıÂÈ¿ ÙÔ˘˜ Ó· appleÚÔ-
ˆı‹ÛÔ˘Ó Ù· Ó¤· ΢ڛˆ˜ appleÚÔ˚fiÓÙ· ÙÔ˘˜
Û ¤Ó· ηıÂÛÙÒ˜ ÔÈÎÔÓÔÌÈ΋˜ ÎÚ›Û˘
Î·È ¤ÓÙÔÓÔ˘ ·ÓÙ·ÁˆÓÈÛÌÔ‡.
˘ÓÙÔÓÈÛÙ‹˜ Ù˘ ÂΉ‹ÏˆÛ˘ ‹Ù·Ó Ô ª¿-
ÚÈÔ˜ Ú·applefiappleÔ˘ÏÔ˜, Àapple‡ı˘ÓÔ˜ ¢ËÌÔ-
Û›ˆÓ ¯¤ÛÂˆÓ µ&¢∂ ÂÓÒ apple·Ú·›ÙË-
Û·Ó ÌÂٷ͇ ¿ÏÏˆÓ Ô ‚Ô˘ÏÂ˘Ù‹˜ ¡›ÎÔ˜
¡ÈÎÔÏfiappleÔ˘ÏÔ˜, Ô Ù¤ˆ˜ appleÚ‡Ù·Ó˘ ÃÚ‹-
ÛÙÔ˜ ÷Ù˙ËıÂÔ‰ÒÚÔ˘, Ô appleÚfi‰ÚÔ˜ ÙÔ
¢.. ÙÔ˘ B&¢E °ÈÒÚÁÔ˜ KÂappleÂÓfi˜, Ô
·ÓÙÈappleÚfi‰ÚÔ˜ ÙÔ˘ EappleÈÌÂÏËÙËÚ›Ô˘ ∆Ú‡-
ʈӷ˜ ºˆÙfiappleÔ˘ÏÔ˜, ÁÓˆÛÙÔ› ÂappleȯÂÈÚË-
̷ٛ˜ ηıÒ˜ Î·È Ô ÔÌfiÙÈÌÔ˜ ηıËÁË-
Ù‹˜ ËÏÂÎÙÚÔÏÔÁ›·˜ Î·È ˘apple‡ı˘ÓÔ˜ ÙÔ˘
cluster ÂappleȯÂÈÚËÌ·ÙÈ΋˜ ηÈÓÔÙÔÌ›·˜
«Corallia» µ·Û›ÏÂÈÔ˜ ª·ÎÈfi˜ Ô ÔappleÔ›Ô˜
¤Î·ÓÂ Î·È Û¯ÂÙÈ΋ apple·Ú¤Ì‚·ÛË ÁÈ· ÙÔÓ
ÚfiÏÔ Ù˘ ¤Ú¢ӷ˜ Î·È Î·ÈÓÔÙÔÌ›·˜.
> ÃÚÔÓԉȿÁÚ·ÌÌ· ÎÔÈÓ‹˜ appleÏ‡Û˘ ÙÔ ·appleÔÙ¤ÏÂÛÌ· appleÚˆÙÔ‚Ô˘Ï›·˜ Ù˘ °∂ºÀƒ∞ ∞.∂.
∞Ó·appleÙ˘Íȷ΋ appleÏ·ÙÊfiÚÌ· appleÔÏÈÙÒÓ
·appleÔÙ¤ÏÂÛÌ· Î·È ÙËÓ apple·Ú·ÁˆÁ‹
(·appleÏÒ˜ & ÌfiÓÔ) ÏfiÁÔ˘ ¯ˆÚ›˜
ÎfiÛÙÔ˜, ·ÏÏ¿ Ô‡Ù ·appleÔÙ¤ÏÂÛÌ·.
∞˘Ùfi ¤ÁÈÓ ·appleÔχو˜ ·ÓÙÈÏËappleÙfi
·applefi ÙÔ ·ÎÚÔ·Ù‹ÚÈÔ, fiÙ·Ó
ÛÙÔÓ Âapple›ÏÔÁÔ Ù˘ ÂΉ‹ÏˆÛ˘
ÔÈ ÂÎappleÚfiÛˆappleÔÈ ÙˆÓ ÊÔÚ¤ˆÓ
ÔÌÔÊÒÓËÛ·Ó ÁÈ· ÙËÓ ·Ó¿ÁÎË
Ù˘ Û˘Ó¤ÚÁÂÈ·˜, ÙÔÓ ÔÚÈÛÌfi ‰Â‡-
ÙÂÚ˘ Û˘Ó¿ÓÙËÛ˘, Ì ¿ÌÂÛÔ
¯ÚÔÓÈÎfi ÔÚ›˙ÔÓÙ· Î·È ÔÈÎÔ‰Â-
ÛapplefiÙË ÙÔ ‡ÏÏÔÁÔ «ÔÏÈÙÈÛÙÈ-
Τ˜ ¢È·‰ÚÔ̤˜» Ù˘ ¡·˘apple¿-
ÎÙÔ˘, ÙËÓ Î·Ù¿ÚÙÈÛË ÂÓfi˜ «¯¿Ú-
ÙË ‰˘Ó·ÙÔًوӻ Ù˘ appleÂÚÈÔ¯‹˜
Î·È ÙËÓ apple·ÚÔ˘Û›·ÛË ÂÓfi˜ ÎÔÈ-
ÓÔ‡ ÙÔ˘ÚÈÛÙÈÎÔ‡ appleÚÔ˚fiÓÙÔ˜ ÁÈ·
ÙË ¢˘ÙÈ΋ ∂ÏÏ¿‰· ¤ˆ˜ ÙÔÓ appleÚÔ-
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