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YMBOY§O EIXEIPHEøN Forum AÓ¿appleÙ˘Í˘ 2011

25 NÔÂÌ‚Ú›Ô˘ 2011 19

> AappleÔÎ·Ï˘appleÙÈ΋ Ë ÔÌÈÏ›· ÙÔ˘ ηıËÁËÙ‹ °. A˘ÏˆÓ›ÙË ÛÙËÓ ÂΉ‹ÏˆÛË ÙÔ˘ B&¢E

«º·ÛfiÓ Î·È ¯‡Ì·» ÙÔ appleÚfi‚ÏËÌ·

ÙÔ ÛËÌ·ÓÙÈÎfi ÚfiÏÔ appleÔ˘ ÌappleÔÚ› Ó· ‰È·‰Ú·Ì·Ù›ÛÂÈ

ÙÔ marketing ÛÙËÓ ·Ó·Û‡ÓÙ·ÍË Ù˘ ∂ÏÏËÓÈ΋˜ √ÈÎÔÓÔÌ›·˜,

Ì ÙËÓ ÂÊ·ÚÌÔÁ‹ Û˘ÁÎÂÎÚÈÌ¤ÓˆÓ ÛÙÚ·ÙËÁÈÎÒÓ ÁÈ· ÛÙ‹ÚÈÍË

ÂappleȯÂÈÚ‹ÛÂˆÓ Î·È Ó¤Â˜ ÂappleÂÓ‰‡ÛÂȘ Û appleÚÔ˚fiÓÙ·

·ÓÙ·ÁˆÓÈÛÙÈο Î·È ÂappleÒÓ˘Ì·, ÂappleÈÎÂÓÙÚÒıËÎÂ Ë ÂΉ‹ÏˆÛË

ÙÔ˘ ˘Ó‰¤ÛÌÔ˘ µÈÔÌ˯·ÓÈÒÓ ÂÏÔappleÔÓÓ‹ÛÔ˘ Î·È ¢˘ÙÈ΋˜

∂ÏÏ¿‰·˜, ÛÙ· appleÏ·›ÛÈ· ÙÔ˘ Forum ∞Ó¿appleÙ˘Í˘ 2011.

·ÊȤڈ̷

ÙËÓ ÂΉ‹ÏˆÛË ÙÔ˘ µ & ¢.∂. appleÔ˘

appleÚ·ÁÌ·ÙÔappleÔÈ‹ıËÎÂ ÙÔ ¿‚‚·ÙÔ 19 ¡Ô-

ÂÌ‚Ú›Ô˘ ÛÙÔ Û˘Ó‰ÚÈ·Îfi ¯ÒÚÔ ÙÔ˘ •Â-

ÓÔ‰Ô¯Â›Ô˘ ∞ÛÙ‹Ú Ì ı¤Ì· «ª¿ÚÎÂÙÈÓ-

ÁÎ Î·È ∞ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ·», Ì›ÏËÛ Ô

‰È·ÎÂÎÚÈ̤ÓÔ˜ ηıËÁËÙ‹˜ ÛÙÔ ∆Ì‹Ì·

ª¿ÚÎÂÙÈÓÁÎ Î·È ∂appleÈÎÔÈÓˆÓ›·˜ ÙÔ˘ √È-

ÎÔÓÔÌÈÎÔ‡ ·ÓÂappleÈÛÙËÌ›Ô˘ ∞ıËÓÒÓ,

°ÈÒÚÁÔ˜ ∞˘ÏˆÓ›Ù˘.

ªÈÏÒÓÙ·˜ ÂÓÒappleÈÔÓ ÙˆÓ ÌÂÏÒÓ ÙÔ˘ ˘Ó-

‰¤ÛÌÔ˘ ·ÏÏ¿ Î·È apple·ÚÔ˘Û›· appleÔÏÏÒÓ Âappleˆ-

Ó‡ÌˆÓ Î·È Ó¤ˆÓ ÂappleȯÂÈÚËÌ·ÙÈÒÓ, Ô Î.

∞˘ÏˆÓ›Ù˘ ÂappleÂÛ‹Ì·Ó ·Ú¯Èο fiÙÈ ÙÔ ‚·-

ÛÈÎfi appleÚfi‚ÏËÌ· Ù˘ ∂ÏÏ¿‰·˜ Û‹ÌÂÚ· –ÛÂ

Û¯¤ÛË Ì ÙËÓ ·ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ· ÙfiÛÔ

Ù˘ ÔÈÎÔÓÔÌ›·˜ Ù˘ fiÛÔ Î·È ÙˆÓ ÂappleȯÂÈ-

Ú‹ÛˆӖ Â›Ó·È fiÙÈ ‰ÂÓ apple·Ú¿ÁÂÈ Î·È ‰ÂÓ

Â›Ó·È Û ı¤ÛË Ó· ‰È·ı¤ÛÂÈ ÂÍ¿ÁÔÓÙ·˜,

ÂappleÒÓ˘Ì· appleÚÔ˚fiÓÙ·.

ÙË Û˘Ó¤¯ÂÈ· Ô Î. ∞˘ÏˆÓ›Ù˘ ¤Î·Ó ¢ı›·

Û‡Ó‰ÂÛË ÙÔ˘ ‚·ÛÈÎÔ‡ appleÚÔ‚Ï‹Ì·-

ÙÔ˜ Ù˘ ÔÈÎÔÓÔÌ›·˜, appleÔ˘ Â›Ó·È ÙÔ ˘apple¤-

ÚÔÁÎÔ Â͈ÙÂÚÈÎfi ¯Ú¤Ô˜, Ì ٷ appleÚÔ‚Ï‹-

Ì·Ù· ·ÓÙ·ÁˆÓÈÛÙÈÎfiÙËÙ·˜ Î·È appleÚÔÒıË-

Û˘ ÙˆÓ ÂÏÏËÓÈÎÒÓ appleÚÔ˚fiÓÙˆÓ. Ù· appleÏ·›-

ÛÈ· ·˘Ù¿ ·Ó·Ê¤ÚıËΠ۠ÂÚÁ·Û›· appleÔ˘

∏ Û˘ÓÂȉËÙ‹ ·applefiÊ·ÛË Ó· ›-

Ó·È ‰ËÌfiÛÈ· Ë appleÚÒÙË ÙÔ˘˜ Û˘-

Ó¿ÓÙËÛË ‰ÈηÈÒıËÎÂ. √ ·ÓÔÈ-

¯Ùfi˜ ‰È¿ÏÔÁÔ˜ appleÔ˘ ·Ó·appleÙ‡-

¯ıËΠÌÂÙ¿ ÙȘ ·˘ÙÔapple·ÚÔ˘ÛÈ¿-

ÛÂȘ, Ô‰‹ÁËÛ ·‚›·ÛÙ· ÛÙËÓ

ÎÔÈÓ‹ ‰È·apple›ÛÙˆÛË Ù˘ Û˘Ó¤Ú-

ÁÂÈ·˜, ̤۷ ·applefi ·appleÙ¤˜ ÂÓ¤Ú-

ÁÂȘ ÁÈ· ÙȘ Ôappleԛ˜ Ù¤ıËηÓ

‹‰Ë ¯ÚÔÓԉȷÁÚ¿ÌÌ·Ù·. √ Ïfi-

ÁÔ˜ ÁÈ· ÙË Û˘Ó‡ÚÂÛË ÎÈÓ‹ÛÂ-

ˆÓ appleÔÏÈÙÒÓ appleÔ˘ ‰Ú·ÛÙËÚÈÔappleÔÈÔ‡ÓÙ·È

΢ڛˆ˜ (·ÏÏ¿ fi¯È Ìfi-

ÓÔ) ÛÙÔ˘˜ ÙÔÌ›˜ Ù˘ ÔÈÎÔÏÔ-

Á›·˜ Î·È ÙÔ˘ appleÔÏÈÙÈÛÌÔ‡ ÛÙËÓ

∞ÈÙˆÏԷηÚÓ·Ó›· Î·È ÙËÓ

∞¯·˝·, ÔÈ ÔappleÔ›ÔÈ ·ÓÙ·appleÔÎÚ›-

ıËÎ·Ó ÛÙÔ Î¿ÏÂÛÌ· Ù˘ °∂-

ºÀƒ∞ ∞.∂. ÁÈ· ηٿıÂÛË appleÚÔ-

Ù¿ÛÂˆÓ Î·È appleÚÔı¤ÛˆÓ, Û ̛·

ÂΉ‹ÏˆÛË ˘applefi ÙÔÓ Ù›ÙÏÔ «∂Ó

ŒÚÁˆ ∞Ó¿appleÙ˘ÍȘ» appleÔ˘ ‰ÈÔÚÁ·-

ÓÒıËÎÂ ÛÙÔ appleÏ·›ÛÈÔ ÙÔ˘ ÊÂÙÈ-

¤¯ÂÈ ‰ËÌÔÛȇÛÂÈ ·applefi ÙÔ 1995, Û‡Ì-

ʈӷ Ì ÙËÓ ÔappleÔ›·, ·applefi ÙËÓ ¤ÓÙ·ÍË Ù˘

¯ÒÚ·˜ ÛÙËÓ ∂√∫ ÙÔ 1981, ηÏÏÈÂÚÁ‹-

ıËÎ·Ó ˘„ËϤ˜ – ˘appleÂÚ·ÈÛÈfi‰Ô͘ - appleÚÔÛ-

‰Ô˘ ÁÈ· ÙË ‰È›ۉ˘ÛË ÙˆÓ ÂÏÏËÓÈÎÒÓ

appleÚÔ˚fiÓÙˆÓ ÛÙȘ ͤÓ˜ ·ÁÔÚ¤˜, ¯ˆÚ›˜ Ó·

ÏËÊı› ˘applefi„Ë fiÙÈ Ë ÂÁ¯ÒÚÈ· ‚ÈÔÌ˯·-

Ó›· Î·È apple·Ú·ÁˆÁ‹ «¤apple·Û¯Â» ·applefi ˘appleÂÚappleÚÔÛٷ٢ÙÈÛÌfi

Î·È ¯·ÌËÏ‹ ·ÓÙ·ÁˆÓÈ-

ÛÙÈÎfiÙËÙ·.

∞appleÔÙ¤ÏÂÛÌ· ‹Ù·Ó Âapple› ¯ÚfiÓÈ· Ó· apple·Ú·-

ÎÔÏÔ˘ıԇ̠¯ˆÚ›˜ Ô˘ÛÈ·ÛÙÈ΋ ·ÓÙ›-

‰Ú·ÛË, ÙË Ì›ˆÛË ÙÔ˘ ÈÛÔ˙˘Á›Ô˘ Â͈-

ÙÂÚÈÎÒÓ Û˘Ó·ÏÏ·ÁÒÓ, ‰ËÏ·‰‹ ÙË ÛÙ·-

‰È·Î‹ Ì›ˆÛË ÙˆÓ ÂÍ·ÁˆÁÒÓ appleÔ˘ Ô‰‹-

ÁËÛ ÙÔ ¯Ú¤Ô˜ Û ÌË ·ÓÂÎÙ¿ Âapple›apple‰·.

∞Ó·ÊÂÚfiÌÂÓÔ˜ ÛÙÔ apple·Ú¿‰ÂÈÁÌ· ÙÔ˘ Ï·-

‰ÈÔ‡, appleÔ˘ appleˆÏÂ›Ù·È ÛÙËÓ ·ÁÔÚ¿ Ì 2,5

¢ÚÒ ÙÔ ÎÈÏfi ¯‡Ì· ÂÓÒ ÛÙÔ Â͈ÙÂÚÈÎfi

ÙÔ Ù˘appleÔappleÔÈË̤ÓÔ ÂÏÏËÓÈÎfi Ï¿‰È ‰È·Ù›-

ÓÔ‡ Forum ∞Ó¿appleÙ˘Í˘ 2011,

ÙËÓ ∫˘Úȷ΋ 20 ¡ÔÂÌ‚Ú›Ô˘,

ÛÙËÓ ¿ÙÚ·.

ÙÔ apple¿ÓÂÏ appleÔ˘ Û˘ÓÙfiÓÈÛÂ Ô

∞Ó‰Ú¤·˜ ∆ÛÈϛڷ˜ (¢È¢ı˘-

ÓÙ‹˜ Ù˘ ÂÊËÌÂÚ›‰·˜ «∆¤Ù·Ú-

ÙÔ» - ¿ÙÚ·) Û˘ÌÌÂÙ›¯·Ó ÔÈ

¡›ÎÔ˜ ∫ÔÚ‰fiÛ˘ (ÔÏÈÙÈÛÙÈ-

Îfi ∫¤ÓÙÚÔ «¢È¤ÍÔ‰Ô˜» - ªÂ-

ÛÔÏfiÁÁÈ), ¡¤Ó· ª·˘ÚÔÌÌ¿-

ÙË (CultureNet - ¡·‡apple·ÎÙÔ˜),

∆¿ÛÔ˜ •‡‰Ë˜ (ª∫√ Ú¿ÛÈ-

ÓÔ-ªappleÏÂ - ¡·‡apple·ÎÙÔ˜), ÔÈ

˘apple‡ı˘ÓÔÈ ÙÔ˘ portal «¡·‡-

apple·ÙÚÔ˜» ∫ÒÛÙ·˜ ∫·ÎÔ‡Ú·˜ ηÈ

µ·Û›Ï˘ ∫·„·Ìapple¤Ï˘, ∞ÏÂÍ›·

·ÏËÔ‡ («ÔÏÈÙÈÛÙÈΤ˜ ¢È·-

‰ÚÔ̤˜» - ¡·‡apple·ÎÙÔ˜), °ÈÒÚ-

ÁÔ˜ ∫·Ó¤ÏÏ˘ (√ÈÎÔÏÔÁÈ΋ ∫›-

ÓËÛË ¿ÙÚ·˜ - √π∫π∞), µ·-

ıÂÙ·È Û ÙÈ̤˜ ·applefi 20 ¤ˆ˜ Î·È 100 ¢-

ÚÒ ÙÔ ÎÈÏfi, Ô Î. ∞˘ÏˆÓ›Ù˘ Û¯ÔÏ›·Û fiÙÈ

«ÙÔ Ê·ÛfiÓ Î·È ÙÔ ¯‡Ì· ¯·Ú·ÎÙËÚ›˙ÂÈ ÙËÓ

ÂÁ¯ÒÚÈ· apple·Ú·ÁˆÁ‹, Û ¢ı›· ·Óٛʷ-

ÛË Ì ÙȘ ·ÓÙ·ÁˆÓÈÛÙÈΤ˜ ÔÈÎÔÓƠ̂˜ appleÔ˘

ÛÙËÚ›˙ÔÓÙ·È ÛÙ· ÂappleÒÓ˘Ì· «brands».

∞ӷχÔÓÙ·˜ ÙÔ ÚfiÏÔ ÙÔ˘ Û‡Á¯ÚÔÓÔ˘

marketing ÛÙȘ ÂappleȯÂÈÚ‹ÛÂȘ, ÙfiÓÈÛ fiÙÈ

appleÚÔÛ·Ó·ÙÔÏÈÛÌfi˜ ÙÔ˘ appleÚ¤appleÂÈ Ó· ›ӷÈ

ÔÈ ·Ó¿ÁΘ Ù˘ ·ÁÔÚ¿˜ ÂÓ Ì¤Ûˆ ÎÚ›Û˘.

∂apple›Û˘ Ô ÚfiÏÔ˜ ÙÔ˘ marketing Â›Ó·È Î·È

Ë ÛÙ‹ÚÈÍË Ù˘ ηÈÓÔÙÔÌ›·˜, Ù˘ appleÚ¿ÛÈ-

Ó˘ ·Ó¿appleÙ˘Í˘ Î·È Ë ÂÓ›Û¯˘ÛË ÙˆÓ appleˆ-

Ï‹ÛÂˆÓ ÂappleÒÓ˘ÌˆÓ appleÚÔ˚fiÓÙˆÓ Î·È ˘appleË-

ÚÂÛÈÒÓ.

∫·Ù·ÁÚ¿ÊÔÓÙ·˜ Ô ‰È·ÎÂÎÚÈ̤ÓÔ˜ η-

ıËÁËÙ‹˜ ¤Ó· «‰ÂοÏÔÁÔ ÙÔ˘ marketing

Û appleÂÚ›Ô‰Ô ÎÚ›Û˘» ·Ó·Ê¤ÚıËΠ̛۠·

¤ÌÊ·ÛË appleÔ˘ appleÚ¤appleÂÈ Ó· ‰Ôı› ÛÙËÓ ¤Ú¢-

Ó· ·ÁÔÚ¿˜ ÙˆÓ appleÚÔ˚fiÓÙˆÓ apple¿Óˆ Û η-

Û›Ï˘ ¡Ù·Ïԇη˜ (Ôϛ٘ ÂÓ

¢Ú¿ÛÂÈ - ¿ÙÚ·) Î·È °ÈÒÚÁÔ˜

¿ÚÏ˘ (Patrinistas).

∫ÂÓÙÚÈÎfi ˙‹ÙËÌ· ˘apple‹ÚÍÂ Ë Û˘-

ÓÙÔÓÈṲ̂ÓË Û˘ÓÂÈÛÊÔÚ¿ ÎÈÓ‹-

ÛÂˆÓ appleÔÏÈÙÒÓ appleÔ˘ apple·Ú¿ÁÔ˘Ó

¤ÚÁÔ appleÔÈΛÏ˘ ʇÛ˘ Î·È ÎÏ›-

̷η˜, ÛÙËÓ Î·Ù‡ı˘ÓÛË Ù˘

·Ó¿appleÙ˘Í˘ Ù˘ ¢ڇÙÂÚ˘ appleÂ-

ÚÈÔ¯‹˜. √È apple·ÚÂÌ‚·›ÓÔÓÙ˜ Û˘-

Ó·appleÔ‰¤¯ÙËÎ·Ó fiÙÈ ÔÈ ¿ÍÔÓ˜

«appleÔÏÈÙÈÛÌfi˜ – ÔÈÎÔÏÔÁ›·» appleÔ˘

·appleÔÙÂÏÔ‡Ó ‚·ÛÈο ·ÓÙÈΛÌÂÓ·

ÙÔ˘ ¤ÚÁÔ˘ ÙÔ˘˜, Û˘Ó·ÓÙÒÓÙ·È

Ì ·Ó·appleÙ˘ÍÈ·ÎÔ‡˜ fiÚÔ˘˜ ÛÙÔ

apple‰›Ô ÙÔ˘ ÙÔ˘ÚÈÛÌÔ‡.

√ Àapple‡ı˘ÓÔ˜ ∂Ù·ÈÚÈ΋˜ ∂appleÈ-

ÎÔÈÓˆÓ›·˜ & ∞ÂÈÊfiÚÔ˘ ∞Ó¿-

appleÙ˘Í˘ Ù˘ °∂ºÀƒ∞ ∞.∂. Î.

°È¿ÓÓ˘ ºÚ¤Ú˘ ˘appleÔÁÚ¿ÌÌÈÛÂ

·applefi ÙÔ ‚‹Ì· Ù˘ ÂΉ‹ÏˆÛ˘

ÙËÓ ·ÓÙȉȷÛÙÔÏ‹ ·Ó¿ÌÂÛ· ÛÙËÓ

apple·Ú·ÁˆÁ‹ ¤ÚÁÔ˘ Ì ÎfiÛÙÔ˜ ηÈ

ٷӷψÙÈΤ˜ Û˘Ó‹ıÂȘ appleÔ˘ ·ÏÏ¿˙Ô˘Ó,

ÛÙË ‚ÂÏÙ›ˆÛË Ù˘ appleÔÈfiÙËÙ·˜ Â͢appleËÚ¤-

ÙËÛ˘, ÛÙËÓ ÛÙ‹ÚÈÍË ÙˆÓ ÛÙÔ¯Â˘Ì¤ÓˆÓ

appleˆÏ‹ÛÂˆÓ appleÚÔ˚fiÓÙˆÓ, ÛÙË ‰È·Ù‹ÚËÛË

ÙˆÓ ÂÙ·ÈÚÈÎÒÓ appleÚÔ¸appleÔÏÔÁÈÛÌÒÓ ÁÈ· ÂappleÈ-

ÎÔÈÓˆÓ›· Î·È appleÚÔÒıËÛË appleÚÔ˚fiÓÙˆÓ Î·È

ÛÙÔÓ ÂÍÔÚıÔÏÔÁÈÛÌfi ÙˆÓ ÙÈÌÒÓ ÌÂ ÌÂÈ-

ÒÛÂȘ appleÔ˘ ‰ÂÓ ÂappleÈ‚·Ú‡ÓÔ˘Ó fï˜ ÙÔ Îfi-

ÛÙÔ˜ Î·È ÙËÓ appleÔÈfiÙËÙ· apple·Ú·ÁˆÁ‹˜.

ÙËÓ ÙÂÏÂ˘Ù·›· ÂÓfiÙËÙ· Ù˘ apple·ÚÔ˘Û›·-

Û˘ Ô Î. ∞˘ÏˆÓ›Ù˘ ·Ó¤ÊÂÚ fiÙÈ, Û ÌÈ·

ÔÈÎÔÓÔÌ›· appleÔ˘ ¤¯ÂÈ ÛÙfi¯Ô˘˜ ÂıÓÈÎÔ‡˜,

Ô ÚfiÏÔ˜ ÙÔ˘ marketing ı· appleÚ¤appleÂÈ Ó· ›-

Ó·È ·˘ÍË̤ÓÔ˜ ÛÙËÓ appleÚÔÒıËÛË ÙˆÓ Ó¤-

ˆÓ ÂappleÂÓ‰‡ÛˆÓ.

O appleÚÔ¤‰ÚÔ˜ Ù˘ ∂.∂. ÙÔ˘ B &¢.∂.

º·›‰ˆÓ·˜ ∫Ô˘ÓÈÓÈÒÙ˘ appleÂÚȤÁÚ·„ ÙÔ

¿Á¯Ô˜ Î·È ÙËÓ ·Ó·ÛÊ¿ÏÂÈ· ÙˆÓ ÂappleȯÂÈ-

Ú‹ÛÂˆÓ ÛÙËÓ appleÚÔÛapple¿ıÂÈ¿ ÙÔ˘˜ Ó· appleÚÔ-

ˆı‹ÛÔ˘Ó Ù· Ó¤· ΢ڛˆ˜ appleÚÔ˚fiÓÙ· ÙÔ˘˜

Û ¤Ó· ηıÂÛÙÒ˜ ÔÈÎÔÓÔÌÈ΋˜ ÎÚ›Û˘

Î·È ¤ÓÙÔÓÔ˘ ·ÓÙ·ÁˆÓÈÛÌÔ‡.

˘ÓÙÔÓÈÛÙ‹˜ Ù˘ ÂΉ‹ÏˆÛ˘ ‹Ù·Ó Ô ª¿-

ÚÈÔ˜ Ú·applefiappleÔ˘ÏÔ˜, Àapple‡ı˘ÓÔ˜ ¢ËÌÔ-

Û›ˆÓ ¯¤ÛÂˆÓ µ&¢∂ ÂÓÒ apple·Ú·›ÙË-

Û·Ó ÌÂٷ͇ ¿ÏÏˆÓ Ô ‚Ô˘ÏÂ˘Ù‹˜ ¡›ÎÔ˜

¡ÈÎÔÏfiappleÔ˘ÏÔ˜, Ô Ù¤ˆ˜ appleÚ‡Ù·Ó˘ ÃÚ‹-

ÛÙÔ˜ ÷Ù˙ËıÂÔ‰ÒÚÔ˘, Ô appleÚfi‰ÚÔ˜ ÙÔ

¢.. ÙÔ˘ B&¢E °ÈÒÚÁÔ˜ KÂappleÂÓfi˜, Ô

·ÓÙÈappleÚfi‰ÚÔ˜ ÙÔ˘ EappleÈÌÂÏËÙËÚ›Ô˘ ∆Ú‡-

ʈӷ˜ ºˆÙfiappleÔ˘ÏÔ˜, ÁÓˆÛÙÔ› ÂappleȯÂÈÚË-

̷ٛ˜ ηıÒ˜ Î·È Ô ÔÌfiÙÈÌÔ˜ ηıËÁË-

Ù‹˜ ËÏÂÎÙÚÔÏÔÁ›·˜ Î·È ˘apple‡ı˘ÓÔ˜ ÙÔ˘

cluster ÂappleȯÂÈÚËÌ·ÙÈ΋˜ ηÈÓÔÙÔÌ›·˜

«Corallia» µ·Û›ÏÂÈÔ˜ ª·ÎÈfi˜ Ô ÔappleÔ›Ô˜

¤Î·ÓÂ Î·È Û¯ÂÙÈ΋ apple·Ú¤Ì‚·ÛË ÁÈ· ÙÔÓ

ÚfiÏÔ Ù˘ ¤Ú¢ӷ˜ Î·È Î·ÈÓÔÙÔÌ›·˜.

> ÃÚÔÓԉȿÁÚ·ÌÌ· ÎÔÈÓ‹˜ appleÏ‡Û˘ ÙÔ ·appleÔÙ¤ÏÂÛÌ· appleÚˆÙÔ‚Ô˘Ï›·˜ Ù˘ °∂ºÀƒ∞ ∞.∂.

∞Ó·appleÙ˘Íȷ΋ appleÏ·ÙÊfiÚÌ· appleÔÏÈÙÒÓ

·appleÔÙ¤ÏÂÛÌ· Î·È ÙËÓ apple·Ú·ÁˆÁ‹

(·appleÏÒ˜ & ÌfiÓÔ) ÏfiÁÔ˘ ¯ˆÚ›˜

ÎfiÛÙÔ˜, ·ÏÏ¿ Ô‡Ù ·appleÔÙ¤ÏÂÛÌ·.

∞˘Ùfi ¤ÁÈÓ ·appleÔχو˜ ·ÓÙÈÏËappleÙfi

·applefi ÙÔ ·ÎÚÔ·Ù‹ÚÈÔ, fiÙ·Ó

ÛÙÔÓ Âapple›ÏÔÁÔ Ù˘ ÂΉ‹ÏˆÛ˘

ÔÈ ÂÎappleÚfiÛˆappleÔÈ ÙˆÓ ÊÔÚ¤ˆÓ

ÔÌÔÊÒÓËÛ·Ó ÁÈ· ÙËÓ ·Ó¿ÁÎË

Ù˘ Û˘Ó¤ÚÁÂÈ·˜, ÙÔÓ ÔÚÈÛÌfi ‰Â‡-

ÙÂÚ˘ Û˘Ó¿ÓÙËÛ˘, Ì ¿ÌÂÛÔ

¯ÚÔÓÈÎfi ÔÚ›˙ÔÓÙ· Î·È ÔÈÎÔ‰Â-

ÛapplefiÙË ÙÔ ‡ÏÏÔÁÔ «ÔÏÈÙÈÛÙÈ-

Τ˜ ¢È·‰ÚÔ̤˜» Ù˘ ¡·˘apple¿-

ÎÙÔ˘, ÙËÓ Î·Ù¿ÚÙÈÛË ÂÓfi˜ «¯¿Ú-

ÙË ‰˘Ó·ÙÔًوӻ Ù˘ appleÂÚÈÔ¯‹˜

Î·È ÙËÓ apple·ÚÔ˘Û›·ÛË ÂÓfi˜ ÎÔÈ-

ÓÔ‡ ÙÔ˘ÚÈÛÙÈÎÔ‡ appleÚÔ˚fiÓÙÔ˜ ÁÈ·

ÙË ¢˘ÙÈ΋ ∂ÏÏ¿‰· ¤ˆ˜ ÙÔÓ appleÚÔ-

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