You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
YMBOY§O EIXEIPHEøN Forum AÓ¿appleÙ˘Í˘ 2015
27 ¡ÔÂÌ‚Ú›Ô˘ 2015 17
> √È ÂÚ¢ÓËÙÈΤ˜ ‰Ú·ÛÙËÚÈfiÙËÙ˜ ÙÔ˘ π∆∂/π∂ê∏ Ô‰ËÁÔ‡Ó Û ηÈÓÔÙfiÌ· appleÚÔ˚fiÓÙ·
∫ψÛÙԸʷÓÙÔ˘ÚÁ›· Ì ̤ÏÏÔÓ
√È ‰˘Ó·ÙfiÙËÙ˜ Ù˘ Âapple¤ÎÙ·Û˘ Ù˘ ÎψÛÙԸʷÓÙÔ˘ÚÁ›·˜ Û Ӥ·
‚ÈÔÌ˯·ÓÈο apple‰›· Î·È ·ÁÔÚ¤˜, ̤ۈ Ù˘ ηÈÓÔÙÔÌ›·˜, ‚Ú¤ıËÎ·Ó ÛÙÔ
Âapple›ÎÂÓÙÚÔ Ù˘ ÂΉ‹ÏˆÛ˘ ÙÔ˘ π‰Ú‡Ì·ÙÔ˜ ∆¯ÓÔÏÔÁ›·˜ & ŒÚ¢ӷ˜πÓÛÙÈÙÔ‡ÙÔ˘
∂appleÈÛÙËÌÒÓ ÃËÌÈ΋˜ ªË¯·ÓÈ΋˜ (π∆∂-π∂ê∏), Ë ÔappleÔ›·
‰ÈÂÍ‹¯ıË ÛÙÔ appleÏ·›ÛÈÔ ÙÔ˘ Forum ∞Ó¿appleÙ˘Í˘ 2015 .
∆Ș ÂÚ¢ÓËÙÈΤ˜ ‰Ú·ÛÙËÚÈfiÙËÙ˜ ÙÔ˘
π∆∂/π∂ê∏ apple·ÚÔ˘Û›·ÛÂ Û˘ÓÔappleÙÈο
Ô °ÂÒÚÁÈÔ˜ µÔÁÈ·Ù˙‹˜, ¢È¢ı˘ÓÙ‹˜
∂Ú¢ÓÒÓ ÙÔ˘ π‰Ú‡Ì·ÙÔ˜. «Â fiϘ ÙȘ
appleÂÚÈappleÙÒÛÂȘ ·Ó·ÊÂÚfiÌ·ÛÙ Û ¯ÚË-
Ì·ÙÔ‰fiÙËÛË ·ÓÙ·ÁˆÓÈÛÙÈÎÒÓ ¤ÚÁˆÓ,
ÁÈ· Ù· ÔappleÔ›· ˘appleÔ‚Ï‹ıËÎ·Ó appleÚÔÙ¿ÛÂȘ
ÛÂ Û˘ÁÎÂÎÚÈ̤Ó˜ appleÚÔÎËÚ‡ÍÂȘ ηÈ
¯ÚËÌ·ÙÔ‰ÔÙ‹ıËÎ·Ó ÌÂÙ¿ ·applefi ·ÍÈÔ-
ÏfiÁËÛË. ∏ ÂÓ·Û¯fiÏËÛ‹ Ì·˜ Ì ٷ Îψ-
ÛÙԸʷÓÙÔ˘ÚÁÈο appleÚÔ˚fiÓÙ· ÍÂÎÈÓ¿ÂÈ
ÙÔ 2001 ̤ۈ ÂÓfi˜ ∂˘Úˆapple·˚ÎÔ‡ ¤Ú-
ÁÔ˘ Ì ÌÈ· ∂ÏÏËÓÈ΋ ÂÙ·ÈÚ›· Û Úfi-
ÏÔ Û˘ÓÙÔÓÈÛÙ‹, ÙËÓ ∞ƒ°ø, ÛÂ Û˘ÓÂÚ-
Á·Û›· ÌÂ ÙÔ ÂÚÁ·ÛÙ‹ÚÈÔ ÙÔ˘ °. ∫·ÏÏ›-
ÙÛË, ÁÈ· ÙËÓ ·Ó¿appleÙ˘ÍË ÂÍÂȉÈÎÂ˘Ì¤-
ÓˆÓ ·ÓÙÈÌÈÎÚÔ‚È·ÎÒÓ appleÔÏ˘ÌÂÚÈÎÒÓ
appleÚÔ˚fiÓÙˆÓ appleÚÔÛÙÈı¤ÌÂÓ˘ ·Í›·˜ ,ÁÈ·
ÂÊ·ÚÌÔÁ¤˜ ÌÂٷ͇ ¿ÏÏˆÓ Û ‰›¯Ù˘·
ȯı˘ÔηÏÏÈÂÚÁÂÈÒÓ Î·È ÂappleÈÊ¿ÓÂȘ
˘ÁÂÈÔÓÔÌÈÎÔ‡-È·ÙÚÈÎÔ‡ ÂӉȷʤÚÔ-
ÓÙÔ˜».
∆Ô π∆∂/π∂ê∏ appleÚÔÛ·Ó·ÙÔÏ›ÛÙËÎÂ
ÛÙËÓ ∞Ó¿appleÙ˘ÍË ÚÔËÁÌ¤ÓˆÓ ÔÏ˘-
ÏÂÈÙÔ˘ÚÁÈÎÒÓ ÀÊ·ÛÌ¿ÙˆÓ ÌÂ ¯·Ú·-
ÎÙËÚÈÛÙÈΤ˜ ·ÓÙÈÌÈÎÚԂȷΤ˜, ·ÓÙÈ-UV
Î·È ·˘ÙÔ-ηı·ÚÈÛÙÈΤ˜ ȉÈfiÙËÙ˜, fiappleˆ˜
Â›Ó·È Ù· ‚ÈÔ‰Ú·ÛÙÈο ¯ÂÈÚÔ˘ÚÁÈο Ú¿Ì-
Ì·Ù·, ηıÒ˜ Î·È Ù· Ó¤· ÓÔÛÔÎÔÌÂÈ·-
ο ÌË-˘Ê·Ṳ̂ӷ appleÚÔ˚fiÓÙ· ÌÈ·˜ ¯Ú‹-
Û˘ Ì ‚¿ÛË ÙÔ appleÔÏ˘appleÚÔapple˘Ï¤ÓÈÔ (PP),
Ì ·È¯Ì‹ ÌÈ· ÂÓÙÂÏÒ˜ Ó¤· appleÚÔÛ¤ÁÁÈ-
ÛË fiÛÔÓ ·ÊÔÚ¿ ÛÙËÓ ·Ó·appleÓ¢ÛÈÌfi-
ÙËÙ·, ÌÂ Ù·˘Ùfi¯ÚÔÓË ıˆÚ¿ÎÈÛË ·applefi
ÏÔÈÌÔÁfiÓÔ˘˜ ÔÚÁ·ÓÈÛÌÔ‡˜ Î·È Û˘ÓÂappleÈÎÔ˘ÚÔ‡ÌÂÓË
·applefi ·ÓÙÈÌÈÎÚԂȷ΋
‰Ú·ÛÙÈÎfiÙËÙ·.
«ÚfiÛÊ·Ù· Âapple›Û˘ Û˘ÓÂÚÁ·ÛًηÌÂ
Ì ÙË ∂∆∞∫∂π ÛÙËÓ ˘appleÔ‚ÔÏ‹ ÂÓfi˜ ∂˘-
Úˆapple·˚ÎÔ‡ ¤ÚÁÔ˘ ÛÙÔÓ ÙÔ̤· Ù˘ ¤Í˘appleÓ˘
ÂÓ‰˘Ì·Û›·˜ appleÔ˘ appleÚÔÛʤÚÂÈ appleÚÔ-
ÛÙ·Û›· ·applefi ·È¯ÌËÚfi ·ÓÙÈΛÌÂÓÔ ‹
‚ÔÏ‹ fiappleÏÔ˘», ÙfiÓÈÛÂ Ô Î. µÔÁÈ·Ù˙‹˜.
ÙËÓ ÒıËÛË appleÔ˘ ‰›ÓÂÈ Ë Î·ÈÓÔÙÔÌ›·
ÛÙËÓ ÎψÛÙԸʷÓÙÔ˘ÚÁ›· ·Ó·Ê¤ÚıËÎÂ
Ô ∞Ó‰Ú¤·˜ ∫·Ï·ÓÙ˙‹˜, µÔËıfi˜
°ÂÓÈÎfi˜ ¢È¢ı˘ÓÙ‹˜ ∂µ∂-
∆∞ª/∂∆∞∫∂π, Ë ÂÈÛ‹ÁËÛË ÙÔ˘ ÔappleÔ›-
Ô˘ ›¯Â ı¤Ì· Ù· ηÈÓÔÙfiÌ· ÎψÛÙÔ¸-
Ê·ÓÙÔ˘ÚÁÈο ˘ÏÈο Î·È appleÚÔ˚fiÓÙ· ηÈ
ÙȘ ·Ù¤ÏÂȈÙ˜ ÎÚ˘Ì̤Ó˜ ‰˘Ó·ÙfiÙË-
Ù˜ Î·È Â˘Î·Èڛ˜. «∏ ηÈÓÔÙÔÌ›· ˆı›
ÙËÓ ·Ó¿appleÙ˘ÍË Ù˘ ÎψÛÙԸʷÓÙÔ˘Ú-
Á›·˜ Ù· ÙÂÏÂ˘Ù·›· 300 ¯ÚfiÓÈ·, ÂÓÒ Ë
ÎψÛÙԸʷÓÙÔ˘ÚÁ›· ‹Ù·Ó ·˘Ù‹ appleÔ˘
¿ÓÔÈÍ ÙÔÓ ‰ÚfiÌÔ ÁÈ· ηÈÓÔÙÔÌ›· ÛÂ
¿ÏÏÔ˘˜ ‚ÈÔÌ˯·ÓÈÎÔ‡˜ ÎÏ¿‰Ô˘˜. ∏
ηÈÓÔÙÔÌ›· ÛÙËÓ ÎψÛÙԸʷÓÙÔ˘ÚÁ›·
·ÊÔÚ¿ ÛÙÔÓ Ì˯·ÓÔÏÔÁÈÎfi ÂÍÔappleÏÈ-
ÛÌfi, Ӥ˜ Ù¯ÓÈΤ˜, Ó¤· ˘ÏÈο, Û¯Â-
‰È·ÛÌfi, Ìfi‰·, ÂÓÒ Ë apple·Ú·ÁˆÁ‹ Û˘Ì-
‚·ÙÈÎÒÓ Î/˘ appleÚÔ˚fiÓÙˆÓ, ¯ˆÚ›˜ ηÈ-
ÓÔÙÔÌ›·, ·appleÔÙÂÏ› ÂappleȯÂÈÚËÌ·ÙÈ΋
‰Ú·ÛÙËÚÈfiÙËÙ· ÌÂ ¯·ÌËÏ¿ appleÂÚÈıÒ-
ÚÈ· ΤډԢ˜».
∞Ó¿ÌÂÛ· ÛÙ· ¿ÏÏ· ˘appleÔÁÚ¿ÌÌÈÛÂ fiÙÈ
Ù· Ù¯ÓÈο ÎψÛÙԸʷÓÙÔ˘ÚÁÈο appleÚÔ˚fiÓÙ·
Û˘ÓÈÛÙÔ‡Ó ¤Ó·Ó ‰È·ÚÎÒ˜ ·Ó·-
appleÙ˘ÛÛfiÌÂÓÔ ÎÏ¿‰Ô, appleˆ˜ ÙÔ ÌÂÚ›‰ÈÔ
ÙˆÓ Ù¯ÓÈÎÒÓ ÎψÛÙԸʷÓÙÔ˘ÚÁÈÎÒÓ
appleÚÔ˚fiÓÙˆÓ Û˘Ó¯Ҙ ·˘Í¿ÓÂÈ, ÙÔÓ›˙Ô-
ÓÙ·˜ fiÙÈ Ë Î·ÈÓÔÙÔÌ›· ¤¯ÂÈ ÛËÌ·ÓÙÈÎfi
ÚfiÏÔ. «∞ÎfiÌ· Î·È Ì ÙËÓ ∫›Ó· Ó· ·˘-
Í¿ÓÂÈ ÙÔ ÌÂÚ›‰Èfi Ù˘, apple¿ÓÙ· ı· ˘apple¿Ú-
¯ÂÈ ¯ÒÚÔ˜ ÁÈ· ÂÍÂȉÈÎÂ˘Ì¤Ó· appleÚÔ˚fi-
ÓÙ· Î·È apple·Ú·ÁˆÁÔ‡˜ (niche markets)».
√ £Âfi‰ˆÚÔ˜ ¢Ô‡ÚÔ˜ ¢È¢ı‡ÓˆÓ
‡Ì‚Ô˘ÏÔ˜ Ù˘ Dur ·Ó·Ê¤ÚıËΠÛÙȘ
appleÚÔÔappleÙÈΤ˜ ÙÔ˘ ÎÏ¿‰Ô˘ Ù˘ ¤ÙÔÈÌ˘
¤Ó‰˘Û˘. «Àapple¿Ú¯ÂÈ ¯ÒÚÔ˜ ÁÈ· ÙÔ ∂Ï-
ÏËÓÈÎfi ¤Ó‰˘Ì·; º˘ÛÈο ÎÈ ·˜ ¤¯ÂÈ ÌÂÈ-
ˆı› ‰Ú·Ì·ÙÈο Ë apple›Ù·. ∆Ô ÚÔ‡¯Ô ›-
Ó·È „˘¯ÔÏÔÁ›·, ‰ÂÓ Â›Ó·È Ù˘Ú› ʤٷ.
∫È ·Ó ÙÔ Û˘Ó‰˘¿ÛÔ˘Ì Ì ÙÔ ÎÔÊÙÂ-
Úfi Ì˘·Ïfi ÙÔ˘ Ï·Ô‡ Ì·˜ Î·È ÙÔ appleÔÏ˘-
Ì‹¯·ÓÔ appleÓ‡̷ ÙÔ˘, ÌappleÔÚÔ‡Ó Ó· Á›-
ÓÔ˘Ó ÛËÌ·ÓÙÈο appleÚ¿ÁÌ·Ù·. ∆Ô ÚÔ‡¯Ô
‰›ÓÂÈ ÌÂÁ¿Ï˜ ‰˘Ó·ÙfiÙËÙ˜ ÁÈ· appleÚÔ-
ÛÙÈı¤ÌÂÓ˜ ·Í›Â˜», ÂÎÙ›ÌËÛÂ Î·È ·Ó¤-
ÊÂÚ ÙÔ˘˜ ÙÚfiappleÔ˘˜ Ì ÙÔ˘˜ ÔappleÔ›Ô˘˜
ÌappleÔÚÔ‡Ó ·˘Ù¤˜ Ó· ÂappleÈÙ¢¯ıÔ‡Ó, fiappleˆ˜
ÙÔ brand name, ÙÔ design, Ë Î·Ï‹ ‰Â-
̤ÓË ÔÌ¿‰·, ·ÏÏ¿ Î·È Ë ·appleÔÊ˘Á‹ Ù˘
ÊÙËÓ‹˜ ÙÈÌ‹˜. «¢ÂÓ appleÔ˘Ï¿Ì ÚÔ‡¯·,
appleÔ˘Ï¿Ì ÂappleÈÙ˘¯›·, ÂÌappleÂÈÚ›·, fiÓÂÈÚ·.
Ô˘Ï¿Ì ˘appleÔÛ¯¤ÛÂȘ, Û˘Ó·›ÛıËÌ·,
appleÔ˘Ï¿Ì ÙÔ apple·Ú·Ì‡ıÈ. ∆Ô story ÌappleÔ-
Ú› Ó· Â›Ó·È Ë ‰È·‰ÚÔÌ‹ Ù˘ ÂÙ·ÈÚ›-
·˜ Ì·˜ ÛÂ ‚¿ıÔ˜ ¯ÚfiÓÔ˘ ·applefi apple·appleappleÔ‡
Û Ӥ· ÁÂÓÈ¿ ‹ ÌappleÔÚ› Ó· Â›Ó·È escape
ÂÚˆÙÈÎfi, ‰˘Ó·ÌÈÎfi», ›apple ÁÈ· ÙÔ brand
name.
∂appleÈappleϤÔÓ ÂappleÂÛ‹Ì·Ó ÙËÓ ·Ó¿ÁÎË ¤ÓÙ·-
͢ ÛÙÔÓ ·Ó·appleÙ˘ÍÈ·Îfi ÓfiÌÔ ÙˆÓ ‰·-
apple·ÓÒÓ marketing, Û˘ÌÌÂÙÔ¯‹˜ Û ‰ÈÂıÓ›˜
ÂÎı¤ÛÂȘ Î·È ‰ËÌÈÔ˘ÚÁ›·˜ ·Ï˘-
Û›‰·˜ ηٷÛÙËÌ¿ÙˆÓ appleÒÏËÛ˘.
√ ∞ÓÙÒÓ˘ Ô‡Ï˘, Úfi‰ÚÔ˜ ¢.
Î·È ¢È¢ı‡ÓˆÓ ‡Ì‚Ô˘ÏÔ˜ Ù˘ Ô‡-
Ï˘- ∫ÈÔ‡ÓȘ ∞µ∂∂ Ì›ÏËÛ ÁÈ· ÙËÓ ÂappleÈ-
‚›ˆÛË Ù˘ ÎψÛÙԸʷÓÙÔ˘ÚÁ›·˜, ˆ˜
ÂıÓÈ΋˜ ·Ó¿Á΢. Àapple ã·˘Ùfi ÙÔ appleÚ›ÛÌ·
«appleÈÛÙ‡ˆ fiÙÈ Ë ÂappleÈ‚›ˆÛË Ù˘ Ù¤¯Ó˘
·˘Ù‹˜ ·appleÔÙÂÏ› ÂıÓÈ΋ ·Ó¿ÁÎË Î·ıÒ˜
Ù· ÛËÌ·ÓÙÈÎfiÙÂÚ· ÂÊfi‰È· ÁÈ· ÙËÓ ÂappleÈ-
‚›ˆÛË ÙÔ˘ ·ÓıÚÒappleÔ˘ Â›Ó·È Ë ÙÚÔÊ‹,
Ë ÛÙ¤ÁË Î·È Ô ÚÔ˘¯ÈÛÌfi˜». £‡ÌÈÛ fiÙÈ
Ë ÎψÛÙԸʷÓÙÔ˘ÚÁ›· ·appleÔÙÂÏÔ‡ÛÂ
¤Ó·Ó ·applefi ÙÔ˘˜ ÈÛ¯˘ÚfiÙÂÚÔ˘˜ apple˘ÏÒ-
Ó˜ Ù˘ ÔÈÎÔÓÔÌ›·˜ ÎÈ ÂÌÊ·Ó›ÛÙËΠ‚¤-
‚·ÈÔ˜ ÁÈ· ÙȘ ·appleÂÚÈfiÚÈÛÙ˜ ‰˘Ó·ÙfiÙË-
Ù˜ ÙˆÓ ÂÏÏËÓÈÎÒÓ ÂÙ·ÈÚÂÈÒÓ, «ÔÈ ÔappleÔ›-
> ∏ ¤Ú¢ӷ ÙÔ˘ π¡µπ ÁÈ· ÙËÓ ·ÂÈÊfiÚÔ ·Ó¿appleÙ˘ÍË Î·È ÙÔ ∂˘ ∑ËÓ
ŒÍ˘appleÓ· Û˘ÛÙ‹Ì·Ù· ÛÙË ‚ÈÔÌ˯·Ó›·
ŒÍ˘appleÓ· ÎÙ›ÚÈ·, Ûapple›ÙÈ·, Â˘Ê˘-
›˜ ‚ÈÔÌ˯·Ó›Â˜, ·ÎfiÌË Î·È
Û˘Û΢¤˜ apple·ÚÔ˘ÛÈ¿ÛÙËηÓ
·applefi ÙÔ πÓÛÙÈÙÔ‡ÙÔ µÈÔÌ˯·-
ÓÈÎÒÓ ˘ÛÙËÌ¿ÙˆÓ ÛÂ Û˘ÓÂ-
‰Úȷ΋ ÂΉ‹ÏˆÛË appleÔ˘ ÔÚÁ·-
ÓÒıËÎÂ ÛÙÔ appleÏ·›ÛÈÔ ÙÔ˘
Forum ∞Ó¿appleÙ˘Í˘ 2015. MÂ
ı¤Ì· «µÈÔÌ˯·ÓÈο ˘ÛÙ‹-
Ì·Ù· ÁÈ· ÙËÓ ·ÂÈÊfiÚÔ ·Ó¿-
appleÙ˘ÍË Î·È ÙÔ ∂˘ ∑ËÓ: ŒÚ¢ӷ
∆¯ÓÔÏÔÁÈ΋ ∞Ó¿appleÙ˘ÍË Î·È
∫·ÈÓÔÙÔÌ›·» ÔÈ ÂÈÛËÁËÙ¤˜ ·Ó¤-
Ï˘Û·Ó Ù· ÛËÌ·ÓÙÈο ‚‹Ì·Ù·
appleÚÔfi‰Ô˘ appleÔ˘ ¤¯Ô˘Ó ÛËÌÂÈ-
ˆı›. √ ¢Ú. ¡›ÎÔ˜ ∑ÂÚ‚fi˜,
·Ó·appleÏËÚˆÙ‹˜ ¢È¢ı˘ÓÙ‹˜ ÙÔ˘
πÓÛÙÈÙÔ‡ÙÔ˘ µÈÔÌ˯·ÓÈÎÒÓ
˘ÛÙËÌ¿ÙˆÓ, ÂÛÙ›·ÛÂ ÛÙÔÓ
Âapple·Ó·appleÚÔÛ‰ÈÔÚÈÛÌfi˜ ÂappleȯÂÈ-
ÚËÛÈ·ÎÒÓ ‰È·‰ÈηÛÈÒÓ ÛÂ
fiÏÔ˘˜ ÙÔ˘˜ ‚ÈÔÌ˯·ÓÈÎÔ‡˜
ÎÏ¿‰Ô˘˜ ̤ۈ Ù˘ ÔÏÔÎÏ‹-
ÚˆÛ˘ ∆¯ÓÔÏÔÁÈÒÓ µÈÔÌË-
¯·ÓÈ΋˜ ÏËÚÔÊÔÚÈ΋˜ ηÈ
∂appleÈÎÔÈÓˆÓÈÒÓ.
∂Ê·ÚÌÔÁ‹ ‚Ú›ÛÎÔ˘Ó ÛÙ· ÂÚ-
ÁÔÛÙ¿ÛÈ· Î·È ÙËÓ apple·Ú·ÁˆÁ‹
ÙÔ˘ ̤ÏÏÔÓÙÔ˜, ÛÙËÓ apple·Ú·-
ÁˆÁ‹ Î·È ªÂÙ·ÊÔÚ¿ ∞Á·ıÒÓ
Î·È ∂Ó¤ÚÁÂÈ·˜, ÛÙȘ ¤Í˘appleÓ˜
fiÏÂȘ Î·È ÛÙȘ ÎÔÈÓfiÙËÙ˜
∫·ÈÓÔÙÔÌ›·˜, ÛÙËÓ ·ÛÊ¿ÏÂÈ·
Î·È appleÚÔÛÙ·Û›· ∫˘‚ÂÚÓÔÊ˘-
ÛÈÎÒÓ Î·È µÈÔÌ˯·ÓÈÎÒÓ ˘-
ÛÙËÌ¿ÙˆÓ, fiappleˆ˜ Âapple›Û˘ ÛÙËÓ
ËÏÂÎÙÚÔÓÈ΋ ÀÁ›·, ∂˘ ∑ËÓ
Î·È ÙȘ ÀappleËÚÂۛ˜ ÀÁ›·˜
∆· ˘ÛÙ‹Ì·Ù· ·Ú·ÁˆÁ‹˜, ÙȘ
¢È·‰Èηۛ˜ Î·È ÙËÓ ∂appleȯÂÈ-
ÚËÛȷ΋ ¢È·ÏÂÈÙÔ˘ÚÁÈÎfiÙËÙ·
·ÊÔÚÔ‡ÛÂ Ë apple·ÚÔ˘Û›·ÛË ÙˆÓ
∞. ∫·ÏÔÁÂÚ¿, Ã. ∞ÏÂÍ¿ÎÔ˘,
Ã. ∞Ó·ÁÓˆÛÙfiappleÔ˘ÏÔ˘. π‰È-
·›ÙÂÚË ÂÓÙ‡appleˆÛË ¤Î·Ó·Ó ÔÈ
·Ó·ÊÔÚ¤˜ Û «Â˘¿ÏˆÙ·» ‚ÈÔ-
Ì˯·ÓÈο Û˘ÛÙ‹Ì·Ù· appleÔ˘ ‰È·-
Û˘Ó‰¤ÔÓÙ·È Ì¤Ûˆ ÙÔ˘ ¢È·‰È-
ÎÙ‡Ô˘, ·ÏÏ¿ Î·È Û ΢‚ÂÚÓÔ-
ÂappleÈı¤ÛÂȘ appleÔ˘ ¤¯Ô˘Ó ÛÎÔapplefi
Ó· appleÏ‹ÍÔ˘Ó ÛËÌ›· apple¤Ú·Ó Ù˘
apple·Ú·ÁˆÁ‹˜ ˆ˜ Î·È ÙË ÏÂÈ-
ÙÔ˘ÚÁ›· Ì›·˜ ÔÏfiÎÏËÚ˘ applefi-
Ï˘ ‹ Î·È Â˘Ú‡ÙÂÚ·.
Ù· ¢ÈÎÙ˘ˆÌ¤Ó· ∂Óۈ̷و-
̤ӷ ˘ÛÙ‹Ì·Ù· Î·È ŒÍ˘appleÓ·
∫Ù›ÚÈ· ÂÛÙ›·ÛÂ Ë apple·ÚÔ˘Û›·-
ÛË ÙˆÓ ∞. ºÔ‡ÚÓ·ÚË, .
°È·ÓÓÔ‡ÏË, Ã. ∫Ô˘Ï·Ì¿.
∆ÔÓ›ÛÙËΠfiÙÈ ·ÓÂÍ·Úًو˜
ÙˆÓ ÂappleÈ̤ÚÔ˘˜ Ù¯ÓÔÏÔÁÈÒÓ
appleÔ˘ ¯ÚËÛÈÌÔappleÔÈÔ‡ÓÙ·È ÛÂ ¤Ó·
¤Í˘appleÓÔ ÎÙ›ÚÈÔ ¯ÚÂÈ¿˙ÂÙ·È ¤Ó·
ÎÔÈÓfi Û‡ÛÙËÌ· ‰È·¯Â›ÚÈÛ˘
Û˘Û΢ÒÓ Î·È ÂÊ·ÚÌÔÁÒÓ
ÙÔ˘˜. ∂apple›Û˘, ¯ÚÂÈ¿˙ÂÙ·È:
ñ ∞ÍÈfiappleÈÛÙÔ Î·È ·ÓÔÈÎÙfi Û‡-
ÛÙËÌ·
ñ ˘Ì‚·Ùfi Ì ÙÔ ¢È·‰›ÎÙ˘Ô
Î·È Ù· ·Ó·appleÙ˘ÛÛfiÌÂÓ· IETF
appleÚfiÙ˘apple·
ñ ∂‡ÎÔÏÔ ÛÙË ¯Ú‹ÛË
ñ ÀappleÔÏÔÁÈÛÙÈο ∞ÛʷϤ˜.
°È· ÙËÓ ·ÛÊ¿ÏÂÈ· ˘ÛÙËÌ¿-
ÙˆÓ Î·È ¢ÈÎÙ‡ˆÓ Ì›ÏËÛÂ Ô ¢Ú.
·Ú·Û΢¿˜ ∫›ÙÛÔ˜, ∂appleÈÎ.
˜ ¯ÚÂÈ¿˙ÔÓÙ·È ·Ó·ÁÓÒÚÈÛË, ÂÓı¿Ú-
Ú˘ÓÛË Î·È ÂappleÈ‚Ú¿‚¢ÛË ÁÈã·˘Ù¿ appleÔ˘
appleÚÔÛʤÚÔ˘Ó ÛÙÔÓ ÙfiappleÔ. °È· ÙÔ ÏfiÁÔ
·˘Ùfi fiÏÔÈ fiÛÔÈ Û¯ÂÙ›˙ÔÓÙ·È Ì ÙÔÓ ÎÏ¿-
‰Ô ·applefi ÙÔ˘˜ ÂappleȯÂÈÚË̷ٛ˜ Î·È ÙÔ˘˜
apple·ÓÂappleÈÛÙËÌÈ·ÎÔ‡˜, ̤¯ÚÈ ÙÔ˘˜ ÂÚÁ·-
˙fiÌÂÓÔ˘˜ ÛÙÔ ¯ÒÚÔ, appleÚ¤appleÂÈ Ó· ‰Ú¿-
ÛÔ˘Ó Û˘ÓÙÔÓÈṲ̂ӷ ÁÈ· Ó· appleÚÔˆı‹-
ÛÔ˘Ó Î·È Ó· οÓÔ˘Ó ÁÓˆÛÙ‹ ÙËÓ ·Ó¿-
ÁÎË Ù˘ ÂappleÈ‚›ˆÛ˘, ·ÏÏ¿ Î·È ·Ó·‚›ˆ-
Û˘ Ù˘ ÎψÛÙԸʷÓÙÔ˘ÚÁ›·˜. ÈÛÙ‡ˆ
fiÙÈ ·ÎfiÌ· ˘apple¿Ú¯Ô˘Ó appleÂÚÈıÒÚÈ·,
·appleÏÒ˜ ¤¯Ô˘Ó ÛÙÂÓ¤„ÂÈ ÂappleÈΛӉ˘Ó·».
∞Ó·ÊÂÚfiÌÂÓÔ˜ ÛÙËÓ ÂÙ·ÈÚ›· Ô‡ÏȘ-
∫ÈÔ‡ÓȘ ∞µ∂∂ Ì ‰È·ÎÚÈÙÈÎfi Ù›ÙÏÔ «La
Luna ∫∂¡∆∏ª∞∆∞, Ë ÔappleÔ›· ȉڇ-
ıËΠÙÔ 1980 ÛÙÔ µ·ÚıÔÏÔÌÈfi ∏Ï›-
·˜, ÙfiÓÈÛ fiÙÈ Ë ·Ó¿ÁÎË ·‡ÍËÛ˘ ÙˆÓ
appleˆÏ‹ÛÂˆÓ «Ì·˜ Ô‰‹ÁËÛ ÛÙË Û˘Ó¯‹
‰ËÌÈÔ˘ÚÁ›· ηÈÓÔÙfiÌˆÓ appleÚÔ˚fiÓÙˆÓ.
∞˘Ùfi ›¯Â Û·Ó ·appleÔÙ¤ÏÂÛÌ·, ÛÙË ¢ÈÂıÓ‹
ŒÎıÂÛË appleÔ˘ Á›ÓÂÙ·È ÛÙÔ ·Ú›ÛÈ,
Ó· Û˘ÌappleÂÚÈÏËÊı› Ë ÂÙ·ÈÚ›· Ì·˜ ÛÂ
¤ÓÙ˘applefi Ù˘, Û·Ó ÌÈ· ·applefi ÙȘ ‰¤Î· appleÈÔ
ηÈÓÔÙfi̘ ÂappleȯÂÈÚ‹ÛÂÈ Ù˘ ÙÂÏÂ˘Ù·›-
·˜ ‰ÂηÂÙ›·˜, ÛÙÔÓ ¯ÒÚÔ Ì·˜, Û apple·-
ÁÎfiÛÌÈÔ Âapple›apple‰Ի.
∆Ô appleÚÔ‰ÚÂ›Ô ·appleÔÙ¤ÏÂÛ·Ó ÔÈ: µ·Û›-
Ï˘ ªappleÔ˘ÚÁ·Ófi˜, ¢È¢ı˘ÓÙ‹˜ ÙÔ˘
π‰Ú‡Ì·ÙÔ˜ ∆¯ÓÔÏÔÁ›·˜ Î·È ŒÚ¢-
Ó·˜/πÓÛÙÈÙÔ‡ÙÔ˘ ∂appleÈÛÙËÌÒÓ ÃËÌÈ΋˜
ªË¯·ÓÈ΋˜, ›Ï‚È· ·˘Ï›‰Ô˘, ˘-
ÓÙÔÓ›ÛÙÚÈ· ∂˘Úˆapple·˚ÎÔ‡ ŒÚÁÔ˘
SmartPro, ∂µ∂∆∞ª/∂∆∞∫∂π, ∫ˆÓ-
ÛÙ·ÓÙ›ÓÔ˜ ·apple·‰È¿˜, ª.∏. ∫·ÏÔÁÂ-
Ú¿Î˘ ∞∂-∂§µπº∞, ¡ÈÎfiÏ·Ô˜ £ˆ-
ÌfiappleÔ˘ÏÔ˜, ٤ϯԘ ∂ӉȿÌÂÛ˘ ¢È·-
¯ÂÈÚÈÛÙÈ΋˜ ∞Ú¯‹˜ .¢.∂., πˆ¿ÓÓ˘
∫·ÏÏ›ÙÛ˘, ∫·ıËÁËÙ‹˜ ·ÓÂappleÈÛÙËÌ›-
Ô˘ ·ÙÚÒÓ, Ì ¢∂ π‰Ú‡Ì·ÙÔ˜ ∆Â-
¯ÓÔÏÔÁ›·˜ & ŒÚ¢ӷ˜/πÓÛÙÈÙÔ‡ÙÔ˘
∂appleÈÛÙËÌÒÓ ÃËÌÈ΋˜ ªË¯·ÓÈ΋˜.
∫·ı. ∆∂π ¢˘Ù. ∂ÏÏ¿‰·˜, ˘-
ÓÂÚÁ·˙fiÌÂÓÔ Ì¤ÏÔ˜ ∂.. π‰È-
·›ÙÂÚË ·Ó·ÊÔÚ¿ ¤Î·Ó ÛÙȘ
˘appleËÚÂۛ˜ ÙÔ˘ ŒÍ˘appleÓÔ˘ ªÂ-
ÙÚËÙ‹ ∂Ó¤ÚÁÂÈ·˜.
Ÿappleˆ˜ ›appleÂ, ÔÈ ˘appleËÚÂۛ˜ appleÔ˘
ÌappleÔÚÔ‡Ó Ó· apple·Ú¤¯Ô˘Ó ÔÈ
¤Í˘appleÓÔÈ ÌÂÙÚËÙ¤˜ Î·È ÔÈ ÔappleÔ›-
˜ appleÚ¤appleÂÈ Ó· appleÚÔÛٷ٢ıÔ‡Ó
Â›Ó·È ÔÈ ÂÍ‹˜:
ñ ¢È·¯Â›ÚÈÛË ‰Â‰ÔÌ¤ÓˆÓ Ì¤-
ÙÚËÛ˘
ñ ÚÔÛÙ·Û›· ·ÎÂÚ·ÈfiÙËÙ·˜
Î·È Ì˘ÛÙÈÎfiÙËÙ·˜
ñ ŒÏÂÁ¯Ô˜ ÚÔ‹˜ appleÏËÚÔÊÔÚ›·˜
ñ ¢È·Ê‡Ï·ÍË Ù˘ ȉȈÙÈÎfiÙË-
Ù·˜
ñ ¢È·¯Â›ÚÈÛË ÙˆÓ ÏÂÈÙÔ˘ÚÁÈÒÓ
·ÛÊ¿ÏÂÈ·˜
ñ ∞Ó·ÁÓÒÚÈÛË & Ù·˘ÙÔappleÔ›ËÛË.