pdf 2007-2021

YMBOY§O EIXEIPHEøN FORUM AÓ¿appleÙ˘Í˘ 2007
30 NÔÂÌ‚Ú›Ô˘ 2007 15
> ‡Ó‰ÂÛÌÔ˜ µÈÔÌ˯·ÓÈÒÓ ÂÏÔappleÔÓÓ‹ÛÔ˘ Î·È ¢˘ÙÈ΋˜ ∂ÏÏ¿‰·˜
H ∂Ù·ÈÚÈ΋ ∫ÔÈÓˆÓÈ΋ ∂˘ı‡ÓË
√È appleÚ·ÎÙÈΤ˜ ˘ÏÔappleÔ›ËÛ˘ appleÔÏÈÙÈÎÒÓ ∂Ù·ÈÚÈ΋˜ ∫ÔÈÓˆÓÈ΋˜ ∂˘ı‡Ó˘
ÛÙË ÏÂÈÙÔ˘ÚÁ›· ÙˆÓ ÂappleȯÂÈÚ‹ÛÂˆÓ Î·È Ë Û˘Ì‚ÔÏ‹ ÙÔ˘˜ ÛÙËÓ ·Ó¿appleÙ˘ÍË
‹Ù·Ó ÙÔ ·ÓÙÈΛÌÂÓÔ Û˘˙‹ÙËÛ˘ ÛÙËÓ ÂΉ‹ÏˆÛË ÙÔ˘ ˘Ó‰¤ÛÌÔ˘
µÈÔÌ˯·ÓÈÒÓ ÂÏÔappleÔÓÓ‹ÛÔ˘ Î·È ¢˘ÙÈ΋˜ ∂ÏÏ¿‰·˜, ÙÔ ‚Ú¿‰˘
ÙÔ˘ ·‚‚¿ÙÔ˘, ÛÙÔ appleÏ·›ÛÈÔ ÙÔ˘ Forum ∞Ó¿appleÙ˘Í˘ 2007.
∫ÂÓÙÚÈÎfi˜ ÔÌÈÏËÙ‹˜ Ù˘ ÂΉ‹ÏˆÛ˘ ‹Ù·Ó Ô Î. ¡›-
ÎÔ˜ ∞Ó·Ï˘Ù‹˜, appleÚfi‰ÚÔ˜ ÙÔ˘ ∂ÏÏËÓÈÎÔ‡ ¢ÈÎÙ‡Ô˘
∂Ù·ÈÚÈ΋˜ ∫ÔÈÓˆÓÈ΋˜ ∂˘ı‡Ó˘ Ô ÔappleÔ›Ô˜ ÙfiÓÈÛ fiÙÈ
‚·ÛÈÎfi˜ Û˘ÓÙÂÏÂÛÙ‹˜ Ù˘ ηٿÛÙ·Û˘ ÌÈ·˜ ÂÙ·ÈÚ›-
·˜ ‰ÂÓ Â›Ó·È appleϤÔÓ ÌfiÓÔ Ù· ÔÈÎÔÓÔÌÈο Ù˘ ÛÙÔÈ-
¯Â›· ·ÏÏ¿ Î·È Ë ÎÔÈÓˆÓÈ΋ Ù˘ ¢ı‡ÓË.
√ Î. ∞Ó·Ï˘Ù‹˜ ÛËÌ›ˆÛ ·ÎfiÌ· fiÙÈ Ë ∂∫∂ ·Ó
Î·È ‰ÂÓ Â›Ó·È ÌÈ· Ó¤· ¤ÓÓÔÈ·, ‰ÂÓ ¤¯ÂÈ ¤Ó·Ó ÎÔÈÓ¿
·appleÔ‰ÂÎÙfi fiÚÔ, ηıÒ˜ ‰È·ÌÔÚÊÒÓÂÙ·È Ì ‚¿ÛË ÙË
ÊÈÏÔÛÔÊ›· Î·È Ù· ȉȷ›ÙÂÚ· ¯·Ú·ÎÙËÚÈÛÙÈο οıÂ
Ï·Ô‡.
¿ÓÙˆ˜ ÙÚÂȘ ηÓfiÓ˜ Â›Ó·È ÎÔÈÓ¿ ·appleÔ‰ÂÎÙÔ›: ∏
∂∫∂ ·ÊÔÚ¿ ÛÙËÓ ÂıÂÏÔÓÙÈ΋ Û˘ÌappleÂÚÈÊÔÚ¿ ÌÈ·˜
Âappleȯ›ÚËÛ˘, Û˘Ó‰¤ÂÙ·È ÛÙÂÓ¿ Ì ÙËÓ ¤ÓÓÔÈ· Ù˘
‚ÈÒÛÈÌ˘ ·Ó¿appleÙ˘Í˘ Î·È ·ÊÔÚ¿ ÌÈ· ÛÙÚ·ÙËÁÈ΋ ÂappleÈ-
ÏÔÁ‹ ÙˆÓ ÂappleȯÂÈÚ‹ÛÂˆÓ Î·È ÁÈ’ ·˘Ùfi ı· appleÚ¤appleÂÈ Ó·
˘apple¿Ú¯ÂÈ Î·È Ó· ÂΉËÏÒÓÂÙ·È Û οı ÌÔÚÊ‹ Ù˘ ÏÂÈ-
ÙÔ˘ÚÁ›·˜ ÙÔ˘˜.
∂apple›Û˘ ı· appleÚ¤appleÂÈ Ó· ˘apple¿Ú¯ÂÈ ·˘ÛÙËÚfi˜ ‰È·¯ˆ-
ÚÈÛÌfi˜ ÌÂٷ͇ ∂∫∂ Î·È ‰ËÌfiÛÈˆÓ Û¯¤ÛÂˆÓ ÌÈ·˜
Âappleȯ›ÚËÛ˘.
√È ∂ÏÏËÓÈΤ˜ ÂappleȯÂÈÚ‹ÛÂȘ ¤¯Ô˘Ó ηٷÓÔ‹ÛÂÈ Î·È
˘ÈÔıÂÙÔ‡Ó ÙÔ Ó¤Ô ÙÔ˘˜ ÚfiÏÔ Î·ıÒ˜ ÂÓÂÚÁÔappleÔÈ‹ıË-
Î·Ó ¤ÁηÈÚ·. °È· ÙÔ ÛÎÔapplefi ·˘Ùfi ¤¯ÂÈ Û˘ÁÎÚÔÙËı›
ÙÔ ∂ÏÏËÓÈÎfi ¢›ÎÙ˘Ô ∂Ù·ÈÚÈ΋˜ ∫ÔÈÓˆÓÈ΋˜ ∂˘ı‡-
Ó˘ ÛÙÔ ÔappleÔ›Ô Û‹ÌÂÚ· Û˘ÌÌÂÙ¤¯Ô˘Ó 105 ÌÂÁ¿Ï˜
ÂappleȯÂÈÚ‹ÛÂȘ Î·È ÙÚÂȘ ÎÏ·‰ÈÎÔ› ÊÔÚ›˜.
√ Î. º·›‰ˆÓ ∫Ô˘ÓÈÓÈÒÙ˘, ·ÓÙÈappleÚfi‰ÚÔ˜ ÙÔ˘ ¢..
ÙÔ˘ µ&¢∂ ÛÙËÓ apple·Ú¤Ì‚·Û‹ ÙÔ˘ ÙfiÓÈÛ ÌÂٷ͇
¿ÏÏˆÓ fiÙÈ ÔÈ ÂappleȯÂÈÚ‹ÛÂȘ Û‹ÌÂÚ· ÂappleÈÙÂÏÔ‡Ó ¤Ó·Ó
΢ڛ·Ú¯Ô ÚfiÏÔ ÛÙËÓ ÎÔÈÓˆÓ›· Î·È Ë ∂Ù·ÈÚÈ΋ ∫ÔÈ-
ÓˆÓÈ΋ ∂˘ı‡ÓË Â›Ó·È ÌÈ· ÌÔÚÊ‹ apple·Ú¤Ì‚·Û˘ ÙˆÓ
ÂappleȯÂÈÚ‹ÛÂˆÓ fiappleˆ˜ Î·È Ë appleÚÔÛÊÔÚ¿ ÙÔ˘˜ ÛÙÔ ÎÔÈ-
ÓˆÓÈÎfi Û‡ÓÔÏÔ.
√ µ·Û›Ï˘ appleËÏÈfiappleÔ˘ÏÔ˜, appleÚfi‰ÚÔ˜ ¢.. ÙÔ˘
µ&¢∂, ·Ó¤ÊÂÚ ÛÙÔÓ ¯·ÈÚÂÙÈÛÌfi ÙÔ˘ fiÙÈ Ë ∂∫∂
ÙÔÓ ÙÂÏÂ˘Ù·›Ô ηÈÚfi apple·ÚÔ˘ÛÈ¿˙ÂÈ È‰È·›ÙÂÚÔ ÂӉȷ-
ʤÚÔÓ Ì ·ÊÔÚÌ‹ ÙË Û˘ÓÂÈÛÊÔÚ¿ ÙˆÓ ÂappleȯÂÈÚ‹ÛÂ-
ˆÓ ÛÙȘ apple˘ÚfiappleÏËÎÙ˜ appleÂÚÈÔ¯¤˜.
·Ú¿ÏÏËÏ· ÛËÌ›ˆÛ fiÙÈ ÌÈ· ·Ó·appleÙ˘ÛÛfiÌÂÓË ÂappleÈ-
¯Â›ÚËÛË ÔÊ›ÏÂÈ Ó· ÙËÚ› ÙȘ ·Ú¯¤˜ Ù˘ ∂∫∂ ÌÂ Û˘-
ÓÂÈÛÊÔÚ¿ ÛÙÔ ÎÔÈÓˆÓÈÎfi Á›ÁÓÂÛı·È Î·È Ì ‰Ú¿ÛÂȘ
˘appleÔÛÙ‹ÚÈ͢ Û ‰È¿ÊÔÚÔ˘˜ ÙÔÌ›˜ fiappleˆ˜ Ô appleÔÏÈÙÈ-
ÛÌfi˜, Ë apple·È‰Â›· Î·È ÙÔ appleÂÚÈ‚¿ÏÏÔÓ.
√ ‰ÈÔÈÎËÙÈÎfi˜ Î·È ÔÈÎÔÓÔÌÈÎfi˜ ‰È¢ı˘ÓÙ‹˜ Ù˘ «°¤-
Ê˘Ú· ∞.∂.» Î·È Ó¤Ô˜ appleÚfi‰ÚÔ˜ ÙÔ˘ ¢.. Ù˘ «°¤Ê˘-
Ú· §ÂÈÙÔ˘ÚÁ›· ∞.∂.» Î. Ù·‡ÚÔ˜ Ù·˘Ú‹˜ ·Ó·Ê¤ÚıËÎÂ
ÛÙÔ appleÚfiÁÚ·ÌÌ· ∂∫∂ appleÔ˘ ˘ÏÔappleÔÈ› Ë ÂÙ·ÈÚ›·.
Œ‰ˆÛ ȉȷ›ÙÂÚË appleÚÔÛÔ¯‹ ÛÙÔ Ó¤Ô appleÂÚÈÊÂÚÂÈ·Îfi
·ÛÙÈÎfi applefiÏÔ appleÔ˘ ‰ËÌÈÔ˘ÚÁÂ›Ù·È Á‡Úˆ ·applefi ÙËÓ °¤-
Ê˘Ú· ÷ڛϷԘ ∆ÚÈÎÔ‡apple˘ Î·È ÂͤÊÚ·Û ÙË ı¤ÏË-
ÛË Ù˘ ÂÙ·ÈÚ›·˜ Ó· Û˘Ì‚¿ÏÂÈ ÛÙÔÓ ‰È¿ÏÔÁÔ appleÔ˘
ı· appleÚ¤appleÂÈ Ó· Á›ÓÂÈ ÁÈ’ ·˘Ùfi ÙÔ ˙‹ÙËÌ· Ì ÙÔ˘˜ ÎÔÈ-
ÓˆÓÈÎÔ‡˜ ÂÙ·›ÚÔ˘˜.
ÙÔ appleÏ·›ÛÈÔ ·˘Ùfi ı· Á›ÓÔ˘Ó ¤ÍÈ ÂΉËÏÒÛÂȘ ‰È·-
ÏfiÁÔ˘ Û ·ÓÙ›ÛÙÔȯ˜ applefiÏÂȘ ÙÔ˘ ¢˘ÙÈÎÔ‡ ¿ÍÔÓ·.
·ÚÔ˘Û›·ÛÂ ÁÈ· appleÚÒÙË ÊÔÚ¿ ÙÔ Ó¤Ô ÏÔÁfiÙ˘appleÔ «°¤-
Ê˘Ú· Ì ÙËÓ ∫ÔÈÓˆÓ›·» Î·È ÂÍ‹ÁÁÂÈÏ ÙË ı¤ÛappleÈÛË
‰‡Ô ‚Ú·‚›ˆÓ Û ۈ̷Ù›· ‹ ÊÔÚ›˜ ÁÈ· ÙËÓ ÎÔÈ-
ÓˆÓÈ΋ Î·È appleÂÚÈ‚·ÏÏÔÓÙÈ΋ ÙÔ˘˜ ‰Ú¿ÛË.
Û˘Ó¤‰ÚÈ·
> µ & ¢∂ – ‡Ì‚Ô˘ÏÔ˜ EappleȯÂÈÚ‹ÛˆÓ
∂∫∂: ∏ ÁÓÒÌË ÙˆÓ appleÔÏÈÙÒÓ
ÙÔ appleÏ·›ÛÈÔ Ù˘ ÂÓfiÙËÙ·˜ ÁÈ· ÙËÓ ∂Ù·ÈÚÈ΋ ∫ÔÈÓˆÓÈ΋ ∂˘ı‡ÓË,
Ô ‡Ó‰ÂÛÌÔ˜ µÈÔÌ˯·ÓÈÒÓ ÂÏÔappleÔÓÓ‹ÛÔ˘ Î·È ¢˘ÙÈ΋˜ ∂ÏÏ¿‰·˜
Î·È Ë ÂÊËÌÂÚ›‰· «‡Ì‚Ô˘ÏÔ˜ ∂appleȯÂÈÚ‹Ûˆӻ ‰ÈÔÚÁ¿ÓˆÛ·Ó
ÙËÓ ∫˘Úȷ΋ ÛÙÔ Forum ∞Ó¿appleÙ˘Í˘ 2007 ÂΉ‹ÏˆÛË
ηٿ ÙËÓ ÔappleÔ›· apple·ÚÔ˘ÛÈ¿ÛÙËÎ·Ó Ù· ·appleÔÙÂϤÛÌ·Ù· ‰‡Ô ÂÚ¢ÓÒÓ
ÁÈ· ÙÔÓ ·ÓÙ›ÎÙ˘appleÔ Ù˘ ∂∫∂ ÛÙËÓ ÎÔÈÓˆÓ›·.
√ ÂΉfiÙ˘ Ù˘ ÂÊËÌÂÚ›‰·˜ «‡Ì‚Ô˘-
ÏÔ˜ ∂appleȯÂÈÚ‹Ûˆӻ ·Ó·ÁÈÒÙ˘ °È·-
ϤÓÈÔ˜ ÛÙÔÓ ¯·ÈÚÂÙÈÛÌfi ÙÔ˘ ›apple fiÙÈ Ë
∂∫∂ Â›Ó·È ÌÈ· Ó¤· appleÚfiÙ·ÛË ÙÔ˘ Forum
∞Ó¿appleÙ˘Í˘, Ë ÔappleÔ›· ı¤ÏÂÈ Ó· ‚¿ÏÂÈ ¤Ó·Ó
appleÚÔ‚ÏËÌ·ÙÈÛÌfi Î·È Ó· ·Ó·‰Â›ÍÂÈ ¤Ó·
ÛÔ‚·Úfi ı¤Ì· ÁÈ· ÙËÓ ÎÔÈÓˆÓ›·.
‡Ìʈӷ Ì ¤Ú¢ӷ Ù˘ DATA RC
appleÔ˘ ‰ÈÂÍ‹¯ıË ÛÙËÓ ¿ÙÚ· ·appleÔÎÏÂÈ-
ÛÙÈο ÁÈ· ÙÔ Forum ∞Ó¿appleÙ˘Í˘, Ê¿-
ÓËΠfiÙÈ Ë ∂∫∂ ‰ÂÓ ¤¯ÂÈ appleÂÚ¿ÛÂÈ ·Îfi-
Ì· ÛÙË Û˘Ó›‰ËÛË ÙˆÓ appleÔÏÈÙÒÓ, ηıÒ˜
ÙÔ 71% appleÂÚ›appleÔ˘ ÙÔ˘ ‰Â›ÁÌ·ÙÔ˜ ‰‹Ïˆ-
Û fiÙÈ ‰ÂÓ ·ÓÙ·Ì›‚ÂÈ ÂappleȯÂÈÚ‹ÛÂȘ ÎÔÈ-
ÓˆÓÈο ˘apple‡ı˘Ó˜.
∆Ô 36% ‰‹ÏˆÛ fï˜ fiÙÈ ·apple¤ÚÚÈ„Â
¤Ó· appleÚÔ˚fiÓ ‹ ˘appleËÚÂÛ›· Âappleȯ›ÚËÛ˘
ÎÔÈÓˆÓÈο ÌË ˘apple‡ı˘Ó˘.
·Ú¿ÏÏËÏ· ¤Ó· appleÔÛÔÛÙfi 56% Û˘Ì-
ʈÓ› fiÙÈ ÌappleÔÚ› Ó· ÂappleËÚ¿ÛÂÈ ÙË ÏÂÈ-
ÙÔ˘ÚÁ›· ÌÈ·˜ Âappleȯ›ÚËÛ˘.
√ Î. °ÈÒÚÁÔ˜ °·Ï¿Ó˘, ÂÎappleÚfiÛˆappleÔ˜
Ù˘ ÂÙ·ÈÚ›·˜ MEDA apple·ÚÔ˘Û›·Û ÙÔ
ÎÔÈÓˆÓÈÎfi ‚·ÚfiÌÂÙÚÔ, ÌÈ· ÂÙ‹ÛÈ· ̤-
ÙÚËÛË appleÔ˘ Á›ÓÂÙ·È Û apple·ÓÂÏÏ‹ÓÈÔ Âapple›-
appleÂ‰Ô ÁÈ· ÙË ‰È·apple›ÛÙˆÛË ÙÔ˘ ‚·ıÌÔ‡
ÂappleÈÚÚÔ‹˜ Ù˘ ∂∫∂ ÛÙËÓ ÎÔÈÓˆÓ›·.
∞applefi Ù· appleÔÏÏ¿ ÛÙÔȯ›· appleÔ˘ apple·ÚÔ˘-
Û›·ÛÂ, ‚Á‹Î ÙÔ Û˘Ìapple¤Ú·ÛÌ· fiÙÈ ·Îfi-
Ì· ‰ÂÓ ¤¯ÂÈ ·Ó·appleÙ˘¯ı› ÌÈ· ˘apple‡ı˘ÓË
ÛÙ¿ÛË ÙˆÓ appleÔÏÈÙÒÓ ÁÈ· ÙËÓ ÂappleÈ‚Ú¿-
‚¢ÛË ÙˆÓ ÂappleȯÂÈÚ‹ÛÂˆÓ appleÔ˘ ÂÊ·Ú-
Ìfi˙Ô˘Ó ÛÙÚ·ÙËÁÈΤ˜ ∂∫∂ ÛÙË ÏÂÈÙÔ˘Ú-
Á›· ÙÔ˘˜.
√ appleÂÚÈÊÂÚÂÈ·Îfi˜ ‰È¢ı˘ÓÙ‹˜ ÙÔ˘ √∆∂
¡fiÙÈ·˜ Î·È ¢˘ÙÈ΋˜ ∂ÏÏ¿‰·˜ Î. ªÈÏ-
ÙÈ¿‰Ë˜ ˆÙËÚfiappleÔ˘ÏÔ˜ ÙfiÓÈÛ ÌÂٷ͇
¿ÏÏˆÓ fiÙÈ ÔÈ ¿ÍÔÓ˜ ‰Ú¿Û˘ ∂∫∂ ·ÊÔ-
ÚÔ‡Ó ÛÙËÓ ÎÔÈÓˆÓ›·, ÙÔ appleÂÚÈ‚¿ÏÏÔÓ Î·È
ÙÔ˘˜ ÂÚÁ·˙fiÌÂÓÔ˘˜.
√ Î. °È¿ÓÓ˘ ªÔÓ·¯fi˜ ‰È¢ı˘ÓÙ‹˜ ÙÔ˘
ÂÚÁÔÛÙ·Û›Ô˘ ·ÙÚÒÓ ÙÔ˘ √Ì›ÏÔ˘ ∆π∆∞¡
·Ó¤Ï˘Û ÙȘ appleÔÏÈÙÈΤ˜ Î·È ÙÔ˘˜ ÛÙfi¯Ô˘˜
Ù˘ Âappleȯ›ÚËÛ˘ ÛÙÔÓ ÙÔ̤· Ù˘ ∂∫∂
Î·È Â›apple fiÙÈ Î˘Ú›·Ú¯Ô˜ ÛÙfi¯Ô˜ Â›Ó·È Ô
Û‚·ÛÌfi˜ ÛÙÔÓ ¿ÓıÚˆappleÔ, ÙËÓ ÎÔÈÓˆ-
Ó›· Î·È ÙÔ appleÂÚÈ‚¿ÏÏÔÓ Î·È ·Ó¤Ï˘Û ÙÔ˘˜
ÛÙ·ıÌÔ‡˜ ÙÔ˘ ÔÌ›ÏÔ˘ ÛÙË ÛÙÚ·ÙËÁÈ΋
∂∫∂ appleÔ˘ ÂÊ·ÚÌfi˙ÂÈ Â‰Ò Î·È ¯ÚfiÓÈ·.
√ ˘apple‡ı˘ÓÔ˜ ∂appleÈÎÔÈÓˆÓ›·˜ Ù˘ «°¤-
Ê˘Ú· ∞.∂.» °È¿ÓÓ˘ ºÚ¤Ú˘ ·Ó·Ê¤ÚıËÎÂ
΢ڛˆ˜ ÛÙË ÊÈÏÔÛÔÊ›· Ù˘ ÂappleÈ-
¯Â›ÚËÛ˘ Ë ÔappleÔ›· ÂÎÊÚ¿˙ÂÙ·È ·applefi ÙÔ
ÙÚ›appleÙ˘¯Ô «ª¤Û· ÛÙËÓ ÎÔÈÓˆÓ›·, ·applefi
ÙËÓ ÎÔÈÓˆÓ›· Î·È ÁÈ· ÙËÓ ÎÔÈÓˆÓ›·».
∆¤ÏÔ˜, Ë Î· §ÈÏ‹ §ÂηÙÛ¿, ·Ó¤Ï˘ÛÂ
ÙËÓ appleÔÏÈÙÈ΋ ∂Ù·ÈÚÈ΋˜ ∫ÔÈÓˆÓÈ΋˜ ∂˘ı‡Ó˘
Ù˘ COCA COLA ∆Ú›· Œ„ÈÏÔÓ,
ÙÔÓ›˙ÔÓÙ·˜ fiÙÈ Ë ∂∫∂ Â›Ó·È Û apple·ÁÎfi-
ÛÌÈÔ Âapple›apple‰Ô, ÛÙÔÈ¯Â›Ô ‚ȈÛÈÌfiÙËÙ·˜
ÌÈ·˜ Âappleȯ›ÚËÛ˘ Î·È ÁÈ· ÙËÓ ›‰È· ÙËÓ
ÂÙ·ÈÚ›· Â›Ó·È ·Ó·applefiÛapple·ÛÙÔ ÎÔÌÌ¿ÙÈ
Ù˘ ÏÂÈÙÔ˘ÚÁ›·˜ Ù˘ Î·È ÂÍ·appleÏÒÓÂÙ·È ÛÂ
fiÏ· Ù· Âapple›apple‰·.