BUKU ABSTRAK - Universiti Putra Malaysia

Social Sciences
Appropriating Shakespeare for the Malaysian Stage: A Case Study of a Play
Production Project
Dr. Arbaayah Ali Termizi
Zainor Izat Zainal and Wan Roselezam Wan Yahya
Faculty of Modern Languages and Communication, University Putra Malaysia,
43400 UPM Serdang, Selangor, Malaysia.
+603-8946 8675; arbaayah@fbmk.upm.edu.my
Shakespearean plays have long been produced and performed in Malaysia by both amateur and professional
theatre practitioners. However, many of these productions are in the form of adaptations from the original
texts. The adapted version of local Shakespeare play productions largely exhibits cultural interference. Despite
this inevitability, these adapted plays are warmly received by the Malaysian audience. This study reports on a
research project that seeks to discover the infusion of local cultural elements such as language, setting, props and
costumes in selected productions of Shakespeare’s plays. This paper also explains the rationale behind the current
preference of Malaysian audience on adapted Shakespearean plays.
Keywords: English drama, William Shakespeare, adaptation, cultural inferences, appropriation, literature, play production
Acquirer-provider Knowledge Management in Complex Manufacturing
Technology Implementation
Dr. Azmawani Abd. Rahman
Faculty of Economics and Management, University Putra Malaysia,
43400 UPM Serdang, Selangor, Malaysia.
+603-8946 7578; aar@econ.upm.edu.my
If the breath and depth of the technology being acquired is beyond the capability of the adopting firms,
the new technology is more likely to fail as early as at the implementation stage. This paper describes the
important role of effective knowledge management between technology acquirer and technology provider in
the process of manufacturing technology adoption and implementation. Emphasis is given to the relationships
between technology complexity (TC), acquirer-provider knowledge management (APKM), and implementation
performance (IP). Although knowledge management has been widely discussed by many academicians and
practitioners, there is a gap in the literature and lack of research on knowledge within the context of technology
acquirer and provider relationships in the process of technology adoption and implementation. Using a sample of
the Malaysian manufacturing industry, the result of the study indicates that effective acquirer-provider knowledge
management can enhance implementation performance, although the technology being implemented is complex
to the acquiring firm.
Keywords: Manufacturing technology, knowledge, acquirer-provider relationships, implementation performance, Malaysia
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