BUKU ABSTRAK - Universiti Putra Malaysia

Employees’ Acceptance Level in Reengineering Process among Malaysian Services
Organisation
Dr. Mass Hareeza Ali
Faculty of Economics and Management, University Putra Malaysia,
43400 UPM Serdang, Selangor, Malaysia.
+603-8946 7689; mass@econ.upm.edu.my
Keywords: Reengineering, acceptance level, service organisation, Malaysia
Consumer Decision Making Process in Shopping for Halal Foods in Malaysia
Keywords: Assurance, halal food, Muslim consumers
Dr. Mohani Abdul
Hashanah Ismail, Haslina Hashim and Juliana Johari
Faculty of Economics and Management, University Putra Malaysia,
43400 UPM Serdang, Selangor, Malaysia.
+603-8946 7645; mohani@econ.upm.edu.my
147
Social Sciences
The purpose of this research was to investigate the employees’ acceptance level in reengineering process
among selected Malaysian services organisation: The Bank (banking), TeleCo (telecommunication company)
and the University. The real name of the organisation had been disguised. Employees’ views on the process and
their daily tasks affected by reengineering process were also considered. Based on a measure of their perceptions,
the employees of these organisations were questioned in order to ascertain the importance of the reengineering
in service organisations. There will be a comparative discussion of the three selected organisations, using the
selected criteria in order to identify their level of acceptance. The survey was conducted by mail, and the findings
are summarised herein. Results from the research were expected to contribute new information in the development
criteria for any changes especially in Malaysian service organisation.
This paper reports on the results obtained from quantitative and qualitative data on consumer decision making
process in shopping for halal food. A total of 213 questionnaires were returned by respondents, confirming that
our respondents who are concerned about the “halal” logo are also concerned about the ingredients used. The
study also confirms that there is a significant relationship between respondents’ religion and their perceptions
towards halal logo and ingredients. While the qualitative data from a focus group interview on how Muslim
consumers shop for halal food shows that there is a need for assurance that food to be purchased is halal, implying
the presence of risk and uncertainty when making purchase considerations. Using the audit risk framework in
conventional assurance services, the study finds that assurance is sought in relation to the halalness of business
premise, halalness of product, and assurance from environmental elements such as the halal logo displayed.