BUKU ABSTRAK - Universiti Putra Malaysia

Budaya Kepenggunaan Masyarakat Orang Asli di Daerah Hulu Langat, Selangor
Keywords: Konsumerisme, Orang Asli, barangan mewah
Dr. Sarjit Singh Darshan Singh
Marof Redzuan, Nobaya Ahmad, Haslinda Abdullah and Roslan Rosnon
Faculty of Human Ecology, University Putra Malaysia,
43400 UPM Serdang, Selangor, Malaysia.
+603-8946 7062; sarjit@putra.upm.edu.my
157
Social Sciences
Makalah ini bertujuan mengenal pasti konsumerisme dalam kalangan masyarakat Orang Asli di daerah
Hulu Langat, Selangor, khususnya dari segi pembelian barangan mewah dan pengurusan kewangan. Konsep
konsumerisme merujuk kepada kecenderungan seseorang untuk mengidentifikasikan dirinya dengan barangan
dan perkhidmatan, terutama berjenama komersial dan yang melambangkan status. Seramai 75 Orang Asli
daripada tiga petempatan di Hulu Langat terlibat dalam kajian ini. Pengumpulan data dilakukan secara teknik
tinjauan (survei) dengan menggunakan borang soal selidik. Dapatan kajian menunjukkan bahawa konsumerisme
dalam kalangan Orang Asli tidak jauh bezanya dengan masyarakat Malaysia lain yang berada dalam arus perdana.
Mereka menggunakan barangan mewah dan perkhidmatan mewah sama seperti yang digunakan oleh masyarakat
dalam arus perdana. Namun, dari segi pengurusan kewangan, mereka berada pada tahap yang paling rendah
dan sebahagian besar pendapatan mereka diperuntukkan untuk tujuan pembelian barangan mewah sehingga
menafikan peruntukan kewangan untuk tujuan lain yang lebih penting. Implikasi daripada hasil kajian ini ialah
pengetahuan mengenai kepenggunaan dan pengurusan kewangan wajar diserapkan ke dalam komuniti Orang Asli
agar mereka tidak menjadi mangsa hedonisme kemewahan dunia moden yang dibawa oleh arus perdana.
Relationship between Learning Style and Enterprising Competencies among
University Students
Prof. Dr. Zaidatol Akmaliah Lope Pihie
Chai Foong Ten, Soaib Asimiran and Rosnani Jusoh
Faculty of Educational Studies, University Putra Malaysia,
43400 UPM Serdang, Selangor, Malaysia.
+603-8946 8217; zalp@educ.upm.edu.my
The purpose of this study is to identify the relationship between learning styles and enterprising competencies
among university students in a public university. This is a descriptive study which used a questionnaire to collect
the data. The sample was 270 students from Basic Entrepreneurship course conducted in second semester
2008/2009. The findings revealed that Scale Concrete Processing was the most preferred learning style among
UPM students while Scale Lack of Regulation learning style was the least preferred one. This shows that students
learned better by doing a task and applying subject matter, connecting it to their own experience, using what they
have learned in the subject. Based on the program of study, Scale Concrete Processing was the most preferred
learning style by students from Literature program but the least preferred learning style for these students was the
Scale Deep Processing. However, Technical and Science students preferred most on Scale Concrete Processing
style, while the least preferred learning style for them was Scale Lack of Regulation. By using the Pearson
Correlation analysis, the results showed that all learning styles adopted by the respondents was significantly
correlated with enterprising competencies except the Scale Lack of Regulation style. The findings confirmed that
Scale Concrete Processing style was significantly correlated with management and marketing competencies and
Scale Deep Processing style was significantly correlated with financial competencies.
Keywords: Learning style, entrepreneurial competencies, university entrepreneurship programs, teaching entrepreneurship