How does the operation of PHARMAC's 'Community Exceptional ...

6. Producing the report The final opportunity for analysis. Selection of vivid, compelling
extract examples, final analysis of selected extracts, relating back
of the analysis to the research question and literature, producing
a scholarly report of the analysis.
Phase One
In the first phase, the researcher is required to familiarise him/her self with the
collected material. Familiarisation means reading and re-reading the data many
times. In this phase Braun and Clark (2006) suggest noting down initial ideas
which step out of the reading, including noting down broad subject areas which
begin the deconstruction process.
Braun and Clarke (2006) suggest that pre-forming ideas based on reading of
literature can lead the researcher to come to conclusions about the nodes too
soon. On the other hand, they advise that reading the literature before coding
the data can be useful because the researcher is better informed about coding
choices and has a clearer understanding of where things fit. While they do not
prefer either pre-forming or informing, the researcher is cautioned to be aware
of the possibility of prejudging the formation of themes based on the literature
review (Braun & Clarke, 2006).
Adams, Khan, Wayside and White (2007) suggest that reading the previous
research is essential to enable the researcher to formulate an awareness of the
conceptual framework in which the research is located. Consequently, I decided
to read the literature first which helped me to formulate my areas of interest in
relation to the interviews and documents. This helped me to ask probing and
relevant questions of interviewees and helped me to understand the content of
the written data which were collected.
Phase Two
The second phase required the coding of interesting features of the data in a
systematic fashion across the entire data set and collating data relevant to each
code. This can be done manually or with the use of several computer software
programmes which are available. Such programmes allowed the researcher to
make codes, or electronic piles of data which related to the same subject. The
computer can be used later to interrogate the contents of the electronic plies.
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