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equired his full attention, Clifford and Nelda retired [from
the cafeteria business] in 1946, selling their cafeteria
interests to the three younger Clintons allowing them to take
over the full reigns [reins] of management and ownership.”
In 1956, the three new principals, feeling it wise to
expand into the suburbs, opened their first new Clifton’s in
the Lakewood Shopping Center.
“In 1958, they opened another Clifton’s in West Covina
[now in the West Covina Fashion Plaza]. The decision was
well timed as business in downtown Los Angeles was
declining in favor of suburban shopping centers.
“In 1960, the original Clifton’s Pacific Seas was closed.
This three-story structure with a cascading waterfall facade
had become a landmark and the closing was a painful
process because of the many fond memories associated with
the famous location.”
In 1963 Clifton’s Midtown was opened in the Wilshire
area. “It has subsequently been sold.
“In 1966 a new Clifton’s was constructed in the
Century City Shopping Center in West Los Angeles. This
beautiful restaurant has become the busiest cafeteria in any
shopping center in the United States.
“By 1975 a resurgence of building activity had
revitalized the downtown area which prompted the opening
of the Silver Spoon in the old Brock Jewelry building at 515
W. 7th St. near Olive, providing a second central city
location.
“In November 1978, Clifton’s The Greenery was
opened in West Covina, replacing the earlier location whose
lease had expired.
“In the spring of 1981, the latest Clifton’s was opened
in the Whittier Quad, bringing the family cafeteria chain to
six locations.
MEALS FOR MILLIONS, SOY, AND FREEDOM FROM HUNGER 128
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“Clifton’s is still very much a family business.” They
“strive daily to maintain the ‘quality foods at a reasonable
price’ image.
“Their overriding philosophy is still ‘make a friend of
every guest’ and allow them to ‘dine free unless delighted.’
They still feed the hungry who can’t afford a meal and they
still link arms with the Salvation Army in providing food for
body and soul to those who hunger throughout this vast
world.”
Color photos show: (1) Donald H. Clinton, President,
and Jean Clinton Roeschlaub, Vice President. (2) Clifton’s
Pacific Seas Cafeteria: Facade of rocks, waterfalls, and
tropical plants. (3) Pacific Seas: Main dining room looking
toward the waterfalls. Address: Los Angeles, California.
294. Meals for Millions / Freedom from Hunger
Foundation. 1982. Annual report 1981: Self-help for a
hungry world. Santa Monica, California: MFM Foundation.
16 p. 18 x 26 cm.
• Summary: Peter J. Davies is President; he works at the
New York office. Alfred C. Bartholomew, Ph.D., D.D., is
chairperson, board of trustees. On the orange, black and
white cover is a photo of a two women hoeing. MFM’s logo
of a plant growing in an upturned bowl is on the rear cover.
Ecuador (p. 5): “In 1981, a group of farmers asked for
our help. Because of a four-year drought, they could no
longer grow soy, a cash crop we helped to introduce on the
peninsula in 1974.” So they are raising other crops and
chickens.
“The multiplier effect: Training families; training
trainers” (p. 8). “The decision made in 1980 to carry Meals
for Millions training overseas was a sound one. Our first
full year in the field produced an accelerated training
program and an unprecedented multiplier effect that is