2013–2014 UNIVERSITY CATALOG - Florida Institute of Technology

BUS 3550 SUPPLY CHAIN MANAGEMENT (3 credits). Focuses on supply
chain management (SCM) from a global perspective. Encompasses operations
management, purchasing and logistics in managing the supply chain. Covers how
supply chain processes and activities are optimized from suppliers to consumers.
(Requirement: Junior standing.)
BUS 3551 MATERIEL ACQUISITION MANAGEMENT (3 credits). Examines
the life-cycle process of the acquisition of materiel and materiel systems. Includes
systems management and its application from acquisition to termination. Studies
need requirements, cost and schedule considerations and procurement procedures.
Also includes the evaluation and development of purchasing systems. Prerequisites:
BUS 3550.
BUS 3553 MANAGEMENT OF TRANSPORTATION SYSTEMS (3 credits).
Reviews the history of transportation. Includes the advantages and disadvantages of
various carrier modes. Emphasizes management problems common to all modes of
domestic and international transportation. Also discusses transportation engineering,
use of facilities, and materiel, economic, personnel, labor and union aspects.
Prerequisites: AVM 3303.
BUS 3601 MARKETING PRINCIPLES (3 credits). Examines the principles of
marketing. Emphasizes the marketing concept, functions, consumer behavior,
market segmentation, marketing strategy, marketing mixes, market research,
marketing legislation and marketing control, as well as providing a foundation for
higher-level courses in marketing.
BUS 3603 ADVERTISING AND PROMOTION MANAGEMENT (3 credits).
Covers various advertising techniques used in radio, TV, magazines, newspapers,
direct mail and billboards, including the relative advantages of the different media.
Also reviews the integration of advertising as one element within the promotional
and marketing mix. Prerequisites: BUS 3601.
BUS 3605 CONSUMER BEHAVIOR (3 credits). Examines the consumer decisionmaking
process and its societal, cultural, environmental, group and economic determinants.
Includes consumer motivations, values, wants and needs. Teaches how
to develop marketing strategies that effectively serve consumers, and how to use
the managerial perspective to improve marketing strategy decisions. Prerequisites:
BUS 3601 or EMK 3601.
BUS 3607 MARKETING RESEARCH (3 credits). Introduces measurement and
research techniques, problem identification and resolution through formal theory,
and evaluation and interpretation of market research. Emphasizes design, execution,
analysis and interpretation of both qualitative and quantitative primary research.
Requires production of a formal report from primary research. Prerequisites:
BUS 2703 or EST 2703, BUS 3601 or EMK 3601.
BUS 3611 ENTERTAINMENT AND SPORTS MARKETING (3 credits). Teaches
how to distinguish, identify and design events using market research. Includes types
of promotions, key components and strengths in branding, and how to develop a
marketing plan. Focuses on the complexity of relationship marketing (sponsorship,
fan development, merchandising and event marketing) through promotion strategies.
Prerequisites: BUS 3601 or EMK 3601.
BUS 3612 HOSPITALITY AND TOURISM MARKETING (3 credits). Introduces
the key drivers of customer satisfaction and behavior. Explores the scope, complexity
and challenges of the hospitality, recreation and travel industries. Focuses
on situation analysis, and the planning and management of facilities to increase
customer value, loyalty and satisfaction. Prerequisites: BUS 3601 or EMK 3601.
BUS 3700 INTRODUCTION TO LINEAR PROGRAMMING (1 credit). Introduces
the formulation, solution and interpretation of linear programming models used to
solve business problems. Noncredit for College of Business majors. Prerequisites:
BUS 2703 or MTH 2401.
BUS 3704 QUANTITATIVE METHODS (3 credits). Emphasizes management
science and operations research techniques in solving managerial problems. Includes
linear programming, sensitivity analysis, transportation and assignment problems,
inventory models, CPM and PERT analysis, decision analysis and queuing analysis.
Prerequisites: BUS 2703, MTH 1001 or MTH 1702.
BUS 3705 MANAGING SMALL BUSINESS (3 credits). Focuses on the practical
aspects of successfully launching and managing a small-business enterprise.
Presents relevant topics that enable the student to better evaluate entrepreneurial
opportunities, choose small business ownership, and to foresee potential pitfalls in
operating a small business entity. (Requirement: Junior standing.)
BUS 3801 CROSS-CULTURAL MANAGEMENT (3 credits). Examines the
importance of effectively managing soft skills in a global organizational context.
Specifically emphasizes the impact of national culture in shaping values, behaviors
and employment practices in organizations operating within a global environment.
Prerequisites: BUS 3501.
236 Florida Tech 2013–2014
BUS 3802 GLOBAL MACROECONOMIC ISSUES (3 credits). Explores the
macroeconomic interdependence of global economics. Examines the working of
monetary and fiscal policies under various exchange-rate regimes and uses international
case studies to assess the policy trilemma, the trade-off among exchange
rate stability, price stability and independent monetary policy. Prerequisites:
BUS 2303, BUS 2304.
BUS 3805 EMERGING MARKETS STRATEGIES (3 credits). Examines the characteristics
and issues special to emerging markets. Includes financial globalization
and development, exchange rate volatility and financial crises and institutional voids.
Focuses on strategy for successful multinational enterprise (MNE) operations.
Also examines issues in corporate governance and business ethics. Prerequisites:
BUS 2303, BUS 2304.
BUS 4211 INTERNAL AUDIT (3 credits). Examines the professional responsibility
of auditors; professional auditing standards and ethical responsibilities; audit
programs, procedures and evaluation of evidence; review and evaluation of internal
controls and risks; and effective audit communication. Prerequisites: BUS 3211.
BUS 4216 GOVERNMENTAL ACCOUNTING (3 credits). Covers the principles
and procedures of accounting, financial reporting, and budgeting for governmental
and nonprofit entities. Includes general funds and special revenue funds, capital
project funds, enterprise funds, fiduciary funds, and accounting for colleges and
universities, healthcare entities, and voluntary health and welfare organizations.
Prerequisites: BUS 3211.
BUS 4218 ADVANCED BUSINESS LAW (3 credits). Covers legal concepts underlying
the sale of goods, commercial paper, security interests, securities regulation,
accountant malpractice, negotiable instruments, application of the Uniform
Commercial Code (emphasizes contracts and torts) and bankruptcy. Prerequisites:
BUS 2601.
BUS 4219 GLOBALIZATION AND CORPORATE SOCIAL RESPONSIBILITY
(3 credits). Examines globalization as it relates to corporate social responsibility
(CSR). Analyzes policies and standards, and gives guidance on developing compliance
programs and managing relations with key stakeholders. Reviews trends in
corporate citizenship, social enterprise and philanthropy. Offers innovative strategies
for ethical leadership. (Requirement: Senior standing.)
BUS 4220 INTERNATIONAL ACCOUNTING AND REPORTING (3 credits).
Applies the principles of international financial reporting standards (IFRS) to case
studies/practical examples and examines the impact of these standards on financial
reporting. For College of Business majors only. (Requirement: Prerequisite course
or instructor approval. Must be taken in the final semester before graduation.)
Prerequisites: BUS 3212.
BUS 4222 TAX MANAGEMENT AND STRATEGY (3 credits). Covers tax planning
considerations and strategies related to domestic and international for-profit
organizations. Includes tax and capital structure and organizational forms and
how they affect tax liability. Teaches how taxes affect decision-making, asset
prices, equilibrium returns and the financial and operational structure of firms.
Prerequisites: BUS 2212.
BUS 4284 ACCOUNTING PRACTICUM (3 credits). Real-world business experience
that complements the varied academic disciplines covered in the accounting
curriculum. Minimum requirements include written and oral presentations, weekly
summary reports and 150 hours working at a host employer’s location. Must be taken
in the final semester before graduation. For accounting majors only. Prerequisites:
BUS 4783. Corequisites: BUS 4702.
BUS 4304 SPORTS FINANCE (3 credits). Focuses on the financial issues that
impact the entertainment and sport industry. Includes ownership structures, venue
financing, franchise valuation, franchise investment, risk, taxes and time value
of money principles as they relate to labor and media contracts. Prerequisites:
BUS 3401.
BUS 4401 INVESTMENT ANALYSIS (3 credits). Introduces investment analysis.
Includes capital market theory, portfolio theory and management, and derivatives.
Discusses current issues with respect to the securities markets. Prerequisites:
BUS 3401.
BUS 4402 SPECIAL TOPICS IN FINANCIAL MANAGEMENT (3 credits).
Covers special topics pertaining to the field of finance including the financial environment,
financial tools and models, along with the advanced study of financial
institutions and corporate finance. Blends advanced theory with practical application.
Prerequisites: BUS 3401.
BUS 4425 ENVIRONMENTAL AND URBAN PLANNING (3 credits). Introduces
the concepts and implementation strategies for productive urban and environmental
planning. (Requirement: Senior standing or prerequisite course.) Prerequisites:
BUS 3501.