CHAPTER I

Rotary Code of Policies 53
January 2013
9.040.5. Publicity for RI Through The Rotarian
Clubs should consider adopting the four-point program offered by the Rotary World
Magazine Press magazine to: Encourage Rotarians to pass their copy of the magazine
along to non-Rotarians; subscribe for the magazine for the local newspaper editor who is
not a Rotarian; place the magazine in the public school libraries; and pass along to the
editors suggestions for articles, and news of club activities. (November 2004 Mtg., Bd.
Dec. 59)
Source: January 1936 Mtg., Bd. Dec. 197; Amended by November 2004 Mtg., Bd. Dec. 59
9.040.6. Adverse Public Relations
Every club should take positive steps to prevent or correct any attitudes within its
community or conditions within the club that may harm Rotary's reputation and limit its
effectiveness. If negative public opinion is caused by misperceptions of Rotary's purpose
or activities, a club should counter these misperceptions with well-directed public
information and community relations efforts. When appropriate, the club also should
strengthen its service program. (June 1998 Mtg., Bd. Dec. 348)
Source: November 1982 Mtg., Bd. Dec. 146
9.040.7. Adverse Public Relations: Governor Involvement
Where a condition exists or a problem arises which may affect other clubs or RI, a club
should advise the governor at the earliest opportunity so that a cooperative effort can be
made to address the problem. It is the governor's responsibility to advise and assist clubs
in preventing or solving local public relations problems. The general secretary shall
assist governors and clubs, keeping the president and the Board advised and referring to
them problems that may require their consideration and action. (June 1998 Mtg., Bd.
Dec. 348)
Source: November 1982 Mtg., Bd. Dec. 146
9.040.8. Club Promotion of Community Service Activities
Rotary clubs are encouraged to allocate an appropriate portion of their budget annually
for the purpose of increasing public awareness of club activities within the community.
Rotary clubs are encouraged to enhance the public image of Rotary through public and
permanent identification of club community service activities using the Rotary club name
and emblem. Rotary clubs are encouraged to seek appropriate public and permanent
recognition for their financial and service contributions to other organizations and causes.
(June 2002 Mtg., Bd. Dec. 245)
Source: November 2001 Mtg., Bd. Dec. 124; February 2002 Mtg., Bd. Dec. 194
9.050. Club Promotion of RI Aims and Objectives
The club is expected to utilize the Rotary World Magazine Press and other promotional tools and
techniques to promote Rotary's aims and accomplishments within the community. (November
2002 Mtg., Bd. Dec. 145)
Source: November 1983 Mtg., Bd. Dec. 124