User Manual - Hasselblad.jp

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Instant Approval Architecture Limitless digital image capture loses some of its potential if the photographer cannot quickly review and select the best images to present to the client. Building on the success of its Audio Exposure Feedback technology, Hasselblad has created Instant Approval Architecture (IAA), an enhanced set of feedback tools, designed to liberate the photographer to focus on the shoot rather than the selection process. IAA triggers audible and visual signals for each image captured, notifying the photographer immediately of its classification status. The information is recorded both in the file and in the file name, providing a quick and easy way to classify and select images, in the field or in the lab. The Hasselblad Instant Approval Architecture brings automated image classification into your digital workflow from the split-second of capture. IAA is a Hasselblad trademark and Hasselblad has a patent pending on the invention. Large enhanced display screens on the new Hasselblad products provide a realistic, high quality and perfect contrast image view, even in bright sunlight, to allow instant on-site image approval. Medium format digital capture Today’s photographers demand higher resolution, less noise, and improved flexibility, all of which the 503CWD and CFVII address. The sensors are more than twice the physical size of today’s 35mm sensors. They can therefore hold more and larger pixels, which secure a high-end image quality in terms of moiré free color rendering without gradation break-ups in even the finest lit surfaces. “Instant” user interface The 503CWD and CFVII are operated with a straightforward user interface with a series of “instant” one-button-click operations including: instant capture, instant browse, instant approval, instant zoom, and instant image info. Three modes of operation and storage Optimum portability and image storage are critical for the professional photographer. The 503CWD and CFVII offer a choice of portable CF card storage, flexible FireWire drive, or tethered operation with extended, special capture controls. With these three operating and storage options, the photographer is able to select a mode to suit the nature of the work at hand, whether in the studio or on location. Unique Hasselblad Natural Color Solution In the past, color management solutions have imposed limitations on professional digital photographers, because of the need to choose a specific color profile to suit a specific job in order to capture various skin tones, metals, fabrics, flowers, etc. Hasselblad has helped solve this dilemma, with the development of a single powerful color profile to be used with its FlexColor and Phocus imaging software. Working with the new Hasselblad Natural Color Solution (HNCS) enables you to produce outstanding and reliable out-of-the-box colors, with skin tones, specific product colors and other difficult tones reproduced easily and effectively. 3FR format In order to incorporate our new unique HNCS feature we have developed a custom Hasselblad raw file format called 3F RAW (3FR). The new 3FR file format is designed to ensure that images captured on Hasselblad digital products are quickly, effectively and safely stored on the available media. This file format includes lossless image compression, which reduces the required storage space by 33%. The 3FR file defines the colors in the Hasselblad RBG color space with its out-of-the-box quality, and used in conjunction with FlexColor or Phocus it removes both the need for experimenting with different color profiles to obtain optimal colors and the need for selective color corrections. 4
FlexColor and Phocus workflow FlexColor and Phocus offer an image processing workflow with the highest degree of control for the studio photographer. In tethered operation, tools like overlay masking help bring productivity to advanced set composition. The latest versions of FlexColor and Phocus allows the photographer to manipulate color temperature and compare image details across multiple images for precise image selection. FlexColor and Phocus processe the raw 3FR files generated by the Hasselblad 503CWD and CFVII. FlexColor runs natively on both Macintosh and Windows computers, with Phocus running on Macintosh at present, and are licensed to allow you to provide free copies for all your co-workers and production partners. DNG workflow The 3FR files can be converted into Adobe’s raw image format DNG (‘Digital NeGative’), bringing this new technology standard to the professional photographer for the first time. In order to optimize the colors of the DNG file format, conversion from 3FR must take place through FlexColor or Phocus. The DNG file format enables raw, compressed image files to be opened directly in Adobe PhotoShop. Hasselblad image files carry a full set of metadata, including capture conditions, keywords and copyright, facilitating work with image asset management solutions. • This instruction manual describes in detail how to operate your camera, so please read it carefully. If you have a query do not hesitate to contact your dealer − we want you to be 100% satisfied! You may also contact us directly as we welcome your feedback in order to improve our products. Your dealer can also provide you with the latest in news and technical developments from Hasselblad. Don’t forget to occasionally visit our internet site − www.hasselblad.com − for general and technical information as well as firmware updates etc. Your new Hasselblad camera provides access to the Hasselblad potential. The realization of this potential is only dependant upon your skill, care and judgement as a photographer. We wish you great success and welcome you to Hasselblad, the most comprehensive medium-format system in the world. The supreme Hasselblad potential is there, it’s up to you to exploit it! 5
Page 1 and 2: User Manual Hasselblad 503CW/503CWD
Page 3: Welcome to HASSELBLAD ! The Hasselb
Page 7 and 8: Before you start Leave protective c
Page 9 and 10: 3 2 1 27 4 26 25 24 22 23 20 21 19
Page 11 and 12: 2 Camera Body This section describe
Page 13 and 14: 3 Lenses The 503CW/503CWD is compat
Page 15 and 16: 7 Interlocked shutter speed /apertu
Page 17 and 18: 3 4. Grip the lower edge of the mag
Page 19 and 20: The CFVII is also designed to also
Page 21 and 22: Power indicator 6 Glows orange to i
Page 23 and 24: General Using the menu is very simi
Page 25 and 26: Simple introductory overview of men
Page 27 and 28: Storage & Shooting Image storage mo
Page 29 and 30: Older digital capture units in the
Page 31 and 32: Medium-type icon (Compact Flash) Me
Page 33 and 34: Using Instant Approval Architecture
Page 35 and 36: Note that you can set the camera to
Page 37 and 38: 1 2 Zooming in for more detail The
Page 39 and 40: ISO setting White balance Current s
Page 41 and 42: Deleting images − general Delete
Page 43 and 44: Menu structure Items on the main me
Page 45 and 46: 11a 2a White balance / Grey Balance
Page 47 and 48: Browse The browse filter complement
Page 49 and 50: 1 3 2 MENU > STORAGE The Storage m
Page 51 and 52: 4 5 4. You now return to the main m
Page 53 and 54: 1 2 3 4 5 FORMAT The digital cap
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1 2 3 4 DEFAULT APPR. LEVEL The I
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MENU > SETTINGS > User Interface By
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The exposure time set on the digita
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1 2 Delay: Controls the amount of t
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1 2 Setting EXPOSURE TIME and CAPTU
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1 2 MENU > SETTINGS > About Occas
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1 2 3 4 5 6 7 8 9 10 501CM..19 9805
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Double exposure with film Double (o
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Viewfinder indicator - (503CW / 503
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14 Accessories Apart from the acces
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Tripod quick-coupling The coupling
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6. When reattaching the digital cap
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Technical specifications continued
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Further reading World class results
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User Manual - Hasselblad.jp

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