2013-vinci-annual-report

BUILDING AWARENESS
A DIFFERENT ANGLE
ON ROAD SAFETY
The VINCI Autoroutes Foundation for
Responsible Driving set up the
roulons-autrement.com website in
January 2013, in partnership with
Ferdinand, a non-profit organisation
founded by French actor and filmmaker
Patrick Chesnais, who is actively
involved in efforts to stem drink-driving
among young people. This is the first
participative website dedicated to road
safety. On it, Internet users can watch
and share almost 1,000 awareness-raising
films from all over the world, and
post their own comments. The platform
attracted a large number of viewers
from the moment it was launched. Over
120,000 fans in 86 countries joined the
“ roulons-autrement” Facebook community
in 2013. Another highlight of the
year was the screening of Ivresse,
a short film produced by Guillaume Canet
at the request of Ferdinand and the VINCI
Autoroutes Foundation, which rallied an
unprecedented number of volunteers
around the vital public issue of road
safety (see below).
www.roulons-autrement.com
The hundreds of videos available for viewing on roulons-autrement.com illustrate the diversity of approaches
(hard-hitting images, educational slants, humour, etc.) and the rich variety of road safety cultures throughout
the world.
CONCESSIONS / VINCI AUTOROUTES 49
The film Ivresse,
which highlights the
dangers of drink-driving,
was screened in December
2013 in France’s main
cinema chains (UGC,
Gaumont-Pathé, CGR)
and on eight television
channels (France 2, TF1,
M6, W9, BFM TV, NRJ12,
TMC, NT1). It sparked
extraordinary buzz on
the Web and social
networks – over 1 million
views in three days on
the Internet, almost
17,000 tweets and
317,000 mentions
on Facebook.
PATRICK CHESNAIS,
chairman and founder
of non-profit organisation
Ferdinand, member of
the Board of Directors
of the VINCI Autoroutes
Foundation.
“Car accidents are
the first cause of deaths
among young people
between 18 and 24,
in most cases due to
drink-driving. Through
these short films
produced by famous
directors such as
Guillaume Canet, we are
saying to them:
“Have fun – but stay
alive!” Young people
are very sensitive
to images in general,
and to their own image
in particular. I strongly
believe that hard-hitting
images are the best
way of helping them
to change their
behaviour.”
1,000,000
THE RECORD FIGURE FOR WEB VIEWS OF THE FILM
IVRESSE IN JUST THREE DAYS.