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Daniel l. Rubinfeld

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242 Part 2 Producers, Consumers, and Competitive Markets<br />

I. Managers, investors, and economists must take into<br />

account the opportunity cost associated with the use of<br />

a firm's resources: the cost associated with the opportunities<br />

forgone when the finn uses its resources in its<br />

next best alternative.<br />

2. A slink cost is an expendihtre that has been made and<br />

cannot be recO\-ered. After it has been incurred, it<br />

should be ignored when making future economic<br />

decisions.<br />

3. In the short run, one or more of the firm's inputs are<br />

fixed, Total cost can be divided into fixed cost and<br />

variable cost A firm's lIlarginal cost is the additional<br />

,-ariable cost associated with each additional unit of<br />

output The avcrage variablc cost is the total variable<br />

cost di,'ided by the number of units of output.<br />

4. In the short run, when not all inputs are variable,<br />

the presence of diminishing returns determines the<br />

shape of the cost cun-es .. In particular, there is an<br />

inverse relationship between the marginal product of a<br />

loan association provides a service to its customers, rather than a physical<br />

product. The<br />

-<br />

output Q measure reported here (and used in other studies) is th<br />

e<br />

tota 1 assets ot each savings and loan association. In general, the larger the asset<br />

base of an association, the higher its profitability. Long-run a\-erage cost LAC is<br />

measured by average operating expense, Output and total operating costs are<br />

measured in htmdreds of millions of dollars. Average operating costs are measured<br />

as a percentage of total assets.<br />

A quadratic long-run average cost function was estimated for the year 1975<br />

yielding the follOWing relationship:<br />

'<br />

LAC = 2,38 - 0,6153Q + 0,0536Q2<br />

The estimated long-run average cost function is U-shaped and reaches its<br />

point of minimum a\'erage cost when the total assets of the savings and loan<br />

reach $574 milliorL 2o (At this point the average operating expenses of the savings<br />

and loan are 0.61 percent of its total assets.) Because almost all sa\-ings and<br />

loans in the region being studied had substantially less than $574 million in<br />

assets, the cost function analysis suggests that an expansion of savings and<br />

loans through either growth or mergers would be valuable,<br />

How appropriate such a policy is cannot be fully evaluated here, ho'wever.<br />

To do so, we would need to take into accotmt the possible social costs associated<br />

with the lessening of competition from growth or mergers, and we would<br />

need to assure ourselves that this particular cost function analysis accurately<br />

estimated the point of minimum average cost.<br />

single variable input and the marginal cost of production,<br />

The average variable cost and average total cost<br />

cun'es are U-shaped. The short-run marginal cost<br />

curve increases beyond a certain point, and cuts both<br />

average cost curves from below at their minimum<br />

points,<br />

5. In the long run, all inputs to the production process<br />

are variable, As a result, the choice of inputs depends<br />

both on the relative costs of the factors of production<br />

and on the extent to which the firm can substitute<br />

among inputs in its production process. The costminimizing<br />

input choice is made by finding the point<br />

of tangency between the isoquant representing the<br />

level of desired output and an isocost line,<br />

6. The firm's expansion path shows how its costminimizing<br />

input choices vary as the scale or output<br />

of its operation increases .. As a result, the expansion<br />

path pro,'ides useful information rele,'ant for longrun<br />

pla1U1ing decisions ..<br />

20 You can confirm this principle either by graphing the cun'e or by differentiating the a\'erage cost<br />

tunctlOn \\"tth respect to Q. setting it equal to 0, and solving for Q<br />

The long-run average cost C11r,'e is the em-elope of the<br />

7. firm'S short-run a,-erage cost cun-es, and it reflects<br />

the presence or absence of returns to scale. When<br />

there are constant returns to scale and many plant<br />

sizes are possible, the long-run cost CUlTe is horizontal;<br />

the em-elope consists of the points of minimum<br />

short-run a,'erage cost However, when there are<br />

increasing returns to scale initially and then decreasing<br />

returns to scale, the long-nm a,-erage cost cun-e is<br />

u-shaped, and the em'elope does not include all<br />

points of minimum short-run a,-erage cost.<br />

8. A firm enjoys econolllies or scale when it can double its<br />

output at less than twice the cost Correspondingly,<br />

there are diseconomies of scale when a doubling of<br />

output requires more than twice the cost Scale<br />

economies and diseconomies apply e,-en when input<br />

proportions are \-ariable; returns to scale applies only<br />

when input proportions are fixed.<br />

9. When a firm produces t\\-O (or more) outputs, it is<br />

important to note whether there are economics of scope<br />

1. A firm pays its accountant an annual retainer of<br />

S10,OOO. Is this an explicit or an implicit cost<br />

2. The owner of a small retail store does her own<br />

accounting work. How would you measure the<br />

opportunity cost of her work<br />

3. Suppose a chair manufachlrer finds that the marginal<br />

rate of technical substitution of capital for labor in his<br />

production process is substantially greater than the<br />

ratio of the rental rate on machinery to the wage rate<br />

for assembly-line labor. HO\\- should he alter his use<br />

of capital and labor to minimize the cost of production)<br />

4. Why are isocost lines straight lines<br />

5. If the marginal cost of production is increasing, do<br />

you know whether the a,-erage variable cost is increasing<br />

or decreasing Explain,<br />

1. Assume a computer firm's marginal costs of production<br />

are constant at 51000 per computer. However, the<br />

fixed costs of production are equal to 510,000.<br />

a. Calculate the firm's a\-erage ,-ariable cost and<br />

a\-erage total cost curves.<br />

b. If the firm wanted to minimize the a,-erage total<br />

cost of production, would it choose to be very large<br />

or wry small Explain.<br />

7 The Cost of Production<br />

in production. Economies of scope arise when the<br />

firm can produce any combination of the t\\-O outputs<br />

more cheaply than could two independent firms<br />

that each produced a single product The degree of<br />

economies of scope is measured by the percentage<br />

reduction in cost \\-hen one firm produces t\\'O<br />

products relative to the cost of producing them indi­<br />

\-idually.<br />

10. A firm's average cost of production can fall O\'er time<br />

if the firm "learns" how to produce more effecth-ely.<br />

The leamillg elln'c shows how much the input needed<br />

to produce a gh-en output falls as the cumulath-e output<br />

of the firm increases.<br />

11. Cost functions relate the cost of production to the<br />

firm's le,-el of output The hmctions can be measured<br />

in both the short run and the long run by using either<br />

data for firms in an industry at a given time or data<br />

for an industry over time, A number of functional<br />

relationships, including linear, quadratic, and cubic,<br />

can be used to represent cost functions.<br />

6. If the marginal cost of production is greater than the<br />

a,-erage \-ariable cost, do you know whether the a,-erage<br />

,-ariable cost is increasing or decreasing Explain.<br />

7. If a firm's average cost cun-es are U-shaped, why<br />

does its a,-erage variable cost CUlTe achieve its minimum<br />

at a lower le,-el of output than the a,-erage total<br />

cost curve<br />

8. If a finn enjoys increasing rehlrns to scale up to a certain<br />

output level, and then constant returns to scale,<br />

what can you say about the shape of its long-run a,'erage<br />

cost curve<br />

9. How does a change in the price of one input change a<br />

firm's long-run expansion path<br />

10. Distinguish bet\\'een economies of scale and economies<br />

of scope. Why can one be present without the<br />

other<br />

2. If a firm hires a currently unemployed worker, the<br />

opportunity cost of utilizing the worker's sen-ice is<br />

zero Is this true Discuss.<br />

3. a. Suppose a firm must pay an annual franchise fee<br />

or tax, which is a fixed sum, independent of<br />

whether it produces any output. How does this tax<br />

affect the firm's fixed, marginal, and average<br />

costs

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