Daniel l. Rubinfeld

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34 Part 1 Introduction: Markets and Prices where price is measured in nominal dollars per bushel and quantities are in millions of bushels per year. These studies also indicate that in 1981 the demand curve for 'wheat was Delll(lJzd. Qo = 3550 - 266P By setting the quantity supplied equal to the quantity demanded, we can determine the market-clearing price of wheat for 1981: Qs = Qo 1800 + 240P 3550 - 266P 506P = 1750 P = 53.46 per bushel To fuld the market-clearing quantity, substitute this price of 53.46 into either the supply curve equation or the demand curve equation. Substituting into the supply curve equation, we get Q = 1800 + (240)(3.46) = 2630 million bushels What are the price elasticities of demand and supply at this price and quantity We use the demand curve to find the price elasticity of demand: In 1998, demand and supply 'were Dellland: Qo = 3244 283P Supply: Qs = 1944 + 207P Once again, equating quantity supplied and quantity demanded yields the market-clearing (nominal) price and quantity: 1944 + 207P = 3244 - 283P P = $2.65 per bushel Q = 3244 - (283)(2.65) = 2494 million bushels Thus the price of wheat fell even in nominal terms. (You can check to see that at this price and quantity, the price elasticity of demand was 0.30 and the price elasticity of supply was 0.22.) The price of wheat was actually greater than $3.46 in 1981 because the u.s. government bought wheat through its price-support program. In addition, throughout the 1980s and 1990s, farmers received direct subsidies for the 'wheat they produced. We discuss how such agricultural policies work and e\'aluate the costs and benefits for consumers, farmers, and the federal budget in Chapter 9. Chapter 2 The Basics of Supply and Demand 35 o _ P ~QD _ 3.46 Ep - Q ~P - 2630 266) = - 0.35 Thus demand is inelastic. We can likewise calculate the price elasticity of supply: 5 P !lQs 3.46 Ep = Q ~P = 2630 (240) = 0.32 Because these supply and demand curves are linear, the price elasticities will vary as we move along the curves. For example, suppose that a drought caused the supply curve to shift far enough to the left to push the price up to 54.00 per busheL In this case the quantity demanded would fall to 3550 - (266)(4.00) = 2486 million bushels. At this price and quantity, the elasticity of demand 'would be O 4.00 E - (266) = -0.43 p - 2486 The wheat market has evolved over the years, in part because of changes in the demand for wheat The demand for ''''heat has two components: domestic demand (demand by U.s. consumers) and export demand (demand by foreign consumers). During the 1980s and 1990s, domestic demand for wheat rose only slightly (due to modest increases in population and income). Export demand, however, fell sharply. There were several reasons. First and foremost was the success of the Green Revolution in agriculture: Developing counh'ies like India, which had been large importers of wheat, became increasingly self-sufficient In addition, European cOl.mtries adopted protectionist policies that subsidized their own production and imposed tariff barriers against imported wheat. When analyzing demand and supply, it is important to distinguish between the short run and the long run. In other words, if we ask how much demand or supply changes in response to a change in price, we must be clear about 1lOW lIl1lclz tillle is allowed to pass before IIlClls1lring the changes ill the q1lantity delllanded or supplied. If we allow only a short time to pass-say, one year or less-then we are dealing with the short rim. When we refer to the long rllll, we mean that enough time is allowed for consumers or producers to fully adfust to the price change. In general, short-run demand and supply curves look very different from their long-run cowlterparts. Demand For many goods, demand is much more price elastic in the long run than in the short run. For one thing, it takes time for people to change their consumption habits. For example, even if the price of coffee rises sharply, the quantity demanded will fall only gradually as consumers begin to drink less. In addition, the demand for a good might be linked to the stock of another good that changes only slowly. For example, the demand for gasoline is much more elastic in the long run than in the short run. A sharply higher price of gasoline reduces the quantity demanded in the short run by causing motorists to drive less, but it has its greatest impact on demand by inducing consumers to buy smaller and more fuel-efficient cars. But because the stock of cars changes only slowly, the quantity of gasoline demanded falls only slowly. Figure 2.12 shows short-run and longrun demand curves for goods such as these.
36 Part '1 Introduction Markets and Prices Price (a) Quantity Price (b) Quantity (a) In the short run, an increase in price has only a small effect on the quantity of gasoline demanded. Motorists may drive less, but they will not change the kinds of cars they are driving overnight. In the longer run, however, because they will shift to smaller and more fuel-efficient cars, the effect of the price increase will be larger. Demand, therefore, is more elastic in the long rw1 than in the short run. (b) 111e opposite is true for automobile demand. If price increases, consmners initially defer buying new cars; thus annual quantity demanded falls sharply. In the longer run, however, old cars wear out and must be replaced; thus annual quantity demanded picks up. Demand, therefore, is less elastic Income elasticities also differ from the short run to the long run. For most goods and sen"ices-foods, be\"erages, fuel, entertainment, etc.-the income elasticity of demand is larger in the long run than in the short run. COI:sider the beha\:ior of g~soline consumption during a period of strong economIC growth ~u:"ll1g whIch aggregate income rises by 10 percent. E\'entually people WIll mcrease gasoline consumption because thev can afford to take more trips and perhaps own larger cars. But this chanae in" consumption takes time, and demand initially increases only by a small ~mount. Thus, the long-run elasticity will be larger than the short-mn elasticity. For a durable good, the opposite is tme. Again, cons·ider automobiles. If aggregate income rises by 10 percent, the total stock of cars that consumers will want t.o O\vn \\:ill also rise-say, by 5 percent. But this change means a much ~arger m~rease.li: cllrrel1~ pllrc:liSes of cars. (If the stock is 120 million, a 5-percent lI1crease IS 6 Imlhon, WhICh mIght be about 60 percent of normal demand in a single year.) E\'entually conSUIT1.ers succeed in increasing the total number of cars owned; after the stock has been rebuilt, ne,v purchases are made largely to replace old cars. (These new purchases will still be greater than before because a larger stock of cars outstanding means that more cars need to be replaced each year.) Clearly, the short-run income elasticity of demand will be much laraer than the long-run elasticity. 1:> Because the demands for durable aoods fluctuate so sharply in response to short-run changes in income, the indu~tries that produce 20 2 The Basics of Supply and Demand 37 Equipment ..,..- Im'estment On the other hand, for some goods just the opposite is true-demand is more elastic in the short run than in the long run. Because these goods (automobiles, refrigerators, televisions, or the capital equipment purchased by industry) are dllrable, the total stock of each good owned by consumers is large relative to arumal production. As a result, a small change in the total stock that consumers want to hold can result in a large percentage change in the level of purchases. Suppose, for example, that the price of refrigerators goes up 10 percent, causing the total stock of refrigerators that consumers \vant to hold to drop 5 percent. Initially, this 'will cause purchases of new refrigerators to drop much more than 5 percent. But eventually, as consumers' refrigerators depreciate (and lmits must be replaced), the quantity demanded will increase again. In the long nm the total stock of refrigerators owned by consumers will be about 5 percent less than before the price increase. In this case, while the long-run price elasticity of demand for refrigerators would be .05/.10 = - 0.5, the short-run elasticity ·would be much larger in rnagnihlde. Or consider automobiles. Although armual U.S. demand-new car purchasesis about 8 to 11 million, the stock of cars that people own is around 120 million. If automobile prices rise, many people will delay buying new cars. The quantity demanded ,vill fall sharply, even though the total stock of cars that consumers might want to ovm at these higher prices falls only a small amOlmt. Eventually, however, because old cars vAlear out and must be replaced, the quantity of new cars demanded picks up again. As a result, the long-run change in the quantity demanded is much smaller than the short-run change. Figure 2.12(b) shO\".'s demand curves for a durable good like automobiles. r.: ::; ;0., :; 10 ~ ::; oc E S !-I s 0 5 .2 ::e: " ~ ~ d -10 -20-it", T'"~IT"TlIT-rTl-r-rTiITIITIIT-rTiIT-rTiIT-rTlIT'-Tl-r,-"-,,-,,-r'-,, , I ' , , I ' , 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 Year ~ual growth ra.tes are compared for GNP and U:v.estment in d~able equipment. Because the short-run GNP elas Clty of demand.Is larger th~n the long-run ~lashClty f~r long-lIved capital equipment, changes in investment in eqUIpment magmfy changes 111 GNP. 111US capItal goods mdush"ies are considered "cyclical."
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F PART 3 examines a broad range of
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I I n a perfectly competitive marke
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Price Dollars per 7 I Unit of Outpu
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Daniel l. Rubinfeld

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