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Daniel l. Rubinfeld

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PART 3 examines a broad range of markets and explains hm\'<br />

the pricing, investment, and output decisions of firms depend<br />

on market structure and the behavior of competitors.<br />

Chapters 10 and 11 examine I/larket power: the ability to<br />

affect price, either by a seller or a buyer. We will see how market<br />

power arises, how it differs across firms, how it affects the<br />

welfare of consumers and producers, and how it can be limited<br />

by government. We will also see how firms can design<br />

pricing and advertising strategies to take maximum advantage<br />

of their market power.<br />

Chapters 12 and 13 deal with markets in which the number<br />

of firms is limited. We will examine a variety of such markets,<br />

ranging from monopolistic competitio1l, in which many firms sell<br />

differentiated products, to cartels, in which a group of firms<br />

coordinate decisions and act as a monopolist. We are particularly<br />

concerned with markets in which there are only a few<br />

firms. In these cases, each firm must design its pricing, output,<br />

and investment strategies while keeping in mind how competitors<br />

are likely to react. We will develop and apply principles<br />

from game theory to analyze such strategies.<br />

Chapter 14 shows how markets for factor inputs, such as<br />

labor and raw materials, operate. We will examine the firm's<br />

input decisions and show how those decisions depend on the<br />

struchlre of the input market. Chapter 15 then focuses on capital<br />

investment decisions. We will see how a firm can value the<br />

profits it expects an investment to yield in the future, and then<br />

compare this value with the cost of the investment to determine<br />

whether the investment is worthwhile.

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