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east liberty station: realizing the potential - City of Pittsburgh

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58<br />

along Center Avenue dominate <strong>the</strong> corridor<br />

and will continue to drive activity. As baby<br />

boomers continue to age, physician visits<br />

will soar. Those locations in proximity to<br />

senior housing or with high levels <strong>of</strong> public<br />

transit access will become most desirable.<br />

Additional <strong>of</strong>fice market demand is driven<br />

by technology oriented start-ups and<br />

entrepreneurial small businesses. As <strong>the</strong>se<br />

segments <strong>of</strong>ten seek locations surrounded<br />

by a mix <strong>of</strong> uses and accessible via<br />

multiple transportation modes, <strong>the</strong> study<br />

area provides an ideal location. Historic<br />

renovations, such as <strong>the</strong> Liberty Bank<br />

Building, account for a significant share <strong>of</strong><br />

recent submarket leasing activity outside<br />

<strong>of</strong> Downtown <strong>Pittsburgh</strong>. Small firms are<br />

attracted to both <strong>the</strong> lower rental rates <strong>of</strong><br />

this Class B and C space, but also <strong>the</strong> live/<br />

work/play urban dynamic.<br />

History shows that following a downturn<br />

projects ‘early out <strong>of</strong> <strong>the</strong> ground’ have <strong>the</strong><br />

best success. Usually, <strong>the</strong>y are completed<br />

into a wave <strong>of</strong> pent-up tenant demand. This<br />

does assume that companies move away<br />

from efficiency mode into growth stages.<br />

Attracting larger <strong>of</strong>fice tenants, such as<br />

Google at Bakery Square, could contribute<br />

to <strong>the</strong> market for smaller and lower rent<br />

spaces as well<br />

Residential: The study area multi-family<br />

residential inventory features several<br />

classes including 20+ unit structures,<br />

renovated buildings and upper floors in<br />

small mixed-use buildings. As discussed,<br />

Shadyside <strong>of</strong>fers mostly market rate units,<br />

<strong>of</strong>ten catering to students, while East<br />

Liberty historically features low-income<br />

rental properties (with a small mix <strong>of</strong><br />

market rate). Many Shadyside rentals are<br />

within large formal single family homes<br />

that have been renovated for commercial<br />

residential use.<br />

Because subsidized housing had been<br />

concentrated in <strong>the</strong> neighborhood for<br />

decades, creating low income housing<br />

was a primary goal for East Liberty.<br />

Redevelopment <strong>of</strong> <strong>the</strong> former highrise<br />

housing structures resulted in <strong>the</strong><br />

development <strong>of</strong> 450 new rental housing<br />

units. Many <strong>of</strong> <strong>the</strong>se projects had ra<strong>the</strong>r<br />

long waiting lists for available units upon<br />

opening. While many affordable housing<br />

units were created by 2010, much <strong>of</strong> this<br />

new development only included small<br />

amounts <strong>of</strong> market rate/affordable market<br />

rate rentals.<br />

With continued turmoil in <strong>the</strong> for sale<br />

market nationwide, overall demand<br />

for multifamily rental units will remain<br />

strong. The market for low income rental<br />

residential is expected to remain consistent<br />

as well given local demographics. Likewise,<br />

demand for market rate units like those<br />

<strong>of</strong>fered in Shadyside will be continually<br />

fueled by <strong>the</strong> neighborhood’s perception<br />

and location to cultural/commercial<br />

amenities. Additional demand results<br />

from high quality affordable market rate<br />

units catering to young pr<strong>of</strong>essionals and<br />

students. Given <strong>the</strong> proximity to <strong>the</strong> PAAI,<br />

<strong>potential</strong> also exists for live/work space<br />

within converted structures.<br />

Significant opportunities exist in for<br />

retirement units especially given <strong>the</strong><br />

aging regional population. Additional<br />

nursing home and elder care facilities<br />

will be needed over <strong>the</strong> next 20 years as<br />

leading-edge boomers hit <strong>the</strong> 85-year-old<br />

threshold. Pedestrian-friendly, 24-hour<br />

neighborhoods provides for independence<br />

for ambulatory seniors to access <strong>the</strong><br />

services <strong>the</strong>y need.<br />

Within <strong>the</strong> study area, few new market<br />

rate or affordable market rate for sale<br />

units have been constructed ei<strong>the</strong>r in<br />

Shadyside or East Liberty. Especially<br />

limited are new single family detached<br />

units. Within each core residential areas<br />

<strong>of</strong> each neighborhood, over 30% <strong>of</strong> <strong>the</strong><br />

housing stock was built before 1940. 3<br />

Few opportunities for large scale new<br />

New Single Family Houses: East Liberty Prototype Houses<br />

Photo: <strong>Pittsburgh</strong> Magazine 3. TRF Policy Map, for years 2005-09.

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