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APR Constructions Limited - Saffron Capital

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Sr.<br />

No.<br />

requirements and completion of prescribed formalities with<br />

Stock Exchange, RoC and SEBI, including finalization of<br />

Prospectus and filing the same with the RoC.<br />

3. Drafting and approval of all publicity material other than<br />

statutory advertisement as mentioned in (2) above including<br />

corporate advertisement, brochure, corporate films etc<br />

4. Appointment of registrar, bankers and gradingagencyto the<br />

issue<br />

5. Appointment of advertising agency, printers and monitoring<br />

agency (if required) to the issue<br />

6. Marketing activities including:<br />

Finalize media and public relations strategy<br />

Preparing Road show presentation and FAQs<br />

7. Institutional marketing of the Issue, which will cover, inter<br />

alia, finalize the list and division of investors for one to one<br />

meetings; and finalize road show schedule and investor<br />

meeting schedules;<br />

8. Retail / HNI marketing strategy<br />

Finalise centres for holding conference for brokers,<br />

etc.;<br />

Finalise media, marketing and public relations strategy;<br />

<br />

<br />

Activities Responsibility Co-ordinator<br />

Preparation of publicity budget;<br />

Follow – up on distribution of publicity and issue<br />

materials including forms, Prospectus and deciding on<br />

the quantum of issue materials; and<br />

Finalize collection centers<br />

9. Managing the book, co-ordination with Stock Exchanges<br />

for book building software, bidding terminals and mock<br />

trading<br />

10. Finalization of Issue Price in consultation with the<br />

Company<br />

11. Post bidding activities including management of Escrow<br />

Accounts, co-ordination with registrar and banks, refund to<br />

bidders, etc.<br />

The post Issue activities of the Issue will involve essential<br />

follow up steps, which must include finalization of listing of<br />

instruments and dispatch of certificates and refunds, with<br />

the various agencies connected with the work such as<br />

Registrars to the Issue, Bankers to the Issue and the Refund<br />

Banker. BRLMs shall be responsible for ensuring that these<br />

agencies fulfil their functions and enable him to discharge<br />

this responsibility through suitable agreements with the<br />

Issuer.<br />

BOBCAPS, KISL,<br />

SAFFRON<br />

BOBCAPS, KISL,<br />

SAFFRON<br />

BOBCAPS, KISL,<br />

SAFFRON<br />

BOBCAPS, KISL,<br />

SAFFRON<br />

BOBCAPS, KISL,<br />

SAFFRON<br />

BOBCAPS, KISL,<br />

SAFFRON<br />

BOBCAPS, KISL,<br />

SAFFRON<br />

BOBCAPS, KISL,<br />

SAFFRON<br />

BOBCAPS,<br />

SAFFRON<br />

SAFFRON<br />

BOBCAPS<br />

BOBCAPS<br />

SAFFRON<br />

SAFFRON<br />

KISL<br />

BOBCAPS<br />

SAFFRON<br />

SAFFRON<br />

The designated BRLM or BRLMs as the case may be shall be responsible for ensuring that these agencies fulfill their<br />

functions and shall enable such agencies to discharge their responsibilities through execution of suitable agreements<br />

with our Company.<br />

43

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