The-Truth-About-Pet-Foods

to the astronomy of Copernicus (Earth around the sun), from the
phlogiston theory to modern Lavoisier chemistry, from a Godcentered,
religious pontification of reality to materialistic, mechanistic
science, and from the presently-in-process shift from the reductionisticmaterialistic-Newtonian-Cartesian
(all questions will be solved by
an examination of matter) paradigm to the quantum-relativisticholistic
paradigm (all questions are not solved by an examination of
matter).
As unbelievable as it may seem to us here, now, with all our
comfortable beliefs, most of our view of reality is skewed and will be
eventually replaced with a better version. This should be welcomed
since paradigm shifts move us (hopefully) closer to ultimate truth.*
Such change is not simply intellectual exercise or interesting
history. It is critically linked to our well-being since bad ideas bring
bad results. The old physics, chemistry, biology, sociology, politics
and religion stultified progress in terms of comfort, safety, health and
enlightenment. Modern life, a by-product of a long chain of paradigm
shifts, scientific and social revolutions if you will, is a far cry from the
difficult, precarious and short lives of Stone Age beings.
But there is no reason to get cocky or be complacent with the
pragmatic accomplishments of modernity. Huge personal, social and
international problems loom on a global scale, undiminished by an
ever-rising flood of materialistic trinkets. We are Stone Age compared
to what we will be if the ascent to truth proceeds.
Such a climb, however, requires open-minded inquiry and the
willingness to change – in spite of the temporary discomfort usually
accompanying change. Conformity is a close brother to popularity,
quiescence, peace and acceptance. But when everyone smiles and
agrees, progress weeps.
In this book, I will focus on a needed paradigm shift in pet feeding.
Such a change becomes apparent when the myths underlying present
feeding practices are exposed, and the link to disease, suffering and
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* For further reading on important paradigm shifts, see: Kuhn T, The Structure of
Scientific Revolutions, 1996. Frank P, Philosophy of Science, 1974. Feyerabend
P, Against Method, 1993. Grof S, Beyond the Brain, 1986. Sheldrake R, A
New Science of Life, 1995.