11.02.2015 Views

The-Truth-About-Pet-Foods

The-Truth-About-Pet-Foods

The-Truth-About-Pet-Foods

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

• We can’t say that when we enzymatically digest a meat to make it<br />

more digestible that this is a meat product.<br />

• We can’t make any reference to the quality or grade of an ingredient<br />

– something that has everything to do with health. But we<br />

could talk all we want about color, shape, texture, mouth feel and<br />

aroma – things that have nothing to do with health.<br />

OTHER PET FOOD LABELS<br />

This is a random sampling from pet food labels and advertisements<br />

approved through the years by state regulatory agencies. We do not<br />

necessarily disagree with the following producers’ right to say what they<br />

say – as long as Wysong can say the things we wish to say. If Wysong<br />

comes under painstaking scrutiny, so should everyone else.<br />

This critique is not meant to criticize the producers cited (they are<br />

merely taking liberty with words for marketing purposes), but rather to<br />

demonstrate a regulatory double standard. So permit me here to be the<br />

regulatory devil’s advocate. I’ll censor these foods as ours have been,<br />

taking every word literally and permitting no poetic or marketing license.<br />

BONZ ★ – I can’t say “Bonz” without it sounding like “bones.”<br />

That’s no accident. Yet when you open the box, you see no real bones.<br />

<strong>The</strong>y claim: “Is good for a dog’s teeth.” What is “good for” Proven<br />

Peer reviewed Where are the regulators<br />

MILK-BONES FLAVOR SNACKS ★ – <strong>The</strong>y are neither bones<br />

nor milk, but regulators don’t seem to care here. “Your dog’s 6 favorite<br />

flavors” – how do they know Don’t dogs have individual tastes “A<br />

flavor no dog can resist” – is this every dog in the universe Palatability is<br />

extremely individual. To say “no dog can resist” is without “peer reviewed”<br />

proof. “A hearty snap of cheese flavor that will tickle your dog’s<br />

taste buds” – how exactly do a dog’s taste buds become tickled “Your<br />

dog will bark with delight” – is this a guarantee Will the neighbors sue<br />

Where are the regulators<br />

MILK-BONES ★ – “Cleans teeth” – what does “clean” mean<br />

Peer reviewed proof “Freshens Breath Naturally” and “Nothing freshens<br />

your dog’s breath better than Milk-Bone Dog Biscuits.” Isn’t a real<br />

PAGE 67

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!