The-Truth-About-Pet-Foods

“STRESS/PERFORMANCE” – This special intermittent diet was
high in protein and energy for animals with increased needs. Regulations
said we couldn’t use the name “Stress/Performance” because it implied a
medical claim. You know, like if your cat or dog were exposed to stress,
it would not experience it if you fed this food. Or if you had a Greyhound
and fed the food it would automatically win all races. Right. That’s just
what we meant and what the public would think.
“GERIAT ” – This intermittent diet was designed to emphasize
special nutrients for the elderly. See the symbol in “Geriat ” Regulators
said no way. That would tell the public that this food was a drug. Is
that what you would think, that if you had an older animal with cancer,
obesity, arthritis, heart disease, tooth loss, blindness or the like, all you
would need to do is feed a food called “Geriat ” Seems regulators
don’t give the public much credit for intelligence. Or do they See with
what names they expect you to use discernment (see pages 67-72).
“SYNTAX AND OTHER FELONIES”
PUTTING YOUR PET IN PERIL
If you thought your old English teacher was tough, you should try
writing a pet food label to be graded by regulators. Only here you either
pass or fail. If you don’t pass, your products can be banned and confiscated.
For a small producer it could mean bankruptcy.
Here are examples of some things, which if not “corrected,” could
have sealed our fate long ago.
• The net weight had to be in kilograms, not just pounds.
• The word “complex” had to be beside a vitamin.
• Probiotics had to be quantitated in colony forming units, not cells
(a colony forming unit is a cell, but no matter).
• Names of ingredients had to be in the same point size and letter
style.
• Wording regarding AAFCO had to be precise.
• Nutrient analyses had to be positioned in just the “right” way.
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