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The-Truth-About-Pet-Foods

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processing, shipping, packaging, infrastructure of a pet food corporation<br />

and advertising, built into the packaged product.<br />

But no matter. You know, pet food manufacturing is kind of like astrophysics.<br />

No ordinary person can hope to fathom such esoteric science.<br />

After all, if they know everything there is to know about nutrition<br />

and its scientific underpinnings to create “100% complete” foods, it should<br />

be an easy matter to put $100 or more in a packaged product, sell it for<br />

$20 and make a profit.<br />

Well, that’s the long and short of the absurdity. What is most pathetic<br />

is that it is actually pulled off, with wave after wave of new pet food<br />

packaged brews barking whatever fad ingredient happens to be capturing<br />

the public’s attention for the moment.<br />

Enough delirium. <strong>The</strong> fact is, anyone, yes you too, can go to any<br />

number of manufacturers who have ready-made<br />

formulations sitting on the shelf. You can<br />

Fig. 24. Some ingredients are listed on the labels<br />

purely for market appeal. If used in significant<br />

quantity, the price of the food would be beyond<br />

the reach of most consumers. So what’s the<br />

point, other than deceiving buyers into thinking<br />

they are getting what they aren’t<br />

PAGE 33

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