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The-Truth-About-Pet-Foods

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Most other pet professionals know even less. But pet owners need<br />

to rely on the advice of someone, so they go to the obvious. Regretfully,<br />

the advice they receive – “feed ‘100% complete’ processed foods<br />

exclusively” – if applied, condemns most pets to eventual disease and<br />

suffering, as you will learn in these pages.<br />

Veterinary students do become familiar with some brands of pet food<br />

while in school. But this is not through critical evaluation, but rather because<br />

some manufacturers provide free products for the teaching hospitals<br />

along with polished marketing materials. <strong>Pet</strong> food companies are no<br />

dummies. Brainwashing infants (in this case, veterinary neophytes) is highly<br />

effective and will more than pay for itself when graduates move to practice<br />

and recommend all they know.<br />

Veterinarians, pet store employees, breeders, groomers, trainers or<br />

kennel owners are not purposely misleading. It’s all they know, or it’s<br />

where the money is because they represent a particular brand.<br />

Now, a veterinarian has an excellent background in the sciences to<br />

use as a base to gain some true nutritional understanding. A few do this,<br />

but not many. If you find one, pay attention. <strong>Pet</strong> professionals, unless<br />

educated well in the sciences, have a more difficult task and are more<br />

easily bamboozled by pet food technomarketing. <strong>The</strong>y also often are led<br />

astray by getting fixated on lore regarding the benefits of a certain ingredient<br />

or the horrors of another. It gives them something to get passionate<br />

about when advising plebeians. Nevertheless, if they have an open mind,<br />

want the truth, and will work intellectually to get it, their advice can become<br />

worthy as well.<br />

One must still be cautious because some veterinarians and pet professionals<br />

are “on the take.” In return for their authoritative credentials and<br />

endorsements, they are given all kinds of perks. This need not be bad in<br />

and of itself, but it can skew even a professional’s judgement.<br />

For you to even know what is or is not good advice, you must engage<br />

your mind, learn a little, and be bent on the truth. Ultimately, in matters of<br />

health for yourself or your pets, you are the most reliable expert. If what<br />

you are told does not make sense and is not grounded in science, forget<br />

the credentials.<br />

PAGE 57

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