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The-Truth-About-Pet-Foods

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“UNIQUE”<br />

When we stated our products were “unique,” regulators said that was<br />

a no-no. <strong>The</strong>y argued that because our label listed ingredients like in<br />

other pet foods, there was no uniqueness. But get this. Why do our<br />

labels appear this way Because regulators force us to name our ingredients<br />

the same even though they are not (see Chapter 7, pages 25-26).<br />

Aside from this, our formulations are totally unique (regulators have<br />

no idea what they are since they cannot force manufacturers to reveal this<br />

proprietary information), and our nutrient sparing packaging and processing<br />

are unique.<br />

Go to the grocery some time and see whether other approved pet<br />

food products get to say things like “special,” “best,” “premium,” “superior,”<br />

or the like, all terms synonymous with unique.<br />

“FORBIDDEN INGREDIENTS”<br />

When we tried to incorporate some special nutrient dense ingredients,<br />

regulators said they were unapproved.<br />

Examples include:<br />

POLLEN – even though it is impossible to eat plant foods without<br />

eating pollen. Additionally, pollen can be found in grocery stores and has<br />

been consumed by people and animals for eons. It is, in effect, a plant<br />

kingdom egg and as such contains almost every nutrient known. 1<br />

SPIRULINA – available in stores and even consumed as a staple by<br />

some cultures. It too contains essentially every nutrient known. Regulators<br />

evidently feel vitamins and minerals should come from “approved”<br />

chemical factories rather than from real natural foods. 2<br />

1. Wysong Health Letter, “Natural <strong>Foods</strong> Can Heal,” 1992; 6(5). J Altern<br />

Complement Med, 2000; 6(5):383-9. Br J Sports Med, 1982; 16(3):142-5. Br J<br />

Urol, 1989; 64:496-499. Hua Xi Yi Ke Da Xue Xue Bao, 1994; 25(4):434-7.<br />

2. J AOAC Int, 2001; 84(6):1708-14. Crit Rev Food Sci Nutr, 1991; 30(6):555-73.<br />

J Nutr Sci Vitaminol, 1998; 44(6):841-51<br />

PAGE 63

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