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The-Truth-About-Pet-Foods

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11<br />

THE “EXOTIC INGREDIENTS MEAN<br />

GOOD NUTRITION” MYTH<br />

<strong>The</strong> fervor of the race for a niche, an edge, in the pet food market<br />

intensifies.<br />

Since most pet foods are essentially made the same, the only place<br />

left to be “special” is on the ingredient list. So we now have foods with<br />

grapefruit, turnip greens, parsley oil, dandelion, split peas, thyme, apples,<br />

spearmint, marigolds, persimmons, broccoli, eyebright, quail eggs, and<br />

on and on. (Kind of starts to sound like lizard tongue, bat wing and eye of<br />

newt, doesn’t it) Although each of these ingredients prepared properly<br />

may have some food or nutraceutical merit, just mixing a smidgen into<br />

standard mixed “100% complete” processed foods just to create a fancy<br />

label is another matter. Without scientific evidence of value at the levels<br />

being used (which never seems to be there), such fad exotics can only<br />

create a false sense of nutrition.<br />

<strong>The</strong>n there is the question of cost. If these ingredients were being<br />

used in a proportion that could have any meaning other than homeopathically<br />

(a branch of medicine based upon infinitesimally small dosage), they<br />

would put the price of the food out of reach of everyone but Bill Gates.<br />

For example, many such ingredients can range from between $10 to over<br />

$200 per pound. If such ingredients were used in meaningful amounts, a<br />

forty-pound bag of dry food could cost $100 or more.<br />

But most consumers don’t think this through. <strong>The</strong>y get swept along<br />

by beguiling ingredients and evocative propaganda and don’t put two and<br />

two together. Is it not strange that twenty pounds of the food they are<br />

buying for twenty dollars might cost $100 or more if they were to buy<br />

the fresh ingredients in the grocery store That doesn’t include the<br />

PAGE 32

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