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The-Truth-About-Pet-Foods

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7<br />

THE “INGREDIENT LABELS<br />

DEMONSTRATE FOOD VALUE”<br />

MYTH<br />

Two very different products can have identical ingredient labels.<br />

One can be nutritionally far superior to the other.<br />

<strong>The</strong> reason for this is that regulations only permit standard descriptions<br />

of each ingredient.* Thus, a manufacturer who is trying to create<br />

a truly high quality, nutritionally rich product cannot describe these<br />

efforts on the label by being specific.<br />

<strong>The</strong> chart on page 40 demonstrates how a nutritionally superior food<br />

may cost a manufacturer 32 times what another manufacturer pays to<br />

produce an apparently identical product. Since ingredients must be listed<br />

using required terminology, the unique quality that may be present is hidden<br />

from the consumer.<br />

To determine the true value of a commercial product, read the<br />

company’s literature (not product labels) carefully.<br />

* Association of American Feed Control Officials, 1998 Official Publication.<br />

PAGE 25

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