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The-Truth-About-Pet-Foods

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anything can be called “natural” since atoms are natural and everything is<br />

made of atoms. This stretches definitions but at least demonstrates that<br />

the word can lose meaning and be manipulated to seduce consumers.<br />

<strong>The</strong>re is also the feeling that what is produced by technology is superior,<br />

more complicated, more scientific, more proven than the natural (using<br />

the word in its original sense). However, technology is simply based<br />

upon discovery of the laws and substances of nature. Technology is a<br />

crude and dim view of the infinite technology of nature. Nature is the<br />

ultimate technology.<br />

A NUTRITIONAL SYLLOGISM:<br />

1. Food comes from nature.<br />

2. Life comes from nature.<br />

3. Things equal to the same things are equal to each other.<br />

Natural life requires natural food.<br />

Fig. 44. Because food in its original sense is natural, and life itself is<br />

natural, a loose syllogism exists which argues that life requires natural food.<br />

Though reductionistic technology (focusing on parts and pieces – such<br />

as % protein, % fat, % vitamin A, etc.) may discover some nutritional<br />

diseases and cure them with synthetic vitamins, there is little reason for<br />

applause. Nutritional diseases are caused by reductionistic technology in<br />

the first place, that is by fractionating (reducing) foods through food processing.<br />

<strong>The</strong> cause is credited with the cure.<br />

THE POWER OF PARADIGMS<br />

It is true in any science (which commercial pet feeding is, kind of), that<br />

once a theory achieves the status of general acceptance as a paradigm, it<br />

will not be declared invalid unless a better alternative is available. In this<br />

case, such an alternative is available – varied feeding including home meals.<br />

But since this would mean economic loss to the industry, it cannot be<br />

enthusiastically embraced. Lack of congruence between the “100% complete”<br />

paradigm and the real world (such as a host of degenerative and<br />

nutritional diseases) is not sufficient to cause change. <strong>The</strong>se are seen as<br />

mere foibles, idiosyncrasies to be solved by future modification, excuses<br />

and other circularly reasoned articulations.<br />

PAGE 97

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