The-Truth-About-Pet-Foods

10. Pet foods in paper bags can retain their full nutritional value for
many months.
FALSE. Who would like to eat meat, dairy products, cereals and
grain products after they had been stored on a shelf for months, or
perhaps longer than a year Yet this is what is suggested by pet food
manufacturers who guarantee shelf-lives for many months and even a
year. Rocks and cardboard last indefinitely on a shelf – wholesome
foods do not. Time is the enemy of good nutritional value. Nutrition
is not mortuary science. Freshness should be of utmost importance to
animal owners regardless of shelf-life claims (see pages 54-55).
11. More expensive premium-brand pet foods are better than
cheaper brands.
FALSE. An expensive brand can actually cost less to produce than
a more inexpensive brand. Often the price of a food is set based upon
marketing and corporate costs rather than actual ingredient value. The
high cost of modern day marketing and advertising can result in more
marketing in the package than nutrition (see page 27).
THE PREMIUM PET FOOD MYTH
Fig. 50.
12. The majority of the cost of a pet food is related to the quality of
ingredients.
FALSE. The majority of the cost of most commercial products is
due to markups, packaging and advertising, not nutritional value (see
page 27).
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