The-Truth-About-Pet-Foods

packaging and brand name. Contract manufacturers have many standard
formulas they will allow aspiring pet food marketers to use. Then, to
make it “different” and “new,” it is only necessary to add or remove a little
of this or that. Viola! A “new” pet food is born. There are now hundreds
of companies and thousands of brands, with nothing really new achieved.
Processing remains the same, ingredients usually remain the same, and
therefore the only truly “new” things that happen are perceptions created
by packaging and marketing.
Although the true purpose of industry should be to create useful, high
quality products, the advanced ability to deceive or mislead through
marketing and advertising techniques makes it possible to convince
consumers that quality is high where it is not. Complex products in health
care and nutrition are particularly susceptible since the public is not
sufficiently informed to cut through to the truth. The temptation for modern
enterprises, under tremendous pressure to sweeten the bottom line, is to
make it cheaply, convince the public that it is more, and sell it expensively.
You now, however, armed with the philosophic framework discussed
in this book, know better. The truth – creatures are designed for their
natural in-the-wild foods – acts like a filter to separate true health value
from flimflam and potential disease.
The following section will give examples of how pet food marketing
can be evaluated using this truth. I have before me the literature and
website material from four different producers. They have been chosen
because they have either directly or indirectly criticized the health and
nutritional approach described in this book, or demonstrate egregiously
the points made above. Excuse me for getting a little excited here and
there in the responses. Hopefully, you’ll see why.
The outrageous claims, falsehoods, exaggerations and incompetence
revealed in what follows, and prevalent throughout the industry, put pets
in harm’s way. All to turn a dollar.
After some 25 years of research into the diet-disease link, I am
convinced that food is serious business. Feed wrong, and suffering and
death wait. Feed right, and full health potential is possible.
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