The-Truth-About-Pet-Foods

8
THE “MORE EXPENSIVE
PET FOODS ARE BETTER” MYTH
Manufacturers are
under no compulsion
to charge based upon
cost of production. Modern marketing
results in more spent creating
the perception of value, than
actually is spent putting such value
in the package. Refer again to
Fig. 18 showing how foods appearing
identical on the label may
have a multiple-fold difference in
cost of ingredients, but the charge
to consumers may be the same.
Inexpensively manufactured
products may even have higher
retail prices, and be hugely successful
with the power of a large
marketing budget.
Although it is true that a truly
nutritious food is going to be expensive,
it is not necessarily true
that an expensive food is truly nutritious.
Notice that it was expensive
premium foods which killed
thousands (see Proofs, pages 74-
85).
DOES THE PACKAGE
CONTAIN MARKETING
OR INGREDIENTS
MARKETING
INGREDIENTS
INGREDIENTS
MARKETING
Fig. 19. “Premium,” “super premium,”
“generic,” and “natural” are marketing
slogans. Anyone can make claims. If
the company is truly doing something
nutritionally significant, they will have
literature that explains it fully. Question,
probe and read to be sure the bag is
full of nutrition, not marketing.
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