The-Truth-About-Pet-Foods

The most important basic ingredient is the motive, credentials and
research of the producer.
If the start is a marketeer with dollar signs in the eyes, watch out. So,
to begin, know the company and their depth in terms of competency and
commitment to health. Anyone can say “science,” “natural,” “health,”
“prevention.” Find out if they are saying it to woo you or they really mean
it. Are they just copying what others have done that seems marketable,
or are they true leaders, innovators, researchers, thinkers and educators
Remember, labels are not designed by accident. They are carefully
crafted to hit all your hot buttons and make you feel all warm and fuzzy
about what you are feeding your pet.
When I first began developing foods, “natural” was considered quirky,
grade of ingredients was hardly addressed, additive dangers were passed
over, and emphasizing the health importance of probiotics, enzymes, phytonutrients,
antioxidants, omega 3’s, freshness, wholeness and highlighting
the importance of packaging was like quackery.
Now, after years of research revealing the truths about the critical
links between health and nutrition, and exposure of the inferiority of conventional
pet foods, things are changing. But I don’t believe the weight of
scientific evidence is the reason many manufacturers have adopted some
of these innovations. It is primarily because the public is becoming aware,
more concerned with their own health and now sees the need to put nature
back into their lives.
That’s a market. Where there is a market, there will be profiteers.
Wherever money flows big time (the pet food industry is about $13 billion),
there can also be big time chicanery.
I’ll get to that in a moment, but first let’s review a variety of ingredients
which are still used primarily for reasons of low cost, and for which there
are better alternatives. These ingredients are seen primarily in the middle
and lower end products which are trying to achieve a low price point.
However, some use them and still tout the products containing them as
premium or even super premium.
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