The-Truth-About-Pet-Foods
The-Truth-About-Pet-Foods
The-Truth-About-Pet-Foods
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“SYNERGISTIC COMPLEXITY<br />
OF LIFE ITSELF”<br />
Life is not a simple addition of a few elements. It is complex and<br />
interdependent beyond our ability to even comprehend. That’s what makes<br />
life different from nonlife. By using whole, fresh, natural food ingredients,<br />
we recognize this complexity and its value to health. When we tried to<br />
describe this on our labels by using the phrase that healthful foods should<br />
contain the “synergistic complexity of life itself,” regulators hit us with that<br />
“peer reviewed” proof thing again.<br />
Now I defy you to find a scientific article that attempts to prove that<br />
life is synergistic and complex and not just a simple pile of carbon, nitrogen,<br />
hydrogen, oxygen, sulfur and calcium. But we were supposed to.<br />
Do you think maybe they want us to spend our time roaming libraries<br />
rather than make products that challenge their tidy little, “add up chemicals<br />
and claim 100% completeness,” fairy tale<br />
“PHYTONUTRIENTS”<br />
Research has proven that certain plants and plant components can<br />
prevent and reverse disease.* To incorporate these elements fresh and<br />
unaltered into our foods, our products are enrobed with them after processing.<br />
But when we attempted to describe this on labels, regulators<br />
asked for “proofs.” When proofs were supplied, they either did not respond<br />
or said the proofs were insufficient. You see, since regulators don’t<br />
understand how fresh ingredients can be in a processed food, or that<br />
something other than a pharmaceutical can impact disease, they attempt<br />
to prohibit innovation and possible salutary effects. If we wanted to dye<br />
our foods iridescent purple, put jellybeans or raffle tickets in the package,<br />
that would be fine.<br />
* Wysong Companion Animal Health Letter, “Herbs that Heal,” 1996(12). Wysong<br />
Health Letter, “An Herbal Medicine Chest,” 1995; 9(9). Nutr Rev, 1999; 57(9<br />
Pt 2):S3-6. Mayo Clin Health Lett. 1998; 16(8):7. Rheumatology (Oxford),<br />
2001; 40(12):1388-93. Can J Cardiol, 2001; 17(6):715-21.<br />
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