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LE MONDE VIENNA ECONOMIC FORUM<br />

From the Adriatic to the Black Sea<br />

Text: Petra Stix<br />

INFO<br />

1 2<br />

5 7<br />

VEF Events in 2015<br />

27th-28th May 2015:<br />

“Vienna Economic<br />

Talks – Tirana Meeting.<br />

Brainstorming Regional”,<br />

in Tirana, Albania<br />

3 4<br />

18th June 2015:<br />

“Vienna Economic<br />

Talks – Meet Macedonia in<br />

Vienna”, Studio 44 of the<br />

Austrian Lotteries,<br />

Rennweg 44, 1030 Vienna<br />

The Vienna Economic Forum has played a hugely influential<br />

role in establishing Vienna as an economic hub for the<br />

region of Southeastern Europe.<br />

1 Left to right: Austrian<br />

Chancellor Werner<br />

Faymann, Elena Kirtcheva<br />

and Erhard Busek.<br />

2 Austrian President Heinz<br />

Fischer with the Patrons<br />

Committee.<br />

3 Elena Kirtcheva.<br />

4 Former Austrian<br />

Chancellor Wolfgang<br />

Schüssel.<br />

5 „Family picture“ at the<br />

Business and Investment<br />

Forum, Albania, organised<br />

by WKO and VEF.<br />

6 Former President of the<br />

Vienna Economic<br />

Chamber, Brigitte Jank<br />

(left) and Margarete<br />

Kriz-Zwittkowits,<br />

Honorary President,<br />

Austrian Trade<br />

Association.<br />

7 Regional Governor of<br />

Lower Austria, Erwin Pröll.<br />

The Vienna Economic Forum (VEF) was<br />

ini tially founded in April 2004, based on an<br />

idea by Elena Kirtcheva, Ambassador of the<br />

Republic of Bulgaria in Vienna at the time. A few<br />

years previously, as Bulgarian Ambassador to Switzerland,<br />

she had become acquainted with the World<br />

Economic Forum in Davos, an experience which<br />

inspired her to found an organisation of a similar nature<br />

focussed on the needs of Southeastern Europe<br />

and the Balkan countries, and based in Vienna.<br />

“Vienna immediately struck me as the perfect location,”<br />

Kirtcheva says. “Not only was there a real demand<br />

for economic exchange in the region, but you<br />

could sense the generally optimistic mood in the city,<br />

a feeling of wanting to instigate change.” The aim of<br />

the VEF is to promote economic cooperation between<br />

the countries and territories of the region,<br />

which is defined as stretching from the Adriatic to<br />

the Black Sea, from a location in Vienna.<br />

It was decided that the VEF’s partner countries<br />

should be Albania, Bosnia and Herzegovina,<br />

Bulgaria, Croatia, the Former Yugoslav Republic of<br />

Macedonia, Moldova, Montenegro, Romania, Serbia,<br />

Slovenia, Turkey, Ukraine, Kosovo – and of course<br />

Austria.<br />

Along with Kirtcheva, who initially came up with<br />

the idea, the Forum’s founding members included<br />

some of Austria’s most notable entrepreneurs and industrialists,<br />

such as Josef Taus, the first President of<br />

the Vienna Economic Forum, Erhard Busek, Rudolf<br />

Gruber, Burkhard Hofer, Walter Rothensteiner,<br />

Herbert Stepic, Wolfgang Ruttenstorfer, Veit Sorger,<br />

Andreas Treichl, Karl Fink, Hanno Soravia,<br />

Christoph Leitl and Elisabeth Gürtler-Sacher. Therefore,<br />

the three fundamental components in the<br />

Forum’s success – the right location, the right time<br />

and the right people – were all very much in place.<br />

Former Austrian Vice-Chancellor Erhard Busek,<br />

who was also a Special Coordinator of the Stability<br />

Pact for Southeastern Europe, is the current President<br />

of the Vienna Economic Forum. The Patrons<br />

Committee of the VEF is made up of the Prime<br />

Ministers of individual member states, together with<br />

the Austrian Chancellor. The ambassadors of the<br />

countries in the region also participate in the work of<br />

the Forum as honorary members.<br />

Asked why she thinks the Forum has enjoyed the<br />

success it has done, Kirtcheva says: “The Vienna Economic<br />

Forum has accomplished a lot over the past<br />

eleven years, and Vienna’s importance as an economic<br />

hub for the region of Southeastern Europe has<br />

grown enormously at the same time. The achievements<br />

of our members, Austrian and Southeastern<br />

PHOTOS: VEF<br />

6<br />

European companies and international firms, in helping<br />

the region of Southeastern Europe from Vienna,<br />

really speak for themselves.”<br />

The Vienna Economic Forum’s main conferences<br />

are held in the Austrian capital every year in November.<br />

The conferences are attended by hundreds of<br />

decision-makers from business and industry, who<br />

come together to exchange ideas and to network. In<br />

addition to this, the VEF organises a number of<br />

external conferences each year in the capital cities of<br />

its partner countries, under the patronage of the<br />

prime minister in question.<br />

Another initiative, the “Vienna Economic Talks”,<br />

provides a platform for discussing specific issues or<br />

economic sectors within a smaller framework. In<br />

2008, the “Vienna Economic Talks – Pleven Meeting”<br />

was organised to discuss the issues of water<br />

supply, waste management and infrastructure.<br />

The 11th Forum was held in Vienna in November<br />

2014. 500 participants from 44 countries attended<br />

the event, including Austrian President Heinz<br />

Fischer, Chancellor Werner Faymann, and the<br />

President of the European Bank for Reconstruction<br />

and Development, Suma Chakrabarti.<br />

Elena Kirtcheva is also particularly proud of the<br />

fact that the VEF was awarded NGO status in 2011,<br />

and that it now enjoys Special Advisor status at the<br />

Economic and Social Council of the United Nations.<br />

One particularly popular event in the Vienna<br />

Economic Forum calendar is its annual garden party<br />

every summer. “The unique atmosphere of this event<br />

proves once again just how much the people of this<br />

region, from the Adriatic to the Black Sea, have in<br />

common with one another,” Kirtcheva says.<br />

The Vienna Economic Forum is continuously<br />

growing and evolving, a trend reflected in the ongoing<br />

internationalisation of its Executive Board.<br />

One Belgian, two Bulgarian and one German company<br />

are now represented on the Board, as well as the<br />

Turkish Investment Agency. “We are firmly convinced<br />

that the presence on the Board of the VEF of<br />

representatives of companies from all member countries<br />

heightens economic collaboration across the<br />

region as a whole,” Kirtcheva says.<br />

Playing such a key role in the region of Southeastern<br />

Europe for almost eleven years, and continuing<br />

to establish Vienna’s place as an economic hub, is a<br />

hugely positive feeling, of course, and Kirtcheva is<br />

optimistic about the future. “Advancing the region’s<br />

economic development and witnessing so many success<br />

stories – initially those of the Austrians, and as<br />

time has gone by, those companies we have had the<br />

chance to accompany in partner countries as well –<br />

provides enormous motivation and impetus.”<br />

9th June 2015:<br />

14th Traditional Garden<br />

Party of the Vienna<br />

Economic Forum, Haus<br />

Wittgenstein, Parkgasse<br />

18, 1030 Vienna<br />

23rd November 2015:<br />

12th Vienna Economic<br />

Forum – Vienna Dialogue<br />

2015, Palais Niederösterreich,<br />

Vienna<br />

INFO:<br />

www.vienna-economicforum.com<br />

60 Cercle Diplomatique 1/2015<br />

Cercle Diplomatique 1/2015<br />

61

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