Art and Design A comprehensive guide for creative artists - Aaltodoc

Proportion
It can be used to work out a balance of parts
on a layout. That is to say, the importance of
proportion on layouts is closely related with
generate a response which will enable him to make his
personal contribution to what is provided by a client or
outside source. Most importantly, this require showing
balance.
careful consideration of both text, the verbal content of the
Balance
Allows stability and proper correlation of parts
on a layout. That is to say, it makes a layout to
appear in proper proportions and for a required
design. Michael (2006, 191) asserts, “When the eye
brief and context, the situation in which the drawing is to
be used, whether it is a magazine or newspaper.”
This statement shows that, making an Illustration requires
is attracted equally to the various imaginary axes
creative artists to make sense of written words in a design
of a composition, the design is considered to be
balanced.”
and the type of audience it is intended for. Thus, be mindful
of the culture, geographical location, social status, religion
In spite of the fact that this list seems to be inadequate,
individual demands of a layout design dictate the full extent
of limits and choices of principles and elements of design
needed during the process of arranging layouts.
and age for the readership or audience.
Learners who carry on school tasks are to a large extent
advised to use, or paint illustrations with few colours; not
more than three. In series of steps regulated by painting
techniques—commonly referred to as flat colours (block or
Illustration
spot colour). A flat colour makes provision for printing with
This is the pictorial part of a design. Illustrations can be
one type of ink.
produced as drawings, paintings, photographs as well as
That is to say, using poster colour to paint a design is a
words or texts.
medium preferred by nearly all art and design schools,
Some artists specialise in drawing illustrations alone. They
which engage in executing design tasks involving painting
make drawings in imaginative realism showing stories in
on a surface like a paper. Poster colours are different from
a single artwork; using lines and tones or by painting in
other transparent watercolours, as they do not rely on the
various techniques. To understand the art of storytelling—
apparent brightness of the paper for their tints. Otherwise,
where artists use illustrations to compose and tell stories,
poster colour can only be tinted by mixing or adding more
look for Norman Rockwell's paintings.
white paint to lighten the base colour, or add black to
In a spontaneous manner, nearly all artworks and designs
darken it. The ideal reason of encouraging—use of (spot)
done for advertising necessitate lively illustrations, effective
flat colours is that; it is cheap and less complicated to print.
use of colours and concise use of texts, on well organised
As a learner, stay away from using markers and pens for the
layouts. Lidwell et al. (2010, 184) encourages us to “use the
time of painting your graphic design or artwork. Do enough
picture superiority effect to improve the recognition and
practice by painting with a brush and water colours in order
recall of key information. Use pictures and words together
to improve your skills of painting and mixing colours.
and ensure that they reinforce the same information for
Poster colours are very easy to mix in small amounts
optical effect. Pictures and words that conflict create
of water and you will have both high quality and high
interference and dramatically inhibit recall. Consider the
quantity, which is enough for a decent smear to paint a
inclusion of meaningful pictures in advertising campaigns
fairly large size area of a design. Markers and pens can only
when possible, especially when the goal is to build
be endorsed for writing—in some hard to reach areas
company product and brand awareness.” Here we see that
of a design as well as enhancing decorative treatments.
illustrations are necessary for remembering and they also
Whenever markers and pens are used for painting a design;
help us to interpret messages as well as awakening our
they tend to show differing varieties of regrettable tonalities
reactions.
of non-uniform colours. Nonetheless, markers and pens do
Ashwin (1982) notes, “the illustrator must be able to read
not provide subjective judgement to examiners who aim
perceptively, to listen closely to verbal instructions and
at preparing learners with adequate skills of mixing and
applying different kinds of paints.
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