Art and Design A comprehensive guide for creative artists - Aaltodoc

Michaels (2010) points out some “five characteristics of a
good poster” using the following design expectations:
Does the job
quickly
Gets reader's
attention
It is convincing
Simplicity
Effective use of
colour
The poster must be attractive enough to
bring in your targeted customers.
The poster must be interesting with enough
formation that pertains to suited subjects.
The message is short, with strong
statements to back up what it claims.
The most effective posters are surprisingly
simple and straight forward.
The poster must contains a colour scheme,
which can attract more viewers.
Subsequently, a poster can be designed to carry “... a single
image and three words of texts ... to be powerful enough
to encourage members of the public to kill themselves”
Barnard (2005, 3) laments.
Distinctively, posters can as well work like transportation
signs. Although, by asserting the opposite—transportation
signs are in general designed to appear like small posters
for the reason that, they are displayed inside passenger
trains, buses and taxicabs. Sometimes they serve as small
stickers containing longer or detailed messages. Reason
being, travellers or passengers have more time to read
the messages (they bear) during the course of a journey.
Ultimately, learners should be warned about the dangers of
making small and horizontal posters.
Such posters do not allow fast drivers or concerned
pedestrian to have a proper or satisfactory glance—to read
and interpret a message. That is to say, it is strenuous for
targeted readers to peruse or read a horizontal poster glued
on a utility pole by walking around. Thus is the apparent
reason as to why the majority of posters are designed to be
displayed in a vertical way; to fit well on advertising boards,
walls, walkway and trees in public places— along visible
street spots.
If the purpose intended for designing a poster lies on an
event such as a concert, include the date, ticket prices, a
venue as well as illustrations or images. Thereby, a creative
artist may choose to greatly pronounce the name of the
most famous person—who will steal a march on events to
come.
We can conclude poster designing with Lidwell et al.'s
(2010, 198) “readability” principle. They remind us to “express
complex ... in the simplest way possible by following guide
lines, which can enhance and verify readability level and
approximates of the intended audience.”
How to design a badge
Badges are creatively composed in very many well-judged
design plans. Designers who create badges start by
acquiring and developing a clear enlightenment of
purposes or functions of the expected design. Some badges
are made for schools, army or police and organised societies,
businesses and associations.
Sometimes designers confuse badges with emblems
because they are not easy to distinguish. As a creative artist,
it is essential for you to understand that before you begin to
sketch. Exchange cognate views with a person concerned.
It can be a teacher, friends, or the owner of a badge; to
clarify and/or review the purpose of the design as well as its
appearance.
At this stage Mead (2008, 30-31) suggests, “investigate the
symbolism of your school ... badge. Inspect closely and
thoroughly the hidden messages in a range of logos or
symbolic colours of clothing” for instance uniforms. They
will guide you on how to identify icons, which shall appear
in your design of a badge as well as necessary colours.
Certainly if a badge is designed to promote the identity
of a school or an institution like those mentioned in our
previous analysis. Put some obligatory attention to symbolic
colours which tie-up with the matter at hand.
Most schools share instructional mandates and activities.
For example, nearly all schools provide knowledge and skills
through education to improve the intellectual capabilities
of the learner. Thus, all this and more can be used to
formulate some desired icons for a badge.
Lidwell et al. (2010, 132) remind us that “iconic representations
reduce performance load ... when representations
are to be used ...” That is to say; your
planned badge should display a summary of some
desired ambitions that are relevant to the stated
subject matter.
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A specimen
of a school
badge
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Icons