Art and Design A comprehensive guide for creative artists - Aaltodoc

Certificates
Cassette/
CD slipcase
Notice sign
Road sign
Brand
Are numerous. Our focus shall be set on
documents awarded for certified achievement
and by the virtues of marriage, birth, sports and
ending an academic course or training.
Thus, a certificate is an official document used,
or issued by authorities to provide clearance as
well as evidence that particular facts are true.
Is a small piece of paper used inside—under a
CD pack to cover and classify compact disks, or
a cassette tape and to reveal its contents and
name. Cassette slips routinely show a cover
image, titles and lists of files, documents or album's
title tracks. For instance, a music CD slipcase puts
on display lists of songs as well as images of the
implying musician or contents.
It incorporates a wide range of meanings. Some
notices are found on pages of newspapers or
magazines, even on public message-boards.
In our analysis, a notice sign is a displayed
sheet or placard used for showing important
information and message to the public or
concerned people.
Notices are also used for public warnings. For
example NO SMOKING, NO WAY THROUGH and
DANGER et cetera.
This is a word commonly used to explain traffic
signs. Road signs provide useful information
to pedestrians, drivers and riders by displaying
clear functional visual symbols. They are
sometimes designed from a single letter, a single
image or a brief text.
Once in a while, they display itemised images,
in brilliant colours—to work as symbols in
replacement of long sentences or words.
And they are specially designed to suit various
international standards like; upright positioning
and placement at specified road side areas.
A brand can be a supplier's name given to a
seller (retailer) to sell its products or services. For
example, Bata (for Bata shoe company) and
Shell (Petroleum company).
Steele (2010; 848) uses a perplexing explanation
that “a logo is the point of entry to the brand.” As
an example Coca-cola and Pepsi-cola are seen
as logos but they represent brand names for
soft drinks. Occasionally, a brand is used as the
identifying mark to promote a range of products
belonging to the same area.
- Read further about a brand in order to compare
label, trademark and logo.
100 101
Coat of
arms
Billboard
It has some similarities with an emblem.
Chorzempa (1987, 6) offers a rational
explanation: “The most important component
of a coat of arms is the shield. Almost every
shape has been used, both in heraldry and in
combat ... the surface of the shield is called the
field ... Men alone used a shield in their heraldry
achievements; because it was used in a warfare
in which women did not participate ... women
used lozenges.”
This tells us that coat of arms are commonly
found with a shield and other armorial bearings
described or regulated as symbols for a person,
family, corporation, country, place of worship.
It is a huge display used for outdoor advertising.
Billboards typically display three aspects: (i) the
name of a product, (ii) an illustration and (iii) a
slogan or catchword.
Billboards are meant to remind and to inform
the public, consumers or buyers. Korza & Magie
(1989, 69) concur, “Billboards are useful to
remind the public but they are not effective for
first time information.” Thus making most of the
design aspects found on common bill boards to
appear straight forward—for easy interpretation,
in well suited displays, in public places, spaces,
or a spot/location near main roads, for the
reason that readers of billboards are by and large
commuters, motorists and travellers.
- Read more from outdoor signs. Or compare
a billboard with a sign post and state their
differences.
An image
showing
a typical
arrangement
of a billboard.