Art and Design A comprehensive guide for creative artists - Aaltodoc

The ultimate goal of designing a book cover is to attract or
to capture attention and to awaken our interest of finding
the book up and read it from a shelf.
Bjornard et al. (2008, 56) discern this point: “the cover is the
first thing; a potential reader will see ... book covers help to
sell books and make them memorable.” Hence is the reason
as to why book covers should be highly appreciated.
How to make a repeat pattern
A repeat pattern is a design created with the help of a motif.
The word repeat pattern can be defined separately in this
way. Repeat to mean reproduce and pattern to explain
decorative design.
Repeat patterns give rise to sets of designs created from
a motif; repeating in a delightful manner on appealing
surfaces such as fabrics, curtains, wall papers, carpets, table
cloth. In Linderman's (1984, 188) view, “a repeated pattern
is often involved with other qualities, such as colour, line,
shape, positive and negative spaces, lights against darks. In
nature we see patterns everywhere—a branch, a group of
flowers, the cluster of leaves.”
Clearly, then, creative artists who wish to come up with
fascinating repeat patterns—start by creating motifs—
identified from anything just for a source of inspiration. As
we have already mentioned, nature boasts with a greater
abundance of essential ideas which can be sketched to turn
them into motifs necessary for executing repeat patterns.
For instance plants, insects and animals can be sketched as
a study or studies to form a design for a repeat pattern.
Accordingly, the obtained sketch can later be adjusted in
order to reach a desired standard of performance suitable
for creating a motif. Almost always, nearly all sturdy ideas
composed for a preferred motif—appear as abstract and
sometimes silhouettes.
Thus, do not fear to purposefully exaggerate your ideas
at the stage of developing a sketch. Make sure that the
motif you have created holds a meaning that relates to
the prevailing subject matter. That is to say, at the lowest
estimate a repeat pattern meant for a hospital wall paper
should show images and colours that symbolise healing
and well-being.
Remember that a successful repeat pattern appears well
with correctly balanced negative spaces and sufficient
positive shapes as well as repetition of textures. Eventually,
if a design of a motif is well composed, it will repeat well at
the stage of printing particularly if it contains registration
marks or corner crop marks.
Torbet (1980, 312) asserts, “... registration marks must be
planned in advance for all printing procedures. In planning
the repeat pattern, the way in which each repeat unit will
join ...” We can conclude from this that, it is important for
the creative artist to add registration marks on mandatory
parts, which are capable of working successfully for a design
of a motif created. Thereby, the repeat pattern shall attain
sufficient alignments during printing.
How to compose a wrapper
There are very many different types of wrappers. Common
wrappers are those that we use for packaging shop items
sold in retail and wholesale shops. Wrappers can be
designed in different ways, sizes or shapes; to protect and
dress various kinds of products. For example, they can be
made to look like boxes, envelops as well as bags showing
decorative designs of products they carry.
And they are usually made out of different types of
materials, impressive and identifiable colours. The materials
used include plastics papers, metal tins, recycled paper
and cloth. According to Eiseman (2003) “graphic designers
who develop packaging for consumer products, use
the brightest intensities of complementary colours.” To
cheerfully attract the unsuspecting buyers.
Most wrappers are ornately—made using well decorated
papers presenting intricate shapes, complex patterns and
symbolic illustrations, colours and phrases. Unfortunately, it
is typical for a wrapper (paper or plastic, or packed in a box)
to be used once.
According to Natarajan et al. (2009, 3) “in the most familiar
form, a package is a simple box on the grocer's shelf or
the wrapper on a candy bar.” Here we see that unlike gift
wrappers, packaging wrappers consist of sides decorated
with a label, sometimes a brand name or a trademark, an
illustration and text with information explaining the content
inside, on an existing package.
Ultimately, for any creative artists attempting a task
regarding wrappers, stick to basic information and details
stated or required by a task given.
110 111