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Art and Design A comprehensive guide for creative artists - Aaltodoc

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For instance, in many situations packaging designs end<br />

up as three dimensional designs. Thus, a design created to<br />

serve as a wrapper is not likely to appear like the one meant<br />

<strong>for</strong> a package.<br />

Natarajan et al. (2009, 2-3) add, “Packaging has also been<br />

described as complex, dynamic, scientific <strong>and</strong> artistic ... It is<br />

constantly changing with regard to new materials, methods<br />

<strong>and</strong> machinery resulting in better quality products which<br />

open up new markets ... At the user level, the needed value<br />

<strong>for</strong> the added function is different relating to the opinion<br />

about waste accumulation, energy <strong>and</strong> use of scarce<br />

resources.” We can conclude from this that, by designing a<br />

wrappers we are literally making a package.<br />

Computer aided printing<br />

The main features of computer aided printing are<br />

hardware <strong>and</strong> software. By software we mean computer<br />

programs or applications used throughout operations.<br />

Well as, by mentioning hardware we are referring to tools,<br />

equipment <strong>and</strong> machinery. The most important thing about<br />

computer-aided printing is high speed, ability to track the<br />

work process <strong>and</strong> beautiful final designs.<br />

Hastings (1986, 3) offers a rational explanation: “Be<strong>for</strong>e<br />

using the advanced computer aided design applications<br />

... you must at least be familiar with the basic ... operating<br />

procedures such as clicking, dragging <strong>and</strong> selecting <strong>and</strong><br />

know what is meant by dialogue boxes, windows, icons,<br />

menus <strong>and</strong> so on.” Undoubtedly, then, a <strong>creative</strong> graphic<br />

designer who is planning to work with computer aided<br />

printing is at a minimum expected to have necessary<br />

computer knowledge. Kenly & Beach (2004, 74) assert,<br />

“images on paper consist of patterns of cyan, magenta,<br />

yellow <strong>and</strong> black dots: CMYK <strong>for</strong> printing.<br />

This is how CMYK <strong>and</strong> RGB appear:<br />

C Cyan Blue R Red<br />

M Magenta Pink G Green<br />

Y Yellow Yellow B Blue<br />

K Black Black<br />

RGB colours deal with light like; display<br />

monitors, photo films <strong>and</strong> ink-jets<br />

Colorants <strong>and</strong> toners create different colours by blocking,<br />

or subtracting, different portions of the white light reflected<br />

by the paper that they are deposited on.” Regardless of<br />

the high speed <strong>and</strong> the good quality brought about by<br />

computer aided printing. The process allows the operation<br />

of printing direct from a computer to a digital printer or a<br />

plate-making machine.<br />

Black is regarded as the most important colour of CMYK<br />

used by commercial printers—in the printing industry. To<br />

the same extent, many office documents are usually printed<br />

by using a desktop printer. While, “the two most common<br />

types of printers today include laser printers <strong>and</strong> ink-jet<br />

printers ... A laser jet type of printers <strong>for</strong>ms images with<br />

toner powder (ink powder) <strong>and</strong> ink-jet printers <strong>for</strong>m images<br />

with liquid ink” (Morley & Parker 2009; 173)<br />

Clearly then, computer aided printing is supported by<br />

technology <strong>and</strong> it is highly industrial. As you continue to<br />

read about printing, you will discover very many new <strong>and</strong><br />

advanced methods as a result of new technology. Make<br />

further consultations from people involved with computer<br />

aided printing to learn more.<br />

Methods of printing<br />

A wide range of printing methods <strong>and</strong> techniques have<br />

existed be<strong>for</strong>e. For instance, letterpress <strong>and</strong> offset printing<br />

are among the many methods which belong to the<br />

very distant past—of the common methods of printing.<br />

Nonetheless, today printing can be done straight away<br />

from a personal computer or a mobile phone to an all-large<br />

<strong>for</strong>mat digital laser jet printer.<br />

Let us briefly examine the three basic methods used during<br />

printing:<br />

a) Relief printing is a method of printing done on a<br />

raised surface—<strong>and</strong> then, it is transferred on a paper,<br />

fabrics, plastics or any other impervious materials.<br />

Relief printing can be done in the same way as<br />

woodcuts, or wood engraving, relief etching <strong>and</strong><br />

linocut or lino block.<br />

More than two colours can be used in relief printing as<br />

long as a neutral colour b<strong>and</strong> is left until a later time to<br />

set down first. To a greater extent, the process of relief<br />

printing uses a similar principle as an inked block of a<br />

stamp.<br />

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