Art and Design A comprehensive guide for creative artists - Aaltodoc

d. Outdoor signs are the major visual communications
or designs used for making outdoor advertisements.
The benefits of outdoor signs are; they are mainly large,
colourful, made in simple and precise layouts.
Distinct, outdoor signs used for advertising include:
• Transport signs: Read from posters.
• Window displays are mainly used by shops, which
sell clothes, shoes, bookstores and electronic
gadgets. Sometimes, big shops hire display firms
to design their window displays.
• Points of sale displays are used to advertise and
promote new products by using signs, banners,
posters and other items inside a shop.
The product or advertisement can be permanent
or temporary, usually put in particular places—
clear to see. Point of sale displays draw customers’
attention to a (new) product on sale, or special
offers. Sometimes it is used to promote special
events like Christmas.
e. Novelties cost little money and they can be produced
in very large quantities for aggressive advertising.
They are items like calendars, bandanas, matchboxes
and key rings that carry a visual symbol in form of an
advertiser’s name and a message. Novelties are usually
given away—free of charge. Otherwise, users are not
aware that they are acting as advertising points for
brand owners. For example, by displaying a calendar
showing your preferred sports team in your room.
f. Magazines have very many advantages over
newspapers during advertising. They serve in the same
ways as a calendar owing to the fact that we read
them in a leisurely manner and they are often kept
for weeks or months before throwing them away. For
that matter, intellectual chances of reading a particular
magazine is given to several individual members of
a designated group of people, family, company or
organisation. Magazines offer better printing and
colour reproductions than newspapers for advertising.
As a graphic designer, you deserve to know that some
magazines appeal to mass audiences and others to a small
majority of readers.
Examples of magazine consumers include teenagers, family,
sports, business and farmers.
Exercise
1. Formulate fraternity groups with specified numbers
of people and discuss a plan of making a corporate
design system or identity for a new company, or an
organisation of your own choice. It can be a school,
hospital, or a society for religious people.
The following manufactured articles or products,
advertisements and promotional materials MUST
appear exactly alike. A logo, the illustration, typography
and colours used on items like packages, book cover
design, newspaper or a magazine front, a letterhead,
an envelope, a business card, a CD, an advertisement
(poster, signpost, banner, billboard), a wrapping paper,
office curtains and a web site structure of the proposed
institution, company or organisation.
Your final design must be done with a computer apart
from a sketch.
As a summary, write a project brief of the corporate
design for a company or organisation you have chosen
and explain how each item will function.
2. Go to Chapter Fourteen and read from Tasks for revision
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